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Report Overview
The India clean beauty market was valued at INR 7786.49 Crores in 2025. The industry is expected to grow at a CAGR of 15.70% during the forecast period of 2026-2035 to reach a value of INR 33471.51 Crores by 2035. The market growth is driven by the rising consumer demand for products that are not only safe and clean in formulation but also environmentally responsible in packaging.
Key Market Trends and Insights
- The South India clean beauty market dominated the industry in 2024 and is projected to grow at a CAGR of 17.3% over the forecast period.
- By product, color cosmetics is expected to grow at a CAGR of 16.4% over the forecast period.
- By end-user, female category is projected to witness a CAGR of 16.8% over the forecast period.
Market Size & Forecast
- Market Size in 2025: INR 7786.49 Crores
- Projected Market Size in 2035: INR 33471.51 Crores
- CAGR from 2026 to 2035: 15.70%
- Fastest-Growing Regional Market: South India
Indian consumers are increasingly scrutinising ingredient labels, seeking products free from parabens, sulphates, and harmful chemicals, while also valuing brands that adopt eco-conscious practices such as recyclable, biodegradable, or refillable packaging. Recognising this shift, market players are innovating across both formulation and sustainability fronts.
For instance, in November 2024, Nykaa acquired Earth Rhythm, a brand celebrated for its 99% plastic-free packaging, cruelty-free and vegan formulations, and commitment to ethical sourcing. This acquisition not only strengthened Nykaa’s position in the clean beauty segment but also signalled a broader industry trend where companies integrate environmental responsibility with product transparency.
Following such developments, other domestic and international brands are now launching products that combine clean formulations with sustainable packaging solutions, highlighting that a comprehensive approach to ethical beauty is propelling the India clean beauty market development.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Compound Annual Growth Rate
15.7%
Value in INR Crores
2026-2035
*this image is indicative*
|
India Clean Beauty Market Report Summary |
Description |
Value |
|
Base Year |
INR Crores |
2025 |
|
Historical Period |
INR Crores |
2019-2025 |
|
Forecast Period |
INR Crores |
2026-2035 |
|
Market Size 2025 |
INR Crores |
7786.49 |
|
Market Size 2035 |
INR Crores |
33471.51 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
15.70% |
|
CAGR 2026-2035 - Market by Region |
South India |
17.3% |
|
CAGR 2026-2035 - Market by Region |
West India |
16.6% |
|
CAGR 2026-2035 - Market by Product |
Colour Cosmetics |
16.4% |
|
CAGR 2026-2035 - Market by End-User |
Female |
16.8% |
|
2025 Market Share by Region |
North India |
27.3% |
Key Trends and Recent Developments
Premiumisation & performance oriented clean formats
Indian consumers are progressively improving their beauty routines and surging the demand in India clean beauty market for products which not only show visible results but also comply with clean beauty standards. One such example is Organic Harvest, which in October 2023 announced the launch of a certified organic makeup line, thus positioning toxin-free cosmetics as a premium offering. The changes in consumer behavior have attracted the attention of established brands, who are now re-formulating and re-positioning their skincare and makeup products to attract a new performance seeking, discerning buyer base.
E commerce & omnichannel enabling scale of indie/clean brands
The change in beauty shopping habits of Indian consumers towards online and more flexible channels have made brands and platforms to quickly adapt to the new reality. For instance, in June 2023, Dr. PAWPAW (United Kingdom clean beauty) was launched exclusively on the Indian beauty e-commerce site Purplle, thus getting a national reach that was not possible via the traditional retail channel. Hence, home grown D2C clean brands and platform partners are vested in the rollout of their collaboration to multiply touchpoints and shorten the path to scale, thereby expanding the India clean beauty market scope.
M&A/investment by major beauty/FMCG players into clean segments
Consumer goods conglomerates are continuously shifting their investment into the clean beauty segment in a bid to not only tap into the growth but also upgrade their portfolios. Hindustan Unilever Limited in January 2025 revealed that it will acquire a majority stake in the premium skincare brand Minimalist (INR 2,955 crore) to rapidly gain a foothold in the clean/serum treatment niche, which is both fast-growing and trendy among youth. This is indicative of a transformation in which mature companies make use of green brand takeovers to retain their position and tap into premium margins.
International brand entry/re-entry via partnerships or relaunches
Brands across the global clean beauty market are looking for Indian partnerships or relaunches to tap into the increasing local demand for conscious and premium beauty products. KORA Organics, the certified organic brand, in April 2025, partnered with Beautindia, an Indian distributor, and with Nykaa, a platform, to re-enter India. The global brands' move reflects India as a growth market where local consumers get higher choices and expectations.
