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Global In-App Purchase Market: By Operating System: Android, iOS, Others; By Type: Consumable, Non-Consumable, Subscription; By App Category: Gaming, Entertainment and Music, Others; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments
Global In-App Purchase Market Outlook
The global in-app purchase market attained a value of nearly USD 92 billion in 2020. The market is further expected to grow in the forecast period of 2023-2028 at a CAGR of 20.8% to reach about USD 284 billion by 2026.
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The Asia Pacific is Dominating the Global Market for In-App Purchase
The Asia Pacific region is dominating the in-app purchase industry and is expected to grow further in the forecast period. The rapid adoption of the latest technology in mobile applications is one of the major factors augmenting the market growth. Within the Asia Pacific, China is expected to present lucrative growth opportunities for the market as the country is considered a hub for technology due to a prominent presence of the key players in the electronics sectors. Further, emerging economies, such as India and China, have a high penetration of smartphones along with increasing 4G and 5G connectivity, which are further projected to aid the market growth of in-app purchase.
Impact of COVID-19 on the In-App Purchase Industry
Due to the COVID-19 pandemic in 2020, a significant number of businesses are still coping with operational challenges. However, the pandemic had a positive impact on the in-app purchase industry. During the global lockdowns amidst the pandemic, the number of end users increased, generating traffic through subscriptions of video streaming, gaming, and other health and fitness applications. These mobile applications offer exciting features and functionalities, along with discounts on subscriptions to keep the traffic in place, which is expected to drive the demand for in-app purchases as well in the coming years. Moreover, major players of the market are introducing new applications to the users and are introducing different strategies to upsurge their revenue and market share, thereby creating further opportunities for the market growth.
In-App Purchase: Market Segmentation
In-app purchase refers to purchasing goods, services, and additional functions or features from an application on a mobile device like smartphones, tablets, etc. The users of in-app purchases have access to additional functions. An in-app purchase is any fee (other than the initial cost of downloading the program, if one exists) that an app may charge. Many in-app purchases are voluntary and provide users with new capabilities; others function as subscriptions and require users to sign up and pay a price to access the app, sometimes after a free trial period.
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Based on operating system, the industry can be divided into:
- Android
- iOS
- Others
The major types of in-app purchase are:
- Consumable
- Non-Consumable
- Subscription
The market can be broadly categorised on the basis of app category into:
- Gaming
- Entertainment and Music
- Health and Fitness
- Travel and Hospitality
- Retail and E-Commerce
- Education and Learning
- Others
The EMR report looks into the regional markets of in-app purchase like North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
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Increase in the Use of Smartphones Driving the Market Growth
The demand for in-app purchase is increasing globally. In developing countries, the growth in the middle-class population, increasing urbanisation, rise in literacy level, and an increase in the tech-savvy younger consumer, is increasing the consumption rate of in-app purchase in these regions. Moreover, the increase in smartphone users across the globe and the rise in technological advancements in smartphones are further leading to the market growth of in-app purchase. The development of digital wallets has also accelerated the pace of development of the in-app purchase industry as the evolution of technology and innovations has made the payment process smoother.
The growing online traffic is expected to attract investors and clients for advertisements and the promotion of products and services. Companies are spending a lot on advertising through digital media. Social media platforms Like Instagram, Facebook, LinkedIn, and Whatsapp are popular among millennials, which serves as an opportunity for investors to promote their business. Thus, the addition of new games and innovation in technology and a surge in expenditure on digital advertisement are expected to provide lucrative opportunities for the market expansion of in-app purchase during the forecast period. However, digital illiteracy and limited digital infrastructure might hamper the growth of the market.
Key Industry Players in the Global In-App Purchase Market
The report presents a detailed analysis of the following key players in the global in-app purchase market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Apple Inc.
- Google LLC
- Tencent Holdings Ltd.
- Netflix Inc.
- Spotify Technology S.A.
