Global Glamping Market Size, Share, Analysis, Forecast: By Type: Cabins and Pods, Tents, Treehouses, Yurts, Others; By Age Group: 18 to 32 years, 33 to 50 years, 51 to 65 years, Above 65 years; By Size: 4-Person, 2-Person, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032

Global Glamping Market Outlook

The global glamping market size reached approximately USD 3.10 billion in 2023. The market is further projected to grow at a CAGR of 10.3% between 2024 and 2032, reaching a value of USD 7.49 billion by 2032.

Glamping refers to the fusion of camping and glamour, it combines the luxury of a curated experience with the allure of being in nature. It allows individuals to experience the outdoors without compromising their comfort or convenience. Glamping includes accommodations and facilities far more luxurious than those available during traditional camping. They can include yurts, teepees, treehouses, safari tents, cabins, and even air-conditioned pods or domes.

These accommodations often come fully furnished with comfortable beds, quality linens, and sometimes even en-suite bathrooms and kitchens. Glamping sites often offer amenities such as electricity, running water, and Wi-Fi, which are not typically available in traditional camping. Many sites provide services such as gourmet food, spa treatments, guided outdoor activities, and concierge services.

Glamping appeals to a broader range of people, including those who might not normally consider camping due to the lack of comfort and facilities. It is mostly popular among families seeking a hassle-free outdoor experience and couples looking for a romantic and comfortable nature retreat.

Key Trends in the Market

The provision of personalised experience through glamping

The ability of glamping to provide unique customised experiences tailored to the preferences and requirements of the individual is aiding the glamping market growth. Glamping allows individuals to stay in a luxurious treehouse, nestled snuggly in the trees or in a convenient glamping pod by a picturesque location, among others.

Glamping offers a variety of accommodation types, from luxury tents and yurts to treehouses and eco-pods, allowing individuals to choose an option that resonates with their style and comfort preferences. Many glamping sites offer themed accommodations, such as safari-style tents, beachfront huts, or mountain cabins, providing unique experiences that align with guests' interests.

Glamping sites often offer personalised activities like guided nature hikes, wildlife safaris, yoga retreats, or culinary experiences, catering to the hobbies and interests of their guests. It is mainly popular for special occasions like honeymoons, anniversaries, or family reunions, where experiences can be tailored to celebrate these events.

Rising influence of social media

The increasing popularity of glamping across various social media platforms due to the availability of numerous opportunities for getting stunning candid snaps and natural shots, while enjoying the great outdoors is supporting the glamping market demand. Various glamping site owners are also collaborating with content creators and influencers in order to increase their reach to their targeted audience. Posts and shares by users on social media act as powerful endorsements, influencing their followers and contributing to the growing popularity of glamping.

The backdrop of the great outdoors provides a perfect setting for natural photography, appealing to those who wish to showcase their connection with nature and outdoor adventures. Modern travellers, especially millennials and Gen Z, are increasingly seeking unique, experiential travel options over traditional vacation styles. Glamping offers this uniqueness and is thus popular among these demographic groups.

With the rise of remote working, glamping offers an attractive option for digital nomads seeking picturesque and peaceful locations to both work and relax, which they often share on social media. Glamping experiences often include wellness activities like yoga, meditation, and spa treatments in natural settings, aligning with the health and wellness trend prevalent on social media.

Growing popularity of green glamping ponds

The rising availability of eco-friendly glamping pods is one of the crucial glamping market trends offering lucrative market growth opportunities, due to rising environmental consciousness and preference for eco-tourism. Eco-friendly glamping pods are made from environment-friendly renewable resources and are well-insulated to reduce the effects of wind and cold, ensuring a comfortable stay for the visitor.

Eco-tourism emphasises responsible travel to natural areas, conserving the environment, and improving the well-being of the local people and glamping pods that are eco-friendly align well with these principles. Eco-friendly glamping pods are often constructed using renewable materials, such as sustainably sourced wood, bamboo, or recycled materials.

