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The global immunity boosting products market size has been growing at a rapid rate, driven by the increasing awareness about the benefits of a healthy lifestyle. The market is anticipated to grow at a CAGR of 8.9% during the forecast period of 2024-2032, likely to be driven by a notable shift towards embracing a healthy lifestyle, with people recognizing the importance of immunity boosting products in their daily lifestyle.
Immunity boosting products encompass a wide range of products that can help improve a person’s immune system. Immunity system helps in preventing a human body against disease-causing microorganisms and other threats, and thus it becomes even more important to incorporate these products into our diet. There as several supplements, vitamins, medicines, and foods items that are included in the broad category of immunity boosters. Some of the major components included in these products are vitamin C, vitamin D, echinacea, probiotics, and zinc, among several other components, which enhance and optimize the body’s immune system.
The rising awareness among the consumers about the importance of having a strong immune system that can help maintain good health while providing defence against different types of diseases and infections has significantly added to the immunity boosting products market demands. Owing to the growing awareness of immunity boosting products in the market, the demand is likely to grow further in the coming years.
People have become proactive in seeking ways to strengthen their immune system since the past few years, the demand for immunity boosting products has accelerated as people are seeking additional measures to protect themselves and enhance their immunity against viral infections. Another important trend attributing to rising demand for immunity boosting products is the composition of natural and plant-based ingredients in the new supplements. The rising demand for natural and plant-based ingredients is also adding up to the immunity boosting products market growth. Consumers have shown preference for natural and plant-based products, and it has also generated interest of new consumers towards these products which has led to further increment in the market size.
Based on segments, the market is divided into product type, nature, distribution channel, and region.
Market Breakup by Product Type
Market Breakup by Nature
Market Breakup by Distribution Channel
Market Breakup by Region
The market is witnessing significant growth owing to trends such as growing preventive healthcare, inclination towards natural ingredients, rising prevalence of e-commerce platforms, increasing demand for personalization and product innovation. The advancement in technology has proven to be a steppingstone for the immunity boosting products industry and more products are readily available through the convenience of online shopping, coupled with the wide availability of products. Composition of natural and plant-based ingredients in the new supplements has provided further scope for the industry to be sustainable in nature.
The market has also showcased a consumer centric approach as manufacturers are investing in developing new products to improve product efficacy and substantiate the immune-boosting claims of their products.
The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following immunity boosting products companies, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
The key features of the market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies in the market are as follows:
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2017-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product Type |
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Breakup by Nature |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
1.1 Objectives of the Study
1.2 Key Assumptions
1.3 Report Coverage – Key Segmentation and Scope
1.4 Research Methodology
2 Executive Summary
3 Global Immunity Boosting Products Market Overview
3.1 Global Immunity Boosting Products Market Historical Value (2017-2023)
3.2 Global Immunity Boosting Products Market Forecast Value (2024-2032)
4 Global Immunity Boosting Products Market Landscape
4.1 Global Immunity Boosting Products Developers Landscape
4.1.1 Analysis by Year of Establishment
4.1.2 Analysis by Company Size
4.1.3 Analysis by Region
4.2 Global Immunity Boosting Products Product Landscape
4.2.1 Analysis by Product Type
4.2.2 Analysis by Nature
5 Global Immunity Boosting Products Market Dynamics
5.1 Market Drivers and Constraints
5.2 SWOT Analysis
5.3 Porter’s Five Forces Model
5.4 Key Demand Indicators
5.5 Key Price Indicators
5.6 Industry Events, Initiatives, and Trends
5.7 Value Chain Analysis
6 Global Immunity Boosting Products Market Segmentation
6.1 Global Immunity Boosting Products Market by Product Type
6.1.1 Market Overview
6.1.2 Food
6.1.3 Beverage
6.1.4 Supplement
6.1.5 Others
6.2 Global Immunity Boosting Products Market by Nature
6.2.1 Market Overview
6.2.2 Organic
6.2.3 Conventional
6.3 Global Immunity Boosting Products Market by Distribution Channel
6.3.1 Market Overview
6.3.2 Online Stores
6.3.3 Supermarkets and Hypermarkets
6.3.4 Specialty Stores
6.3.5 Convenience Stores
6.3.6 Others
6.4 Global Immunity Boosting Products Market by Region
6.4.1 Market Overview
6.4.2 North America
6.4.3 Europe
