As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.

Global In-App Purchase Market: By Operating System: Android, iOS, Others; By Type: Consumable, Non-Consumable, Subscription; By App Category: Gaming, Entertainment and Music, Others; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global In-App Purchase Market Outlook

The global in-app purchase market attained a value of nearly USD 92 billion in 2020. The market is further expected to grow in the forecast period of 2022-2027 at a CAGR of 20.8% to reach about USD 284 billion by 2026.

 

The Asia Pacific is Dominating the Global Market for In-App Purchase

The Asia Pacific region is dominating the in-app purchase industry and is expected to grow further in the forecast period. The rapid adoption of the latest technology in mobile applications is one of the major factors augmenting the market growth.

 

Global In-App Purchase Market

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Within the Asia Pacific, China is expected to present lucrative growth opportunities for the market as the country is considered a hub for technology due to a prominent presence of the key players in the electronics sectors. Further, emerging economies, such as India and China, have a high penetration of smartphones along with increasing 4G and 5G connectivity, which are further projected to aid the market growth of in-app purchase.

 

Impact of COVID-19 on the In-App Purchase Industry

Due to the COVID-19 pandemic in 2020, a significant number of businesses are still coping with operational challenges. However, the pandemic had a positive impact on the in-app purchase industry. During the global lockdowns amidst the pandemic, the number of end users increased, generating traffic through subscriptions of video streaming, gaming, and other health and fitness applications. These mobile applications offer exciting features and functionalities, along with discounts on subscriptions to keep the traffic in place, which is expected to drive the demand for in-app purchases as well in the coming years. Moreover, major players of the market are introducing new applications to the users and are introducing different strategies to upsurge their revenue and market share, thereby creating further opportunities for the market growth.

 

In-App Purchase: Industry Definition and Segmentation

In-app purchase refers to purchasing goods, services, and additional functions or features from an application on a mobile device like smartphones, tablets, etc. The users of in-app purchases have access to additional functions. An in-app purchase is any fee (other than the initial cost of downloading the program, if one exists) that an app may charge. Many in-app purchases are voluntary and provide users with new capabilities; others function as subscriptions and require users to sign up and pay a price to access the app, sometimes after a free trial period.

Based on operating system, the industry can be divided into:

  • Android
  • iOS
  • Others 

The major types of in-app purchase are:

  • Consumable
  • Non-Consumable
  • Subscription

The market can be broadly categorised on the basis of app category into:

  • Gaming
  • Entertainment and Music 
  • Health and Fitness 
  • Travel and Hospitality 
  • Retail and E-Commerce
  • Education and Learning 
  • Others 

The EMR report looks into the regional markets of in-app purchase like North America, Europe, Asia Pacific, Latin America and Middle East and Africa.

 

Increase in the Use of Smartphones Driving the Market Growth

The demand for in-app purchase is increasing globally. In developing countries, the growth in the middle-class population, increasing urbanisation, rise in literacy level, and an increase in the tech-savvy younger consumer, is increasing the consumption rate of in-app purchase in these regions. Moreover, the increase in smartphone users across the globe and the rise in technological advancements in smartphones are further leading to the market growth of in-app purchase. The development of digital wallets has also accelerated the pace of development of the in-app purchase industry as the evolution of technology and innovations has made the payment process smoother.

The growing online traffic is expected to attract investors and clients for advertisements and the promotion of products and services. Companies are spending a lot on advertising through digital media. Social media platforms Like Instagram, Facebook, LinkedIn, and Whatsapp are popular among millennials, which serves as an opportunity for investors to promote their business. Thus, the addition of new games and innovation in technology and a surge in expenditure on digital advertisement are expected to provide lucrative opportunities for the market expansion of in-app purchase during the forecast period. However, digital illiteracy and limited digital infrastructure might hamper the growth of the market.

 

Key Industry Players in the Global In-App Purchase Market

The report presents a detailed analysis of the following key players in the global in-app purchase market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Apple Inc.
  • Google LLC
  • Tencent Holdings Ltd.
  • Netflix Inc.
  • Spotify Technology S.A.
  • Amazon.com, Inc
  • Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Operating System, Type, App Category, Region
Breakup by Operating System Android, iOS, Others
Breakup by Type Consumable, Non-Consumable, Subscription
Breakup by App Category Gaming, Entertainment and Music, Health and Fitness, Travel and Hospitality, Retail and E-Commerce, Education and Learning, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Apple Inc., Google LLC, Tencent Holdings Ltd., Netflix Inc., Spotify Technology S.A., Amazon.com, Inc, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global In-App Purchase Market Analysis

