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Germany Digital Marketing Market

Germany Digital Marketing Market Size, Share, Analysis: By Digital Channel: Email Marketing, Interactive Consumer Website, Search Engine Optimisation, Blogging and Podcasting, Online/Display Advertising, Mobile Marketing, Social Media Marketing, Digital OOH Media, Others; By End Use; Regional Analysis; Competitive Landscape; 2024-2032

Germany Digital Marketing Market Size

The Germany digital marketing market reached approximately USD 14.5 billion in 2023. The market is projected to grow at a CAGR of 7.90% between 2024 and 2032, reaching a value of around USD 28.87 billion by 2032.

 

Germany Digital Marketing Market Outlook

  • As per the industry report in 2023, Google Analytics is one of the leading analytic tools in Germany.
  • WPP, a multinational advertising company, announced that it purchased a minority stake in H-SO Digital, a German agency, in February 2024 to enhance its digital offerings in Germany.
  • Facebook is the most popular social media app used in Germany, followed by Instagram.

 

Germany Digital Marketing Market Growth

Rising usage of smartphones, increased penetration of the internet and growing use of social media platforms are some of the common factors fuelling the market growth. For instance, German users are increasingly utilising Facebook to stay connected to family and friends, follow their preferred company pages, and join interest groups. This has also led to a surge in the brands leveraging these platforms to offer personalised ads to prospective customers and strengthen their communication through comments and messaging features.

 

Moreover, AI is expected to remain a pivotal trend in the market as it can streamline repetitive processes and allow marketing experts to focus on more important tasks at hand. As per the survey conducted by Hubspot in 2023, around 48 per cent of the marketers globally reported that they use AI for advertising copies, blog writing, and CTAs for landing pages.

 

Global market players are increasingly making collaborative efforts and acquisitions to enhance their reach in Germany. For instance, tech company Infosys announced the acquisition of Oddity, a German-based digital marketing agency, which offers services such as digital brand management and e-commerce services.

 

Germany Digital Marketing Market

 

Germany Digital Marketing Industry Segmentation

“Germany Digital Marketing Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Digital Channel

  • Email Marketing
  • Interactive Consumer Website
  • Search Engine Optimisation
  • Blogging and Podcasting
  • Online/Display Advertising
  • Mobile Marketing
  • Social Media Marketing
  • Digital OOH Media
  • Viral Marketing
  • Online Video Marketing
  • Others

 

Market Breakup by End Use

  • Automotive
  • BFSI
  • Education
  • Healthcare
  • Government
  • Media and Entertainment
  • Others

 

Market Breakup by Region

  • North Rhine-Westphalia 
  • Bavaria 
  • Baden- Württemberg 

 

Germany Digital Marketing Market Share

Blogging/podcasting is on the rise in the country and several brands are offering brand deals to content creators to advertise their products and services. With the assistance of bloggers with a large following, these companies can reach a large customer base. Video marketing is another crucial factor bolstering the market expansion as video content especially short-form content is witnessing high growth due to the popularity of Instagram reels, YouTube shorts, and TikTok.

 

Leading Companies in Germany Digital Marketing Market

The market players are investing in expanding their digital products and services to gain competitive edge in the market.

 

  • Accenture plc 
  • REPLUG GmbH 
  • artundweise GmbH 
  • UnitedAds GmbH
  • KlickPiloten 
  • Others

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Digital Channel
  • End Use
  • Region
Breakup by Digital Channel
  • Email Marketing
  • Interactive Consumer Website
  • Search Engine Optimisation
  • Blogging and Podcasting
  • Online/Display Advertising
  • Mobile Marketing
  • Social Media Marketing
  • Digital OOH Media
  • Viral Marketing
  • Online Video Marketing
  • Others
Breakup by End Use
  • Automotive
  • BFSI
  • Education
  • Healthcare
  • Government
  • Media and Entertainment
  • Others
Breakup by Region
  • North Rhine-Westphalia
  • Bavaria
  • Baden- Württemberg
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Accenture plc 
  • REPLUG GmbH 
  • artundweise GmbH 
  • UnitedAds GmbH
  • KlickPiloten 
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Germany Digital Marketing Market Overview

