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Global Frozen Potato Products Market Size, Share, Forecast: By Type: French Fries, Hash Brown, Sweet Potatoes/Yam, Potato Wedges, Potato Bites, Mashed, Smileys, Others; By End Use: Food Service, Retail; By Distribution Channel: Supermarkets and Hypermarkets, Distributors, Others; Regional Analysis; Competitive Landscape; 2024-2032
Global Frozen Potato Products Market Outlook
The global frozen potato products market size is projected to grow at a CAGR of 4.4% between 2024 and 2032.
Key Takeaways:
- Canadian government reported potatoes as the fifth largest crop, generating about USD 1.7 billion in 2022 as farm cash income and USD 3.4 billion in exports.
- New potato types like purple or fingerling are emerging. Ethnic influences inspire products such as Latin-seasoned fries, Korean-style snacks, and regional favourites.
- According to the U.S. Department of Agriculture, China's MY2020/21 fresh potato output reached 99 MMT, up 3% from MY2019/20, driven by expanded acreage. Additionally, frozen French fries’ production increased by 10% to 330,000 MT.
Potatoes stand as one of the most extensively grown and consumed crops globally, playing a substantial role in daily diets. They're enjoyed in diverse manners, ranging from simple snacks to intricate dishes, including favourites like wedges, fries, and patties. An increase in the demand for frozen potato products on a global scale has been observed - a trend attributed to their introduction by various national and international companies.
The rapid expansion of fast-food chains such as Subway, McDonald's, Burger King, and KFC worldwide serves as a significant driving force for the frozen potato market. Furthermore, the introduction of new flavour varieties attracts a broader spectrum of consumers, ultimately driving the global frozen potato products market growth.
As per the Canadian government, potatoes rank as the fifth most substantial primary agricultural crop in the country, accounting for around USD 1.7 billion in farm cash receipts in 2022. Additionally, the potato industry contributed approximately USD 3.4 billion in exports of potatoes and potato-based products in the 2022/2023 period thus boosting the global frozen potato products market share.
Key Trends and Developments
The global frozen potato products market has expanded due to shifting dietary preferences, advancements in flavour, convenient solutions, and the introduction of vegan options.
March 2024
Albert Bartlett, the UK's potato producer, joined forces with chef James Martin to create a line of frozen potato items targeting chefs. This food service selection assisted chefs in minimizing preparation time and waste.
January 2024
Birds Eye broadened its potato selection by introducing Seasoned Potato Bites, mini hash browns with a touch of chilli, suitable for vegans and gluten-free diets.
December 2023
Godrej Yummiez, a brand under Godrej Tyson Foods Ltd (GTFL), broadened its vegetarian range with Crispy Potato Starz. These star-shaped snacks utilize advanced IQF technology for freshness without preservatives.
November 2023
McCain introduced Baby Hasselbacks in a major product expansion, offering pre-sliced whole baby potatoes with a seasoning sachet for customization.
Shifting dietary preferences
As per the global frozen potato products market analysis, growing consumer demand for healthier options is driving the market growth. Brands are responding by creating products with reduced salt, fat, and calories, often incorporating nutrient-rich alternatives like sweet potatoes. Additionally, the surge in popularity of gluten-free, organic, and non-GMO options caters to health-conscious consumers.
Advancement in flavours
Companies are delving into inventive and exotic flavour combinations to attract consumers of frozen potato products. Fusion mixes like garlic parmesan, sriracha lime, or truffle oil are gaining momentum. Moreover, the ascent of ethnic flavours such as curry, teriyaki, or tikka masala reflects a variety of global culinary inspirations.
Time-saving solutions
The global frozen potato products market has witnessed a rise in single-serve and microwave-friendly selections tailored to hectic lifestyles. Ready-to-cook alternatives with pre-seasoned, pre-sliced potatoes are on the rise. Innovations in packaging, such as resealable pouches and portion-controlled packs, are enhancing convenience for consumers.
Vegan offerings
The global frozen potato products market developments are driven by the growing demand for plant-based diets. Improvements in plant-based coatings or batters are elevating the crispiness of these products. Vegan twists on cherished classics like potato skins, wedges, and fries are gaining traction in popularity.
Global Frozen Potato Products Market Trends
Various potato varieties such as purple or fingerling types have made an appearance. Product development takes inspiration from ethnic cuisines, offering options like Latin-inspired seasoned fries or Korean-style potato snacks. Regional favourites such as loaded poutine from Canada or Spanish patatas bravas are finding popularity in fresh markets.
