Reports

Sale

Immersive Media Solutions Market

Global Immersive Media Solutions Market Share, Forecast: By Component: Solution, Service; By Technology: Virtual Reality, Mixed Reality, Augmented Reality, 360 Degree Videos Content; By Deployment Type: On-Premise, Cloud; By Application: Gaming, Commercial, Social Media; By End Use; Regional Analysis; Competitive Landscape; 2024-2032

Global Immersive Media Solutions Market Outlook

The global immersive media solutions market size reached approximately USD 21.90 billion in 2023. The market is projected to grow at a CAGR of 28.2% between 2024 and 2032, reaching a value of around USD 204.90 billion by 2032.

 

Key Trends in the Market

Immersive media solutions encompass a range of tools, approaches, and services designed to provide users with compelling and interactive experiences. The primary objective of these solutions is to completely immerse users into a virtual environment, enabling them to engage with and encounter content more dynamically and realistically.

 

  • One of the primary drivers for the immersive media solutions market demand is the rapid advancement of technology. Innovations in virtual reality (VR), augmented reality (AR), mixed reality (MR), and 360-degree video technologies have paved the way for more realistic and immersive experiences. These technologies enable users to be fully immersed in virtual environments, providing a level of interactivity and engagement that was previously unimaginable.
  • The healthcare sector has emerged as a significant adopter of immersive media solutions which further propels the global immersive media solutions market growth. These technologies are being used for medical training, surgical simulations, patient education, and therapeutic interventions. VR, for example, is employed to create realistic surgical simulations, enabling surgeons to practice complex procedures in a risk-free virtual environment.
  • One of the major immersive media solutions market trends involves a heightened emphasis on utilising immersive media techniques in marketing and branding strategies. This approach aims to craft immersive and memorable experiences for consumers, thereby enhancing engagement and leaving a lasting impact. Brands are using AR for interactive advertising campaigns, allowing users to interact with products or experience virtual brand activations.

 

Market Analysis

Based on component, the market can be bifurcated into solution and service. The global immersive media solutions market segmentation, based on technology, includes virtual reality, mixed reality, augmented reality, and 360-degree video content. The market, based on deployment type, includes on-premise and cloud.

 

Based on application, the market is categorised into gaming, commercial, and social media. Based on end use, the market can be divided into automobile, retail, gaming, design, and architecture, education, travel and hospitality, and location-based entertainment. The major regional markets for immersive media solutions are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global immersive media solutions market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

 

  • Alphabet, Inc. (Google LLC)
  • Microsoft Corporation
  • Sony Group Corporation
  • HTC Corporation
  • Meta Platforms Inc.
  • Samsung Electronics Pvt. Ltd.
  • Blippar Group Limited
  • SpringboardVR
  • Group Moovs
  • VRstudios, Inc.
  • Others

 

Market Share by Technology

According to the global immersive media solutions market analysis, virtual reality is likely to be one of the major technologies supporting the growth of the market. Virtual reality provides users with a fully immersive experience, allowing them to interact with virtual environments in a way that traditional media cannot replicate.

 

Virtual reality serves as a powerful tool for education. Within the educational sector, it enables students to explore historical sites, engage with complex scientific concepts, and participate in virtual field trips, enhancing learning experiences. This heightened level of engagement leads to more memorable and impactful experiences.

 

Market Share by Application

The increasing adoption of advanced technologies by social media platforms is expected to significantly enhance the global immersive media solutions market share in the coming years. Immersive media solutions are being integrated into social media platforms to enhance user engagement and provide more dynamic and interactive experiences. Users can upload and view 360-degree photos and videos on platforms like Facebook. This allows for a more immersive visual experience, as viewers can explore a scene from different angles.

 

Moreover, platforms like Facebook and YouTube support live streaming in 360 degrees. This enables real-time immersive experiences for viewers, such as live events or behind-the-scenes tours.

 

Competitive Landscape

Alphabet, Inc. is a multinational conglomerate that was created as part of a corporate restructuring of Google in 2015. It serves as the parent company for various businesses, with Google being its most prominent subsidiary. Google is known for its search engine, but it also offers a wide range of other products and services, including advertising platforms, cloud computing, software, and hardware.

 

Microsoft Corporation is a multinational technology company based in the United States. It is known for its software products, including the Windows operating system and the Office suite of productivity software. Microsoft's product portfolio includes operating systems, productivity software, cloud services (Azure), gaming consoles (Xbox), and professional services.