    8.1    Key Industry Highlights
    8.2    Europe Digital Marketing Historical Market (2018-2023) 
    8.3    Europe Digital Marketing Market Forecast (2024-2032)
    8.4    Europe Digital Marketing Market Share by Country
        8.4.1    United Kingdom
        8.4.2    Germany
        8.4.3    France
        8.4.4    Italy
        8.4.5    Others
9    Germany Digital Marketing Market Overview
    9.1    Key Industry Highlights
    9.2    Germany Digital Marketing Historical Market (2018-2023) 
    9.3    Germany Digital Marketing Market Forecast (2024-2032)
10    Germany Digital Marketing Market by Digital Channel
    10.1    Email Marketing
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Interactive Consumer Website
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Search Engine Optimisation
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Blogging and Podcasting
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Online/Display Advertising
        10.5.1    Historical Trend (2018-2023)
        10.5.2    Forecast Trend (2024-2032)
    10.6    Mobile Marketing
        10.6.1    Historical Trend (2018-2023)
        10.6.2    Forecast Trend (2024-2032)
    10.7    Social Media Marketing
        10.7.1    Historical Trend (2018-2023)
        10.7.2    Forecast Trend (2024-2032)
    10.8    Digital OOH Media
        10.8.1    Historical Trend (2018-2023)
        10.8.2    Forecast Trend (2024-2032)
    10.9    Viral Marketing
        10.9.1    Historical Trend (2018-2023)
        10.9.2    Forecast Trend (2024-2032)
    10.10    Online Video Marketing
        10.10.1    Historical Trend (2018-2023)
        10.10.2    Forecast Trend (2024-2032)
    10.11    Others
11    Germany Digital Marketing Market by End Use
    11.1    Automotive
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    BFSI
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    Education
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    Healthcare
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Government
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
    11.6    Media and Entertainment
        11.6.1    Historical Trend (2018-2023)
        11.6.2    Forecast Trend (2024-2032)
    11.7    Others
12    Germany Digital Marketing Market by Region
    12.1    North Rhine-Westphalia
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Bavaria
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Baden- Württemberg
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
13    Market Dynamics
    13.1    SWOT Analysis
        13.1.1    Strengths
        13.1.2    Weaknesses
        13.1.3    Opportunities
        13.1.4    Threats
    13.2    Porter’s Five Forces Analysis
        13.2.1    Supplier’s Power
        13.2.2    Buyer’s Power
        13.2.3    Threat of New Entrants
        13.2.4    Degree of Rivalry
        13.2.5    Threat of Substitutes
    13.3    Key Indicators of Demand
    13.4    Key Indicators of Price
14    Competitive Landscape
    14.1    Market Structure
    14.2    Company Profiles
        14.2.1    Accenture plc 
            14.2.1.1    Company Overview
            14.2.1.2    Product Portfolio
            14.2.1.3    Demographic Reach and Achievements
            14.2.1.4    Certifications
        14.2.2    REPLUG GmbH 
            14.2.2.1    Company Overview
            14.2.2.2    Product Portfolio
            14.2.2.3    Demographic Reach and Achievements
            14.2.2.4    Certifications
        14.2.3    artundweise GmbH 
            14.2.3.1    Company Overview
            14.2.3.2    Product Portfolio
            14.2.3.3    Demographic Reach and Achievements
            14.2.3.4    Certifications
        14.2.4    UnitedAds GmbH 
            14.2.4.1    Company Overview
            14.2.4.2    Product Portfolio
            14.2.4.3    Demographic Reach and Achievements
            14.2.4.4    Certifications
        14.2.5     KlickPiloten 
            14.2.5.1    Company Overview
            14.2.5.2    Product Portfolio
            14.2.5.3    Demographic Reach and Achievements
            14.2.5.4    Certifications
        14.2.6    Others
15    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Europe Digital Marketing Market: Key Industry Highlights, 2018 and 2032
2.    Germany Digital Marketing Market: Key Industry Highlights, 2018 and 2032
3.    Germany Digital Marketing Historical Market: Breakup by Digital Channel (USD Billion), 2018-2023
4.    Germany Digital Marketing Market Forecast: Breakup by Digital Channel (USD Billion), 2024-2032
5.    Germany Digital Marketing Historical Market: Breakup by End Use (USD Billion), 2018-2023
6.    Germany Digital Marketing Market Forecast: Breakup by End Use (USD Billion), 2024-2032
7.    Germany Digital Marketing Historical Market: Breakup by Region (USD Billion), 2018-2023
8.    Germany Digital Marketing Market Forecast: Breakup by Region (USD Billion), 2024-2032
9.    Germany Digital Marketing Market Structure

Key Questions Answered in the Report

In 2023, the digital marketing market in Germany reached an approximate value of USD 14.5 billion.

The market is estimated to grow at a CAGR of 7.90% between 2024 and 2032.

The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 28.87 billion by 2032.

The market is being driven due to rising usage of smartphones, increased penetration of the internet and growing use of social media platforms.

The key trends aiding the market include the popularity of influencer marketing, the advent of AI, and collaborative efforts by market players.

Regions considered in the market are North Rhine-Westphalia, Bavaria, and Baden-Württemberg.

Based on digital channel, market segmentations include email marketing, interactive consumer website, search engine optimisation, blogging and podcasting, online/display advertising, mobile marketing, social media marketing, digital OOH media, viral marketing, and online video marketing, among others.

Various end uses of digital marketing are automotive, BFSI, education, healthcare, government, media and entertainment, among others.

The major players in the market are Accenture plc, REPLUG GmbH, artundweise GmbH, UnitedAds GmbH, and KlickPiloten GmbH, among others.

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