According to the global frozen potato products market report, brands are showcasing environmentally conscious packaging materials. Preference is growing for products sourced from sustainable potatoes and ethical farming practices. Efforts to recycle packaging and minimize waste in production processes are becoming more prevalent.
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Market Segmentation
Global Frozen Potato Products Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- French Fries
- Hash Brown
- Sweet Potatoes/Yam
- Potato Wedges
- Potato Bites
- Mashed
- Smileys
- Others
Market Breakup by End Use
- Food Service
- Retail
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Distributors
- Convenience Stores
- Online
- Direct Purchase and Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
French fries dominates the global frozen potato products market share since it provides convenience and saves time on preparation, which is ideal for individual with busy lifestyles
French fries in frozen form offer extended shelf life, reducing food wastage and enabling consumers to purchase in bulk. They can be seasoned or flavoured according to individual tastes.
Potato wedges are available throughout the year, unaffected by potato seasonality. Companies can produce them in large quantities, cutting production expenses and boosting profits.
The evolution of the global frozen potato products market is additionally reinforced by the convenience offered through the distribution channels
Market segmentation divides distribution channels into hypermarkets, supermarkets, convenience stores, and online platforms, aiding consumers in product and price comparisons for informed decisions.
Manufacturers forge solid partnerships via offline channels, enhancing brand recognition. The online sector expands with platforms like Doordash, Swiggy, and Uber Eats, ensuring rapid growth through same-day delivery services.
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Competitive Landscape
Market players are focusing on providing premium fries, potato specialities, and value-added offerings. Their success stems from innovation, sustainability, and meeting global consumer demands.
McCain Foods Limited, headquartered in Canada and established in 1957, offers an extensive array of frozen convenience snacks and foods across various customer channels. It is a global supplier renowned for its pre-fried French fries, frozen potato specialities, and dehydrated potato flakes.
Agrarfrost GmbH, based in Germany and founded in 1967, specializes in producing French fries, potato flakes, and potato specialities such as croquettes and hash browns. The company operates a potato processing plant that manufactures potato chips, sticks, and French fries.
Agristo N.V., headquartered in Belgium and established in 1986, has emerged as a leader in the frozen potato industry on a global scale. Recognized for its top-quality fries, potato specialities, and value-added products, Agristo attributes its success to innovation, sustainable practices, and meeting the diverse needs of consumers worldwide.
Farm Frites International B.V., based in the Netherlands and founded in 1971, places a strong emphasis on utilizing premium potatoes sourced from local farmers to ensure freshness and flavour in their products. Their diverse range encompasses various fries, potato specialities, and appetizers designed for both food service and retail markets.
Other key players in the global frozen potato products market are J.R. Simplot Company, Iscon Balaji Food Private Limited, Lamb Weston Holdings, Inc., Pizzoli S.p.A, Landun Xumei Food Co., Ltd., and Ajino Chinuya Co., Ltd among others.
Global Frozen Potato Products Market Analysis by Region
Based on region, the global frozen potato products market share is led by North America which is propelled by manufacturers' focus on innovation. This dominance is buoyed by a burgeoning young population, recognizing the convenience of frozen options amid changing dietary trends.
Asia-Pacific emerges as the swiftest-growing region, driven by increased interest in organic potatoes. Urbanization spurs demand for fast, hassle-free meals like frozen potato products, supported by rising incomes, diverse culinary influences, and a robust food service sector.