Homegrown D2C clean beauty brands scaling up fast
The India clean beauty market expansion is driven by the rapid rise of Indian D2C clean beauty brands that resonate strongly with millennials and Gen Z. These brands boost the category through niche positioning, affordable offerings, and transparent clean claims. For example, in March 2024, FMCG start-up BIA Brands acquired Asa Beauty (founded in 2020), a Mumbai-based clean, vegan, cruelty-free makeup brand, highlighting investor confidence in D2C ventures. Following this, awareness of homegrown clean brands increased, and investment interest surged, indicating that D2C scalability and innovation are key drivers of India’s booming clean beauty market.
India Clean Beauty Industry Segmentation
The EMR’s report titled “India Clean Beauty Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Skin Care
- Face Care
- Body Care
- Hair Care
- Colour Cosmetics
Key Insight: Skin care, hair care, and colour cosmetics are all witnessing rapid growth as brands adapt to evolving consumer preferences for clean, ethical, and high-performance products. In skincare, companies are launching ingredient-safe face and body formulations to meet demand in the India clean beauty market for minimal-ingredient, multi-benefit products. In India's professional hair care sector, the focus is on scalp wellness, natural actives, and sulphate-free formulations, as seen in May 2023 when Nyle launched its ‘Natural & Pure’ no-sulphate hair-care range targeting Indian urban consumers. In colour cosmetics, brands are introducing vegan, cruelty-free products with inclusive shades and transparent ingredient claims. These efforts reflect how companies are innovating segment-wise to address diverse clean-beauty needs across India.
Market Breakup by Price Range
- Premium/Luxury
- Masstige
- Mass
Key Insight: The clean beauty‑ market in India is segmented into premium/luxury, masstige, and mass price tiers, each driven by distinct consumer needs and brand strategies. In the premium/luxury tier, brands emphasise exotic ingredients, craftsmanship and experience. In the masstige segment, consumers seek prestige within reach: for example, in December 2024 Joyology Beauty launched by Global SS Beauty Brands Ltd. targetted millennials and Gen Z with affordable, high-quality‑ makeup priced between INR 349‑ INR 949. Meanwhile, the mass segment focuses on everyday essentials, safe formulations and broad accessibility to appeal widely across geographies and demographics.
Market Breakup by End-User
- Male
- Female
Key Insight: The market in India is segmented by end user into male and female consumers, each shaped by unique preferences and product needs. Female consumers drive demand for skincare, haircare, and colour cosmetics with clean, natural and multi benefit formulations. Male consumers, meanwhile, increasingly seek grooming and wellness products that are minimalistic, effective and ethical, for example, Beardo emphasises formulations free from harsh chemicals like parabens and sulphates in its beard care and hair care kits for men. This segmentation underscores how brands are tailoring innovation, marketing and distribution to meet the distinct needs of both genders, further boosting the India clean beauty market revenue.
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Specialty Stores
- Online
- Others
Key Insight: Clean beauty products in India are distributed across hypermarkets and supermarkets, specialty stores, online platforms, and other channels, each adapting to evolving consumer preferences. Hypermarkets and supermarkets provide wide visibility and convenience, specialty stores offer curated experiences and brand exclusivity, and online channels deliver accessibility and indie brand reach. For example, in July 2025, Korean skincare brand Anua launched in India via an exclusive partnership with Nykaa that covered both its website and app and over 230 physical stores. These multichannel efforts enable clean beauty brands to scale across consumer segments and fulfil diverse shopping behaviours, thereby fueling the India clean beauty market growth.
Market Breakup by Region
- North India
- South India
- East India
- West India
Key Insight: The regional segmentation of India clean beauty market spans North, South, East and West India, each region shaped by unique consumer profiles, urbanization trends, and retail penetration. West India continues to lead in metro centres‑ with premium store openings and high disposable income, while East and South are rapidly growing through digital and omnichannel access in emerging cities. For example, in January 2024, Honasa Consumer Pvt. Ltd. launched its first pan-India mult‑i-brand outlet in Pune, Maharashtra (West), offering its portfolio of ‑clean beauty‑ brands and signaling expansion focus. These regional dynamics highlight how brands are tailoring location-specific strategies, store formats‑ and channel investments to capture growth across diverse Indian markets.
India Clean Beauty Market Share
By product, skin care is picking up momentum
The demand for skin care products is driven by the increasing need for face and body specific formulations that offer clean and minimal ingredient profiles. These products are expected to be tailored for Indian skin types under urban stress and pollution. For instance, Delhi-based brand Barclay Italy introduced an alcohol-free, sulfate-free skincare and haircare line in May 2025. This line is targeted at oily, acne-prone Indian skin. At present, body care products are becoming popular through the use of natural oils, botanical actives, and gentle delivery systems. This India clean beauty market trend is driven by consumers who are looking for holistic wellness.
