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Global Mixed Reality Market: By Component: Hardware, Software; By Application: Automotive and Aerospace, Medical, Entertainment, E-Commerce and Retail, Others; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics: SWOT Analysis; Value Chain Analysis; Competitive Landscape; Industry Events and Developments
Global Mixed Reality Market Outlook
The global mixed reality market reached a value of about USD 681 million in 2020. The market growth is being aided by the rising investments in devices, software ecosystems, and platforms.
The market is further being driven by evolving technologies, such as 5G technology and IoT technology, and the availability of low-cost hardware that allows the mixed reality industry to thrive and evolve. Thus, the market is projected to grow at a CAGR of 77% during the forecast period of 2022-2027 to attain a value of nearly USD 20,708 million by 2026.
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Increasing Demand for 5G Technology and IoT Technology to Augment the Market Growth
Computer graphics, signal processing, computer apparition, user interfaces, mobile computing, wearable computing, information visualisation, and display and sensor design are all part of mixed reality. The market for mixed reality is being catalysed by the rising automation and digitisation trends being witnessed across industries. Various industries, including automotive and healthcare, along with offices, are rapidly adopting mixed reality principles. The rising popularity of 5G technology, IoT technology, and the availability of low-cost hardware, among other factors, are boosting the market growth of mixed reality. The factors are expected to continue to boost the market growth in the coming years.
North America is a Leading Market for Mixed Reality, with the Asia Pacific Being the Fastest Growing Market
North America was a significant contributor to the growth of the mixed reality industry in 2020 and is expected to maintain its dominance in the market in the coming years. This is due to a rise in mixed reality gadget usage, along with the introduction of favourable policies propelling the adoption of 5G technology and artificial intelligence. Within North America, the United States is the leading market for mixed reality due to the increasing acceptance of technologically sophisticated solutions, as well as the increased emphasis on digitalisation and artificial intelligence, in the country.
The Asia Pacific area, on the other hand, is anticipated to be the fastest-growing market over the forecast period. In the rising economies, such as China and India, there has been a rise in the adoption of advanced technologies, an expansion of downstream industries, and a growth in the proliferation of smartphone devices. This has aided the growth of the mixed reality industry within the region. Furthermore, the use of mixed reality in educational technologies is projected to accelerate the growth of the mixed reality industry in the Asia Pacific.
Mixed Reality: Industry Definition and Segmentation
The regulated clash of the AR/VR and IoT developments is symbolised by mixed reality. It is the blending of the real and virtual worlds in order to create new representations and settings in which digital and physical things, as well as their data, may co-exist and interact. Mixed reality uses a projector to project pictures onto semi-transparent materials, which are subsequently reflected to the eye via beam-splitting technology. Maintenance and operations, production, design and development, reporting and analytics, quality control, and distribution are all locations where mixed reality is being used.
Based on components, the market is bifurcated into:
- Hardware
- Software
On the basis of application, the industry is segmented into:
- Automotive and Aerospace
- Medical
- Entertainment
- E-Commerce and Retail
- Others
The major regional markets of mixed reality are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Increasing Focus on Technological Advancements for User Interface to Bolster the Growth of the Mixed Reality Industry
Investments in devices, software ecosystems, and platforms fuelled by mixed reality is expected to propel the growth of the market. The ultimate objective of these investments is to replace keyboards and flat screens in the industry with a new business model. In the present technological era, this is expected to lead to a higher user involvement level. Every enhancement to the user interface patterns improves the functionality of typing, clicking, touching, and swiping, allowing users to advance "beyond the glass" of traditional displays. This is projected to support the market growth of mixed reality in the coming years.
Further, as organisations explore and go beyond pilot applications, the enterprise potential of mixed reality continues to expand. Enhanced attempts to combine IoT technology's potential with the help of sensors and linked devices, which help to develop a more integrated physical and digital landscape, are resulting in significant infrastructure investments. Wearable technology is one of the foundations for some of the most complex and immersive mixed reality experiences now available in the market. Wearables are expected to find a wide range of applications within various industries and businesses. Moreover, many types of field operations, such as maintenance and delivery services, may also benefit from the expansion of the wearables segment, such as Microsoft’s HoloLens. These factors are expected to support the growth of the market in the coming years.
Key Industry Players in the Global Mixed Reality Market
The report gives a detailed analysis of the following key players in the global mixed reality market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Amber Garage
- Microsoft Corporation
- Canon Inc.
- Samsung Electronics Co., Ltd.
- HP Development Company, L.P.
