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Global Mixed Reality Market: By Component: Hardware, Software; By Application: Automotive and Aerospace, Medical, Entertainment, E-Commerce and Retail, Others; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics: SWOT Analysis; Value Chain Analysis; Competitive Landscape; Industry Events and Developments

Global Mixed Reality Market Outlook

The global mixed reality market reached a value of about USD 681 million in 2020. The market growth is being aided by the rising investments in devices, software ecosystems, and platforms.

 

Global Mixed Reality Market

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The market is further being driven by evolving technologies, such as 5G technology and IoT technology, and the availability of low-cost hardware that allows the mixed reality industry to thrive and evolve. Thus, the market is projected to grow at a CAGR of 77% during the forecast period of 2023-2028 to attain a value of nearly USD 20,708 million by 2026.

 

Increasing Demand for 5G Technology and IoT Technology to Augment the Market Growth

Computer graphics, signal processing, computer apparition, user interfaces, mobile computing, wearable computing, information visualisation, and display and sensor design are all part of mixed reality. The market for mixed reality is being catalysed by the rising automation and digitisation trends being witnessed across industries. Various industries, including automotive and healthcare, along with offices, are rapidly adopting mixed reality principles. The rising popularity of 5G technology, IoT technology, and the availability of low-cost hardware, among other factors, are boosting the market growth of mixed reality. The factors are expected to continue to boost the market growth in the coming years.

 

North America is a Leading Market for Mixed Reality, with the Asia Pacific Being the Fastest Growing Market

North America was a significant contributor to the growth of the mixed reality industry in 2020 and is expected to maintain its dominance in the market in the coming years. This is due to a rise in mixed reality gadget usage, along with the introduction of favourable policies propelling the adoption of 5G technology and artificial intelligence. Within North America, the United States is the leading market for mixed reality due to the increasing acceptance of technologically sophisticated solutions, as well as the increased emphasis on digitalisation and artificial intelligence, in the country.

The Asia Pacific area, on the other hand, is anticipated to be the fastest-growing market over the forecast period. In the rising economies, such as China and India, there has been a rise in the adoption of advanced technologies, an expansion of downstream industries, and a growth in the proliferation of smartphone devices. This has aided the growth of the mixed reality industry within the region. Furthermore, the use of mixed reality in educational technologies is projected to accelerate the growth of the mixed reality industry in the Asia Pacific.

 

Mixed Reality: Market Segmentation

The regulated clash of the AR/VR and IoT developments is symbolised by mixed reality. It is the blending of the real and virtual worlds in order to create new representations and settings in which digital and physical things, as well as their data, may co-exist and interact. Mixed reality uses a projector to project pictures onto semi-transparent materials, which are subsequently reflected to the eye via beam-splitting technology. Maintenance and operations, production, design and development, reporting and analytics, quality control, and distribution are all locations where mixed reality is being used.

 

Global Mixed Reality Market by Segment

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Based on components, the market is bifurcated into:

  • Hardware
  • Software

On the basis of application, the industry is segmented into:

  • Automotive and Aerospace
  • Medical 
  • Entertainment
  • E-Commerce and Retail 
  • Others

The major regional markets of mixed reality are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Global Mixed Reality Market by Region

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Increasing Focus on Technological Advancements for User Interface to Bolster the Growth of the Mixed Reality Industry

Investments in devices, software ecosystems, and platforms fuelled by mixed reality is expected to propel the growth of the market. The ultimate objective of these investments is to replace keyboards and flat screens in the industry with a new business model. In the present technological era, this is expected to lead to a higher user involvement level. Every enhancement to the user interface patterns improves the functionality of typing, clicking, touching, and swiping, allowing users to advance "beyond the glass" of traditional displays. This is projected to support the market growth of mixed reality in the coming years.

Further, as organisations explore and go beyond pilot applications, the enterprise potential of mixed reality continues to expand. Enhanced attempts to combine IoT technology's potential with the help of sensors and linked devices, which help to develop a more integrated physical and digital landscape, are resulting in significant infrastructure investments. Wearable technology is one of the foundations for some of the most complex and immersive mixed reality experiences now available in the market. Wearables are expected to find a wide range of applications within various industries and businesses. Moreover, many types of field operations, such as maintenance and delivery services, may also benefit from the expansion of the wearables segment, such as Microsoft’s HoloLens. These factors are expected to support the growth of the market in the coming years.

 

