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Herbal Tea Market

Global Herbal Tea Market Share, Size, Analysis: By Raw Material: Green Tea, Black Tea, Yellow Tea, Others; By Type: Chamomile, Peppermint, Lemongrass, Ginger, Hibiscus, Turmeric, Others; By Packaging: Loose Tea, Tea Bags, Plastic Containers, Aluminium Tins, Others; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032

Global Herbal Tea Market Outlook

The global herbal tea market size attained a value of USD 3.81 billion in 2023. The market is further expected to grow at a CAGR of 6.6% between 2024 and 2032, to reach a value of USD 6.77 billion by 2032.

 

Key Trends in the Market

Herbal tea refers to a type of tea which contains herbs and can include a blend of several non-tea plant components such as leaves, fruits, bark, roots, or flowers. This tea comes with some remarkable health benefits owing to its antioxidant, anti-inflammatory, and hydration promoting properties. Herbal teas offer a pleasing aroma, refreshing taste, and healing properties.

 

  • The heightened adoption of healthy drinking habits is adding to the herbal tea market value. Growing cases of cardiovascular diseases, obesity, diabetes mellitus, and several viral diseases, among others, is likely to fuel the sale of herbal tea, thereby strengthening the herbal tea market forecast.
  • Elderly populations, that are likelier to suffer from insomnia, improper digestion, and various other health conditions, can often benefit from the health advantages of herbal teas. In this regard, the increasing geriatric population across the world is likely to expand the target market for herbal tea in the forecast period.
  • Availability of herbal teas in a wide variety of packaging are among the key herbal tea market trends. With options such as tea bags, plastic containers, loose tea, and aluminium tins, consumers have numerous options to choose from, based on preparation preference.
  • The herbal tea market in Europe is witnessing strong growth, supported by the strong culture of tea drinking in the region. The herbal tea market UK is particularly well established, with regular tea drinkers experimenting with new flavours and packaging.
  • In the coming years, the herbal tea market in US is projected to expand, fuelled by the growing popularity of tea as an alternative to coffee, particularly among more health-conscious consumers. Meanwhile, the herbal tea market in Australia is expected to witness a steady growth due to the increasing innovations in flavours.

 

herbal tea market

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Market Analysis

Based on raw material, the market is segmented into green tea, black tea, and yellow tea, among others. On the basis of type, the market is classified into chamomile, peppermint, lemongrass, ginger, hibiscus, and turmeric, among others. By packaging, the market is segmented into loose tea, tea bags, plastic containers, and aluminium tins, among others. Based on distribution channel, the market is classified into supermarkets and hypermarkets, convenience stores, specialty stores, and online, among others. The regional market for herbal tea are divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the global herbal tea market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

 

  • The Hain Celestial Group, Inc.
  • Pukka Herbs Limited
  • Tielka Pty Ltd
  • Culinary Teas
  • Harney & Sons Fine Teas
  • Twining and Company Limited
  • Numi, Inc.
  • ORGANIC INDIA USA, LLC
  • Bigelow
  • MJF Group (Dilmah)
  • Others

 

herbal tea market by segments

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Market Share by Raw Material

The green tea segment, based on raw material, accounts for a healthy share of the herbal tea market. According to the herbal tea market analysis, the increasing awareness about the health benefits offered by green tea, such as enhanced brain function, boosted metabolism, reduced risk of cardiovascular disfunction, and effective sugar control, among others, is driving the segment’s growth. In addition, green tea is a popular drinking choice of working professionals, who often lead hectic lifestyles that are also sedentary. The relatively mild flavour of green tea makes it highly suitable for supplementation with additional herbs and flavours, increasing its preference as a raw material for herbal teas.

