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Global Herbal Tea Market Share, Size, Trends, Analysis: By Raw Material: Green Tea, Black Tea, Yellow Tea, Others; By Type: Chamomile, Peppermint, Lemongrass, Ginger, Hibiscus, Turmeric, Others; By Packaging: Loose Tea, Tea Bags, Plastic Containers, Others; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Global Herbal Tea Market Size
The global herbal tea market reached approximately USD 3.81 billion in 2023. The market is projected to grow at a CAGR of 6.6% between 2024 and 2032, reaching a value of around USD 6.77 billion by 2032.
Herbal Tea Market Outlook
- Functional herbal teas are often promoted for their calming, digestive, and immune-boosting properties, contributing to their popularity.
- Brands that prioritise sustainability and fair-trade practices are gaining a competitive edge in the herbal tea market.
- Attractive and convenient packaging, such as pyramid tea bags and single-serve sachets, has contributed to the market's growth.
Herbal Tea Market Growth Rate
Herbal tea refers to a type of tea which contains herbs and can include a blend of several non-tea plant components such as leaves, fruits, bark, roots, or flowers. This tea comes with some remarkable health benefits owing to its antioxidant, anti-inflammatory, and hydration-promoting properties. Herbal teas offer a pleasing aroma, refreshing taste, and healing properties.
The heightened adoption of healthy drinking habits is one of the crucial factors fuelling the herbal tea market growth. Growing cases of cardiovascular diseases, obesity, diabetes mellitus, and several viral diseases, among others, are likely to fuel the sale of herbal tea, thereby strengthening the market value. Elderly populations, that are likelier to suffer from insomnia, improper digestion, and various other health conditions, can often benefit from the health advantages of herbal teas. In this regard, the increasing geriatric population across the world is likely to expand the target market in the forecast period.
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Key Trends and Developments
Wide variety of packaging; functional and wellness teas; flavour innovation; and sustainability and ethical sourcing are the major trends impacting the herbal tea market expansion
February 28th, 2024
A Chinese herbal tea manufacturer is aiming to broaden its global footprint by introducing its brand, "WALOVI," to the international market.
February 15th, 2024
D’Amazonia company in the herbal tea market announced the launch of functional tea designed to aid women going through menopause.
September 20th, 2023
Leaves of Leisure, a luxury herbal tea brand, initiated a crowdfunding campaign to support the brand's growth and facilitate expansion into new markets.
June 28th, 2023
Wander.com and Good Pharma formed a partnership to enhance the vacation experience by combining the distinctive advantages of mushroom-infused beverages with Wander's vacation rental offerings.
Wide variety of packaging
Packaging such as tea bags, plastic containers, loose tea, and aluminium tins offer consumers numerous options to choose from
Functional and wellness teas
Herbal teas that target specific health concerns, such as sleep, digestion, or detoxification, are becoming increasingly popular.
Flavour innovation
Consumers are seeking unique taste experiences, leading to the introduction of blends with ingredients like turmeric, ginger, hibiscus, and various herbs and spices.
Sustainability and ethical sourcing
Consumers are showing a preference for brands that prioritise sustainable farming practices, fair trade, and ethical sourcing of ingredients.
Herbal Tea Market Trends
Herbal teas have long been used for their therapeutic properties, and in recent years, there has been a growing trend towards herbal teas that target specific health concerns. This trend is driven by an increased awareness of health and wellness, as well as a desire for natural and holistic approaches to health management. Many herbal teas are formulated with a blend of herbs, each selected for its specific health benefits which creates a synergistic effect that can enhance the tea's overall efficacy.
Key players in herbal tea products market are enhancing their reach by introducing their products on a global level. A Chinese herbal tea manufacturer announced in February 2024 that it is taking steps to expand its reach beyond its domestic market by launching its brand, "WALOVI," internationally. By introducing "WALOVI" to consumers outside of China, the manufacturer is likely seeking to tap into the growing demand for herbal teas worldwide, driven by increasing health consciousness.