 

Sony Group Corporation is a Japanese multinational conglomerate that is headquartered in Tokyo. It was founded in 1946. Sony is known for its diverse range of products, including electronics, gaming consoles, entertainment content, and financial services. Its product portfolio includes electronics such as televisions, cameras, audio equipment, gaming consoles (PlayStation), movies, music, and financial services.

 

Other key players in the global immersive media solutions market are HTC Corporation, Meta Platforms Inc., Samsung Electronics Pvt. Ltd., Blippar Group Limited, SpringboardVR, Group Moovs, and VRstudios, Inc., among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Technology
  • Deployment Type
  • Application
  • End Use
  • Region
Breakup by Component
  • Solution
  • Service
Breakup by Technology
  • Virtual Reality
  • Mixed Reality
  • Augmented Reality
  • 360 Degree Videos Content
Breakup by Deployment Type
  • On-Premise
  • Cloud
Breakup by Application
  • Gaming
  • Commercial
  • Social Media
Breakup by End Use
  • Automobile
  • Retail
  • Gaming, Design, and Architecture
  • Education
  • Travel and Hospitality
  • Location-Based Entertainment
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Alphabet, Inc. (Google LLC)
  • Microsoft Corporation
  • Sony Group Corporation
  • HTC Corporation
  • Meta Platforms Inc.
  • Samsung Electronics Pvt. Ltd.
  • Blippar Group Limited
  • SpringboardVR
  • Group Moovs
  • VRstudios, Inc.
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description   
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Immersive Media Solutions Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Immersive Media Solutions Historical Market (2018-2023) 
    8.3    Global Immersive Media Solutions Market Forecast (2024-2032)
    8.4    Global Immersive Media Solutions Market by Component
        8.4.1    Solution
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Service
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global Immersive Media Solutions Market by Technology
        8.5.1    Virtual Reality
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Mixed Reality
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Augmented Reality
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    360 Degree Videos Content
            8.5.4.1    Historical Trend (2018-2023)
            8.5.4.2    Forecast Trend (2024-2032)
    8.6    Global Immersive Media Solutions Market by Deployment Type
        8.6.1    On-Premise 
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Cloud
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    Global Immersive Media Solutions Market by Application
        8.7.1    Gaming
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Commercial
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Social Media
            8.7.3.1    Historical Trend (2018-2023)
            8.7.3.2    Forecast Trend (2024-2032)
    8.8    Global Immersive Media Solutions Market by End Use
        8.8.1    Automobile
            8.8.1.1    Historical Trend (2018-2023)
            8.8.1.2    Forecast Trend (2024-2032)
        8.8.2    Retail
            8.8.2.1    Historical Trend (2018-2023)
            8.8.2.2    Forecast Trend (2024-2032)
        8.8.3    Gaming, Design, and Architecture
            8.8.3.1    Historical Trend (2018-2023)
            8.8.3.2    Forecast Trend (2024-2032)
        8.8.4    Education
            8.8.4.1    Historical Trend (2018-2023)
            8.8.4.2    Forecast Trend (2024-2032)
        8.8.5    Travel and Hospitality
            8.8.5.1    Historical Trend (2018-2023)
            8.8.5.2    Forecast Trend (2024-2032)
        8.8.6    Location-Based Entertainment
            8.8.6.1    Historical Trend (2018-2023)
            8.8.6.2    Forecast Trend (2024-2032)
    8.9    Global Immersive Media Solutions Market by Region
        8.9.1    North America
            8.9.1.1    Historical Trend (2018-2023)
            8.9.1.2    Forecast Trend (2024-2032)
        8.9.2    Europe
            8.9.2.1    Historical Trend (2018-2023)
            8.9.2.2    Forecast Trend (2024-2032)
        8.9.3    Asia Pacific
            8.9.3.1    Historical Trend (2018-2023)
            8.9.3.2    Forecast Trend (2024-2032)
        8.9.4    Latin America
            8.9.4.1    Historical Trend (2018-2023)
            8.9.4.2    Forecast Trend (2024-2032)
        8.9.5    Middle East and Africa
            8.9.5.1    Historical Trend (2018-2023)
            8.9.5.2    Forecast Trend (2024-2032)
9    North America Immersive Media Solutions Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
10    Europe Immersive Media Solutions Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Immersive Media Solutions Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Immersive Media Solutions Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Immersive Media Solutions Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price  
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Alphabet, Inc. (Google LLC)
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Microsoft Corporation
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Sony Group Corporation
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    HTC Corporation
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Meta Platforms Inc.
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Samsung Electronics Pvt. Ltd.
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements 
            15.2.6.4    Certifications
        15.2.7    Blippar Group Limited
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    SpringboardVR
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Group Moovs
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    VRstudios, Inc.
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Immersive Media Solutions Market: Key Industry Highlights, 2018 and 2032
2.    Global Immersive Media Solutions Historical Market: Breakup by Component (USD Billion), 2018-2023
3.    Global Immersive Media Solutions Market Forecast: Breakup by Component (USD Billion), 2024-2032
4.    Global Immersive Media Solutions Historical Market: Breakup by Technology (USD Billion), 2018-2023
5.    Global Immersive Media Solutions Market Forecast: Breakup by Technology (USD Billion), 2024-2032
6.    Global Immersive Media Solutions Historical Market: Breakup by Deployment Type (USD Billion), 2018-2023
7.    Global Immersive Media Solutions Market Forecast: Breakup by Deployment Type (USD Billion), 2024-2032
8.    Global Immersive Media Solutions Historical Market: Breakup by Application (USD Billion), 2018-2023
9.    Global Immersive Media Solutions Market Forecast: Breakup by Application (USD Billion), 2024-2032
10.    Global Immersive Media Solutions Historical Market: Breakup by End Use (USD Billion), 2018-2023
11.    Global Immersive Media Solutions Market Forecast: Breakup by End Use (USD Billion), 2024-2032
12.    Global Immersive Media Solutions Historical Market: Breakup by Region (USD Billion), 2018-2023
13.    Global Immersive Media Solutions Market Forecast: Breakup by Region (USD Billion), 2024-2032
14.    North America Immersive Media Solutions Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    North America Immersive Media Solutions Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Europe Immersive Media Solutions Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Europe Immersive Media Solutions Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Asia Pacific Immersive Media Solutions Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Asia Pacific Immersive Media Solutions Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Latin America Immersive Media Solutions Historical Market: Breakup by Country (USD Billion), 2018-2023
21.    Latin America Immersive Media Solutions Market Forecast: Breakup by Country (USD Billion), 2024-2032
22.    Middle East and Africa Immersive Media Solutions Historical Market: Breakup by Country (USD Billion), 2018-2023
23.    Middle East and Africa Immersive Media Solutions Market Forecast: Breakup by Country (USD Billion), 2024-2032
24.    Global Immersive Media Solutions Market Structure

