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India Baby Diapers Market Share, Size, Trends, Forecast: By Age Group: Infant (0-6 Months), Babies and Young Toddlers (6-18 Months), Toddlers (18-24 Months), Children Above 2 Years; By Type: Organic, Conventional; By Product Type: Cloth Diapers, Disposable Diapers; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
India Baby Diapers Market Size
The India baby diapers market reached approximately USD 31.01 million in 2023. The market is projected to grow at a CAGR of 8.80% between 2024 and 2032, reaching a value of USD 66.56 million by 2032.
India Baby Diapers Market Outlook
- Diaper pants are gaining traction in India, resulted by the improved convenience and comfort offered by them.
- As per the industry reports, the number of women in the workforce is increasing 5.6% per year in India. This is resulting in higher demand for diapers due to their convenience.
- In 2023, the infant mortality rate was 26.619 deaths per 1000 live births, representing a 3.89% decline from 2022.
India Baby Diapers Market Growth
India is experiencing a rise in its population, contributing to its baby diaper market growth. The infant mortality rate for India in 2024 is 25.799 deaths per 1000 live births, stating a 3.08% decline from 2023. The advancement in public healthcare facilities in India is the primary cause of the decline in the infant mortality rate. This is also contributing to the increasing demand for baby diapers.
Additionally, the parents in India are majorly influenced by family and friends, TV, and print media in the form of parenting magazines, social media, and websites. These marketing channels influence the purchasing decisions regarding diapers. Moreover, the increasing awareness regarding the importance of hygiene and health of babies is further supporting market expansion.
Organic diapers are gaining traction in India, particularly among upper-middle-income and high-income consumers. Consumers have become more informed on the origin and development of their goods, hence there is a rising demand for diapers to be made with natural materials and without harmful chemicals. Moreover, the rising sustainability concerns is further improving the market for organic diapers.
Also, there is a growing penetration of baby diapers in rural India, supporting market expansion. The increasing awareness campaigns and promotions regarding hygiene and well-being of babies in rural areas are prompting consumers to purchase diapers. Additionally, the advancements in technologies and digitisation have contributed to the purchase of diapers through e-commerce channels by the rural population.
India Baby Diapers Industry Segmentation
India Baby Diapers Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Age Group
- Infant (0-6 Months)
- Babies and Young Toddlers (6-18 Months)
- Toddlers (18-24 Months)
- Children Above 2 Years
Market Breakup by Type
- Organic
- Conventional
Market Breakup by Product Type
- Cloth Diapers
- Disposable Diapers
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacy and Drug Stores
- Online
- Others
Market Breakup by Region
- North India
- East and Central India
- West India
- South India
India Baby Diapers Market Share
Based on product type, the market is divided into the cloth diapers and disposable diapers. India is witnessing a growing demand for disposable diapers. This demand is supported by their favourable price points, convenience of use, and wide availability on e-commerce channels like amazon and Myntra.
Leading Companies in the India Baby Diapers Market
Market players are emphasising the incorporation of sustainable materials and leak proof technologies in baby diapers to stay competitive
- Procter & Gamble Co
- Essity AB
- Unicharm Corp.
- Johnson & Johnson
- Kimberly-Clark Corporation
- Nobel Hygiene Pvt. Ltd
- Uniclan Healthcare Pvt. Ltd
- Awibi
- Millennium BabyCares Pvt. Ltd.
- Swara Baby Products Pvt. Ltd
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Age Group |
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| Breakup by Type |
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Industry Opportunities and Challenges
8 Asia Pacific Baby Diapers Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Baby Diapers Historical Market (2018-2023)
8.3 Asia Pacific Baby Diapers Market Forecast (2024-2032)
9 India Baby Diapers Market Analysis
9.1 Key Industry Highlights
9.2 India Baby Diapers Historical Market (2018-2023)
9.3 India Baby Diapers Market Forecast (2024-2032)
10 India Baby Diapers Market by Age Group
10.1 Infant (0-6 Months)
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Babies and Young Toddlers (6-18 Months)
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Toddlers (18-24 Months)
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Children Above 2 Years
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 India Baby Diapers Market by Type
11.1 Organic
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Conventional
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 India Baby Diapers Market by Product Type
12.1 Cloth Diapers
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Disposable Diapers
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 India Baby Diapers Market by Distribution Channel
13.1 Supermarket and Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Convenience Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Pharmacy and Drug Stores
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Online
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 India Baby Diapers Market by Region
14.1 North India
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 East and Central India
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 West India
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 South India
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyers Powers
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Value Chain Analysis
17 Trade Data Analysis (HS Code – 481840)
17.1 Major Exporting Countries
17.1.1 By Value
17.1.2 By Volume
17.2 Major Importing Countries
17.2.1 By Value
17.2.2 By Volume
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Procter & Gamble Co.
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Essity AB
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Unicharm Corp.
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Johnson & Johnson
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Kimberly-Clark Corporation
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Nobel Hygiene Pvt. Ltd.
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Uniclan Healthcare Pvt. Ltd.
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Awibi
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Millennium BabyCares Pvt. Ltd.
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Swara Baby Products Pvt. Ltd.
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Baby Diapers Market: Key Industry Highlights, 2018 and 2032
2. India Baby Diapers Market: Key Industry Highlights, 2018 and 2032
3. India Baby Diapers Historical Market: Breakup by Age Group (USD Million), 2018-2023
4. India Baby Diapers Market Forecast: Breakup by Age Group (USD Million), 2024-2032
5. India Baby Diapers Historical Market: Breakup by Type (USD Million), 2018-2023
6. India Baby Diapers Market Forecast: Breakup by Type (USD Million), 2024-2032
7. India Baby Diapers Historical Market: Breakup by Product Type (USD Million), 2018-2023
8. India Baby Diapers Market Forecast: Breakup by Product Type (USD Million), 2024-2032
9. India Baby Diapers Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
10. India Baby Diapers Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
11. India Baby Diapers Historical Market: Breakup by Region (USD Million), 2018-2023
12. India Baby Diapers Market Forecast: Breakup by Region (USD Million), 2024-2032
13. Major Exporting Countries by Value
14. Major Importing Countries by Value
15. Major Exporting Countries by Volume
16. Major Importing Countries by Volume
17. India Baby Diapers Market Structure
Key Questions Answered in the Report
The baby diapers market in India reached approximately USD 31.01 million in 2023.
The market is projected to grow at a CAGR of 8.80% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach a value of USD 66.56 million by 2032.
The major classifications based on distribution channel are supermarkets and hypermarkets, convenience stores, pharmacy and drug stores, and online, among others.
The age groups considered are infant (0-6 months), babies and young toddlers (6-18 months), toddlers (18-24 months), and children above 2 years.
The different types of diapers available in India are cloth diapers and disposable diapers.
The major countries as per the market report are North India, East and Central India, West India, and South India.
The major players in the market are Procter & Gamble Co, Essity AB, Unicharm Corp., Johnson & Johnson, Kimberly-Clark Corporation, Nobel Hygiene Pvt. Ltd, Uniclan Healthcare Pvt. Ltd, Awibi, Millennium BabyCares Pvt. Ltd., and Swara Baby Products Pvt. Ltd, among others.
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