The global point of sale materials (PoSM) market reached a value of almost USD 33.6 billion in 2019. The point of sale materials (PoSM) industry is further expected to grow at a CAGR of 12.57% between 2020 and 2025 to reach a value of nearly USD 68.4 billion by 2025.
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The global point of sale materials (PoSM) industry is driven by the FMCG, food and beverage, and retail sectors, which contribute significantly to the growth of the point of sale industry. The global point of sale materials market is affected by the global point of the sale display market, which is expected to grow at a CAGR of 5.7% during the forecast period of 2020-2025. The high maturity markets in the industry are North America and Europe, which are expected to exhibit a healthy growth during the next few years. Parts of Eastern Europe, Latin America, and Asia, meanwhile, represent the medium maturity markets. The Asia Pacific region is expected to witness a robust growth in the forecast period.
North America is the leading market for point of sale materials (PoSM). The market in the region is being driven by the high presence of global and local players in North America. The growing adoption of point of purchase (PoP) management software in the region is expected to further aid the growth of the market. The market is also being aided by the growing demand from the consumer-packaged goods (CPG) industries.
Properties and Applications
Point of sale materials (PoSM), also called point of purchase materials or POPM, is the advertising materials used to convey product information to the consumers at the point of sale. Many types of point of sale materials are available in the market, which companies use for advertising campaigns.
On the basis of end-user industries, the point of sale materials (PoSM) industry is segmented into:
The food and beverage industry contributes significantly to the demand for point of sale materials (PoSM), accounting for nearly 35% of their demand in 2019.
The report also covers the regional markets of the product like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The global point of sale materials (PoSM) market is driven by the prevailing eminence of the industry in the in-store promotions sector. The major end-users for the industry like retail, FMCG, and food and beverage industries are driving the demand in the point of sale materials (PoSM) industry. The suppliers in the industry are focusing on increasing their geographic footprint and broadening the range of their services to draw a bigger share of buyers' trade marketing spend. The demand for near-field communication-ready systems is rising leading to the growth of the global point of sale (POS) market.
The food and beverage, cosmetics, and personal care segments are exhibiting a considerable growth in the POP display, thus, further enhancing the point of sale materials (PoSM) industry growth. The expansion in the store formats such as hypermarkets, supermarkets, and convenience stores in tier-2 and tier-3 cities, particularly in the developing markets in Asia and Latin America, will result in the growth of the industry. Retailers are grabbing the opportunities to expand into emerging markets and, thus, increasingly investing in these markets. There has been a growing adoption of on-shelf and PDQ displays to secure customer attention, which has improved the significance of these displays as it a powerful tool to drive walk-ins. Suppliers are increasingly investing in technology to ensure enhanced capabilities, which is further aiding the growth of the point of sale materials (PoSM) industry.
The retailers are constantly and increasingly searching for different ways to make use of innovative solutions that attract customers and give useful data on shopping behaviour. One such innovation includes interactive display technology, which has grown out of 'one to many' displays and grown into more personalised and interactive displays. This feature involves improved customer service, experience, and enhanced conversion rates. 3D technology has also become popular with the many users adopting the technology to provide services like virtual fitting rooms. The ability to tag content and individual media players enables customization to the digital point of sale materials, which helps people determine the place and time at which the desired content will appear. Such innovations in technology and the rising ability to customise content based on customers’ expectations is expected to drive the growth of the point of sale materials (PoSM) industry further.
The report gives a detailed analysis of the following key players in the global point of sale materials (PoSM) market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the industry based on Porter's five forces model, along with giving a SWOT analysis.
