Reports
Sale
Germany Digital Marketing Market Size, Share, Analysis: By Digital Channel: Email Marketing, Interactive Consumer Website, Search Engine Optimisation, Blogging and Podcasting, Online/Display Advertising, Mobile Marketing, Social Media Marketing, Digital OOH Media, Others; By End Use; Regional Analysis; Competitive Landscape; 2024-2032
Germany Digital Marketing Market Size
The Germany digital marketing market reached approximately USD 14.5 billion in 2023. The market is projected to grow at a CAGR of 7.90% between 2024 and 2032, reaching a value of around USD 28.87 billion by 2032.
Germany Digital Marketing Market Outlook
- As per the industry report in 2023, Google Analytics is one of the leading analytic tools in Germany.
- WPP, a multinational advertising company, announced that it purchased a minority stake in H-SO Digital, a German agency, in February 2024 to enhance its digital offerings in Germany.
- Facebook is the most popular social media app used in Germany, followed by Instagram.
Germany Digital Marketing Market Growth
Rising usage of smartphones, increased penetration of the internet and growing use of social media platforms are some of the common factors fuelling the market growth. For instance, German users are increasingly utilising Facebook to stay connected to family and friends, follow their preferred company pages, and join interest groups. This has also led to a surge in the brands leveraging these platforms to offer personalised ads to prospective customers and strengthen their communication through comments and messaging features.
Moreover, AI is expected to remain a pivotal trend in the market as it can streamline repetitive processes and allow marketing experts to focus on more important tasks at hand. As per the survey conducted by Hubspot in 2023, around 48 per cent of the marketers globally reported that they use AI for advertising copies, blog writing, and CTAs for landing pages.
Global market players are increasingly making collaborative efforts and acquisitions to enhance their reach in Germany. For instance, tech company Infosys announced the acquisition of Oddity, a German-based digital marketing agency, which offers services such as digital brand management and e-commerce services.
Germany Digital Marketing Industry Segmentation
“Germany Digital Marketing Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Digital Channel
- Email Marketing
- Interactive Consumer Website
- Search Engine Optimisation
- Blogging and Podcasting
- Online/Display Advertising
- Mobile Marketing
- Social Media Marketing
- Digital OOH Media
- Viral Marketing
- Online Video Marketing
- Others
Market Breakup by End Use
- Automotive
- BFSI
- Education
- Healthcare
- Government
- Media and Entertainment
- Others
Market Breakup by Region
- North Rhine-Westphalia
- Bavaria
- Baden- Württemberg
Germany Digital Marketing Market Share
Blogging/podcasting is on the rise in the country and several brands are offering brand deals to content creators to advertise their products and services. With the assistance of bloggers with a large following, these companies can reach a large customer base. Video marketing is another crucial factor bolstering the market expansion as video content especially short-form content is witnessing high growth due to the popularity of Instagram reels, YouTube shorts, and TikTok.
Leading Companies in Germany Digital Marketing Market
The market players are investing in expanding their digital products and services to gain competitive edge in the market.
