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India Beauty and Personal Care Market

India Beauty and Personal Care Market Share, Size, Analysis: By Type: Conventional, Organic, Vegan; By Product: Hair Care, Skin Care, Oral Care, Colour Cosmetics, Fragrances, Others; By Distribution Channel: Direct Sales, Supermarkets and Hypermarkets, Convenience Stores, Chemist/Pharmacy Stores, Others; Competitive Landscape; 2024-2032

India Beauty and Personal Care Market Outlook

The India beauty and personal care market size reached approximately USD 23.99 billion in 2023. The market is projected to grow at a CAGR of 10.8% between 2024 and 2032, driven by growing disposable incomes and rapid urbanisation.

 

Key Takeaways

  • Cosmetics and beauty products incorporating safer, newer, and skin-nourishing ingredients are gaining significant popularity.
  • Factors like rapid urbanisation, rising disposable incomes, growing beauty consciousness, and increasing demand for premium beauty products are aiding the market.
  • Local and homegrown brands rooted in ancient practices like Ayurveda offering a holistic approach to physical and mental health are thriving in India.

 

The area of beauty and personal care is concerned with the appearance and health of a person's hair, nails, and skin. Beauty and personal care products are consumer products which are used in personal hygiene and for beautification, contributing to the self-esteem and overall well-being of individuals.

 

The India beauty and personal care market demand is being fuelled by rising population levels and surging disposable incomes. The growing focus on sustainability and animal welfare in the country is driving the demand for beauty and personal care products made up of natural, organic, non-toxic, and cruelty-free ingredients. Moreover, the emergence of indigenous direct-to-customer (D2C) beauty brands, coupled with the growing demand for premium products made with multifunctional ingredients, is further propelling the market demand.

 

India Beauty and Personal Care Market

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India Beauty and Personal Care Market: Key Trends and Developments

Increasing demand for organic products; the surging trend of self-care; rising preference for natural skincare and beauty products; and the growing trend of sustainability are the major trends impacting the market growth

 

Dec 5th 2023

Dabur India Ltd. launched Dabur Vatika Rosemary Hair Growth Oil, its latest hair oil fortified with hibiscus, coconut, and rosemary that is aimed at meeting evolving hair care needs.

 

Nov 9th 2023

L'Oréal Dermatological Beauty unveiled its first dermatological-recommended skincare brand, CeraVe, that contains 3 Essential Ceramides, capitalising on the growing demand for skincare backed by science.

 

Oct 19th 2023

Baccarose and SHISEIDO announced the opening of the latter’s first standalone boutique store in Mumbai, India, to offer an immersive and luxurious beauty shopping experience to Indian customers.

 

Jul 18th 2023

Kay Beauty launched a smudge-free, cruelty-free, and transfer-proof carefree eyeshadow palette, a mix of 9 matt and shimmer shades, made with aloe vera oil and macadamia nut oil to expand its portfolio.

 

Rising trend of self-care among the young population

With the growing trend of self-care, especially among the young population, the demand for skincare products that can offer relaxation, rejuvenation, and trigger mood-boosting chemicals is rising.

 

Growing demand for organic and natural skincare and beauty products

The increasing awareness regarding the harmful impact of chemicals is pushing customers to choose natural and organic skincare and cosmetics as they minimise irritation and adverse reactions.

 

Increasing demand for sustainable cosmetics and skincare products

The surging environmental consciousness is prompting customers to seek skincare and beauty products that are eco-friendly, clean-labelled, transparent, cruelty-free, and sustainably packaged.

 

Technological advancements and innovations

Key players are leveraging technologies such as AR, data analytics, and AI/VR to analyse skin health and address skin concerns to improve customers’ experiences.

 

The preference for organic and natural beauty and personal care products is significantly rising as they are considered safe for the skin and align with the growing trend of sustainability. To capitalise on this trend, various companies are also launching beauty and personal care products formulated with natural and vegan ingredients. For instance, in October 2023, Organic Harvest forayed into the colour cosmetics segment by launching a makeup line made from cruelty-free and toxin-free ingredients amid the rising demand for natural and safe beauty choices.

 

There is an increasing awareness regarding the impact of skin conditions such as psoriasis, inflammation, and acne on mental health. This, coupled with rising environmental consciousness, is boosting the demand for natural and organic personal care and beauty products infused with natural and calming ingredients. Moreover, in the forecast period, the rising use of innovative ingredients, such as butter and plant-based oils, among others, is anticipated to further enhance the India beauty and personal care market value.

