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Report Overview

The India baby diapers market reached approximately USD 33.74 Million in 2025. The market is projected to grow at a CAGR of 8.80% between 2026 and 2035, reaching a value of USD 78.42 Million by 2035.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

  • Diaper pants are gaining traction in India, resulted by the improved convenience and comfort offered by them.

  • As per the industry reports, the number of women in the workforce is increasing 5.6% per year in India. This is resulting in higher demand for diapers due to their convenience.

  • In 2023, the infant mortality rate was 26.619 deaths per 1000 live births, representing a 3.89% decline from 2022.

Compound Annual Growth Rate

8.8%

Value in USD Million

2026-2035


*this image is indicative*

India Baby Diapers Market Growth

India is experiencing a rise in its population, contributing to its baby diaper market growth. As per India baby diapers industry analysis, the infant mortality rate for India in 2024 is 25.799 deaths per 1000 live births, stating a 3.08% decline from 2023. The advancement in public healthcare facilities in India is the primary cause of the decline in the infant mortality rate. This is also contributing to the increasing demand for baby diapers.

Additionally, parents in India are majorly influenced by family and friends, TV, and print media in the form of parenting magazines, social media, and websites. These marketing channels influence the purchasing decisions regarding diapers. Moreover, the increasing awareness regarding the importance of hygiene and the health of babies is further supporting baby diapers demand.

Organic diapers are gaining traction in India, particularly among upper-middle-income and high-income consumers. Consumers have become more informed on the origin and development of their goods, hence there is a rising demand for diapers to be made with natural materials and without harmful chemicals. Moreover, the rising sustainability concerns are further improving the market for organic diapers.

Key Trends and Recent Developments

India Baby Diapers Industry Segmentation

“India Baby Diapers Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:

Market Breakup by Age Group

  • Infant (0-6 Months)
  • Babies and Young Toddlers (6-18 Months)
  • Toddlers (18-24 Months)
  • Children Above 2 Years

Market Breakup by Type

  • Organic
  • Conventional

Market Breakup by Product Type

  • Cloth Diapers
  • Disposable Diapers

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacy and Drug Stores
  • Online
  • Others

Market Breakup by Region

  • North India
  • East and Central India
  • West India
  • South India

India Baby Diapers Market Share

Based on product type, the market is divided into cloth diapers and disposable diapers. India is witnessing a growing demand for disposable diapers. This demand is supported by their favourable price points, convenience of use, and wide availability on e-commerce channels like Amazon and Myntra.

Leading Companies in the India Baby Diapers Market

Market players are emphasising the incorporation of sustainable materials and leak-proof technologies in baby diapers to stay competitive.

  • Procter & Gamble Co
  • Essity AB 
  • Unicharm Corp. 
  • Johnson & Johnson 
  • Kimberly-Clark Corporation 
  • Nobel Hygiene Pvt. Ltd
  • Uniclan Healthcare Pvt. Ltd
  • Awibi
  • Millennium BabyCares Pvt. Ltd. 
  • Swara Baby Products Pvt. Ltd
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The baby diapers market in India reached approximately USD 33.74 Million in 2025.

The market is projected to grow at a CAGR of 8.80% between 2026 and 2035.

The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of USD 78.42 Million by 2035.

The major classifications based on distribution channel are supermarkets and hypermarkets, convenience stores, pharmacy and drug stores, and online, among others.

The age groups considered are infant (0-6 months), babies and young toddlers (6-18 months), toddlers (18-24 months), and children above 2 years.

The different types of diapers available in India are cloth diapers and disposable diapers.

The major countries as per the market report are North India, East and Central India, West India, and South India.

The major players in the market are Procter & Gamble Co, Essity AB, Unicharm Corp., Johnson & Johnson, Kimberly-Clark Corporation, Nobel Hygiene Pvt. Ltd, Uniclan Healthcare Pvt. Ltd, Awibi, Millennium BabyCares Pvt. Ltd., and Swara Baby Products Pvt. Ltd, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Age Group
  • Type
  • Product Type
  • Distribution Channel
  • Region
Breakup by Age Group
  • Infant (0-6 Months)
  • Babies and Young Toddlers (6-18 Months)
  • Toddlers (18-24 Months)
  • Children Above 2 Years
Breakup by Type
  • Organic
  • Conventional
Breakup by Product Type
  • Cloth Diapers
  • Disposable Diapers
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacy and Drug Stores
  • Online
  • Others
Breakup by Region
  • North India
  • East and Central India
  • West India
  • South India
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Procter & Gamble Co
  • Essity AB 
  • Unicharm Corp. 
  • Johnson & Johnson 
  • Kimberly-Clark Corporation 
  • Nobel Hygiene Pvt. Ltd
  • Uniclan Healthcare Pvt. Ltd
  • Awibi
  • Millennium BabyCares Pvt. Ltd. 
  • Swara Baby Products Pvt. Ltd
  • Others

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