The frozen potato products market attained a value of USD 72.81 Billion in 2025. The industry is expected to grow at a CAGR of 5.10% during the forecast period of 2026-2035. By 2035, the market is expected to reach USD 119.73 Billion.
The rapid growth of quick-service restaurants (QSRs), such as McDonald’s with over 41,000 outlets globally, is largely influencing the frozen potato products market outlook. These chains rely heavily on frozen fries, wedges, and hash browns to maintain consistent quality, taste, and portion control across locations. In April 2025, Lamb Weston unveiled Frenzy Fries, a three-sided, skin-on fry created to elevate sensory dining experiences in the United Kingdom and European foodservice markets. Frozen formats also minimize food waste and streamline kitchen operations, making them ideal for high-volume service environments.
Consumers are largely drawn to artisanal and exotic flavours, such as truffle fries, curry wedges, garlic parmesan bites, while premium frozen potato products gain popularity in North America and Europe. In January 2024, Tesco expanded its Plant Chef line by adding frozen meatballs and Sweet Potato Katsu Curry for boosting plant-based options. These products offer a gourmet twist on traditional potato snacks, appealing to foodies and health-conscious buyers. This trend reflects a broader move toward indulgent, restaurant-style foods that can be enjoyed at home.
Increased investments in refrigerated logistics are further shaping the frozen potato products market trends. Advanced refrigerated transportation and storage systems help maintain product quality and safety from production to retail. In October 2024, leading Romanian agri-food firm Grup Șerban Holding invested EUR 62.5 million to enhance its potato processing and storage capabilities including the expansion of cold storage facilities. Enhanced logistics also enable faster delivery and wider distribution, allowing brands to reach more consumers, including in remote or hot climates.
Base Year
Historical Period
Forecast Period
Canadian government reported potatoes as the fifth largest crop, generating about USD 1.7 billion in 2022 as farm cash income and USD 3.4 billion in exports.
New potato types like purple or fingerling are emerging. Ethnic influences inspire products such as Latin-seasoned fries, Korean-style snacks, and regional favourites.
According to the U.S. Department of Agriculture, China's MY2020/21 fresh potato output reached 99 MMT, up 3% from MY2019/20, driven by expanded acreage. Additionally, frozen French fries’ production increased by 10% to 330,000 MT.
Compound Annual Growth Rate
5.1%
Value in USD Billion
2026-2035
*this image is indicative*
Busy lives and urbanization are fuelling the demand for ready-to-cook products, adding to the frozen potato products market revenue. As per the United Nations, 68% of the global population is estimated to live in urban areas by 2050. With preparation time slashed and consistent taste guaranteed, consumers are increasingly choosing frozen options. Ready-to-cook frozen potato products offer convenience, longer shelf life, and easy preparation, making them a popular choice for both households and foodservice outlets.
E‑commerce platforms, meal‑kit services, and online grocery delivery are accelerating the frozen potato sales by offering convenience and broader access. These digital channels offer unmatched convenience, allowing shoppers to browse, compare, and order from home. In January 2025, Blue Tribe Foods introduced its sweet potato fries, available on Zepto, Swiggy Instamart, and Blinkit for health-conscious consumers. This shift toward online shopping has expanded market reach, boosted sales volumes, and enabled brands to connect directly with digitally savvy consumers.
The shift towards health-conscious eating is driving the frozen potato products industry, helping the launch of low-fat, air-fried, reduced-sodium, gluten-free, and vegan products. In December 2022, Godrej Yummiez launched its Crispy Potato Starz, made with high quality potatoes and no added preservatives to expand its vegetarian portfolio. These innovations cater to demand for guilt-free indulgence without sacrificing taste or convenience. This trend is broadening the consumer base and assisting brands to differentiate themselves in a competitive market, contributing to strong market growth.
Major brands in the frozen potato products market are increasingly using eco-friendly farming methods and recyclable materials. The adoption of eco-friendly farming techniques is helping to promote soil health and biodiversity. In March 2025, McCain Foods launched Regen Fries made from potatoes grown with regenerative agriculture, strengthening its commitment to sustainable farming. Additionally, companies are shifting to recyclable, biodegradable, and compostable packaging materials to minimize plastic waste. Such efforts lower carbon footprints and meet the growing consumer demand for environmentally responsible products.
Technological innovations to improve quality, minimize waste, and enhance cold-chain efficiency, adding to the frozen potato products industry growth. In March 2025, HyFun Foods, partnered with United Kingodm-based HarvestEye to revolutionize India's potato industry through artificial intelligence. This collaboration aimed to enhance farming efficiency, crop quality, and supply chain transparency. Such innovations optimize production, reduce losses, and enhance cold-chain management, enabling companies to meet growing demand sustainably and cost-effectively, driving overall market growth.