 

India Beauty and Personal Care Market

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Market Segmentation

The EMR’s report titled “India Beauty and Personal Care Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Conventional
  • Organic
  • Vegan

 

Market Breakup by Product

  • Hair Care
  • Skin Care
  • Oral Cosmetics
  • Colour Cosmetics
  • Fragrances
  • Others

 

Market Breakup by Distribution Channel

  • Direct Sales
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Chemist/Pharmacy Stores
  • Exclusive/Multi-Brand Outlets
  • Salons and Spa
  • Online
  • Others

 

Market Breakup by Region

  • North India
  • West and Central India
  • East India
  • South India

 

The demand for skin care products is substantially surging amid the growing incidences of skin issues

Skin care accounts for a significant portion of the India beauty and personal care market share due to rising skin consciousness and the association of skincare as a form of self-care among Gen-Zs. The growing focus on holistic wellness, changing customer perception towards skincare products, and the rising prevalence of skin issues like pigmentation and acne are propelling the segment’s growth.

 

The increasing launches of innovative skincare products by key players are also favouring the market growth. For instance, in January 2024, VLCC launched a paraben-free and dermatologically tested serum-facewash range with 8 unique variants in India. The launch is aimed at eliminating the requirement for serum applications, lowering dullness, providing hydration, and addressing specific skin concerns.

 

Meanwhile, the demand for hair care products is rising due to growing concerns regarding the impact of pollution and UV rays on hair. Customers are seeking hair care products with functional ingredients such as antioxidants that can provide smoothing and nourishing benefits while combating issues like pollution, further propelling the India beauty and personal care market growth.

 

Colour cosmetics are expected to witness healthy growth amid the growing accessibility to luxury beauty, enhancing the India beauty and personal care market revenue

The demand for colour cosmetics is expected to grow in the forecast period amid the growing association of make-up as a form of self-expression. Products like lipsticks, eyeliner, and nail polishes enjoy substantial popularity in the country. The increasing accessibility to luxury beauty through online channels is expected to further fuel the segment’s growth in the coming years.

 

India Beauty and Personal Care Market

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Competitive Landscape

The market players are introducing innovative beauty products and solutions to stay ahead in the competition, further increasing their collaboration efforts to meet the evolving regulatory landscape

 

Beiersdorf AG

Beiersdorf AG, headquartered in Hamburg, Germany, is a prominent skincare company that offers products aimed at premium, dermacosmetics, and mass markets. With its history dating back to 1882, it boasts 20,000 employees globally.

 

Revlon Inc.

Revlon has established its position as a leading beauty company that manufactures and markets hair care and colour, fragrances, beauty care, colour cosmetics, and skincare products. Its portfolio of over 15 brands is available in nearly 150 countries.

 

L'Oréal S.A.

L'Oréal, established in 1909, is a leading global personal care and beauty company. Headquartered in Hauts-de-Seine, France, its products are aimed to meet the diverse beauty demands of men and women.

 

In September 2023, L'Oréal announced its entry into the Indian dermacosmetic sector and launched L'Oreal Dermatological Beauty (LDB) to offer dermatological care and effective skincare solutions to customers.

 

With growing digitisation in the country, coupled with the robust growth of the e-commerce sector, key players are actively offering their products on online beauty channels like Nykaa, Tata CLiQ Palette, Myntra, and Tira Beauty, among others. Moreover, cosmetic companies are leveraging technologies like IoT, AR/VR, cloud computing, and AI to support virtual-try-on applications, offer immersive customer experiences, develop customised products, and recommend the most suitable products to customers.

 

As per the India beauty and personal care market analysis, there is a growing demand for beauty and personal care products with hydrating and brightening ingredients such as vitamin E and hyaluronic acid in North India. The expansion of flagship stores in metropolitan cities such as New Delhi is also favouring the market growth. For instance, in March 2023, Renee Cosmetics launched a new shop-in-shop at Dwarka’s Vegas Mall in New Delhi to strengthen its offline presence in the country.

 

Meanwhile, West India is growing at a healthy pace due to the emergence of various start-ups such as Sugar Cosmetics, Foxtale, and MCaffeine, among others, in cities like Mumbai. The increasing launches of herbal beauty and personal care in South India are also positively influencing the market growth.

