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The rise of organic and natural products is a major trend in India's beauty market.
One of the popular and major trends in the beauty and personal care market is organic and natural products, which have shown fast growth. Because of a growing awareness about health and environment, people have started to use more chemical-free products. For example, the brand 'Forest Essentials' is a very popular Indian brand that has thrived by offering products in skincare and personal care through Ayurvedic treatment.
As per India beauty and personal care market analysis, these products, manufactured from natural ingredients, come at the behest of greater demand for eco-friendly and skin-friendly products. This reflects a wider, organic, and natural market shift globally toward clean beauty, instilling trust in consumers and driving brand loyalty in the Indian beauty sector, thereby potentially shaping the growth trajectory of the industry.
India Beauty and Personal Care Market is growing due to rising demand for gluten-free and allergen-free products.
Another recent phenomenon in the India beauty and personal care market is the growing demand for personalised solutions in skincare. The solving of specific skin types, concerns, and preferences is attracting consumers increasingly towards personalised or customised products, augmenting the India beauty and personal care demand.
This shift in consumer behaviour is because of technological advancement and the urge for better and more effective care. Brands like Kama Ayurveda and MyGlamm cash in with their own personalised skincare routines and products following a personal consultation or skin analysis. Most of these personalised approaches make use of data and technology for accurate recommendations and formulation. This trend forms part of the larger consumer interest in products that answer the call of individual needs, improving effectiveness and overall satisfaction, and driving serious innovation and growth in the market.
Oct 19th 2023
Baccarose and SHISEIDO announced the opening of the latter’s first standalone boutique store in Mumbai, India, to offer an immersive and luxurious beauty shopping experience to Indian customers.
July 18th 2023
Kay Beauty launched a smudge-free, cruelty-free, and transfer-proof carefree eyeshadow palette, a mix of 9 matt and shimmer shades, made with aloe vera oil and macadamia nut oil to expand its portfolio.
The India beauty and personal care market has evolved from a traditional and locally-made industry to a modern, globally driven one. Over the last decade, the rise of international brands in the country saw new growth with the increase in digital retail. Traditional practices, for instance, Ayurvedic remedies, have taken on a modern face. Acquisition of organic and natural trends became popular due to heightened awareness of health.
On the other hand, personalised skincare will change the face of the market extremely well in the future, driven by evolving technology and data analytics, pushing the India beauty and personal care market revenues forward. Moreover, the growth in the future shall be shaped by the rise of sustainable and 'green' products, as increasingly consumers are seeking brands that align with their values. Integration of AI and machine learning for personalised recommendations, expansion of online channels, and direct to consumer channels shall further drive innovation and market growth.
Key players can capitalise on the growing demand for sustainable, eco-friendly beauty products.
One significant opportunity for the key players in the India beauty and personal care market involves the need for more sustainable and eco-friendly products. Consumers are increasingly worried about environmental impact, and this has them scrambling for brands that offer products with the smallest possible environmental footprint. In this regard, companies can take advantage of this trend by developing and marketing products whose packaging is recyclable, whose ingredients are natural, and whose sourcing practices are transparent. This would henceforth be opening up more India beauty and personal care market opportunities.
For example, Plum Goodness has successfully seized this opportunity by offering a range of vegan and cruelty-free skincare products in recyclable packaging. In this way, by focusing on sustainability, the brands address the changing needs not only of their customers but also engage in differentiation within quite aggressive markets. This would align with the trend of sustainability that blooms globally and is supposed to help raise brand loyalty and attract eco-sensitive customers for long-term growth.
The preference for organic and natural beauty and personal care products is significantly rising as they are considered safe for the skin and align with the growing trend of sustainability. To capitalise on this trend, various companies are also launching beauty and personal care products formulated with natural and vegan ingredients. For instance, in October 2023, Organic Harvest forayed into the colour cosmetics segment by launching a makeup line made from cruelty-free and toxin-free ingredients amid the rising demand for natural and safe beauty choices.
Influencer-driven marketing is reshaping India's beauty market, with increased consumer trust and engagement.
Another fast-evolving trend within the India beauty and personal care market is the growth of influencer-driven marketing. Social media influencers and beauty bloggers are increasingly shaping consumer preference and driving brand awareness. Social media platforms like Instagram and YouTube have become important for brands, with 72% of Indian consumers trusting recommendations by influencers more than any other form of advertising.