Key Questions Answered in the Report

What was the global immersive media solutions market value in 2023?

In 2023, the market reached an approximate value of USD 21.90 billion.

What is the growth rate of the global immersive media solutions market?

The market is projected to grow at a CAGR of 28.2% between 2024 and 2032.

What is the forecast outlook of the global immersive media solutions market for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 204.90 billion by 2032.

What are the major market drivers?

The market is driven by rapid technological advancements and the increasing adoption of immersive media solutions in the healthcare sector.

What are the major trends in the market?

The growing emphasis on utilising the latest technologies for marketing and branding strategies and the utilisation of immersive media solutions for education and training are expected to aid the market expansion.

What are the major regional markets for immersive media solutions, according to the EMR report?

The major regional markets are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

What are the major applications of the technology?

The different applications include gaming, commercial, and social media.

Who are the key market players, according to the global immersive media solutions market report?

The key players in the market include Alphabet, Inc. (Google LLC), Microsoft Corporation, Sony Group Corporation, HTC Corporation, Meta Platforms Inc., Samsung Electronics Pvt. Ltd., Blippar Group Limited, SpringboardVR, Group Moovs, and VRstudios, Inc., among others.

Purchase Full Report

Mini Report

$ 2199     $1999
  • Selected Sections, One User
  • Printing Not Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update
Buy Now

Single User License

$ 3299     $2999
  • All Sections, One User
  • One Print Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update
Buy Now
most popular

Five User License

$ 4399     $3999
  • All Sections, Five Users
  • Five Prints Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update
Buy Now

Corporate License

$ 5499     $4999
  • All Sections, Unlimited Users
  • Unlimited Prints Allowed
  • Email Delivery in PDF + Excel
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update
Buy Now

Any Question? Speak With An Analyst

Contact Analyst

View A Sample

Request Sample

Did You Miss Anything, Ask Now

Request Customisation
Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

NEWSLETTER