 

For instance, in April 2023, Herbal Medicine Corporation Limited and Tamil Nadu Medical Farms launched herbal beauty products like hair oils, face packs, soaps, and shampoos that are safe, affordable, and chemical-free. Besides, the surging number of exclusive/multi-brand beauty outlets in cities such as Chennai, Hyderabad, and Bangalore, among others, is also propelling the market expansion in the region.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Product
  • Distribution Channel
  • Region
Breakup by Type
  • Conventional
  • Organic
  • Vegan
Breakup by Product
  • Hair Care
  • Skin Care
  • Oral Care
  • Colour Cosmetics
  • Fragrances
  • Others
Breakup by Distribution Channel
  • Direct Sales
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Chemist/Pharmacy Stores
  • Exclusive/Multi-Brand Outlets
  • Salons and Spa
  • Online
  • Others
Breakup by Region
  • North India
  • West and Central India
  • East India
  • South India
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Trade Data Analysis
  • Major Exporting Countries
    • By Value
    • By Volume
  • Major Importing Countries
    • By Value
    • By Volume
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Unilever plc
  • The Procter & Gamble Company
  • L'Oréal S.A.
  • Beiersdorf AG
  • Revlon Inc.
  • Kao Corporation
  • The Estée Lauder Companies Inc.
  • Colgate-Palmolive Company
  • Godrej Group
  • Patanjali Ayurved Limited
  • Dabur India Ltd
  • Johnson & Johnson Services, Inc.
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Beauty and Personal Care Market Overview