For instance, Nykaa managed to increase the visibility of its products through influencer partnerships, and Sugar Cosmetics saw a brand engagement increase of 45% through its influencer campaigns. Influencers also provide authentic reviews and tutorials that have a considerable impact on purchase decisions. Thus, such India beauty and personal care market dynamics and trends depict a shift to digital marketing wherein customers develop trust and foster more engagement through social media platforms, driving purchasing behaviour and, in turn, market growth.
Advanced beauty technology, such as AR and AI, is driving market growth through enhanced experiences.
An increase in the adoption of advanced beauty technologies is one of the key factors driving this trend in the India beauty and personal care market. Innovations such as augmented reality and artificial intelligence can only rewrite these industries by enhancing the consumers' experiences. Virtual try-on tools and AI-powered skin analysis apps, for instance, facilitate the testing of products and attaining personalised recommendations while staying indoors, removing the India beauty and personal care market challenges in the long run.
For example, L'Oréal has integrated AR functions into its applications, which enable customers to virtually 'try on' cosmetics. Kiehl's, in turn, applies AI for individual skin consultations. In all these cases, technological integration provides customers with convenience, personalization, and interactivity, further ensuring customer satisfaction and, consequently, boosting sales and market growth. The penetration of advanced technologies is therefore one of the main determinants of the future of the beauty market.
High price sensitivity among consumers restrains growth, as many seek affordable beauty products.
One of the key restraints in the India beauty and personal care marketplace is price sensitivity, from which consumers hail. Most consumers are very budget-conscious, and premium beauty products find it difficult to prosper because of their higher prices. Such price sensitivity worsens further on account of economic disparity across regions, whereby the majority of the population seeks affordability, threatening the India beauty and personal care industry revenues. For example, even with superior product quality, luxury brands cannot penetrate the price-sensitive segments of buyers. Besides, the low-priced local brands and generic options make the competition more complex. A company has to address this challenge through an appropriate trade-off between product quality and lower prices or concentrate its resources in the premium segments where buying power is higher.
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“India Beauty and Personal Care Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Product
Market Breakup by Distribution Channel
Market Breakup by Region
Organic products to lead the Indian market by type
Organic products are expected to gain the most traction due to increasing consumer awareness of health and environmental issues, garnering a 12.7 CAGR through 2032. Organic beauty products, manufactured from natural ingredients without adding synthetic chemicals, appeal to the health-conscious consumer, ensuring the fulfilment of growing trends toward eco-friendly and sustainable living. As per India beauty and personal care market analysis, with more consumers becoming better educated about the benefits of organic ingredients, the demand for organic products will continue to rise.
The conventional products will still have stable demand because of their affordability and familiarity, thus commanding a wide consumer base. For instance, traditional brands like Nivea represent dependable and affordable means of skin care that happens to be in popular demand. There is also a growing momentum in vegan products as consumers become increasingly cruelty-free and plant-based. The trend has been propelled by brands like The Body Shop through the sale of numerous vegan skincare products, all cruelty-free; hence, it's one of the growth areas in reflection of the growing trend of consumers in this industry towards ethical and sustainable choices. Along with the other trends, this underlines the evolving nature of preferences within the beauty market toward affordable, known, or ethical considerations, accelerating the India beauty and personal care market growth.
Oral Cosmetics will dominate due to rising demand for effective treatments and preventive solutions.
Skincare will continue to drive this category as the growing interest in health and wellness, combined with an increasing consumer interest in both preventative and therapeutic treatments for a wide range of skin conditions and concerns, mounts. Indeed, the global skincare market is just about to experience a blast in terms of demand, especially those dealing with ageing and acne. This is because more and more consumers are going for skincare routines and buying goods that are of quality and effectiveness. This is evident by the fact that skin care products from Cetaphil have recorded increased sales, thus attracting many consumers who are increasingly sensitive to good and hygienic skin.
According to India beauty and personal care industry analysis, there will be a surge in demand in hair care products, with an increase in investment by consumers in hair care solutions and treatment. Well-known brands include Pantene products since there are multiple types of shampoo and conditioner for different types of hair.
