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India Beauty and Personal Care Market Share, Size, Analysis, Growth, Forecast: By Type: Conventional, Organic, Vegan; By Product: Hair Care, Skin Care, Oral Care, Colour Cosmetics, Fragrances, Others; By Distribution Channel: Direct Sales, Supermarkets and Hypermarkets, Convenience Stores, Others; Competitive Landscape; 2023-2028
India Beauty and Personal Care Market Outlook
The India beauty and personal care industry attained a value of USD 21.65 billion in 2022. The market is further expected to grow at a CAGR of 10.8% in the forecast period of 2023-2028.
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Rising Disposable Income to Boost the Market Demand for Beauty and Personal Care Products
Growing disposable income has helped the growth of India's beauty and personal care industry in recent years. With the disposable income, demand for improved products, and a growing expectation to look good among Indian consumers, the beauty and personal care market in India has a golden opportunity to expand exponentially. Cosmetics, fragrance, men's grooming, and skin care are expected to outperform generic categories in terms of development. Generic categories such as bath and shower, hair care, and oral care already have a high penetration and are established categories, so development will be sluggish. Multinational conglomerates dominate these categories with brands that have practical benefits and good value for money. Herbal cosmetics products are experiencing substantial growth due to the increasing adoption as people become more conscious of the dangers of using chemical cosmetics on a regular basis.
Beauty and Personal Care: Market Segmentation
The area of beauty and personal care is concerned with the appearance and health of a person's hair, nails, and skin. Beauty and personal care products are the consumer products which are used in personal hygiene and for beautification.
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On the basis of type, the market is segmented into:
- Conventional
- Organic
- Vegan
Based on product, the market is divided into:
- Hair Care
- Breakup by Hair Care Type
- Hair Oil
- Shampoos
- Hair Colorants
- Conditioners
- Others
- Breakup by Price Category
- Mass
- Mid Premium
- Premium
- Skin Care
- Breakup by Skin Care Type
- Face Care
- Body Care
- Sun Care
- Breakup by Price Category
- Mass
- Mid Premium
- Premium
- Oral Care
- Breakup by Oral Care Type
- Toothpaste
- Toothbrush
- Mouthwash and Rinses
- Others
- Breakup by Price Category
- Mass
- Mid Premium
- Premium
- Colour Cosmetics
- Breakup by Colour Cosmetics Type
- Lip Makeup
- Eye Makeup
- Nail Makeup
- Face Makeup
- Others
- Breakup by Price Category
- Mass
- Mid Premium
- Premium
- Fragrances
- Breakup by Fragrances Type
- Deodorants
- Perfumes
- Breakup by Price Category
- Mass
- Mid Premium
- Premium
- Others
By distribution channel, the market is categorised into:
- Direct Sales
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Chemist/Pharmacy Stores
- Exclusive/Multi-Brand Outlets
- Salons and Spa
- Online
- Others
The EMR report looks into the regional markets for beauty and personal care in India like North India, West and Central India, East India, and South India.
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Changing Lifestyle and Consumption Habits to Bolster the Market Growth
Consumer's evolution of spending habits has been providing impetus to the growth of beauty and personal care industry. Consumer base has been expanding in the form of loyalists or experimenters based on their purchasing habits and frequency. Daily care items are purchased online mostly due to product standardization, sales, and promotions on different websites, while mid-premium and premium products are purchased in offline retail stores because the customer mindset still believes in the product's "touch and feel." Market players are investing in training practitioners who can provide proper advice and provide a broad understanding of a variety of goods, which significantly improves the customer experience.
Key Industry Players in the India Beauty and Personal Care Market
The report gives a detailed analysis of the following key players in the India beauty and personal care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Unilever plc
- The Procter & Gamble Company
- L'Oréal S.A.
- Beiersdorf AG
- Revlon Inc.
- Kao Corporation
- The Estée Lauder Companies Inc.
- Colgate-Palmolive Company
- Godrej Group
- Patanjali Ayurved Limited
- Dabur India Ltd
- Johnson & Johnson Services, Inc.