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The EMR’s report titled “Frozen Potato Products Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insight: French fries dominate the frozen potato products market due to their widespread popularity and versatility along with higher presence in fast-food chains, restaurants, and households. Leading brands are offering various styles including shoestring, crinkle-cut, and steak fries. Innovations, such as seasoned and flavored fries are also boosting the demand. In April 2025, Goodrich Cereals launched flavor-infused frozen French fries in three delicious varieties with improved quality and taste. The foodservice sector, especially quick-service restaurants, is further driving significant volume, supported by expanding frozen retail sales for home cooking.
Market Breakup by End Use
Key Insight: The food service segment is driving the frozen potato products market. This segment includes quick-service restaurants, casual dining, hotels, and institutional catering, where large volumes of frozen fries, wedges, and hash browns are used. Major brands supply frozen potatoes to global chains, such as McDonald’s and KFC. In April 2025, McCain introduced a line of air-fried frozen fries, suitable for various food service establishments. Foodservice buyers prioritize consistent quality, ease of preparation, and customization options. The growing demand for convenience and speed in dining, along with menu innovation, continues to drive this segment’s strong market share, especially in urban and developing regions.
Market Breakup by Distribution Channel
Key Insight: Supermarkets and hypermarkets are the largest retail channels in the frozen potato products market, offering extensive product variety and accessibility to consumers. Major chains, such as Walmart, Carrefour, and Tesco are stocking various brands for ensuring wide distribution. In August 2023, more than 4,000 Walmart SuperCenters in the United States expanded their frozen food aisle by offering SONIC’s popular crispy Tots. These outlets attract bulk buyers and families seeking convenience. Promotions, discounts, and in-store displays also boost frozen potato sales, especially during holiday seasons. Growing health awareness has led to more options with reduced fat and organic claims in these channels.
Market Breakup by Region
Key Insight: North America frozen potato products market value is driven by high consumer demand for convenience foods and the strong presence of major players. The United States and Canada witness frequent product innovations and initiatives to drive customer engagement. In November 2024, McCain launched giant coupons in Canada to promote its new Jumbo Crinkle Fries, attracting customers with exciting savings. Retail giants, such as Walmart and Kroger are actively expanding their frozen potato offerings, while foodservice chains are incorporating frozen fries and snacks extensively. The region’s advanced cold chain infrastructure and rising preference for ready-to-cook meals support steady market growth.
Hash Browns & Sweet Potatoes/Yam to Record Significant Consumption
Hash browns are gaining preference in the frozen potato products market with strong popularity as a breakfast item especially in the United States, the United Kingdom, and Australia. Brands including HyFun Foods and Agristo supply frozen hash browns in various formats such as patties and shredded styles. The segment benefits from rising consumer demand for quick, ready-to-eat meals. Innovations like seasoned and health-conscious versions are gaining traction. Hash browns further appeal to retail and foodservice channels, maintaining steady growth due to breakfast and snacking trends.
Frozen sweet potatoes or yams are witnessing growing interest due to their nutritional benefits and rising health awareness. Several companies are expanding their offerings to include sweet potato fries for catering to retail and foodservice sectors. In November 2024, International Food & Consumable Goods Egypt unveiled new sweet potato wedges, available in both skin-on and skin-off variations. This segment is growing steadily, especially in Western markets, driven by vegan, gluten-free, and clean-label trends. Moreover, sweet potatoes also represent an important niche with promising future potential.
Retail Channels to Drive Frozen Potato Products Sales
The retail segment of the frozen potato products industry involves products sold directly to consumers via supermarkets, hypermarkets, and online grocery platforms. This segment is growing steadily as consumers are seeking convenient, ready-to-cook snacks and meal accompaniments for home use. Brands are focusing on retail innovation and packaging to attract consumers. In March 2025, Lamb Weston introduced an industry-first retail bag for frozen potatoes made from used cooking oil to cater to eco-conscious consumers. Retail channels are also expanding with trends, such as frozen food meal kits, health-conscious options, and increasing online grocery penetration.
Convenience Stores & Online Channels to Boost Frozen Potato Products Demand
Convenience stores represent a growing segment in the frozen potato products market, especially in urban and suburban areas where quick meals and snacks are in demand. Major chains are stocking single-serve frozen fries, hash browns, and potato bites designed for immediate consumption or quick home preparation. Convenience stores also feature smaller packaging sizes for catering to impulsive purchases and limited storage space. The increasing consumer preference for on-the-go snacks fuels growth in this segment.