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Herbal Tea Industry Segmentation
“Herbal Tea Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Raw Material
- Green Tea
- Black Tea
- Yellow Tea
- Others
Market Breakup by Type
- Chamomile
- Peppermint
- Lemongrass
- Ginger
- Hibiscus
- Turmeric
- Others
Market Breakup by Packaging
- Loose Tea
- Tea Bags
- Plastic Containers
- Aluminium Tins
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Herbal Tea Market Share
Demand for green tea is increasing rapidly owing to its multiple health benefits
The green tea segment accounts for a healthy share of the market. The increasing awareness about the health benefits offered by green tea, such as enhanced brain function, boosted metabolism, reduced risk of cardiovascular dysfunction, and effective sugar control, among others, is driving the segment’s growth. In addition, green tea is a popular drinking choice of working professionals, who often lead hectic lifestyles that are also sedentary. The relatively mild flavour of green tea makes it highly suitable for supplementation with additional herbs and flavours, increasing its preference as a raw material for herbal teas.
Black tea is anticipated to grow rapidly in the coming years as it is one of the most popular and widely consumed teas in the world. In many countries, black tea is deeply ingrained in the culture. For example, it is a staple in British tea culture, as well as in countries like India and Sri Lanka and the traditional tea ceremonies and rituals contribute to its high demand.
The chamomile segment maintains its dominance in the market due to its calming and soothing properties
The chamomile segment accounts for a significant portion of the herbal tea market. This type of tea helps with sleep, relaxes the body, possesses anti-inflammatory properties, is good for the heart, improves digestion, decreases anxiety, treats sore throat, and boosts the immune system. Hence, the increasing prevalence of lifestyle conditions such as insomnia, cold and cough, cardiovascular diseases, and anxiety disorders, among others, is fuelling the segment’s growth, thereby contributing to the expansion of market size. Moreover, as chamomile teas are equipped with the ability to combat harmful bacteria, rising concerns pertaining to bacterial diseases are expected to propel the sale of chamomile teas and support the overall market growth in the coming years.
Peppermint tea is also highly sought after in the herbal tea market for its refreshing taste and digestive benefits. It is commonly used to relieve symptoms of indigestion, nausea, and irritable bowel syndrome (IBS). The cooling effect of menthol in peppermint leaves makes this tea a preferred choice for many.
Leading Providers of Herbal Tea
The herbal tea market players are increasing their collaboration efforts to meet the evolving regulatory landscape
The Hain Celestial Group, Inc. is a leading food company which provides natural food products and botanically-based personal care products and its product portfolio includes snacks, meat and tea, among others.
Pukka Herbs Limited is a prominent food company which provides products such as herbal food supplements, teas, organic botanicals, bio-nutrients, body care, and skincare.
Tielka Pty Ltd is a comprehensive provider of ethical and quality food sources and is a wholesaler and retailer of gourmet, organic, allergen, and preservative-free speciality foods.
ORGANIC INDIA USA, LLC, a leading global provider of organic herbal and wellness products, is committed to promoting holistic wellness through organic, ethically sourced products.
Other market players include Culinary Teas, Harney & Sons Fine Teas, Twining and Company Limited, Numi, Inc., LLC, Bigelow, and MJF Group (Dilmah), among others.
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Herbal Tea Market Analysis by Region
The market in Europe is witnessing strong growth, supported by the strong culture of tea drinking in the region. The herbal tea market UK is particularly well established, with regular tea drinkers experimenting with new flavours and packaging. The European market also offers a wide variety of herbal teas, including blends with fruits, spices, and flowers. Innovation in flavours and packaging has also attracted more consumers to herbal teas. Moreover, many consumers in Europe are turning to herbal teas for their functional benefits, such as relaxation, digestion aid, detoxification, and immune support which has led to increased demand for specific types of herbal teas like chamomile, peppermint, and ginger.