- Accenture plc
- REPLUG GmbH
- artundweise GmbH
- UnitedAds GmbH
- KlickPiloten
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Digital Channel |
|
| Breakup by End Use |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Germany Digital Marketing Market Overview
8.1 Key Industry Highlights
8.2 Europe Digital Marketing Historical Market (2018-2023)
8.3 Europe Digital Marketing Market Forecast (2024-2032)
8.4 Europe Digital Marketing Market Share by Country
8.4.1 United Kingdom
8.4.2 Germany
8.4.3 France
8.4.4 Italy
8.4.5 Others
9 Germany Digital Marketing Market Overview
9.1 Key Industry Highlights
9.2 Germany Digital Marketing Historical Market (2018-2023)
9.3 Germany Digital Marketing Market Forecast (2024-2032)
10 Germany Digital Marketing Market by Digital Channel
10.1 Email Marketing
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Interactive Consumer Website
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Search Engine Optimisation
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Blogging and Podcasting
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Online/Display Advertising
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Mobile Marketing
10.6.1 Historical Trend (2018-2023)
10.6.2 Forecast Trend (2024-2032)
10.7 Social Media Marketing
10.7.1 Historical Trend (2018-2023)
10.7.2 Forecast Trend (2024-2032)
10.8 Digital OOH Media
10.8.1 Historical Trend (2018-2023)
10.8.2 Forecast Trend (2024-2032)
10.9 Viral Marketing
10.9.1 Historical Trend (2018-2023)
10.9.2 Forecast Trend (2024-2032)
10.10 Online Video Marketing
10.10.1 Historical Trend (2018-2023)
10.10.2 Forecast Trend (2024-2032)
10.11 Others
11 Germany Digital Marketing Market by End Use
11.1 Automotive
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 BFSI
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Education
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Healthcare
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Government
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Media and Entertainment
11.6.1 Historical Trend (2018-2023)
11.6.2 Forecast Trend (2024-2032)
11.7 Others
12 Germany Digital Marketing Market by Region
12.1 North Rhine-Westphalia
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Bavaria
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Baden- Württemberg
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Accenture plc
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 REPLUG GmbH
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 artundweise GmbH
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 UnitedAds GmbH
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 KlickPiloten
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Digital Marketing Market: Key Industry Highlights, 2018 and 2032
2. Germany Digital Marketing Market: Key Industry Highlights, 2018 and 2032
3. Germany Digital Marketing Historical Market: Breakup by Digital Channel (USD Billion), 2018-2023
4. Germany Digital Marketing Market Forecast: Breakup by Digital Channel (USD Billion), 2024-2032
5. Germany Digital Marketing Historical Market: Breakup by End Use (USD Billion), 2018-2023
6. Germany Digital Marketing Market Forecast: Breakup by End Use (USD Billion), 2024-2032
7. Germany Digital Marketing Historical Market: Breakup by Region (USD Billion), 2018-2023
8. Germany Digital Marketing Market Forecast: Breakup by Region (USD Billion), 2024-2032
9. Germany Digital Marketing Market Structure
Key Questions Answered in the Report
In 2023, the digital marketing market in Germany reached an approximate value of USD 14.5 billion.
The market is estimated to grow at a CAGR of 7.90% between 2024 and 2032.
The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 28.87 billion by 2032.
The market is being driven due to rising usage of smartphones, increased penetration of the internet and growing use of social media platforms.
The key trends aiding the market include the popularity of influencer marketing, the advent of AI, and collaborative efforts by market players.
Regions considered in the market are North Rhine-Westphalia, Bavaria, and Baden-Württemberg.
Based on digital channel, market segmentations include email marketing, interactive consumer website, search engine optimisation, blogging and podcasting, online/display advertising, mobile marketing, social media marketing, digital OOH media, viral marketing, and online video marketing, among others.
Various end uses of digital marketing are automotive, BFSI, education, healthcare, government, media and entertainment, among others.
The major players in the market are Accenture plc, REPLUG GmbH, artundweise GmbH, UnitedAds GmbH, and KlickPiloten GmbH, among others.
Purchase Options 10% off
Call us
Purchase Full Report
Datasheet
$ 2199
$1999
-
Selected Sections, One User
-
Printing Not Allowed
-
Email Delivery in PDF
-
Free Limited Customisation -
Post Sales Analyst Support -
50% Discount on Next Update
Single User License
$ 3299
$2999
-
All Sections, One User
-
One Print Allowed
-
Email Delivery in PDF
-
Free Limited Customisation -
Post Sales Analyst Support -
50% Discount on Next Update
Five User License
$ 4399
$3999
-
All Sections, Five Users
-
Five Prints Allowed
-
Email Delivery in PDF
-
Free Limited Customisation
-
Post Sales Analyst Support
-
50% Discount on Next Update
Corporate License
$ 5499
$4999
-
All Sections, Unlimited Users
-
Unlimited Prints Allowed
-
Email Delivery in PDF + Excel
-
Free Limited Customisation
-
Post Sales Analyst Support
-
50% Discount on Next Update
Any Question? Speak With An Analyst
View A Sample
Did You Miss Anything, Ask Now
Why Expert Market Research?
Right People
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
Right Methodology
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
Right Price
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Right Support
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.
NEWSLETTER