The rise of the hair care category is based on consumers who are looking for solutions for scalp issues, non-toxic active ingredients, and gender-neutral positioning. Thus, the brands are launching focused ranges to cater to these needs. As an example, the scalp microbiome brand Root Botanié came to the market in 2025 with the offer of gender-specific serums, shampoos, and detox sprays that are formulated for Indian scalps. Along with the awareness of hair scalp wellness, haircare has become a matter of health and not just styling, and people are now looking for clean solutions that are health-driven, resulting in a surging demand across India clean beauty market.
By price range, premium/luxury category is gaining notable traction
The premium/luxury tier is mainly supported by the affluent consumers who are looking for indulgence together with clean beauty credentials, potent actives, and aspirational branding. Brands are responding by introducing products with a price that is at the top of the pyramid not only to deliver prestige but also ethical values. As an illustration, the luxury botanical brand Chantecaille made its entry into India in July 2025 through a partnership with Luxasia. This allowed the delivery of high-end clean skincare to the discerning Indian buyers. Such developments are the signs that premium clean beauty is no longer a niche but a strategic growth frontier.
The growth of the masstige and mass tiers is mainly due to the value-conscious consumers who want clean formulas at an affordable price and brands that are willing to scale accordingly. The masstige category of products in the India clean beauty market is a bridge between quality and affordability, while the mass tier focuses on essentials and broad distribution. As an example, in December 2024, Global SS Beauty Brands launched Joyology as a new age colour cosmetics brand targeting millennials with masstige pricing and packaging. The two-tier strategy across price points allows clean beauty brands to address both aspirational and mainstream audiences.
By end-user, women continue to lead market demand
The expansion of clean beauty offerings for women is mainly due to the increased awareness of safe, effective, and ethically aligned formulations. Typically, brands introduce skincare, haircare, and colour cosmetic products that cater to women's needs for transparency and performance. For example, this past September, Swiss Beauty brought to the Indian market a new "Glow Fusion" skincare line combining high performing actives like niacinamide and hyaluronic acid with botanical extracts. This is an example of how market players are investing into premium clean formulas as a way to support female consumers' changing preferences, in order to solidify their positions in the India clean beauty market value.
Male consumers are gradually becoming the main factor behind the rise in demand for clean beauty grooming products that feature minimal ingredients, high performance, and ethical credentials. Companies are introducing new products that meet Men's skincare, haircare, and beard care needs with formulas that do not contain sulfates and parabens. For instance, in March 2024, actor entrepreneur Dwayne Johnson unveiled his men's grooming line Papatui which covers skin, hair, body, and tattoos, and features cleaner ingredients and accessible pricing. This indicates how the grooming industry is embracing the changes in men's self-care routines and at the same time, adhering to the general clean beauty trend.
By distribution channel, online platforms generate substantial revenue
The rise of the online channel is boosting the India clean beauty market revenue as clean beauty consumers increasingly prioritize convenience, choice, and digital discovery. Platforms are ramping up logistics, curated clean beauty storefronts and rapid delivery to meet this demand. For example, in September 2025 it was reported that India’s beauty ecommerce grew by 39% with major players like Nykaa enabling 70% of orders in top cities within 24 hours. As a result, brands are investing more in online exclusives and digital first launches to capture the digitally native, clean beauty shopper.
Specialty stores and omni channel enabled retail formats continue to lead sales in the India clean beauty market by offering curated experiences, personalised consultations and clean beauty brand showcases. Retailers are expanding physical footprints while integrating digital tools to enhance shopper engagement. For instance, in 2024 Nykaa launched 53 new brick-and-mortar stores across 36 Indian cities, underscoring the demand for instore discovery of clean beauty products. This strategy allows clean beauty brands to reach both urban shoppers who value experience and tier2 consumers who prefer tactile retail access.
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Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
India Clean Beauty Market Regional Analysis
|
CAGR 2026-2035 - Market by |
Region |
|
South India |
17.3% |
|
West India |
16.6% |
|
East India |
XX% |
|
North India |
XX% |
By Region, South India leads the market growth
Growth in South India clean beauty market is being propelled by brands expanding their physical and online presence in cities like Bengaluru, Chennai and Mysuru to tap rising affluence and beauty awarenesss. Retailers are launching flagship stores and omnichannel experiments tailored for South Indian shoppers who seek both performance based and clean beauty formulations. For example, in January 2025, multi-brand beauty company Glamzy opened four stores in Mysuru, reflecting investment in offline clean beauty access in tier2 southern markets. As a result, brands are adapting packaging, ingredients (for humid climates) and messaging to match the southern India consumer mindset.
