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Global Green Tea Market: By Form: Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Others; By Type: Flavoured, Unflavoured; By Distribution Channels: Convenience Stores, Others; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Green Tea Market Outlook 

The global green tea market reached a value of about USD 14.1 billion in 2021. The market is further estimated to grow at a CAGR of 7.40% in the forecast period of 2023-2028 to reach a value of around USD 21.64 billion by 2027. 

 

Rising Preference for Green Tea Bags Due to the Convenience Associated with Their Use to Propel the Market Growth 

Based on form, the demand for green tea bags, owing to their exceptional benefits and convenience, has witnessed a significant increase in the past few years. The tea bags and their handy attached string are associated with convenience as they are portable and easy to dispose of. The preparation of green tea using tea bags requires no extra equipment, such as a tea infuser or a strainer, which makes the process of preparing tea easier and faster. The rising inclination towards tea bags that contain whole leaves to get better flavour is aiding the market development. Further, the growing awareness about the skincare benefits of green tea bags is leading to their increased utilisation before being thrown away. The cool green tea bags tighten the skin, offer an incredible glow, and helps in preparing face masks. The initiatives of market players towards offering green tea bags that are made of environment-friendly materials, like permeable papers that are biodegradable, are likely to aid the green tea market growth over the forecast period.

 

Market Segmentation

Green tea is a kind of tea that originated in China and is prepared from leaves or buds that are harvested from the Camellia sinensis plant. A brewed green tea is green, yellow, or light brown in colour. There are different varieties of green tea, like Kabusecha, Matcha, Tencha, Genmaicha, and Hojicha, among others.

The market for green tea, by form, is divided into:

  • Green Tea Bags
  • Green Tea Instant Mixes
  • Iced Green Tea
  • Loose Leaf
  • Others

Based on type, the market is bifurcated into:

  • Flavoured
  • Unflavoured

On the basis of distribution channel, the market is segmented into:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online
  • Others

The regional markets for green tea can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Growing Awareness about the Health Benefits of Green Tea to Drive the Market Growth 

The escalating health consciousness among the population, the prevalence of chronic disease, and the rising awareness about the exceptional health benefits of green tea are leading to its worldwide consumption. Green tea is rich in antioxidants and offers several health benefits, such as fat loss, improved brain function, protection against cancer, and reduced risk of heart diseases. There has been increase in research activities to establish the advantages of green tea consumption. The rising inclination towards ready-to-drink beverages, like green tea with various flavours, is resulting in the green tea market growth. The expanding distribution channels and the emergence of e-commerce are leading to the easy availability of green tea. Additionally, the rising purchasing power and improved living standards are enabling the population to afford superior quality green tea. The government initiatives towards supporting the production of green tea leaves are aiding the market development. For instance, in March 2022, the Assam government in India proposed the continuation of tax exemption on green tea leaves for three years. Moreover, the increasing adoption of marketing strategies by the leading market players to promote their premium green tea range is expected to augment the market over the forecast period. 

 

