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Report Overview
The heart health supplements market was valued at USD 12.32 Billion in 2025, driven by the increasing prevalence of cardiovascular diseases across the globe. The market is anticipated to grow at a CAGR of 6.20% during the forecast period of 2026-2035 to achieve a value of USD 22.48 Billion by 2035.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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Rising global awareness of cardiovascular diseases is driving increased consumer demand for heart health supplements, particularly those containing omega-3, coenzyme Q10, and plant sterols.
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The ageing population and growing inclination toward preventive healthcare are bolstering market growth, with supplements offering cholesterol control and blood pressure support gaining popularity.
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E-commerce expansion and product innovations, such as vegan and clean-label formulations, are enhancing accessibility and appeal, particularly among health-conscious millennials and Gen Z consumers.
Leading Players in the Heart Health Supplements Market
The key features of the market report comprise patent analysis, grants analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
USANA Health Sciences
Headquartered in Salt Lake City, Utah, USANA Health Sciences was established in 1992. The company is a leader in nutritional supplements, offering a wide range of products that support heart health, immune function, and overall well-being. USANA’s portfolio includes vitamins, minerals, antioxidants, and supplements for various health concerns. Known for its high-quality formulations, the brand focuses on scientifically backed products sold through a global network of associates.
NOW Health Group, Inc.
Founded in 1968 and headquartered in Bloomingdale, Illinois, NOW Health Group, Inc. is a leading manufacturer of dietary supplements, essential oils, and natural foods. Its portfolio includes heart health supplements, vitamins, minerals, and plant-based products. The company is committed to providing affordable, high-quality supplements through extensive research and innovation. NOW Health Group is widely recognised for its commitment to sustainability and consumer education in the health and wellness sector.
Herbalife International of America, Inc.
Herbalife International, based in Los Angeles, California, was founded in 1980. The company specialises in nutrition, weight management, and personal care products. Herbalife offers a wide range of heart health supplements, including antioxidants, omega-3 fatty acids, and herbal formulations. Its direct-selling model allows global distribution, and the company focuses on providing nutrition solutions that help consumers live healthier, more active lifestyles. Herbalife is a dominant player in the global wellness market, with a strong presence in more than 90 countries.
HealthKart.com
HealthKart, established in 2011 and based in Gurgaon, India, is an online health and nutrition supplement retailer. The company offers a wide array of products, including heart health supplements, vitamins, and protein powders. HealthKart also provides a platform for well-known global and local supplement brands. With a growing portfolio of exclusive, high-quality products, HealthKart has become a trusted e-commerce destination for health-conscious consumers in India and beyond, focusing on providing convenient access to wellness solutions.
Other key players in the market include Vlado's Himalayan Organics, DaVinci Laboratories of Vermont, Nordic Naturals, GNC Holdings, LLC, Amway Corp., and InVite Health.
Heart Health Supplements Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The global heart health supplements market is projected to grow at a CAGR of 6.20% between 2026 and 2035.
The growth of the market is supported by drivers like rising population, increasing disposable incomes, the rising cases of heart diseases, growing awareness about the benefits of supplements, and rising penetration in the emerging economies.
The launch of organic and clean label products and the expansion of the online distribution channel act as important market trends informing the growth of the market.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading forms of heart health supplements in the market are liquid, gels and pills, and powder.
The major ingredients of heart health supplements in the industry are vitamins and minerals, botanical supplements, and amino acids, among others.
The significant distribution channels in the market are supermarkets and hypermarkets, convenience stores, specialty stores, and online, among others.
The major players in the market are Bayer AG, USANA Health Sciences, Inc., NOW Health Group, Inc., Nutramax Laboratories Consumer Care, Inc., and Herbalife International of America, Inc., among others.
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