    8.1    Key Industry Highlights
    8.2    Global In-App Purchase Historical Market (2017-2021) 
    8.3    Global In-App Purchase Market Forecast (2022-2027)
    8.4    Global In-App Purchase Market by Operating System
        8.4.1    Android
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    iOS
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
        8.4.3    Others
    8.5    Global In-App Purchase Market by Type
        8.5.1    Consumable
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Non-Consumable
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
        8.5.3    Subscription
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2017-2021)
            8.5.3.3    Forecast Trend (2022-2027)
    8.6    Global In-App Purchase Market by App Category
        8.6.1    Gaming
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2017-2021)
            8.6.1.3    Forecast Trend (2022-2027)
        8.6.2    Entertainment and Music
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2017-2021)
            8.6.2.3    Forecast Trend (2022-2027)
        8.6.3    Health and Fitness
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2017-2021)
            8.6.3.3    Forecast Trend (2022-2027)
        8.6.4    Travel and Hospitality
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2017-2021)
            8.6.4.3    Forecast Trend (2022-2027)
        8.6.5    Retail and E-Commerce
            8.6.5.1    Market Share
            8.6.5.2    Historical Trend (2017-2021)
            8.6.5.3    Forecast Trend (2022-2027)
        8.6.6    Education and Learning
            8.6.6.1    Market Share
            8.6.6.2    Historical Trend (2017-2021)
            8.6.6.3    Forecast Trend (2022-2027)
        8.6.7    Others
    8.7    Global In-App Purchase Market by Region
        8.7.1    Market Share
            8.7.1.1    North America
            8.7.1.2    Europe
            8.7.1.3    Asia Pacific
            8.7.1.4    Latin America
            8.7.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    Apple Inc.
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    Google LLC
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3    Tencent Holdings Ltd.
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    Netflix Inc.
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    Spotify Technology S.A.
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6    Amazon.com, Inc
            12.2.6.1    Company Overview
            12.2.6.2    Product Portfolio
            12.2.6.3    Demographic Reach and Achievements
            12.2.6.4    Certifications
        12.2.7    Others
13    Industry Events and Developments

 

List of Figures and Tables

1.    Global In-App Purchase Market: Key Industry Highlights, 2016 and 2026
2.    Global In-App Purchase Historical Market: Breakup by Operating System (USD Billion), 2017-2021
3.    Global In-App Purchase Market Forecast: Breakup by Operating System (USD Billion), 2022-2027
4.    Global In-App Purchase Historical Market: Breakup by Type (USD Billion), 2017-2021
5.    Global In-App Purchase Market Forecast: Breakup by Type (USD Billion), 2022-2027
6.    Global In-App Purchase Historical Market: Breakup by App Category (USD Billion), 2017-2021
7.    Global In-App Purchase Market Forecast: Breakup by App Category (USD Billion), 2022-2027
8.    Global In-App Purchase Historical Market: Breakup by Region (USD Billion), 2017-2021
9.    Global In-App Purchase Market Forecast: Breakup by Region (USD Billion), 2022-2027
10.    North America In-App Purchase Historical Market: Breakup by Country (USD Billion), 2017-2021
11.    North America In-App Purchase Market Forecast: Breakup by Country (USD Billion), 2022-2027
12.    Europe In-App Purchase Historical Market: Breakup by Country (USD Billion), 2017-2021
13.    Europe In-App Purchase Market Forecast: Breakup by Country (USD Billion), 2022-2027
14.    Asia Pacific In-App Purchase Historical Market: Breakup by Country (USD Billion), 2017-2021
15.    Asia Pacific In-App Purchase Market Forecast: Breakup by Country (USD Billion), 2022-2027
16.    Latin America In-App Purchase Historical Market: Breakup by Country (USD Billion), 2017-2021
17.    Latin America In-App Purchase Market Forecast: Breakup by Country (USD Billion), 2022-2027
18.    Middle East and Africa In-App Purchase Historical Market: Breakup by Country (USD Billion), 2017-2021
19.    Middle East and Africa In-App Purchase Market Forecast: Breakup by Country (USD Billion), 2022-2027
20.    Global In-App Purchase Market Structure

Key Questions Answered in the Report

In 2020, the global in-app purchase market attained a value of nearly USD 92 billion.

The market is projected to grow at a CAGR of 20.8% between 2021 and 2026.

The market is estimated to witness a healthy growth in the forecast period of 2022-2027 to reach USD 284 billion by 2026.

The major drivers of the market include rising population, rising penetration of smartphones and internet, and the rising investment in digital advertising and social media.

The rising introduction of health and fitness apps and smart wrist watches with multiple features, especially during the COVID-19 pandemic, has been an important trend aiding the market growth.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with the Asia Pacific accounting for the largest share in the market.

The major operating systems available in the market can be divided into Android and iOS, among others.

Consumable, non-consumable, and subscription are the dominant types of in-app purchase in the industry.

The leading app categories of in-app purchase in the market are gaming, entertainment and music, health and fitness, travel and hospitality, retail and e-commerce, and education and learning, among others.

The major players in the industry are Apple Inc., Google LLC, Tencent Holdings Ltd., Netflix Inc., Spotify Technology S.A., and Amazon.com, Inc, among others.

Analyst Review

The global in-app purchase market attained a value of USD 92 billion in 2020, driven by the increasing number of smartphone users. Aided by the growing technological advancements, the market is expected to witness a further growth in the forecast period of 2022-2027, growing at a CAGR of 20.8%. The market is projected to reach USD 284 billion by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The significant operating systems in the market can be divided into Android and iOS, among others. Based on types, the in-app purchase industry can be segmented into consumable, non-consumable, and subscription, among others. On the basis of its app category, the market can be segmented into gaming, entertainment and music, health and fitness, travel and hospitality, retail and e-commerce, and education and learning, among others. The major regional markets for in-app purchase are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share of the market. The key players in the above market include Apple Inc., Google LLC, Tencent Holdings Ltd., Netflix Inc., Spotify Technology S.A., and Amazon.com, Inc, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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