Key Players in the Global Market for Green Tea

The report gives a detailed analysis of the following key players in the global green tea market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Amorepacific
  • Tata Consumer Products Limited
  • Hindustan Unilever Limited
  • The Hain Celestial Group, Inc.
  • Finlays Beverages Ltd.
  • Hambleden Herbs
  • Hankook Tea
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Form
  • Type
  • Distribution Channels
  • Region
Breakup by Form
  • Green Tea Bags
  • Green Tea Instant Mixes
  • Iced Green Tea
  • Loose Leaf
  • Others
Breakup by Type
  • Flavoured
  • Unflavoured
Breakup by Distribution Channels
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Trade Data Analysis
  • Major Exporting Countries
    • By Value
    • By Volume
  • Major Importing Countries
    • By Value
    • By Volume
Price Analysis
  • Historical Price Trends
  • Forecast Price Trends
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Amorepacific
  • Tata Consumer Products Limited
  • Hindustan Unilever Limited
  • The Hain Celestial Group, Inc.
  • Finlays Beverages Ltd.
  • Hambleden Herbs
  • Hankook Tea
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface 
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions   
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments  
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Region
7    Opportunities and Challenges in the Market
8    Global Green Tea Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Green Tea Historical Market (2018-2022) 
    8.3    Global Green Tea Market Forecast (2023-2028)
    8.4    Global Green Tea Market by Form
        8.4.1    Green Tea Bags
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
        8.4.2    Green Tea Instant Mixes
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
        8.4.3    Iced Green Tea
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2018-2022)
            8.4.3.3    Forecast Trend (2023-2028)
        8.4.4    Loose Leaf
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2018-2022)
            8.4.4.3    Forecast Trend (2023-2028)
        8.4.5    Others
    8.5    Global Green Tea Market by Type
        8.5.1    Flavoured
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    Unflavoured
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
    8.6    Global Green Tea Market by Distribution Channels
        8.6.1    Supermarkets and Hypermarkets
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2022)
            8.6.1.3    Forecast Trend (2023-2028)
        8.6.2    Convenience Stores
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2022)
            8.6.2.3    Forecast Trend (2023-2028)
        8.6.3    Speciality Stores
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2018-2022)
            8.6.3.3    Forecast Trend (2023-2028)
        8.6.4    Online
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2018-2022)
            8.6.4.3    Forecast Trend (2023-2028)
        8.6.5    Others
    8.7    Global Green Tea Market by Region
        8.7.1    North America
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2018-2022) 
            8.7.1.3    Forecast Trend (2023-2028)
        8.7.2    Europe
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2018-2022) 
            8.7.2.3    Forecast Trend (2023-2028)
        8.7.3    Asia Pacific
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2018-2022) 
            8.7.3.3    Forecast Trend (2023-2028)
        8.7.4    Latin America
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2018-2022) 
            8.7.4.3    Forecast Trend (2023-2028)
        8.7.5    Middle East and Africa
            8.7.5.1    Market Share
            8.7.5.2    Historical Trend (2018-2022) 
            8.7.5.3    Forecast Trend (2023-2028)
9    North America Green Tea Market Analysis
    9.1    United States of America 
        9.1.1    Market Share
        9.1.2    Historical Trend (2018-2022) 
        9.1.3    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Market Share
        9.2.2    Historical Trend (2018-2022) 
        9.2.3    Forecast Trend (2023-2028)
10    Europe Green Tea Market Analysis
    10.1    United Kingdom
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2022) 
        10.1.3    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2022) 
        10.2.3    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2022) 
        10.3.3    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Market Share
        10.4.2    Historical Trend (2018-2022) 
        10.4.3    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Green Tea Market Analysis
    11.1    China
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2022) 
        11.1.3    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2022) 
        11.2.3    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Market Share
        11.3.2    Historical Trend (2018-2022) 
        11.3.3    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Market Share
        11.4.2    Historical Trend (2018-2022) 
        11.4.3    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Market Share
        11.5.2    Historical Trend (2018-2022) 
        11.5.3    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Green Tea Market Analysis
    12.1    Brazil
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2022) 
        12.1.3    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2022) 
        12.2.3    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Market Share
        12.3.2    Historical Trend (2018-2022) 
        12.3.3    Forecast Trend (2023-2028)
    12.4    Others
13    Middle  East and Africa Green Tea Market Analysis
    13.1    Saudi Arabia
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2022) 
        13.1.3    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2022) 
        13.2.3    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Market Share
        13.3.2    Historical Trend (2018-2022) 
        13.3.3    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Market Share
        13.4.2    Historical Trend (2018-2022) 
        13.4.3    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Trade Data Analysis (HS Code - 090210, 090220)

    16.1    Major Importing Countries
        16.1.1    By Volume
        16.1.2    By Value
    16.2    Major Exporting Countries
        16.2.1    By Volume
        16.2.2    By Value
17    Price  Analysis
18    Competitive Landscape

