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Global Green Tea Market Share, Growth, Trends, Forecast: By Form: Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Others; By Type: Flavoured, Unflavoured; By Distribution Channels: Supermarkets and Hypermarkets, Convenience Stores, Speciality Stores, Others; Regional Analysis; Competitive Landscape; 2024-2032
Global Green Tea Market Outlook
The global green tea market reached a value of about USD 16.26 billion in 2023. The market is further estimated to grow at a CAGR of 7.40% in the forecast period of 2024-2032 to reach a value of around USD 30.92 billion by 2032.
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Rising Preference for Green Tea Bags Due to the Convenience Associated with Their Use to Propel the Market Growth
Based on form, the demand for green tea bags, owing to their exceptional benefits and convenience, has witnessed a significant increase in the past few years. The tea bags and their handy attached string are associated with convenience as they are portable and easy to dispose of. The preparation of green tea using tea bags requires no extra equipment, such as a tea infuser or a strainer, which makes the process of preparing tea easier and faster. The rising inclination towards tea bags that contain whole leaves to get better flavour is aiding the market development. Further, the growing awareness about the skincare benefits of green tea bags is leading to their increased utilisation before being thrown away. The cool green tea bags tighten the skin, offer an incredible glow, and helps in preparing face masks. The initiatives of market players towards offering green tea bags that are made of environment-friendly materials, like permeable papers that are biodegradable, are likely to aid the green tea market growth over the forecast period.
Market Segmentation
Green tea is a kind of tea that originated in China and is prepared from leaves or buds that are harvested from the Camellia sinensis plant. A brewed green tea is green, yellow, or light brown in colour. There are different varieties of green tea, like Kabusecha, Matcha, Tencha, Genmaicha, and Hojicha, among others.
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The market for green tea, by form, is divided into:
- Green Tea Bags
- Green Tea Instant Mixes
- Iced Green Tea
- Loose Leaf
- Others
Based on type, the market is bifurcated into:
- Flavoured
- Unflavoured
On the basis of distribution channel, the market is segmented into:
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
The regional markets for green tea can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Growing Awareness about the Health Benefits of Green Tea to Drive the Market Growth
The escalating health consciousness among the population, the prevalence of chronic disease, and the rising awareness about the exceptional health benefits of green tea are leading to its worldwide consumption. Green tea is rich in antioxidants and offers several health benefits, such as fat loss, improved brain function, protection against cancer, and reduced risk of heart diseases. There has been increase in research activities to establish the advantages of green tea consumption. The rising inclination towards ready-to-drink beverages, like green tea with various flavours, is resulting in the green tea market growth. The expanding distribution channels and the emergence of e-commerce are leading to the easy availability of green tea. Additionally, the rising purchasing power and improved living standards are enabling the population to afford superior quality green tea. The government initiatives towards supporting the production of green tea leaves are aiding the market development. For instance, in March 2023, the Assam government in India proposed the continuation of tax exemption on green tea leaves for three years. Moreover, the increasing adoption of marketing strategies by the leading market players to promote their premium green tea range is expected to augment the market over the forecast period.
Key Players in the Global Market for Green Tea
The report gives a detailed analysis of the following key players in the global green tea market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Amorepacific
- Tata Consumer Products Limited
- Hindustan Unilever Limited
- The Hain Celestial Group, Inc.
- Finlays Beverages Ltd.
- Hambleden Herbs
- Hankook Tea
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Form |
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| Breakup by Type |
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| Breakup by Distribution Channels |
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| Breakup by Region |
|
| Market Dynamics |
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| Trade Data Analysis |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Region
7 Opportunities and Challenges in the Market
8 Global Green Tea Market Analysis
8.1 Key Industry Highlights
8.2 Global Green Tea Historical Market (2018-2023)
8.3 Global Green Tea Market Forecast (2024-2032)
8.4 Global Green Tea Market by Form
8.4.1 Green Tea Bags
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Green Tea Instant Mixes
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Iced Green Tea
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Loose Leaf
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Others
8.5 Global Green Tea Market by Type
8.5.1 Flavoured
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Unflavoured
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Green Tea Market by Distribution Channels
8.6.1 Supermarkets and Hypermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Convenience Stores
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Speciality Stores
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Online
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Green Tea Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Green Tea Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Green Tea Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Green Tea Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Green Tea Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Green Tea Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code - 090210, 090220)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Price Analysis
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Amorepacific
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Tata Consumer Products Limited
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Hindustan Unilever Limited
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 The Hain Celestial Group, Inc.
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Finlays Beverages Ltd.
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Hambleden Herbs
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Hankook Tea
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Green Tea Market: Key Industry Highlights, 2018 and 2032
2. Global Green Tea Historical Market: Breakup by Form (USD Billion), 2018-2023
3. Global Green Tea Market Forecast: Breakup by Form (USD Billion), 2024-2032
4. Global Green Tea Historical Market: Breakup by Type (USD Billion), 2018-2023
5. Global Green Tea Market Forecast: Breakup by Type (USD Billion), 2024-2032
6. Global Green Tea Historical Market: Breakup by Distribution Channels (USD Billion), 2018-2023
7. Global Green Tea Market Forecast: Breakup by Distribution Channels (USD Billion), 2024-2032
8. Global Green Tea Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Green Tea Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Green Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Green Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Green Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Green Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Green Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Green Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Green Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Green Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Green Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Green Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Major Exporting Countries by Value
21. Major Importing Countries by Value
22. Major Exporting Countries by Volume
23. Major Importing Countries by Volume
24. Global Green Tea Market Structure.
Key Questions Answered in the Report
In 2023, the global green tea market attained a value of nearly USD 16.26 billion.
The market is assessed to grow at a CAGR of 7.40% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach almost USD 30.92 billion by 2032.
The major market drivers include the rising inclination towards healthy ready-to-drink beverages, worldwide production of green tea leaves, convenience and skincare benefits associated with green tea bags, expanding distribution channels, emergence of e-commerce, improved living standards, and initiatives taken by market players to promote premium range.
The key market trends guiding the growth of the market include the growing awareness about the health benefits of green tea, favourable government initiatives, and increasing research activities.
The major regions are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The significant forms of green tea include green tea bags, green tea instant mixes, iced green tea, and loose leaf, among others.
The various types of green tea include flavoured and unflavoured.
The different distribution channels of the product include supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
The major players in the market are Amorepacific, Tata Consumer Products Limited, Hindustan Unilever Limited, The Hain Celestial Group, Inc., Finlays Beverages Ltd., Hambleden Herbs, and Hankook Tea, among others.
Analyst Review
The global green tea market attained a value of nearly USD 16.26 billion in 2023, driven by the rising consumption of green tea owing to its health benefits. Aided by the new product launches and the increasing investments in product marketing, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 7.40%. The market is estimated to reach about USD 30.92 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The market for green tea, by form, is divided into green tea bags, green tea instant mixes, iced green tea, and loose leaf, among others. Based on type, the market is bifurcated into flavoured and unflavoured. On the basis of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others. The major regional markets for green tea are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Amorepacific, Tata Consumer Products Limited, Hindustan Unilever Limited, The Hain Celestial Group, Inc., Finlays Beverages Ltd., Hambleden Herbs, and Hankook Tea, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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