Oral Cosmetics have begun to gain momentum, expanding with 12.1% CAGR during the forecast period. This will increase with increased awareness related to oral hygiene and aesthetic enhancements reflected in the demand for whitening toothpaste and fresh breath products. Colour Cosmetics will continue to thrive because trends within the beauty and self-expression arena create a demand for makeup products. Brands like Maybelline sell all types of coloured cosmetics to meet the varied consumer preferences.
Fragrances are always in demand for their personal grooming and luxury use. Expensive brands like Chanel keep commanding good sales with the wide range of fragrances offered by them. Wellness products and specialised treatments are some of the few other categories that are catching people's interest as consumers tend to get specific with their beauty regimen.
Online Channels will be Highly Preferred by The Consumers
Online channels will dominate the market due to the growing preference for e-commerce and convenience. The digital shopping platforms, because of increased internet penetration and usage of smartphones, have made it quite easy for consumers to browse and buy a wide range of beauty products. Companies like Nykaa have already taken full advantage of this, and through comprehensive virtual shopping experiences, they offer personalised recommendations, thus reporting strong double-digit growth in the online segment.
Supermarkets and hypermarkets are really important distribution channels, as they are extremely convenient and reach a large area. The consumer likes to find many beauty products under one roof, and often promotions and bulk purchases bring a lot of value to consumers. Chains like Big Bazaar and Spencer offer an extended range of beauty sections that help attract regular footfalls and sales, shaping new trends in the India beauty and personal care market.
The Chemist/Pharmacy Stores also play an important role, especially in skincare and wellness products. They offer trusted and regulated options to appeal to consumers for whom health-related beauty products are a leading demand factor. Stores like Apollo Pharmacy, known for their dermatologist-recommended range of products, reinforce consumer confidence and drive demand in this segment.
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North India Beauty and Personal Care Market Opportunities
The middle-class economic population and high urbanisation are the major driving forces of the beauty and personal care industry in North India. By 2024, the region is predicted to hold a 30.1% market share as consumers drift to premium and luxury beauty products, influenced by various trends and social media. The adverse weather conditions in this region have placed skincare and haircare in great demand. Key companies launched region-specific products with targeted marketing campaigns to capture this demand, including Hindustan Unilever and L'Oréal. The interest of investors in local advertising and promotion has equally influenced consumer preference, hence increasing sales within the region.
South India Beauty and Personal Care Market Dynamics
The beauty and personal care market in South India is more inclined toward natural and ayurvedic products, influenced by the traditional practices of the people and high emphasis on wellness. Some of the regional brands include Kama Ayurveda and Forest Essentials that fulfil the demand with organic and herbal products. Growing urban population, along with an increase in disposable income, further pushes this demand. Key players tap market opportunities by aligning their offerings with local tastes and investing in regional advertising to secure better brand visibility.
East India Beauty and Personal Care Market Trends
The growth of the East India beauty and personal care market is influenced by increasing consumer awareness and rising urbanisation. The increase in disposable income with a young population pool propels demand for current skincare and haircare products. Brands such as Himalaya and Lakmé build their presence by launching a volley of mass-market but effective products at affordable prices. Other local and new players also use regional festivals and events as avenues to increase visibility and sales by tweaking their strategies to conform to the local market's preference and purchasing habits.
West and Central India Beauty and Personal Care Market Insights
West and Central India presents a diversified beauty and personal care market, wherein both high-tier and low-tier products are in demand, acquiring an 11.6% CAGR through 2032. The India beauty and personal care market share in West and Central India is bolstered by cities like Mumbai and Pune having a cosmopolitan culture and, therefore, would add to the premium demand. This requires innovative and high-value products to meet the requirements of the solutions on beauty. The main leading players, Nykaa and Shoppers Stop, would drive the market on account of an extended retail network and online platforms offering value propositions to customers in multiple segments. Strategic marketing and diversification of products with strong channels of distribution have given them a strategic presence in this region.
Market Overview of Innovative India Beauty and Personal Care Startups
Startups are entering the market with a focus on niche segments and innovative products. Such businesses take digital platforms to reach out to tech-savvy consumers and involve social media to target their audiences accordingly. For instance, unique formulations such as vegan and organic products are being provided by these startups, while using insights derived from data to curate offerings to support the demand of India beauty and personal care market. Their agility, combined with newer approaches-direct-to-consumer models and personalised solutions-allows them to capture market share and build a growing constituency.