- Brainlab AG
- Others
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2020 |
| Historical Period | 2017-2021 |
| Forecast Period | 2022-2027 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Component, Application , |
| Breakup by Component | Hardware, Software |
| Breakup by Application | Automotive and Aerospace, Medical, Entertainment, E-Commerce and Retail, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Amber Garage, Microsoft Corporation, Canon Inc., Samsung Electronics Co., Ltd., HP Development Company, L.P., Brainlab AG, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Mixed Reality Market Analysis
8.1 Key Industry Highlights
8.2 Global Mixed Reality Historical Market (2017-2021)
8.3 Global Mixed Reality Market Forecast (2022-2027)
8.4 Global Mixed Reality Market by Component
8.4.1 Hardware
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2017-2021)
8.4.1.3 Forecast Trend (2022-2027)
8.4.2 Software
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2017-2021)
8.4.2.3 Forecast Trend (2022-2027)
8.5 Global Mixed Reality Market by Application
8.5.1 Automotive and Aerospace
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2017-2021)
8.5.1.3 Forecast Trend (2022-2027)
8.5.2 Medical
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2017-2021)
8.5.2.3 Forecast Trend (2022-2027)
8.5.3 Entertainment
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2017-2021)
8.5.3.3 Forecast Trend (2022-2027)
8.5.4 E-Commerce and Retail
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2017-2021)
8.5.4.3 Forecast Trend (2022-2027)
8.5.5 Others
8.6 Global Mixed Reality Market by Region
8.6.1 Market Share
8.6.1.1 North America
8.6.1.2 Europe
8.6.1.3 Asia Pacific
8.6.1.4 Latin America
8.6.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2017-2021)
9.1.2 Forecast Trend (2022-2027)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2017-2021)
9.2.2 Forecast Trend (2022-2027)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2017-2021)
9.3.2 Forecast Trend (2022-2027)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2017-2021)
9.4.2 Forecast Trend (2022-2027)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2017-2021)
9.5.2 Forecast Trend (2022-2027)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Nigeria
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 EMR’s Key Indicators for Demand
10.4 EMR’s Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Amber Garage
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Microsoft Corporation
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Canon Inc.
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Samsung Electronics Co., Ltd.
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 HP Development Company, L.P.
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Brainlab AG
12.2.6.1 Company Overview
12.2.6.2 Product Portfolio
12.2.6.3 Demographic Reach and Achievements
12.2.6.4 Certifications
12.2.7 Others
13 Industry Events and Developments
List of Figures and Tables
1. Global Mixed Reality Market: Key Industry Highlights, 2016 and 2026
2. Global Mixed Reality Historical Market: Breakup by Component (USD Million), 2017-2021
3. Global Mixed Reality Market Forecast: Breakup by Component (USD Million), 2022-2027
4. Global Mixed Reality Historical Market: Breakup by Application (USD Million), 2017-2021
5. Global Mixed Reality Market Forecast: Breakup by Application (USD Million), 2022-2027
6. Global Mixed Reality Historical Market: Breakup by Region (USD Million), 2017-2021
7. Global Mixed Reality Market Forecast: Breakup by Region (USD Million), 2022-2027
8. North America Mixed Reality Historical Market: Breakup by Country (USD Million), 2017-2021
9. North America Mixed Reality Market Forecast: Breakup by Country (USD Million), 2022-2027
10. Europe Mixed Reality Historical Market: Breakup by Country (USD Million), 2017-2021
11. Europe Mixed Reality Market Forecast: Breakup by Country (USD Million), 2022-2027
12. Asia Pacific Mixed Reality Historical Market: Breakup by Country (USD Million), 2017-2021
13. Asia Pacific Mixed Reality Market Forecast: Breakup by Country (USD Million), 2022-2027
14. Latin America Mixed Reality Historical Market: Breakup by Country (USD Million), 2017-2021
15. Latin America Mixed Reality Market Forecast: Breakup by Country (USD Million), 2022-2027
16. Middle East and Africa Mixed Reality Historical Market: Breakup by Country (USD Million), 2017-2021
17. Middle East and Africa Mixed Reality Market Forecast: Breakup by Country (USD Million), 2022-2027
18. Global Mixed Reality Market Structure
Key Questions Answered in the Report
In 2020, the global mixed reality market attained a value of nearly USD 681 million.
The market is projected to grow at a CAGR of 77% between 2021 and 2026.
The market is estimated to witness a healthy growth in the forecast period of 2022-2027 to reach almost USD 20,708 million by 2026.
The major drivers of the industry, such as growing adoption of 5G technology and IoT technology and low cost hardware availability, are expected to aid the market growth.
The key market trends guiding the growth of the industry include investments in devices, software ecosystems, and platforms aimed at improving user interface by the removal of keyboards and buttons.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading components of mixed reality in the market are hardware and software.
The significant application segments of mixed reality in the industry are automotive and aerospace, medical, entertainment, and e-commerce and retail, among others.
The major players in the industry are Amber Garage, Microsoft Corporation, Canon Inc., Samsung Electronics Co., Ltd., HP Development Company, L.P., and Brainlab AG, among others.
Analyst Review
The global mixed reality market attained a value of nearly USD 681 million in 2020, driven by the growing adoption of 5G technology and IoT technology. Aided by rising technological advancements, the market is expected to witness a further growth in the forecast period of 2022-2027, growing at a CAGR of 77%. The market is projected to reach about USD 20,708 million by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on components, the industry can be segmented broadly into hardware and software. By application, the market can be segmented into automotive and aerospace, medical, entertainment, and e-commerce and retail, among others. The major regional markets for mixed reality are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Amber Garage, Microsoft Corporation, Canon Inc., Samsung Electronics Co., Ltd., HP Development Company, L.P., and Brainlab AG, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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