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Product |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Trade Data Analysis |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Beauty and Personal Care Market Overview
8.1 Key Industry Highlights
8.2 Global Beauty and Personal Care Historical Market (2018-2022)
8.3 Global Beauty and Personal Care Market Forecast (2023-2028)
8.4 Global Beauty and Personal Care Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Beauty and Personal Care Market Overview
9.1 Key Industry Highlights
9.2 India Beauty and Personal Care Historical Market (2018-2022)
9.3 India Beauty and Personal Care Market Forecast (2023-2028)
10 India Beauty and Personal Care Market by Type
10.1 Conventional
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Organic
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 Vegan
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
11 India Beauty and Personal Care Market by Product
11.1 Hair Care
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.1.3 Breakup by Hair Care Type
11.1.3.1 Hair Oil
11.1.3.2 Shampoos
11.1.3.3 Hair Colorants
11.1.3.4 Conditioners
11.1.3.5 Others
11.1.4 Breakup by Price Category
11.1.4.1 Mass
11.1.4.2 Mid Premium
11.1.4.3 Premium
11.2 Skin Care
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.2.3 Breakup by Skin Care Type
11.2.3.1 Face Care
11.2.3.2 Body Care
11.2.3.3 Sun Care
11.2.4 Breakup by Price Category
11.2.4.1 Mass
11.2.4.2 Mid Premium
11.2.4.3 Premium
11.3 Oral Care
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.3.3 Breakup by Oral Care Type
11.3.3.1 Toothpaste
11.3.3.2 Toothbrush
11.3.3.3 Mouthwash and Rinses
11.3.3.4 Others
11.3.4 Breakup by Price Category
11.3.4.1 Mass
11.3.4.2 Mid Premium
11.3.4.3 Premium
11.4 Colour Cosmetics
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.4.3 Breakup by Colour Cosmetics Type
11.4.3.1 Lip Makeup
11.4.3.2 Eye Makeup
11.4.3.3 Nail Makeup
11.4.3.4 Face Makeup
11.4.3.5 Others
11.4.4 Breakup by Price Category
11.4.4.1 Mass
11.4.4.2 Mid Premium
11.4.4.3 Premium
11.5 Fragrances
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.5.3 Breakup by Fragrances Type
11.5.3.1 Deodorants
11.5.3.2 Perfumes
11.5.4 Breakup by Price Category
11.5.4.1 Mass
11.5.4.2 Mid Premium
11.5.4.3 Premium
11.6 Others
12 India Beauty and Personal Care Market by Distribution Channel
12.1 Direct Sales
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Supermarkets and Hypermarkets
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Convenience Stores
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Speciality Stores
12.4.1 Historical Trend (2018-2022)
12.4.2 Forecast Trend (2023-2028)
12.5 Chemist/Pharmacy Stores
12.5.1 Historical Trend (2018-2022)
12.5.2 Forecast Trend (2023-2028)
12.6 Exclusive/Multi-Brand Outlets
12.6.1 Historical Trend (2018-2022)
12.6.2 Forecast Trend (2023-2028)
12.7 Salons and Spa
12.7.1 Historical Trend (2018-2022)
12.7.2 Forecast Trend (2023-2028)
12.8 Online
12.8.1 Historical Trend (2018-2022)
12.8.2 Forecast Trend (2023-2028)
12.9 Others
13 India Beauty and Personal Care Market by Region
13.1 North India
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 West and Central India
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 East India
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South India
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis
15.1 Major Importing Countries
15.1.1 By Volume
15.1.2 By Value
15.2 Major Exporting Countries
15.2.1 By Volume
15.2.2 By Value
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Unilever plc
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 The Procter & Gamble Company
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 L'Oréal S.A.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Beiersdorf AG
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Revlon Inc.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Kao Corporation
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 The Estée Lauder Companies Inc.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Colgate-Palmolive Company
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Godrej Group
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Patanjali Ayurved Limited
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Dabur India Ltd
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Johnson & Johnson Services, Inc.
16.2.12.1 Company Overview
16.2.12.2 Product Portfolio
16.2.12.3 Demographic Reach and Achievements
16.2.12.4 Certifications
16.2.13 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Beauty and Personal Care Market: Key Industry Highlights, 2018 and 2028
2. India Beauty and Personal Care Market: Key Industry Highlights, 2018 and 2028
3. India Beauty and Personal Care Historical Market: Breakup by Type (USD Million), 2018-2022
4. India Beauty and Personal Care Market Forecast: Breakup by Type (USD Million), 2023-2028
5. India Beauty and Personal Care Historical Market: Breakup by Product (USD Million), 2018-2022
6. India Beauty and Personal Care Market Forecast: Breakup by Product (USD Million), 2023-2028
7. India Beauty and Personal Care Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
8. India Beauty and Personal Care Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
9. India Beauty and Personal Care Historical Market: Breakup by Region (USD Million), 2018-2022
10. India Beauty and Personal Care Market Forecast: Breakup by Region (USD Million), 2023-2028
11. Major Importing Countries by Volume
12. Major Exporting Countries by Volume
13. Major Importing Countries by Value
14. Major Exporting Countries by Value
15. India Beauty and Personal Care Market Structure
Key Questions Answered in the Report
In 2022, the India beauty and personal care market attained a value of USD 21.65 billion.
The market is projected to grow at a CAGR of 10.8% between 2023 and 2028.
The market is primarily being driven by the rising disposable income, increased expenditure of personal care products, growing expectation to look good, and increasing investment in training practitioners.
The key trends propelling the market are the increasing penetration of a wide range of brands and the growing popularity of herbal products.
The various types in the market are conventional, organic, and vegan.
Hair care, skin care, oral care, colour cosmetics, and fragrances, among others are the various products of beauty and personal care in the market.
The leading distribution channels in the market are direct sales, supermarkets and hypermarkets, convenience stores, speciality stores, chemist/pharmacy stores, exclusive/multi-brand outlets, salons and spa, and online, among others.
The major players in the market are Unilever plc, The Procter & Gamble Company, L'Oréal S.A., Beiersdorf AG, Revlon Inc., Kao Corporation, The Estée Lauder Companies Inc., Colgate-Palmolive Company, Godrej Group, Patanjali Ayurved Limited, Dabur India Ltd, and Johnson & Johnson Services, Inc., among others.
Analyst Review
The India beauty and personal care market attained a value of USD 21.65 billion in 2022, driven by the increased expenditure on personal care products. Aided by the increasing penetration of a wide range of brands, and the growing popularity of herbal products, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 10.8%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the market. On the basis of type, the market is segmented into conventional, organic, and vegan. Based on product, the market is categorised into hair care, skin care, oral care, colour cosmetics, and fragrances, among others. On the basis of distribution channels, the market is divided into direct sales, supermarkets and hypermarkets, convenience stores, speciality stores, chemist/pharmacy stores, exclusive/multi-brand outlets, salons and spa, and online, among others. The major regional markets for beauty and personal care in India are North India, West and Central India, East India, and South India. The key players in the above market include Unilever plc, The Procter & Gamble Company, L'Oréal S.A., Beiersdorf AG, Revlon Inc., Kao Corporation, The Estée Lauder Companies Inc., Colgate-Palmolive Company, Godrej Group, Patanjali Ayurved Limited, Dabur India Ltd, and Johnson & Johnson Services, Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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