West India clean beauty market growth is being driven by strong urban centres like Mumbai and Pune, where premium retail formats, in-house beauty ranges and curated clean beauty lines are gaining traction. Beauty retail chains are launching their own exclusive product lines and expanding in-store clean beauty spaces to capture demand. For instance, in May 2024, retailer Westside rolled out a new color cosmetics line under its “Studio West” label across its stores, signalling that western India retailers are investing in clean beauty product innovation. This underscores how region-specific retail dynamics are shaping distribution and product strategies in the clean beauty sector.
Competitive Landscape
The beauty industry is experiencing increased activities from companies to comply with changing consumer expectations that include transparency, sustainability, and effectiveness. Leading India clean beauty market players are allocating money to research and development to come up with chemical-free formulations while also using natural and organic ingredients. To create awareness and educate consumers on the benefits of the products through which the adoption among the different demographics is increased, the companies are using strategic marketing, influencer collaborations, and targeted campaigns.
Moreover, clean beauty companies are coming up with new ideas for packaging and delivery to reflect their clean-beauty stance. They are introducing refillable containers, recyclable materials, and minimalistic designs to lessen the environmental impact. At the same time, companies are broadening their product ranges to include such multifunctional products as skincare-infused makeup, vegan haircare, and ethically sourced ingredients, thereby demonstrating a holistic approach that marries performance, safety, and sustainability to enhance their competitive advantage.
The Honest Company, Inc.
The Honest Company was launched in 2011. It is a Los Angeles-based company that provides intentionally pure and environmentally friendly beauty, personal care, and home products. The brand stands out with its honesty, clean ingredients, and family-friendly solutions that meet the needs of health-conscious consumers.
L'Oréal S.A.
L'Oréal S.A. was founded in 1909 and is in Clichy, France. The company is a worldwide leader in the beauty/cosmetics industry and provides the use of skin, hair, and makeup products for diverse price segments. It has also become a popular name in the India clean beauty market. The corporation goes for the strategies of innovation, sustainability, and deep roots in the international markets.
e.l.f. Cosmetics, Inc.
e.l.f. Cosmetics was founded in 2004 and is a brand in Oakland, California, offering reasonably priced, high-quality makeup and skincare products with clean ingredients. The brand has a broad demographic that is mainly composed of young and socially aware consumers who are looking for accessible beauty solutions
RMS Beauty
RMS Beauty was established in 2009. It is a Los Angeles-based company that provides organic, natural, and non-toxic makeup products. The company goes for the strategy of sustainability by delivering eco-friendly packaging and formulations that are suitable for sensitive skin.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the market include Clean Beauty Pvt. Ltd., Asa Beauty Private Limited, Ruby’s Organics, Forest Essentials, and Purearth Wellness Private Limited, among others.
Key Highlights of the India Clean Beauty Market Report
- The report provides detailed market valuation from 2019 to 2025, along with robust forecasts up to 2035, enabling readers to understand growth trends and future market potential.
- It covers the latest clean beauty product developments across skincare, haircare, and color cosmetics, highlighting launches such as Nyle’s no-sulphate haircare range and Organic Harvest’s certified organic makeup line.
- The study profiles leading domestic and international players, including The Honest Company, L’Oréal S.A., e.l.f. Cosmetics, and RMS Beauty, examining strategies, product portfolios, certifications, and market positioning.
- Detailed segmentation across North, South, East, and West India highlights fast-growing markets such as South India and West India, along with regional retail dynamics and distribution strategies.
- The India clean beauty market report provides insights into M&A activity, D2C growth, and corporate acquisitions, such as Nykaa’s Earth Rhythm acquisition and BIA Brands’ acquisition of Asa Beauty, offering a forward-looking perspective on market opportunities.
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Key Questions Answered in the Report
In 2025, the India clean beauty market reached an approximate value of INR 7786.49 Crores.
The market is projected to grow at a CAGR of 15.70% between 2026 and 2035.
The key players in the market include The Honest Company, Inc., L'Oréal S.A., e.l.f. Cosmetics, Inc., RMS Beauty, Clean Beauty Pvt. Ltd., Asa Beauty Private Limited, Ruby’s Organics, Forest Essentials, Purearth Wellness Private Limited, and others.
Key strategies driving the market include product innovation with clean and sustainable formulations, expansion of homegrown D2C brands, strategic partnerships and acquisitions by major players, premiumization and masstige pricing approaches, and leveraging online and omnichannel distribution to reach a wider consumer base.
South India accounts for the biggest share of the India clean beauty market and is set to expand at a CAGR of 17.3% throughout 2035.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Price Range |
|
| Breakup by End-User |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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