1.1 Objectives of the Study
1.1.1 Research Objective
1.1.2 Key Findings of the Report
2 Research Methodology
2.1 Data Extraction
2.2 Data Corroboration
2.3 Market Structure
2.5 Market Models
3.1 Market Outlook
3.2 Market Scope and Segmentation
3.3 Additional Insights
4 Executive Summary
4.1 Key Market Developments
4.2 Market Analysis
4.3 Key Players
4.4 Market Revenue and Growth
5 Market Dynamics
5.1 Market Driver Analysis
5.2 Market Restraint Analysis
5.3 Industry Challenges
5.4 Industry Opportunities
6 Global Point of Sale Materials (PoSM) Market Analysis
6.1 Figure: Global Point of Sale Materials (PoSM) Historical Market (2015-2019) & Forecast (2020-2025)
6.2 Chart: Global Point of Sale Materials (PoSM) Market Breakup by End Use
6.2.2 Food and Beverage
6.3 Figure: Global Point of Sale Materials (PoSM) Market Breakup by End Use: Historical Market (2015-2019) & Forecast (2020-2025)
6.3.2 Food and Beverage
6.4 Chart: Global Point of Sale Materials (PoSM) Market Breakup by Region
6.4.1 North America
220.127.116.11 United States of America
18.104.22.168 United Kingdom
6.4.3 Asia Pacific
6.4.4 Latin America
6.4.5 Middle East and Africa
22.214.171.124 Saudi Arabia
126.96.36.199 United Arab Emirates
188.8.131.52 South Africa
6.5 Figure: Global Point of Sale Materials (PoSM) Market Breakup by Region: Historical Market (2015-2019) & Forecast (2020-2025)
6.5.1 North America
184.108.40.206 United States of America
220.127.116.11 United Kingdom
6.5.3 Asia Pacific
6.5.4 Latin America
6.5.5 Middle East and Africa
18.104.22.168 Saudi Arabia
22.214.171.124 United Arab Emirates
126.96.36.199 South Africa
7 SWOT Analysis
8 Porter’s Five Forces Analysis
8.2 Buyer’s Power
8.3 Supplier’s Power
8.4 New Entrants
8.5 Degree of Rivalry
9 Procurement Strategy
9.1 Sourcing Models
9.2 Pricing Models
10 Competitive Landscape & Supplier Analysis
10.1.1 Company Overview
10.1.2 Financial Analysis
10.2 HH Global
10.2.1 Company Overview
10.2.2 Financial Analysis
10.3 Adare International Limited
10.3.1 Company Overview
10.3.2 Financial Analysis
10.4 Réseau de transport de la Capitale
10.4.1 Company Overview
10.4.2 Financial Analysis
10.5 IDX, LLC
10.5.1 Company Overview
10.5.2 Financial Analysis
10.6 Triad Manufacturing
10.6.1 Company Overview
10.6.2 Financial Analysis
10.7 Exceptional 3D, Inc.
10.7.1 Company Overview
10.7.2 Financial Analysis
10.8 Priority Sign
10.8.1 Company Overview
10.8.2 Financial Analysis
11 Events and Developments
The global point of sale materials (PoSM) market attained a value of around USD 33.6 billion in 2019. It is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 12.57%. The market is projected to reach a value of USD 68.4 billion by 2025.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on end-user industries, the market can be segmented into FMCG, food and beverage, retail, and pharmaceutical, among others, with the food and beverage industry accounting for the largest share among the other application sectors, accounting for 35% of the product demand. North America, Latin America, Europe, the Middle East and Africa, Europe, and the Asia Pacific are the major regions in the market, with North America being the leading region in the market. The major players in the above industry include InnerWorking, HH Global, Adare International Limited, Réseau de transport de la Capitale, IDX, LLC, Triad Manufacturing, Exceptional 3D, Inc., and Priority Sign, among others.
The major drivers of the industry such as rising disposable incomes, increasing population, rising urbanisation, growing demand from retail, FMCG, and food and beverage industries, expansion in the store formats, expanding into emerging markets and innovative solutions are driving the growth of the market globally. EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with industry insights that are accurate, actionable, and help them remain ahead of their competition.
EMR’s approach gives their clients a comprehensive assessment of the prevailing and projected industry conditions through the collection, collation, and analysis of data from trusted sources. The key questions answered in the market study are:
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