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Report Overview
The GCC bottled water market was valued at USD 11476.85 Million in 2025. The industry is expected to grow at a CAGR of 7.20% during the forecast period of 2026-2035 to reach a value of USD 23002.26 Million by 2035.
The GCC bottled water market growth is driven by rising health-consciousness, desalination innovation, and government stewardship. With the Gulf’s arid climate and limited freshwater reserves, bottled water consumption has become indispensable. Saudi Arabia remains the largest market among the GCC countries. Meanwhile, UAE’s focus on zero single-use plastic has fuelled a dual trend of sustainable bottling and premiumisation.
Government mandates are redefining quality benchmarks, boosting the GCC bottled water market dynamics. For instance, the Saudi Food and Drug Authority has tightened mineral content regulations, prompting providers to invest in lab-grade purification and blockchain-enabled sourcing. On the other hand, the UAE’s Ministry of Climate Change and Environment is incentivising local sourcing and biodegradable packaging, encouraging players like Masafi to shift towards plant-based bottles made out of polylactic acid (PLA).
Desalination is being interwoven with smart sensors, AI-controlled mineral infusion, and TDS (Total Dissolved Solids) technology. Major players in the GCC bottled water market are partnering with AI startups to monitor supply-chain quality in real-time. The market is evolving with traceability, purity profiles, and environmental accountability. The convergence of high-tech bottling systems, D2C digital platforms, and government-backed ESG compliance is transforming this market into a lucrative ground for B2B companies.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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According to the General Authority of Statistics in Saudi Arabia, in 2021, the percentage of reliance on bottles for drinking water was recorded at 67.66%.
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In 2021, the number of companies in Saudi Arabia bottled water market reached over 200. A majority of these companies are small and produce about 2,000 bottles per day.
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From January to October 2023, Dubai witnessed about 13.9 million visitors, an increase from 11.4 million in the same period in 2022.
Competitive Landscape
The GCC bottled water market players are increasingly scaling operations and reengineering processes, right from source authentication to end-user experience. Smart packaging, AI-based inventory systems, and ESG-focused material sourcing are gaining traction. There is rising interest in co-packing ventures and public-private partnerships, especially in Saudi Arabia and the UAE, to expand desalination-integrated bottling.
Hotels and airlines demand custom-labelled offerings, compelling GCC bottled water companies to rethink branding. Opportunities also lie in expanding digital storefronts and integrating IoT for home-delivery tracking. Smart packaging, personalised hydration, eco-compliance, AI-driven logistics, and premium wellness branding are defining this marketspace, creating new opportunities for niche targeting and long-term institutional contracts. Businesses focusing on green packaging, consumer education, and wellness-centric variants are most likely to attract institutional buyers and long-term contracts.
Key Players
Masafi Co. LLC
Founded in 1977 and headquartered in Saudi Arabia, Masafi is a legacy brand blending tradition with innovation. Masafi’s integration of AI in quality monitoring and its strong logistics for home and office deliveries position it as a top contender. The company also explores wellness extensions, offering flavoured and functional water to cater to health-savvy consumers across retail, HORECA, and e-commerce channels.
Emirates Refreshments PJSC
Established in 1980 and headquartered in Dubai, Emirates Refreshments focuses on carbonated and flavoured water offerings. It has embraced sustainable operations, including a major glass bottle return scheme for institutional clients. Their flavoured variants are aligned with UAE’s sugar-tax norms. Emirates Refreshments supplies to luxury hotels, duty-free shops, and wellness resorts, positioning itself as a premium brand in a competitive landscape.
Health Water Bottling Co. Ltd
Health Water Bottling Co., founded in 1973 and based in Riyadh, is known for its flagship Nova Water brand. The company dominates bulk delivery across KSA and uses smart routing for efficient replenishment. It invests heavily in compliance and purification upgrades in line with SFDA standards.
Agthia Group PJSC
Headquartered in Abu Dhabi and founded in 2004, Agthia owns Al Ain Water, one of the most advanced bottling operations in the GCC. The company is heavily invested in R&D, launching Zero Sodium and vitamin-enhanced variants. Agthia uses smart caps and AI-enabled water composition analytics, targeting both hospitals and upscale retail. It aligns closely with UAE’s sustainability goals and supports D2C and vending distribution with digitally integrated platforms.
Other key players in the market are Dubai Crystal Mineral Water & Refreshments L.L.C, and Hana Food Industries Company, among others.
GCC Bottled Water Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the GCC bottled water market reached an approximate value of USD 11476.85 Million.
The market is projected to grow at a CAGR of 7.20% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach a value of USD 23002.26 Million by 2035.
The key types are still water, carbonated water, flavoured water, and mineral water.
The key countries are Saudi Arabia, the United Arab Emirates, Kuwait, and others.
The distribution channels include supermarkets and hypermarkets, convenience stores, home and office delivery, on-trade, and others.
Plastic and glass are the two major packaging materials used.
The key players in the market include Masafi Co. LLC, Emirates Refreshments PJSC, Health Water Bottling Co. Ltd, Agthia Group PJSC, Dubai Crystal Mineral Water & Refreshments L.L.C, and Hana Food Industries Company, among others.
Key strategies driving the market include embedding smart technology into packaging, aligning with ESG goals, launching clean-label variants, partnering with desalination plants, and digitising HOD logistics to drive scale while personalising end-user hydration experiences.
The key challenges are high logistics costs, regulatory fragmentation across GCC nations, and rising consumer demand for both low environmental impact and premium quality.
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