Reports

Global In-App Purchase Market to be Aided by the Higher Penetration of Smartphones and Internet in Asia Pacific

In-App Purchase Market

Global In-App Purchase Market Size, Share, Growth: By Operating System: Android, iOS, Others; By Type: Consumable, Subscription; By App Category: Gaming, Entertainment and Music, Health and Fitness, Travel and Hospitality, Retail and E-Commerce, Education and Learning, Others; Regional Analysis; Competitive Landscape; 2024-2032

Global In-App Purchase Market Outlook

The global in-app purchase market attained a value of nearly USD 134.25 billion in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 20.8% to reach about USD 414.43 billion by 2032.      

 

Global In-App Purchase Market

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The Asia Pacific is Dominating the Global Market for In-App Purchase

The Asia Pacific region is dominating the in-app purchase industry and is expected to grow further in the forecast period. The rapid adoption of the latest technology in mobile applications is one of the major factors augmenting the market growth. Within the Asia Pacific, China is expected to present lucrative growth opportunities for the market as the country is considered a hub for technology due to a prominent presence of the key players in the electronics sectors. Further, emerging economies, such as India and China, have a high penetration of smartphones along with increasing 4G and 5G connectivity, which are further projected to aid the market growth of in-app purchase.

 

Impact of COVID-19 on the In-App Purchase Industry

Due to the COVID-19 pandemic in 2020, a significant number of businesses are still coping with operational challenges. However, the pandemic had a positive impact on the in-app purchase industry. During the global lockdowns amidst the pandemic, the number of end users increased, generating traffic through subscriptions of video streaming, gaming, and other health and fitness applications. These mobile applications offer exciting features and functionalities, along with discounts on subscriptions to keep the traffic in place, which is expected to drive the demand for in-app purchases as well in the coming years. Moreover, major players of the market are introducing new applications to the users and are introducing different strategies to upsurge their revenue and market share, thereby creating further opportunities for the market growth.

 

In-App Purchase: Market Segmentation

In-app purchase refers to purchasing goods, services, and additional functions or features from an application on a mobile device like smartphones, tablets, etc. The users of in-app purchases have access to additional functions. An in-app purchase is any fee (other than the initial cost of downloading the program, if one exists) that an app may charge. Many in-app purchases are voluntary and provide users with new capabilities; others function as subscriptions and require users to sign up and pay a price to access the app, sometimes after a free trial period.

 

Global In-App Purchase Market by Segment

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Based on operating system, the industry can be divided into:

  • Android
  • iOS
  • Others 

The major types of in-app purchase are:

  • Consumable
  • Non-Consumable
  • Subscription

The market can be broadly categorised on the basis of app category into:

  • Gaming
  • Entertainment and Music 
  • Health and Fitness 
  • Travel and Hospitality 
  • Retail and E-Commerce
  • Education and Learning 
  • Others 

The EMR report looks into the regional markets of in-app purchase like North America, Europe, Asia Pacific, Latin America and Middle East and Africa.

 

Global In-App Purchase Market by Region

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Increase in the Use of Smartphones Driving the Market Growth

The demand for in-app purchase is increasing globally. In developing countries, the growth in the middle-class population, increasing urbanisation, rise in literacy level, and an increase in the tech-savvy younger consumer, is increasing the consumption rate of in-app purchase in these regions. Moreover, the increase in smartphone users across the globe and the rise in technological advancements in smartphones are further leading to the market growth of in-app purchase. The development of digital wallets has also accelerated the pace of development of the in-app purchase industry as the evolution of technology and innovations has made the payment process smoother.

The growing online traffic is expected to attract investors and clients for advertisements and the promotion of products and services. Companies are spending a lot on advertising through digital media. Social media platforms Like Instagram, Facebook, LinkedIn, and Whatsapp are popular among millennials, which serves as an opportunity for investors to promote their business. Thus, the addition of new games and innovation in technology and a surge in expenditure on digital advertisement are expected to provide lucrative opportunities for the market expansion of in-app purchase during the forecast period. However, digital illiteracy and limited digital infrastructure might hamper the growth of the market.

 