 

Market Share by Type

Based on type, the chamomile segment accounts for a significant portion of the herbal tea market share. As per the herbal tea market research, this type of tea helps with sleep, relaxes the body, possesses anti-inflammatory properties, is good for the heart, improves digestion, decreases anxiety, treats sore throat, and boosts the immune system. Hence, the increasing prevalence of lifestyle conditions such as insomnia, cold and cough, cardiovascular diseases, and anxiety disorders, among others, is fuelling the segment’s growth, thereby contributing the expansion of herbal tea market size. Moreover, as chamomile teas are equipped with the ability to combat harmful bacteria, rising concerns pertaining to bacterial diseases are expected to propel the sale of chamomile teas, and support the overall herbal tea market growth in the coming years.

 

herbal tea market by region

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Competitive Landscape

The Hain Celestial Group, Inc. is a leading food company which provides natural food products and botanically-based personal care products. The product portfolio of this company includes snacks, meat and dairy alternatives, tea, food, and cosmetics. The Hain Celestial Group was established in 1993 and is headquartered in New York, United States.

 

Pukka Herbs Limited is a prominent food company which provides products such as herbal food supplements, teas, organic botanicals, bio nutrients, body care, and skincare. The organic teas and aqua herbs offered by this company are made of variety of ingredients such as ginger, ashwagandha, chamomile, and mint, etc. It was founded in 2001 and is headquartered in Bristol, United Kingdom.

 

Tielka Pty Ltd is a comprehensive provider of ethical and quality food sources and is a wholesaler and retailer of gourmet, organic, allergen, and preservative-free specialty foods. The product portfolio of this company includes sauces, specialty condiments, superfoods, savoury and sweet pastries, lamb, and pork. The company was founded in 2009 and is headquartered in Queensland, Australia.

 