Swiss Beauty is one of the leading Indian cosmetic companies established in 2018, dealing reasonably priced with vast cosmetics qualitatively. It ranges from foundations to lipsticks and eye makeup, suitable according to each skin tone and preference of the individual. P tattoos Swiss Beauty has become a popular name among Indian customers because of its promise to deliver international-quality cosmetics at competitive prices. The wide distribution channels that comprise online and retail stores accrue substantial benefits.
PAC Cosmetics is an Indian company established in 2002, dealing purely in professional makeup. It is really well known for its big portfolio of high-performance makeup and its tools, either for professionals or daily users. Its commitment to quality and innovation has won it a strong following in India, with products widely available in beauty stores and online.
India beauty and personal care market players have a key focus on expanding their portfolios toward more organic, sustainable, and personalised products. They also direct considerable attention toward leveraging digital platforms for increased customer engagement and convenience through innovation with newer formulation types to meet diverse consumer needs. Besides this, India beauty and personal care companies aim at regional preferences with investments in localised marketing in order to cater to the large audience of the country through its varied demographics.
Key industry leaders in this market are:
Beiersdorf AG
Beiersdorf AG, headquartered in Hamburg, Germany, is a skincare company that offers products aimed at premium, dermacosmetics, and mass markets. With its history dating back to 1882, it boasts 20,000 employees globally.
Revlon Inc.
Revlon has established its position as a leading beauty company that manufactures and markets hair care and colour, fragrances, beauty care, colour cosmetics, and skincare products. Its portfolio of over 15 brands is available in nearly 150 countries.
L'Oréal S.A.
L'Oréal, established in 1909, is a leading global personal care and beauty company. Headquartered in Hauts-de-Seine, France, its products are aimed to meet the diverse beauty demands of men and women. In September 2023, L'Oréal announced its entry into the Indian dermocosmetic sector and launched L'Oreal Dermatological Beauty (LDB) to offer dermatological care and effective skincare solutions to customers.
March 2024
Kylie Cosmetics entered India in a partnership with House of Beauty. This is for the first time that Kylie Cosmetics will be partnering with an Indian omnichannel specialist. The brand is available across 25 Sephora India stores and its website www.sephora.in, thus getting the brand to the long-anticipated demand in the country.
March 2024
Fenty Beauty launched in India to further the mission of empowering and celebrating diversity through a personal level of connection. This brand, by Rihanna, aspires to make every person feel beautiful and seen with an inclusive line to offer cosmetics catering to all ethnic groups and cultures.
Dec 5th 2023
Dabur India Ltd. launched Dabur Vatika Rosemary Hair Growth Oil, its latest hair oil fortified with hibiscus, coconut, and rosemary that is aimed at meeting evolving hair care needs.
Nov 9th 2023
L'Oréal Dermatological Beauty unveiled its first dermatological-recommended skincare brand, CeraVe, that contains 3 Essential Ceramides, capitalising on the growing demand for skincare backed by science.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the India beauty and personal care market attained a value of USD 23.99 billion.
The market is projected to grow at a CAGR of 10.8% between 2024 and 2032.
The market is primarily being driven by the rising disposable income, increased expenditure of personal care products, growing expectations to look good, and increasing investment in training practitioners.
The key trends propelling the market are the increasing penetration of a wide range of brands and the growing popularity of herbal products.
The various types in the market are conventional, organic, and vegan.
Hair care, skin care, oral care, colour cosmetics, and fragrances, among others are the various products of beauty and personal care in the market.
The leading distribution channels in the market are direct sales, supermarkets and hypermarkets, convenience stores, specialty stores, chemist/pharmacy stores, exclusive/multi-brand outlets, salons and spa, and online, among others.
The major players in the market are Unilever plc, The Procter & Gamble Company, L'Oréal S.A., Beiersdorf AG, Revlon Inc., Kao Corporation, The Estée Lauder Companies Inc., Colgate-Palmolive Company, Godrej Group, Patanjali Ayurved Limited, Dabur India Ltd, and Johnson & Johnson Services, Inc., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Product |
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| Breakup by Distribution Channel |
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| Breakup by Region |
|
| Market Dynamics |
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| Trade Data Analysis |
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| Competitive Landscape |
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| Companies Covered |
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