In the coming years, the market in the United States is projected to expand, fuelled by the growing popularity of tea as an alternative to coffee, particularly among more health-conscious consumers. Meanwhile, the herbal tea market in Australia is expected to witness steady growth due to the increasing innovations in flavours.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Raw Material |
|
| Breakup by Type |
|
| Breakup by Packaging |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Herbal Tea Market Analysis
8.1 Key Industry Highlights
8.2 Global Herbal Tea Historical Market (2018-2023)
8.3 Global Herbal Tea Market Forecast (2024-2032)
8.4 Global Herbal Tea Market by Raw Material
8.4.1 Green Tea
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Black Tea
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Yellow Tea
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Herbal Tea Market by Type
8.5.1 Chamomile
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Peppermint
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Lemongrass
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Ginger
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Hibiscus
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Turmeric
8.5.6.1 Historical Trend (2018-2023)
8.5.6.2 Forecast Trend (2024-2032)
8.5.7 Others
8.6 Global Herbal Tea Market by Packaging
8.6.1 Loose Tea
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Tea Bags
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Plastic Containers
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Aluminium Tins
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Herbal Tea Market by Distribution Channel
8.7.1 Supermarkets and Hypermarkets
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Convenience Stores
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Specialty Stores
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Online
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Herbal Tea Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Herbal Tea Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Herbal Tea Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Herbal Tea Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Herbal Tea Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Herbal Tea Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 The Hain Celestial Group, Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Pukka Herbs Limited
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Tielka Pty Ltd
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Culinary Teas
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Harney & Sons Fine Teas
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Twining and Company Limited
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Numi, Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 ORGANIC INDIA USA, LLC
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Bigelow
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 MJF Group (Dilmah)
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Herbal Tea Market: Key Industry Highlights, 2018 and 2032
2. Global Herbal Tea Historical Market: Breakup by Raw Material (USD Million), 2018-2023
3. Global Herbal Tea Market Forecast: Breakup by Raw Material (USD Million), 2024-2032
4. Global Herbal Tea Historical Market: Breakup by Type (USD Million), 2018-2023
5. Global Herbal Tea Market Forecast: Breakup by Type (USD Million), 2024-2032
6. Global Herbal Tea Historical Market: Breakup by Packaging (USD Million), 2018-2023
7. Global Herbal Tea Market Forecast: Breakup by Packaging (USD Million), 2024-2032
8. Global Herbal Tea Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
9. Global Herbal Tea Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
10. Global Herbal Tea Historical Market: Breakup by Region (USD Million), 2018-2023
11. Global Herbal Tea Market Forecast: Breakup by Region (USD Million), 2024-2032
12. North America Herbal Tea Historical Market: Breakup by Country (USD Million), 2018-2023
13. North America Herbal Tea Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Europe Herbal Tea Historical Market: Breakup by Country (USD Million), 2018-2023
15. Europe Herbal Tea Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Asia Pacific Herbal Tea Historical Market: Breakup by Country (USD Million), 2018-2023
17. Asia Pacific Herbal Tea Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Latin America Herbal Tea Historical Market: Breakup by Country (USD Million), 2018-2023
19. Latin America Herbal Tea Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Middle East and Africa Herbal Tea Historical Market: Breakup by Country (USD Million), 2018-2023
21. Middle East and Africa Herbal Tea Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Global Herbal Tea Market Structure
Key Questions Answered in the Report
The market reached a value of USD 3.81 billion in 2023.
The market is estimated to grow at a CAGR of 6.6% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 6.77 billion by 2032.
The growing transition towards healthy beverage consumption, heightened awareness about the health benefits of herbal teas, and increasing availability of herbal teas in different packaging are the major drivers of the market.
The key trends in the market include the innovations in flavours, rising sales of herbal teas via online distribution channels, and increasing prevalence of lifestyle conditions.
Green tea, black tea, and yellow tea, among others, are the different raw materials of herbal tea in the market.
Chamomile, peppermint, lemongrass, ginger, hibiscus, and turmeric, among others, are the significant types of herbal teas in the market.
Yes, it is healthy to consume herbal tea every day.
Herbal teas typically don’t have side effects, particularly when consumed in moderation, however, potential side effects can include headache, soreness of mouth, and vomiting.
The major players in the market are The Hain Celestial Group, Inc., Pukka Herbs Limited, Tielka Pty Ltd, Culinary Teas, Harney & Sons Fine Teas, Twining and Company Limited, Numi, Inc., ORGANIC INDIA USA, LLC, Bigelow, and MJF Group (Dilmah), among others.
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