6.4.4 Asia Pacific
6.4.5 Latin America
6.4.6 Middle East and Africa
7 North America Immunity Boosting Products Market
7.1 Market Share by Country
7.2 United States of America
7.3 Canada
8 Europe Immunity Boosting Products Market
8.1 Market Share by Country
8.2 United Kingdom
8.3 Germany
8.4 France
8.5 Italy
8.6 Others
9 Asia Pacific Immunity Boosting Products Market
9.1 Market Share by Country
9.2 China
9.3 Japan
9.4 India
9.5 ASEAN
9.6 Australia
9.7 Others
10 Latin America Immunity Boosting Products Market
10.1 Market Share by Country
10.2 Brazil
10.3 Argentina
10.4 Mexico
10.5 Others
11 Middle East and Africa Immunity Boosting Products Market
11.1 Market Share by Country
11.2 Saudi Arabia
11.3 United Arab Emirates
11.4 Nigeria
11.5 South Africa
11.6 Others
12 Patent Analysis
12.1 Analysis by Type of Patent
12.2 Analysis by Publication year
12.3 Analysis by Issuing Authority
12.4 Analysis by Patent Age
12.5 Analysis by CPC Analysis
12.6 Analysis by Patent Valuation
12.7 Analysis by Key Players
13 Grants Analysis
13.1 Analysis by year
13.2 Analysis by Amount Awarded
13.3 Analysis by Issuing Authority
13.4 Analysis by Grant Application
13.5 Analysis by Funding Institute
13.6 Analysis by NIH Departments
13.7 Analysis by Recipient Organization
14 Funding Analysis
14.1 Analysis by Funding Instances
14.2 Analysis by Type of Funding
14.3 Analysis by Funding Amount
14.4 Analysis by Leading Players
14.5 Analysis by Leading Investors
14.6 Analysis by Geography
15 Partnership and Collaborations Analysis
15.1 Analysis by Partnership Instances
15.2 Analysis by Type of Partnership
15.3 Analysis by Leading Players
15.4 Analysis by Geography
16 Regulatory Framework
16.1 Regulatory Overview
16.1.1 US FDA
16.1.2 EU EMA
16.1.3 INDIA CDSCO
16.1.4 JAPAN PMDA
16.1.5 Others
17 Supplier Landscape
17.1 Abbott Laboratories
17.1.1 Financial Analysis
17.1.2 Product Portfolio
17.1.3 Demographic Reach and Achievements
17.1.4 Mergers and Acquisition
17.1.5 Certifications
17.2 Danone S.A
17.2.1 Financial Analysis
17.2.2 Product Portfolio
17.2.3 Demographic Reach and Achievements
17.2.4 Mergers and Acquisition
17.2.5 Certifications
17.3 Amway Corporation
17.3.1 Financial Analysis
17.3.2 Product Portfolio
17.3.3 Demographic Reach and Achievements
17.3.4 Mergers and Acquisition
17.3.5 Certifications
17.4 Archer Daniels Midland Company
17.4.1 Financial Analysis
17.4.2 Product Portfolio
17.4.3 Demographic Reach and Achievements
17.4.4 Mergers and Acquisition
17.4.5 Certifications
17.5 NOW Health Group, INC
17.5.1 Financial Analysis
17.5.2 Product Portfolio
17.5.3 Demographic Reach and Achievements
17.5.4 Mergers and Acquisition
17.5.5 Certifications
17.6 Associated British Foods Plc.
17.6.1 Financial Analysis
17.6.2 Product Portfolio
17.6.3 Demographic Reach and Achievements
17.6.4 Mergers and Acquisition
17.6.5 Certifications
17.7 Dole Food Company, Inc.
17.7.1 Financial Analysis
17.7.2 Product Portfolio
17.7.3 Demographic Reach and Achievements
17.7.4 Mergers and Acquisition
17.7.5 Certifications
17.8 Fonterra group Cooperative Limited
17.8.1 Financial Analysis
17.8.2 Product Portfolio
17.8.3 Demographic Reach and Achievements
17.8.4 Mergers and Acquisition
17.8.5 Certifications
17.9 Hines Nut Company
17.9.1 Financial Analysis
17.9.2 Product Portfolio
17.9.3 Demographic Reach and Achievements
17.9.4 Mergers and Acquisition
17.9.5 Certifications
17.10 Olam International
17.10.1 Financial Analysis
17.10.2 Product Portfolio
17.10.3 Demographic Reach and Achievements
17.10.4 Mergers and Acquisition
17.10.5 Certifications
18 Global Immunity Boosting Products Market - Distribution Model (Additional Insight)
18.1 Overview
18.2 Potential Distributors
18.3 Key Parameters for Distribution Partner Assessment
19 Key Opinion Leaders (KOL) Insights (Additional Insight)
20 Company Competitiveness Analysis (Additional Insight)
20.1 Very Small Companies
20.2 Small Companies
20.3 Mid-Sized Companies
20.4 Large Companies
20.5 Very Large Companies
21 Payment Methods (Additional Insight)
21.1 Government Funded
21.2 Private Insurance
21.3 Out-of-Pocket
*Additional insights provided are customisable as per client requirements.
The market size is anticipated to grow at a CAGR of 8.9% during the forecast period of 2024-2032.
The rising awareness about the importance of focusing on health and well-being, the rising trend of fitness, and the rising adoption of supplements in diets are some of the key factors aiding the growth of the market.
The increasing consumer awareness on preventive healthcare and wellness alternatives to boost immunity acts as a key trend for the market.
The major regions of the market include North America, Europe, Asia Pacific, Latin America, Middle East and Africa.
The different forms of products consumed to boost the immunity are food, beverage, and supplements, among others.
The different nature of products consumed in market are organic and conventional.
The different distribution channels of the immunity boosting products in the market are online stores, supermarkets and hypermarkets, specialty stores, and convenience stores among others.
Key players involved in the market are Abbott Laboratories, Danone S.A, Amway Corporation, Archer Daniels Midland Company, NOW Health Group, INC, Associated British Foods Plc., Dole Food Company, Inc., Fonterra group Cooperative Limited, Hines Nut Company, and Olam International.
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