These pods are designed to have a minimal impact on their surrounding environment, often featuring green roofs, solar panels, and systems for rainwater harvesting and waste reduction. Eco-friendly glamping experiences are often shared on social media, attracting more attention and interest in this form of sustainable tourism.

Glamping Market Segmentation

On the basis of type, the market is divided into cabins and pods, tents, treehouses, and yurts, among others. Based on age group, the market is categorised into 18 to 32 years, 33 to 50 years, 51 to 65 years, and above 65 years.

On the basis of size, the market is classified into 4-person and 2-person, among others. Based on region, the market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the glamping market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Nightfall Camp Pty Ltd. 

• Under Canvas Inc. 

• Huttopia SA 

• Teapot Lane Glamping Ltd. 

• Tentrr, Inc. 

• Coastal Wilderness Ventures (Tanja Lagoon Camp) 

• Sawday’s Canopy & Stars Ltd. 

• Wigwam Holidays Ltd. 

• Hidden Valley Holidays Ltd. 

• Others

Market Share by Type

Cabins and pods are expected to account for a significant glamping market share over the forecast period, owing to their ability to provide immersive natural experiences to tourists while providing them with luxurious accommodations. The strong walls of the cabins and pods protect the occupants from harsh weather conditions, ensuring their comfort. The economical nature of glamping cabins and pods is further bolstering their popularity among tourists and camping enthusiasts, supporting the segment's growth.

Cabins and pods often come fully equipped with modern amenities like comfortable bedding, en-suite bathrooms, and sometimes even kitchen facilities. This level of comfort and convenience appeals to those who wish to experience the outdoors without sacrificing the comforts of home.

Unlike traditional tents, cabins and pods often provide insulation and heating, making them suitable for year-round use. This extends the glamping season and attracts guests even during colder months. Many cabins and pods are designed to be aesthetically pleasing and blend seamlessly with the natural environment and their unique and often luxurious designs are attractive to guests looking for photogenic and distinctive accommodations.

Market Share by Region

As per the glamping market analysis, North America is anticipated to witness significant growth in the coming years. This growth can be attributed to the prominent presence of various key market players in the region and rising disposable incomes. Increasing travel and tourism activities and the desire to explore exotic and novel locations conveniently and comfortably are boosting the market demand. The preference for glamping is also rising among the regional population as it provides the comfort of a traditional hotel stay while allowing tourists to enjoy the beauty of the outdoors.

With increasing urbanisation and digital connectivity, more people are seeking opportunities to disconnect and immerse themselves in nature. Glamping provides a comfortable way to enjoy the outdoors without the hassle of traditional camping. North America is also home to a wide range of stunning natural landscapes, including national parks, forests, mountains, and coastal areas, providing ideal settings for glamping sites.

The market has also seen a rise in innovative glamping accommodations, such as luxury tents, treehouses, yurts, and cabins, that cater to various preferences. With a growing emphasis on sustainability and eco-friendly travel, glamping appeals to environmentally conscious travellers seeking low-impact vacation options.

Competitive Landscape

Under Canvas Inc. is one of the leading upscale camping experience providers. The company offers safari-inspired tented accommodations in various iconic locations across America. Under Canvas was founded in 2012 and is headquartered in Montana, United States.

Tentrr, Inc., headquartered in New York, United States, is an online discovery platform anchored by a network of privately owned campsites. Tentrr customises individual experiences, providing high-quality ammenities and products to their customers.

Hidden Valley Holidays Ltd. offers holiday homestays, caravan sites, lodges and chalets to their customers. They are dedicated towards providing a peaceful holiday experience to families and tourists. The company was founded in 2007 and is headquartered in Ireland.

Other key glamping market players include Nightfall Camp Pty Ltd., Huttopia SA, Teapot Lane Glamping Ltd., Coastal Wilderness Ventures (Tanja Lagoon Camp), Sawday’s Canopy & Stars Ltd., and Wigwam Holidays Ltd., among others.

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.