Other market players include Culinary Teas, Harney & Sons Fine Teas, Twining and Company Limited, Numi, Inc., ORGANIC INDIA USA, LLC, Bigelow, and MJF Group (Dilmah), among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Raw Material
  • Type
  • Packaging
  • Distribution Channel
  • Region
Breakup by Raw Material
  • Green Tea
  • Black Tea
  • Yellow Tea
  • Others
Breakup by Type
  • Chamomile
  • Peppermint
  • Lemongrass
  • Ginger
  • Hibiscus
  • Turmeric
  • Others
Breakup by Packaging
  • Loose Tea
  • Tea Bags
  • Plastic Containers
  • Aluminium Tins
  • Others
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • The Hain Celestial Group, Inc.
  • Pukka Herbs Limited
  • Tielka Pty Ltd
  • Culinary Teas
  • Harney & Sons Fine Teas
  • Twining and Company Limited
  • Numi, Inc.
  • ORGANIC INDIA USA, LLC
  • Bigelow
  • MJF Group (Dilmah)
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Herbal Tea Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Herbal Tea Historical Market (2018-2023) 
    8.3    Global Herbal Tea Market Forecast (2024-2032)
    8.4    Global Herbal Tea Market by Raw Material
        8.4.1    Green Tea
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Black Tea
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Yellow Tea
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
        8.4.4    Others
    8.5    Global Herbal Tea Market by Type
        8.5.1    Chamomile
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Peppermint
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Lemongrass
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    Ginger
            8.5.4.1    Historical Trend (2018-2023)
            8.5.4.2    Forecast Trend (2024-2032)
        8.5.5    Hibiscus
            8.5.5.1    Historical Trend (2018-2023)
            8.5.5.2    Forecast Trend (2024-2032)
        8.5.6    Turmeric
            8.5.6.1    Historical Trend (2018-2023)
            8.5.6.2    Forecast Trend (2024-2032)
        8.5.7    Others  
    8.6    Global Herbal Tea Market by Packaging 
        8.6.1    Loose Tea
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Tea Bags
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Plastic Containers
            8.6.3.1    Historical Trend (2018-2023)
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Aluminium Tins
            8.6.4.1    Historical Trend (2018-2023)
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Others
    8.7    Global Herbal Tea Market by Distribution Channel
        8.7.1    Supermarkets and Hypermarkets
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Convenience Stores
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Specialty Stores
            8.7.3.1    Historical Trend (2018-2023)
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Online
            8.7.4.1    Historical Trend (2018-2023)
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Others
    8.8    Global Herbal Tea Market by Region
        8.8.1    North America
            8.8.1.1    Historical Trend (2018-2023) 
            8.8.1.2    Forecast Trend (2024-2032)
        8.8.2    Europe
            8.8.2.1    Historical Trend (2018-2023) 
            8.8.2.2    Forecast Trend (2024-2032)
        8.8.3    Asia Pacific
            8.8.3.1    Historical Trend (2018-2023) 
            8.8.3.2    Forecast Trend (2024-2032)
        8.8.4    Latin America
            8.8.4.1    Historical Trend (2018-2023) 
            8.8.4.2    Forecast Trend (2024-2032)
        8.8.5    Middle East and Africa
            8.8.5.1    Historical Trend (2018-2023) 
            8.8.5.2    Forecast Trend (2024-2032)
9    North America Herbal Tea Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Herbal Tea Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Herbal Tea Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Herbal Tea Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Herbal Tea Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis  
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price  
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    The Hain Celestial Group, Inc.
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Pukka Herbs Limited
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Tielka Pty Ltd
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Culinary Teas
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Harney & Sons Fine Teas
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Twining and Company Limited
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Numi, Inc.
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    ORGANIC INDIA USA, LLC
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Bigelow
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    MJF Group (Dilmah)
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others  
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Herbal Tea Market: Key Industry Highlights, 2018 and 2032 
2.    Global Herbal Tea Historical Market: Breakup by Raw Material (USD Million), 2018-2023
3.    Global Herbal Tea Market Forecast: Breakup by Raw Material (USD Million), 2024-2032
4.    Global Herbal Tea Historical Market: Breakup by Type (USD Million), 2018-2023
5.    Global Herbal Tea Market Forecast: Breakup by Type (USD Million), 2024-2032
6.    Global Herbal Tea Historical Market: Breakup by Packaging (USD Million), 2018-2023
7.    Global Herbal Tea Market Forecast: Breakup by Packaging (USD Million), 2024-2032
8.    Global Herbal Tea Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
9.    Global Herbal Tea Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
10.    Global Herbal Tea Historical Market: Breakup by Region (USD Million), 2018-2023
11.    Global Herbal Tea Market Forecast: Breakup by Region (USD Million), 2024-2032
12.    North America Herbal Tea Historical Market: Breakup by Country (USD Million), 2018-2023
13.    North America Herbal Tea Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Europe Herbal Tea Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Europe Herbal Tea Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Asia Pacific Herbal Tea Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Asia Pacific Herbal Tea Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Latin America Herbal Tea Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Latin America Herbal Tea Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Middle East and Africa Herbal Tea Historical Market: Breakup by Country (USD Million), 2018-2023
21.    Middle East and Africa Herbal Tea Market Forecast: Breakup by Country (USD Million), 2024-2032
22.    Global Herbal Tea Market Structure

Key Questions Answered in the Report

The market reached a value of USD 3.81 billion in 2023.

The market is estimated to grow at a CAGR of 6.6% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 6.77 billion by 2032.

The growing transition towards healthy beverage consumption, heightened awareness about the health benefits of herbal teas, and increasing availability of herbal teas in different packaging are the major drivers of the market.

The key trends in the market include the innovations in flavours, rising sales of herbal teas via online distribution channels, and increasing prevalence of lifestyle conditions.

Green tea, black tea, and yellow tea, among others, are the different raw materials of herbal tea in the market.

Chamomile, peppermint, lemongrass, ginger, hibiscus, and turmeric, among others, are the significant types of herbal teas in the market.

Yes, it is healthy to consume herbal tea every day.

Herbal teas typically don’t have side effects, particularly when consumed in moderation, however, potential side effects can include headache, soreness of mouth, and vomiting.

The Hain Celestial Group, Inc., Pukka Herbs Limited, Tielka Pty Ltd, Culinary Teas, Harney & Sons Fine Teas, Twining and Company Limited, Numi, Inc., ORGANIC INDIA USA, LLC, Bigelow, and MJF Group (Dilmah), among others, are the key players of the herbal tea market, according to the report.

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