Key Industry Players in the Global In-App Purchase Market

The report presents a detailed analysis of the following key players in the global in-app purchase market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Apple Inc.
  • Google LLC
  • Tencent Holdings Ltd.
  • Netflix Inc.
  • Spotify Technology S.A.
  • Amazon.com, Inc
  • Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Operating System, Type, App Category, Region
Breakup by Operating System Android, iOS, Others
Breakup by Type Consumable, Non-Consumable, Subscription
Breakup by App Category Gaming, Entertainment and Music, Health and Fitness, Travel and Hospitality, Retail and E-Commerce, Education and Learning, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Apple Inc., Google LLC, Tencent Holdings Ltd., Netflix Inc., Spotify Technology S.A., Amazon.com, Inc, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global In-App Purchase Market Analysis
    8.1    Key Industry Highlights
    8.2    Global In-App Purchase Historical Market (2018-2023) 
    8.3    Global In-App Purchase Market Forecast (2024-2032)
    8.4    Global In-App Purchase Market by Operating System
        8.4.1    Android
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    iOS
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Others
    8.5    Global In-App Purchase Market by Type
        8.5.1    Consumable
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Non-Consumable
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Subscription
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
    8.6    Global In-App Purchase Market by App Category
        8.6.1    Gaming
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Entertainment and Music
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Health and Fitness
            8.6.3.1    Historical Trend (2018-2023)
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Travel and Hospitality
            8.6.4.1    Historical Trend (2018-2023)
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Retail and E-Commerce
            8.6.5.1    Historical Trend (2018-2023)
            8.6.5.2    Forecast Trend (2024-2032)
        8.6.6    Education and Learning
            8.6.6.1    Historical Trend (2018-2023)
            8.6.6.2    Forecast Trend (2024-2032)
        8.6.7    Others
    8.7    Global In-App Purchase Market by Region       
        8.7.1    North America
            8.7.1.1    Historical Trend (2018-2023) 
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Europe
            8.7.2.1    Historical Trend (2018-2023) 
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Asia Pacific
            8.7.3.1    Historical Trend (2018-2023) 
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Latin America
            8.7.4.1    Historical Trend (2018-2023) 
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Middle East and Africa
            8.7.5.1    Historical Trend (2018-2023) 
            8.7.5.2    Forecast Trend (2024-2032) 
9    North America In-App Purchase Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe In-App Purchase Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific In-App Purchase Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America In-App Purchase Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa In-App Purchase Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Competitive Landscape
    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    Apple Inc.
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    Google LLC
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    Tencent Holdings Ltd.
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Netflix Inc.
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Spotify Technology S.A.
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    Amazon.com, Inc
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    Others
17    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global In-App Purchase Market: Key Industry Highlights, 2018 and 2032
2.    Global In-App Purchase Historical Market: Breakup by Operating System (USD Billion), 2018-2023
3.    Global In-App Purchase Market Forecast: Breakup by Operating System (USD Billion), 2024-2032
4.    Global In-App Purchase Historical Market: Breakup by Type (USD Billion), 2018-2023
5.    Global In-App Purchase Market Forecast: Breakup by Type (USD Billion), 2024-2032
6.    Global In-App Purchase Historical Market: Breakup by App Category (USD Billion), 2018-2023
7.    Global In-App Purchase Market Forecast: Breakup by App Category (USD Billion), 2024-2032
8.    Global In-App Purchase Historical Market: Breakup by Region (USD Billion), 2018-2023
9.    Global In-App Purchase Market Forecast: Breakup by Region (USD Billion), 2024-2032
10.    North America In-App Purchase Historical Market: Breakup by Country (USD Billion), 2018-2023
11.    North America In-App Purchase Market Forecast: Breakup by Country (USD Billion), 2024-2032
12.    Europe In-App Purchase Historical Market: Breakup by Country (USD Billion), 2018-2023
13.    Europe In-App Purchase Market Forecast: Breakup by Country (USD Billion), 2024-2032
14.    Asia Pacific In-App Purchase Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    Asia Pacific In-App Purchase Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Latin America In-App Purchase Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Latin America In-App Purchase Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Middle East and Africa In-App Purchase Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Middle East and Africa In-App Purchase Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Global In-App Purchase Market Structure

Key Questions Answered in the Report

What was the global in-app purchase market size in 2023?

In 2023, the market attained a value of nearly USD 134.25 billion.

What is the growth rate of the global in-app purchase market?

The market is projected to grow at a CAGR of 20.8% between 2024 and 2032.

What is the forecast outlook of the global in-app purchase market for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 414.43 billion by 2032.      

What are the major market drivers?

The major drivers of the market are surging population, the increasing investments in social media and digital advertising, and the rising penetration of smartphones and internet.

What are the key trends of the market?

The growing launches of health and fitness apps and smart wrist watches with multiple features, the increasing online traffic, and the rising addition of new games in various apps are the key trends fuelling the market growth.

What are the major regional markets of in-app purchase, according to the EMR report?

The major regions in the in-app purchase market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

What are the major operating systems available in the market?

The major operating systems available in the market can be divided into Android and iOS, among others.

What are the various types of in-app purchases considered in the market report?

The various in-app purchase types considered in the market report are consumable, non-consumable, and subscription.

What are the several app categories included in the market report?

The several app categories included in the market report are gaming, entertainment and music, health and fitness, travel and hospitality, retail and e-commerce, and education and learning, among others.

Who are the key market players, according to the report?

The major players in the market are Apple Inc., Google LLC, Tencent Holdings Ltd., Netflix Inc., Spotify Technology S.A., and Amazon.com, Inc, among others.

Analyst Review

The global in-app purchase market attained a value of USD 134.25 billion in 2023, driven by the increasing number of smartphone users. Aided by the growing technological advancements, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 20.8%. The market is projected to reach USD 414.43 billion by 2032.      

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The significant operating systems in the market can be divided into Android and iOS, among others. Based on types, the in-app purchase industry can be segmented into consumable, non-consumable, and subscription, among others. On the basis of its app category, the market can be segmented into gaming, entertainment and music, health and fitness, travel and hospitality, retail and e-commerce, and education and learning, among others. The major regional markets for in-app purchase are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share of the market. The key players in the above market include Apple Inc., Google LLC, Tencent Holdings Ltd., Netflix Inc., Spotify Technology S.A., and Amazon.com, Inc, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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