The U.S. Department of Agriculture estimated that China's fresh potato production for MY2020/21 reached 99 million metric tons, marking a 3 per cent rise from MY2019/20, mainly attributed to expanded acreage. Similarly, China's MY2020/21 production of frozen French fries increased by 10 per cent to 330,000 metric tons due to heightened domestic demand.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Frozen Potato Products Market Analysis
8.1 Key Industry Highlights
8.2 Global Frozen Potato Products Historical Market (2018-2023)
8.3 Global Frozen Potato Products Market Forecast (2024-2032)
8.4 Global Frozen Potato Products Market by Type
8.4.1 French Fries
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Hash Brown
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Sweet Potatoes/Yam
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Potato Wedges
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Potato Bites
8.4.5.1 Historical Trend (2018-2023)
8.4.5.2 Forecast Trend (2024-2032)
8.4.6 Mashed
8.4.6.1 Historical Trend (2018-2023)
8.4.6.2 Forecast Trend (2024-2032)
8.4.7 Smileys
8.4.7.1 Historical Trend (2018-2023)
8.4.7.2 Forecast Trend (2024-2032)
8.4.8 Others
8.5 Global Frozen Potato Products Market by End Use
8.5.1 Food Service
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Retail
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Frozen Potato Products Market by Distribution Channel
8.6.1 Supermarkets and Hypermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Distributors
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Convenience Stores
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Online
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Direct Purchase and Others
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
8.7 Global Frozen Potato Products Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.1.3 Market by Type
8.7.1.4 Market by End Use
8.7.1.5 Market by Distribution Channel
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.2.3 Market by Type
8.7.2.4 Market by End Use
8.7.2.5 Market by Distribution Channel
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.3.3 Market by Type
8.7.3.4 Market by End Use
8.7.3.5 Market by Distribution Channel
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.4.3 Market by Type
8.7.4.4 Market by End Use
8.7.4.5 Market by Distribution Channel
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
8.7.5.3 Market by Type
8.7.5.4 Market by End Use
8.7.5.5 Market by Distribution Channel
9 North America Frozen Potato Products Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Frozen Potato Products Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Frozen Potato Products Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Frozen Potato Products Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Frozen Potato Products Market Analysis
13.1 Iran
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Saudi Arabia
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Turkey
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyers Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 McCain Foods Limited
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Agrarfrost GmbH
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Agristo N.V.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Farm Frites International B.V.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Iscon Balaji Food Private Limited
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 J.R. Simplot Company
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Lamb Weston Holdings, Inc.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Pizzoli S.p.A
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Landun Xumei Food Co., Ltd.
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Ajino Chinuya Co., Ltd
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1 Global Frozen Potato Products Market: Key Industry Highlights, 2018 and 2032
2 Global Frozen Potato Products Historical Market: Breakup by Type (USD Billion), 2018-2023
3 Global Frozen Potato Products Market Forecast: Breakup by Type (USD Billion), 2024-2032
4 Global Frozen Potato Products Historical Market: Breakup by End Use (USD Billion), 2018-2023
5 Global Frozen Potato Products Market Forecast: Breakup by End Use (USD Billion), 2024-2032
6 Global Frozen Potato Products Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7 Global Frozen Potato Products Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8 Global Frozen Potato Products Historical Market: Breakup by Region (USD Billion), 2018-2023
9 Global Frozen Potato Products Market Forecast: Breakup by Region (USD Billion), 2024-2032
10 North America Frozen Potato Products Historical Market: Breakup by Country (USD Billion), 2018-2023
11 North America Frozen Potato Products r Market Forecast: Breakup by Country (USD Billion), 2024-2032
12 Europe Frozen Potato Products Historical Market: Breakup by Country (USD Billion), 2018-2023
13 Europe Frozen Potato Products Market Forecast: Breakup by Country (USD Billion), 2024-2032
14 Asia Pacific Frozen Potato Products Historical Market: Breakup by Country (USD Billion), 2018-2023
15 Asia Pacific Frozen Potato Products Market Forecast: Breakup by Country (USD Billion), 2024-2032
16 Latin America Frozen Potato Products Historical Market: Breakup by Country (USD Billion), 2018-2023
17 Latin America Frozen Potato Products Market Forecast: Breakup by Country (USD Billion), 2024-2032
18 Middle East and Africa Frozen Potato Products Historical Market: Breakup by Country (USD Billion), 2018-2023
19 Middle East and Africa Frozen Potato Products Market Forecast: Breakup by Country (USD Billion), 2024-2032
20 Global Frozen Potato Products Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 4.4% between 2024 and 2032.
The frozen potato products market has expanded due to shifting dietary preferences, advancements in flavour, convenient solutions, and the introduction of vegan options.
The market is categorised according to its type, which includes french fries, hash browns, sweet potatoes/yams, potato wedges, potato bites, mashed, and smileys, among others.
The major players in the industry are McCain Foods Limited, Agrarfrost GmbH, Agristo N.V., Farm Frites International B.V., J.R. Simplot Company, Iscon Balaji Food Private Limited, Lamb Weston Holdings, Inc., Pizzoli S.p.A, Landun Xumei Food Co., Ltd., and Ajino Chinuya Co., Ltd among others.
Based on the distribution channel, the frozen potato products market is divided into supermarkets and hypermarkets, distributors, convenience stores, online and direct purchases and others.
The major areas include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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