    18.1    Market Structure
    18.2    Company Profiles
        18.2.1    Amorepacific
            18.2.1.1    Company Overview
            18.2.1.2    Product Portfolio
            18.2.1.3    Demographic Reach and Achievements
            18.2.1.4    Certifications
        18.2.2    Tata Consumer Products Limited
            18.2.2.1    Company Overview
            18.2.2.2    Product Portfolio
            18.2.2.3    Demographic Reach and Achievements
            18.2.2.4    Certifications
        18.2.3    Hindustan Unilever Limited
            18.2.3.1    Company Overview
            18.2.3.2    Product Portfolio
            18.2.3.3    Demographic Reach and Achievements
            18.2.3.4    Certifications
        18.2.4    The Hain Celestial Group, Inc.
            18.2.4.1    Company Overview
            18.2.4.2    Product Portfolio
            18.2.4.3    Demographic Reach and Achievements
            18.2.4.4    Certifications
        18.2.5    Finlays Beverages Ltd.
            18.2.5.1    Company Overview
            18.2.5.2    Product Portfolio
            18.2.5.3    Demographic Reach and Achievements
            18.2.5.4    Certifications
        18.2.6    Hambleden Herbs
            18.2.6.1    Company Overview
            18.2.6.2    Product Portfolio
            18.2.6.3    Demographic Reach and Achievements
            18.2.6.4    Certifications
        18.2.7    Hankook Tea
            18.2.7.1    Company Overview
            18.2.7.2    Product Portfolio
            18.2.7.3    Demographic Reach and Achievements
            18.2.7.4    Certifications
        18.2.8    Others
19    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Green Tea Market: Key Industry Highlights, 2018 and 2028
2.    Global Green Tea Historical Market: Breakup by Form (USD Billion), 2018-2022
3.    Global Green Tea Market Forecast: Breakup by Form (USD Billion), 2023-2028
4.    Global Green Tea Historical Market: Breakup by Type (USD Billion), 2018-2022
5.    Global Green Tea Market Forecast: Breakup by Type (USD Billion), 2023-2028
6.    Global Green Tea Historical Market: Breakup by Distribution Channels (USD Billion), 2018-2022
7.    Global Green Tea Market Forecast: Breakup by Distribution Channels (USD Billion), 2023-2028
8.    Global Green Tea Historical Market: Breakup by Region (USD Billion), 2018-2022
9.    Global Green Tea Market Forecast: Breakup by Region (USD Billion), 2023-2028
10.    North America Green Tea Historical Market: Breakup by Country (USD Billion), 2018-2022
11.    North America Green Tea Market Forecast: Breakup by Country (USD Billion), 2023-2028
12.    Europe Green Tea Historical Market: Breakup by Country (USD Billion), 2018-2022
13.    Europe Green Tea Market Forecast: Breakup by Country (USD Billion), 2023-2028
14.    Asia Pacific Green Tea Historical Market: Breakup by Country (USD Billion), 2018-2022
15.    Asia Pacific Green Tea Market Forecast: Breakup by Country (USD Billion), 2023-2028
16.    Latin America Green Tea Historical Market: Breakup by Country (USD Billion), 2018-2022
17.    Latin America Green Tea Market Forecast: Breakup by Country (USD Billion), 2023-2028
18.    Middle East and Africa Green Tea Historical Market: Breakup by Country (USD Billion), 2018-2022
19.    Middle East and Africa Green Tea Market Forecast: Breakup by Country (USD Billion), 2023-2028
20.    Major Exporting Countries by Value
21.    Major Importing Countries by Value
22.    Major Exporting Countries by Volume
23.    Major Importing Countries by Volume
24.    Global Green Tea Market Structure.

Key Questions Answered in the Report

In 2021, the global green tea market attained a value of nearly USD 14.1 billion.

The market is assessed to grow at a CAGR of 7.40% between 2023 and 2028.

The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach almost USD 21.64 billion by 2027. 

The major market drivers include the rising inclination towards healthy ready-to-drink beverages, worldwide production of green tea leaves, convenience and skincare benefits associated with green tea bags, expanding distribution channels, emergence of e-commerce, improved living standards, and initiatives taken by market players to promote premium range.

The key market trends guiding the growth of the market include the growing awareness about the health benefits of green tea, favourable government initiatives, and increasing research activities.

The major regions are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The significant forms of green tea include green tea bags, green tea instant mixes, iced green tea, and loose leaf, among others.

The various types of green tea include flavoured and unflavoured.

The different distribution channels of the product include supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.

The major players in the market are Amorepacific, Tata Consumer Products Limited, Hindustan Unilever Limited, The Hain Celestial Group, Inc., Finlays Beverages Ltd., Hambleden Herbs, and Hankook Tea, among others.

Analyst Review

The global green tea market attained a value of nearly USD 14.1 billion in 2021, driven by the rising consumption of green tea owing to its health benefits. Aided by the new product launches and the increasing investments in product marketing, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 7.40%. The market is estimated to reach about USD 21.64 billion by 2027.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The market for green tea, by form, is divided into green tea bags, green tea instant mixes, iced green tea, and loose leaf, among others. Based on type, the market is bifurcated into flavoured and unflavoured. On the basis of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others. The major regional markets for green tea are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Amorepacific, Tata Consumer Products Limited, Hindustan Unilever Limited, The Hain Celestial Group, Inc., Finlays Beverages Ltd., Hambleden Herbs, and Hankook Tea, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.  

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We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

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