Key Industry Players in the Global Mixed Reality Market

The report gives a detailed analysis of the following key players in the global mixed reality market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Amber Garage
  • Microsoft Corporation
  • Canon Inc.
  • Samsung Electronics Co., Ltd.
  • HP Development Company, L.P.
  • Brainlab AG
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Component, Application , 
Breakup by Component Hardware, Software
Breakup by Application  Automotive and Aerospace, Medical, Entertainment, E-Commerce and Retail, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Amber Garage, Microsoft Corporation, Canon Inc., Samsung Electronics Co., Ltd., HP Development Company, L.P., Brainlab AG, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Mixed Reality Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Mixed Reality Historical Market (2018-2022) 
    8.3    Global Mixed Reality Market Forecast (2023-2028)
    8.4    Global Mixed Reality Market by Component
        8.4.1    Hardware
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
        8.4.2    Software
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
    8.5    Global Mixed Reality Market by Application 
        8.5.1    Automotive and Aerospace
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    Medical 
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
        8.5.3    Entertainment
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2018-2022)
            8.5.3.3    Forecast Trend (2023-2028)
        8.5.4    E-Commerce and Retail 
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2018-2022)
            8.5.4.3    Forecast Trend (2023-2028)
        8.5.5    Others    
    8.6    Global Mixed Reality Market by Region
        8.6.1    North America
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2022) 
            8.6.1.3    Forecast Trend (2023-2028)
        8.6.2    Europe
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2022) 
            8.6.2.3    Forecast Trend (2023-2028)
        8.6.3    Asia Pacific
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2018-2022) 
            8.6.3.3    Forecast Trend (2023-2028)
        8.6.4    Latin America
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2018-2022) 
            8.6.4.3    Forecast Trend (2023-2028)
        8.6.5    Middle East and Africa
            8.6.5.1    Market Share
            8.6.5.2    Historical Trend (2018-2022) 
            8.6.5.3    Forecast Trend (2023-2028)
9    North America Mixed Reality Market Analysis
    9.1    United States of America 
        9.1.1    Market Share
        9.1.2    Historical Trend (2018-2022) 
        9.1.3    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Market Share
        9.2.2    Historical Trend (2018-2022) 
        9.2.3    Forecast Trend (2023-2028)
10    Europe  Mixed Reality Market Analysis
    10.1    United Kingdom
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2022) 
        10.1.3    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2022) 
        10.2.3    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2022) 
        10.3.3    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Market Share
        10.4.2    Historical Trend (2018-2022) 
        10.4.3    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Mixed Reality Market Analysis
    11.1    China
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2022) 
        11.1.3    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2022) 
        11.2.3    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Market Share
        11.3.2    Historical Trend (2018-2022) 
        11.3.3    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Market Share
        11.4.2    Historical Trend (2018-2022) 
        11.4.3    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Market Share
        11.5.2    Historical Trend (2018-2022) 
        11.5.3    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Mixed Reality Market Analysis
    12.1    Brazil
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2022) 
        12.1.3    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2022) 
        12.2.3    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Market Share
        12.3.2    Historical Trend (2018-2022) 
        12.3.3    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and Africa Mixed Reality Market Analysis
    13.1    Saudi Arabia
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2022) 
        13.1.3    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2022) 
        13.2.3    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Market Share
        13.3.2    Historical Trend (2018-2022) 
        13.3.3    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Market Share
        13.4.2    Historical Trend (2018-2022) 
        13.4.3    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value  Chain Analysis
16    Competitive Landscape

    16.1    Market Structure
    16.2    Company Profiles
        16.2.1     Amber Garage
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    Microsoft Corporation
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    Canon Inc.
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Samsung Electronics Co., Ltd.
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    HP Development Company, L.P.
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    Brainlab AG
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    Others
17    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Mixed Reality Market: Key Industry Highlights, 2018 and 2028
2.    Global Mixed Reality Historical Market: Breakup by Component (USD Million), 2018-2022
3.    Global Mixed Reality Market Forecast: Breakup by Component (USD Million), 2023-2028
4.    Global Mixed Reality Historical Market: Breakup by Application (USD Million), 2018-2022
5.    Global Mixed Reality Market Forecast: Breakup by Application (USD Million), 2023-2028
6.    Global Mixed Reality Historical Market: Breakup by Region (USD Million), 2018-2022
7.    Global Mixed Reality Market Forecast: Breakup by Region (USD Million), 2023-2028
8.    North America Mixed Reality Historical Market: Breakup by Country (USD Million), 2018-2022
9.    North America Mixed Reality Market Forecast: Breakup by Country (USD Million), 2023-2028
10.    Europe Mixed Reality Historical Market: Breakup by Country (USD Million), 2018-2022
11.    Europe Mixed Reality Market Forecast: Breakup by Country (USD Million), 2023-2028
12.    Asia Pacific Mixed Reality Historical Market: Breakup by Country (USD Million), 2018-2022
13.    Asia Pacific Mixed Reality Market Forecast: Breakup by Country (USD Million), 2023-2028
14.    Latin America Mixed Reality Historical Market: Breakup by Country (USD Million), 2018-2022
15.    Latin America Mixed Reality Market Forecast: Breakup by Country (USD Million), 2023-2028
16.    Middle East and Africa Mixed Reality Historical Market: Breakup by Country (USD Million), 2018-2022
17.    Middle East and Africa Mixed Reality Market Forecast: Breakup by Country (USD Million), 2023-2028
18.    Global Mixed Reality Market Structure

Key Questions Answered in the Report

In 2020, the global mixed reality market attained a value of nearly USD 681 million.

The market is projected to grow at a CAGR of 77% between 2021 and 2026.

The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach almost USD 20,708 million by 2026.

The major drivers of the industry, such as growing adoption of 5G technology and IoT technology and low cost hardware availability, are expected to aid the market growth.

The key market trends guiding the growth of the industry include investments in devices, software ecosystems, and platforms aimed at improving user interface by the removal of keyboards and buttons.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The leading components of mixed reality in the market are hardware and software.

The significant application segments of mixed reality in the industry are automotive and aerospace, medical, entertainment, and e-commerce and retail, among others.

The major players in the industry are Amber Garage, Microsoft Corporation, Canon Inc., Samsung Electronics Co., Ltd., HP Development Company, L.P., and Brainlab AG, among others.

Analyst Review

The global mixed reality market attained a value of nearly USD 681 million in 2020, driven by the growing adoption of 5G technology and IoT technology. Aided by rising technological advancements, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 77%. The market is projected to reach about USD 20,708 million by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on components, the industry can be segmented broadly into hardware and software. By application, the market can be segmented into automotive and aerospace, medical, entertainment, and e-commerce and retail, among others. The major regional markets for mixed reality are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Amber Garage, Microsoft Corporation, Canon Inc., Samsung Electronics Co., Ltd., HP Development Company, L.P., and Brainlab AG, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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