    8.1    Key Industry Highlights
    8.2    Global Beauty and Personal Care Historical Market (2018-2023) 
    8.3    Global Beauty and Personal Care Market Forecast (2024-2032)
    8.4    Global Beauty and Personal Care Market Share by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    India Beauty and Personal Care Market Overview
    9.1    Key Industry Highlights
    9.2    India Beauty and Personal Care Historical Market (2018-2023) 
    9.3    India Beauty and Personal Care Market Forecast (2024-2032)
10    India Beauty and Personal Care Market by Type
    10.1    Conventional
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Organic
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Vegan
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
11    India Beauty and Personal Care Market by Product
    11.1    Hair Care
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
        11.1.3    Breakup by Hair Care Type
            11.1.3.1    Hair Oil 
            11.1.3.2    Shampoos
            11.1.3.3    Hair Colorants
            11.1.3.4    Conditioners
            11.1.3.5    Others
        11.1.4    Breakup by Price Category
            11.1.4.1    Mass
            11.1.4.2    Mid Premium
            11.1.4.3    Premium
    11.2    Skin Care
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
        11.2.3    Breakup by Skin Care Type
            11.2.3.1    Face Care
            11.2.3.2    Body Care
            11.2.3.3    Sun Care
        11.2.4    Breakup by Price Category
            11.2.4.1    Mass
            11.2.4.2    Mid Premium
            11.2.4.3    Premium
    11.3    Oral Care
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
        11.3.3    Breakup by Oral Care Type
            11.3.3.1    Toothpaste
            11.3.3.2    Toothbrush
            11.3.3.3    Mouthwash and Rinses
            11.3.3.4    Others
        11.3.4    Breakup by Price Category
            11.3.4.1    Mass
            11.3.4.2    Mid Premium
            11.3.4.3    Premium
    11.4    Colour Cosmetics
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
        11.4.3    Breakup by Colour Cosmetics Type
            11.4.3.1    Lip Makeup
            11.4.3.2    Eye Makeup
            11.4.3.3    Nail Makeup
            11.4.3.4    Face Makeup
            11.4.3.5    Others
        11.4.4    Breakup by Price Category
            11.4.4.1    Mass
            11.4.4.2    Mid Premium
            11.4.4.3    Premium
    11.5    Fragrances
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
        11.5.3    Breakup by Fragrances Type
            11.5.3.1    Deodorants
            11.5.3.2    Perfumes
        11.5.4    Breakup by Price Category
            11.5.4.1    Mass
            11.5.4.2    Mid Premium
            11.5.4.3    Premium
    11.6    Others
12    India Beauty and Personal Care Market by Distribution Channel
    12.1    Direct Sales
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Supermarkets and Hypermarkets
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Convenience Stores
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Speciality Stores
        12.4.1    Historical Trend (2018-2023)
        12.4.2    Forecast Trend (2024-2032)
    12.5    Chemist/Pharmacy Stores
        12.5.1    Historical Trend (2018-2023)
        12.5.2    Forecast Trend (2024-2032)
    12.6    Exclusive/Multi-Brand Outlets
        12.6.1    Historical Trend (2018-2023)
        12.6.2    Forecast Trend (2024-2032)
    12.7    Salons and Spa
        12.7.1    Historical Trend (2018-2023)
        12.7.2    Forecast Trend (2024-2032)
    12.8    Online
        12.8.1    Historical Trend (2018-2023)
        12.8.2    Forecast Trend (2024-2032)
    12.9    Others
13    India Beauty and Personal Care Market by Region
    13.1    North India
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    West and Central India
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    East India
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    South India
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Trade Data Analysis
    15.1    Major Importing Countries
        15.1.1    By Volume
        15.1.2    By Value
    15.2    Major Exporting Countries
        15.2.1    By Volume
        15.2.2    By Value
16    Competitive Landscape
    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    Unilever plc
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    The Procter & Gamble Company
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    L'Oréal S.A.
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Beiersdorf AG
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Revlon Inc.
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    Kao Corporation
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    The Estée Lauder Companies Inc.
            16.2.7.1    Company Overview
            16.2.7.2    Product Portfolio
            16.2.7.3    Demographic Reach and Achievements
            16.2.7.4    Certifications
        16.2.8    Colgate-Palmolive Company
            16.2.8.1    Company Overview
            16.2.8.2    Product Portfolio
            16.2.8.3    Demographic Reach and Achievements
            16.2.8.4    Certifications
        16.2.9    Godrej Group
            16.2.9.1    Company Overview
            16.2.9.2    Product Portfolio
            16.2.9.3    Demographic Reach and Achievements
            16.2.9.4    Certifications
        16.2.10    Patanjali Ayurved Limited
            16.2.10.1    Company Overview
            16.2.10.2    Product Portfolio
            16.2.10.3    Demographic Reach and Achievements
            16.2.10.4    Certifications
        16.2.11    Dabur India Ltd
            16.2.11.1    Company Overview
            16.2.11.2    Product Portfolio
            16.2.11.3    Demographic Reach and Achievements
            16.2.11.4    Certifications
        16.2.12    Johnson & Johnson Services, Inc.
            16.2.12.1    Company Overview
            16.2.12.2    Product Portfolio
            16.2.12.3    Demographic Reach and Achievements
            16.2.12.4    Certifications
        16.2.13    Others
17    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Beauty and Personal Care Market: Key Industry Highlights, 2018 and 2032
2.    India Beauty and Personal Care Market: Key Industry Highlights, 2018 and 2032
3.    India Beauty and Personal Care Historical Market: Breakup by Type (USD Million), 2018-2023
4.    India Beauty and Personal Care Market Forecast: Breakup by Type (USD Million), 2024-2032
5.    India Beauty and Personal Care Historical Market: Breakup by Product (USD Million), 2018-2023
6.    India Beauty and Personal Care Market Forecast: Breakup by Product (USD Million), 2024-2032
7.    India Beauty and Personal Care Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
8.    India Beauty and Personal Care Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
9.    India Beauty and Personal Care Historical Market: Breakup by Region (USD Million), 2018-2023
10.    India Beauty and Personal Care Market Forecast: Breakup by Region (USD Million), 2024-2032
11.    Major Importing Countries by Volume
12.    Major Exporting Countries by Volume
13.    Major Importing Countries by Value
14.    Major Exporting Countries by Value
15.    India Beauty and Personal Care Market Structure

Key Questions Answered in the Report

In 2023, the India beauty and personal care market attained a value of USD 23.99 billion.

The market is projected to grow at a CAGR of 10.8% between 2024 and 2032.

The market is primarily being driven by the rising disposable income, increased expenditure of personal care products, growing expectation to look good, and increasing investment in training practitioners.

The key trends propelling the market are the increasing penetration of a wide range of brands and the growing popularity of herbal products.

The various types in the market are conventional, organic, and vegan.

Hair care, skin care, oral care, colour cosmetics, and fragrances, among others are the various products of beauty and personal care in the market.

The leading distribution channels in the market are direct sales, supermarkets and hypermarkets, convenience stores, speciality stores, chemist/pharmacy stores, exclusive/multi-brand outlets, salons and spa, and online, among others.

The major players in the market are Unilever plc, The Procter & Gamble Company, L'Oréal S.A., Beiersdorf AG, Revlon Inc., Kao Corporation, The Estée Lauder Companies Inc., Colgate-Palmolive Company, Godrej Group, Patanjali Ayurved Limited, Dabur India Ltd, and Johnson & Johnson Services, Inc., among others.

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