- Amazon.com, Inc
- Others
The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Operating System, Type, App Category, Region |
| Breakup by Operating System | Android, iOS, Others |
| Breakup by Type | Consumable, Non-Consumable, Subscription |
| Breakup by App Category | Gaming, Entertainment and Music, Health and Fitness, Travel and Hospitality, Retail and E-Commerce, Education and Learning, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Apple Inc., Google LLC, Tencent Holdings Ltd., Netflix Inc., Spotify Technology S.A., Amazon.com, Inc, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global In-App Purchase Market Analysis
8.1 Key Industry Highlights
8.2 Global In-App Purchase Historical Market (2018-2022)
8.3 Global In-App Purchase Market Forecast (2023-2028)
8.4 Global In-App Purchase Market by Operating System
8.4.1 Android
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 iOS
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Others
8.5 Global In-App Purchase Market by Type
8.5.1 Consumable
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Non-Consumable
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Subscription
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.6 Global In-App Purchase Market by App Category
8.6.1 Gaming
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Entertainment and Music
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Health and Fitness
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Travel and Hospitality
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 Retail and E-Commerce
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2022)
8.6.5.3 Forecast Trend (2023-2028)
8.6.6 Education and Learning
8.6.6.1 Market Share
8.6.6.2 Historical Trend (2018-2022)
8.6.6.3 Forecast Trend (2023-2028)
8.6.7 Others
8.7 Global In-App Purchase Market by Region
8.7.1 North America
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Europe
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Asia Pacific
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 Latin America
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2022)
8.7.4.3 Forecast Trend (2023-2028)
8.7.5 Middle East and Africa
8.7.5.1 Market Share
8.7.5.2 Historical Trend (2018-2022)
8.7.5.3 Forecast Trend (2023-2028)
9 North America In-App Purchase Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe In-App Purchase Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific In-App Purchase Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America In-App Purchase Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa In-App Purchase Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Apple Inc.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Google LLC
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Tencent Holdings Ltd.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Netflix Inc.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Spotify Technology S.A.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Amazon.com, Inc
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global In-App Purchase Market: Key Industry Highlights, 2018 and 2028
2. Global In-App Purchase Historical Market: Breakup by Operating System (USD Billion), 2018-2022
3. Global In-App Purchase Market Forecast: Breakup by Operating System (USD Billion), 2023-2028
4. Global In-App Purchase Historical Market: Breakup by Type (USD Billion), 2018-2022
5. Global In-App Purchase Market Forecast: Breakup by Type (USD Billion), 2023-2028
6. Global In-App Purchase Historical Market: Breakup by App Category (USD Billion), 2018-2022
7. Global In-App Purchase Market Forecast: Breakup by App Category (USD Billion), 2023-2028
8. Global In-App Purchase Historical Market: Breakup by Region (USD Billion), 2018-2022
9. Global In-App Purchase Market Forecast: Breakup by Region (USD Billion), 2023-2028
10. North America In-App Purchase Historical Market: Breakup by Country (USD Billion), 2018-2022
11. North America In-App Purchase Market Forecast: Breakup by Country (USD Billion), 2023-2028
12. Europe In-App Purchase Historical Market: Breakup by Country (USD Billion), 2018-2022
13. Europe In-App Purchase Market Forecast: Breakup by Country (USD Billion), 2023-2028
14. Asia Pacific In-App Purchase Historical Market: Breakup by Country (USD Billion), 2018-2022
15. Asia Pacific In-App Purchase Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Latin America In-App Purchase Historical Market: Breakup by Country (USD Billion), 2018-2022
17. Latin America In-App Purchase Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Middle East and Africa In-App Purchase Historical Market: Breakup by Country (USD Billion), 2018-2022
19. Middle East and Africa In-App Purchase Market Forecast: Breakup by Country (USD Billion), 2023-2028
20. Global In-App Purchase Market Structure
Key Questions Answered in the Report
In 2020, the global in-app purchase market attained a value of nearly USD 92 billion.
The market is projected to grow at a CAGR of 20.8% between 2021 and 2026.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 284 billion by 2026.
The major drivers of the market include rising population, rising penetration of smartphones and internet, and the rising investment in digital advertising and social media.
The rising introduction of health and fitness apps and smart wrist watches with multiple features, especially during the COVID-19 pandemic, has been an important trend aiding the market growth.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with the Asia Pacific accounting for the largest share in the market.
The major operating systems available in the market can be divided into Android and iOS, among others.
Consumable, non-consumable, and subscription are the dominant types of in-app purchase in the industry.
The leading app categories of in-app purchase in the market are gaming, entertainment and music, health and fitness, travel and hospitality, retail and e-commerce, and education and learning, among others.
The major players in the industry are Apple Inc., Google LLC, Tencent Holdings Ltd., Netflix Inc., Spotify Technology S.A., and Amazon.com, Inc, among others.
Analyst Review
The global in-app purchase market attained a value of USD 92 billion in 2020, driven by the increasing number of smartphone users. Aided by the growing technological advancements, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 20.8%. The market is projected to reach USD 284 billion by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The significant operating systems in the market can be divided into Android and iOS, among others. Based on types, the in-app purchase industry can be segmented into consumable, non-consumable, and subscription, among others. On the basis of its app category, the market can be segmented into gaming, entertainment and music, health and fitness, travel and hospitality, retail and e-commerce, and education and learning, among others. The major regional markets for in-app purchase are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share of the market. The key players in the above market include Apple Inc., Google LLC, Tencent Holdings Ltd., Netflix Inc., Spotify Technology S.A., and Amazon.com, Inc, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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