Online sales of frozen potato products are surging, driven by the rise of e-commerce and changing consumer habits. In September 2024, HyFun Foods expanded rapidly with online availability in all top Indian metros, marking major retail growth a year since its launch. Online platforms are offering a wide range of frozen potato items with home delivery and curbside pickup options. The convenience of online shopping, combined with detailed product information and customer reviews, encourages trial and repeat purchases. Subscription services and frozen food meal kits further boost online demand.
Europe & Asia Pacific to Witness Wide Frozen Potato Products Adoption
Europe, including the United Kingdom, Germany, and France, is adding to the frozen potato products demand forecast. The region benefits from increasing demand for convenience meals and growing vegetarian and vegan trends. According to Finder, the vegan population of the United Kingdom surged by 1.1 million between 2023 and 2024. Retailers are introducing new frozen potato ranges, including plant-based and gourmet options. The stringent food safety standards encourage quality and innovation while catering to evolving European tastes while promoting sustainable sourcing and packaging practices.
The Asia Pacific market is rapidly expanding in the frozen potato products market, fuelled by rising urbanization and changing lifestyles in India, China, and Australia. The frozen potato sector is gaining traction, supported by domestic processors, such as HyFun Foods expanding production capabilities. Online retail channels and modern supermarkets are increasingly offering frozen potato products, meeting rising consumer interest in convenience foods. The region’s potential for innovation and untapped demand is positioning it as a key growth market.
Key players in the frozen potato products market are adopting various strategies to maintain competitiveness and capture market share. Product innovation is allowing players to develop diverse offerings, such as seasoned fries, curly fries, wedges, and value-added options to cater to evolving consumer preferences. Geographic expansion is pursued by entering emerging markets where demand for convenient and ready-to-cook foods is growing rapidly. Strategic partnerships and collaborations with foodservice providers, retailers, and distributors are helping companies to broaden their reach and ensure consistent supply chains.
Many firms are focusing on sustainability initiatives, including reducing carbon footprints, using eco-friendly packaging, and sourcing potatoes from sustainable farms, which appeal to environmentally conscious consumers. Investment in advanced processing technologies improves product quality, shelf life, and operational efficiency. Furthermore, companies emphasize marketing and branding efforts to build loyalty and enhance product visibility.
Lastly, the adoption of digital platforms for e-commerce and direct-to-consumer sales is important to meet changing buying behaviours and expand market presence globally.
McCain Foods Limited, founded in 1957 and headquartered in Florenceville-Bristol, Canada, is a global leader in frozen potato products. The company offers a wide variety of fries, appetizers, and specialty potato items for serving retail, foodservice, and industrial customers worldwide.
Agrarfrost GmbH, established in 1978 and headquartered in Germany, specializes in producing frozen potato products. Agrarfrost’s range includes fries, potato specialties, and convenience products for catering mainly to European retail and foodservice markets with a focus on quality and sustainability.
Agristo N.V., founded in 1984 and located in Belgium, Germany produces a diverse range of frozen potato products. The firm supplies fries, wedges, and other potato snacks primarily to foodservice providers and retailers across Europe, emphasizing innovation and customer-oriented solutions.
Farm Frites International B.V., launched in 1971 and headquartered in The Netherlands, manufactures frozen potato products including fries, snacks, and specialty items. The company serves global retail and foodservice sectors, focusing on quality, innovation, and sustainable agricultural practices.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the frozen potato products market include J.R. Simplot Company, Iscon Balaji Food Private Limited, Lamb Weston Holdings, Inc., Pizzoli S.p.A, Landun Xumei Food Co., Ltd., and Ajino Chinuya Co., Ltd among others.
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The market is projected to grow at a CAGR of 5.10% between 2026 and 2035.
Key strategies driving the market include product innovation with healthier options, expansion in foodservice and retail channels, investment in cold-chain logistics, adoption of sustainable farming and packaging, and leveraging e-commerce platforms. These efforts help brands meet evolving consumer preferences and enhance global market reach and competitiveness.
The market is categorised according to its type, which includes french fries, hash browns, sweet potatoes/yams, potato wedges, potato bites, mashed, and smileys, among others.
The key players in the market report include McCain Foods Limited, Agrarfrost GmbH, Agristo N.V., Farm Frites International B.V., J.R. Simplot Company, Iscon Balaji Food Private Limited, Lamb Weston Holdings, Inc., Pizzoli S.p.A, Landun Xumei Food Co., Ltd., and Ajino Chinuya Co., Ltd among others.
Based on the distribution channel, the frozen potato products market is divided into supermarkets and hypermarkets, distributors, convenience stores, online and direct purchases and others.
The major areas include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
In 2025, the market reached an approximate value of USD 72.81 Billion.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 119.73 Billion by 2035.
French fries dominate the market due to their widespread popularity and versatility along with higher presence in fast-food chains, restaurants, and households.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
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