The India clothing market size was valued at USD 111.83 Billion in 2024. The industry is expected to grow at a CAGR of 4.30% during the forecast period of 2025-2034 to attain a valuation of USD 170.37 Billion by 2034. Key drivers of the market include the rapid expansion of organized retail, the boom in e-commerce platforms, and shifting fashion preferences driven by social media and global exposure.
The India clothing industry outlook will be influenced by the rising popularity of eco-friendly apparel due to the combined needs of ethical production practices and high-quality textiles. In November 2024, sustainable clothing brand Cosset Clothing unveiled its new range of eco-friendly knitwear featuring organic cotton and woollen knitwear. Also, the expansion of athleisure styles is driving the uptake of fitness-inspired comfortable apparel across the country. In August 2024, Reliance Industries Limited’s Reliance Retail disclosed plans to expand Superdry’s product offering across India with the launch of an athleisure line.
The increasing focus of industry players on expanding their production capabilities across the country given its pro-business environment and strategic location will favour the growth of the India clothing market. In March 2024, Hong Kong-based apparel maker Epic Group planned to set up a first of its kind garment factory in Odisha, India by acquiring 40 acres of land for the facility in Bhubaneswar, marking a game changer for the Indian apparel industry.
Additionally, the rising rate of textile exports is another important driver for the market growth. According to industry reports, the Ministry of Textiles reported a 7% rise in textile and apparel exports, inclusive of handicrafts, from April to December 2024.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
4.3%
Value in USD Billion
2025-2034
India Clothing Market Outlook
*this image is indicative*
|
India Clothing Market Report Summary |
Description |
Value |
|
Base Year |
USD Billion |
2024 |
|
Historical Period |
USD Billion |
2018-2024 |
|
Forecast Period |
USD Billion |
2025-2034 |
|
Market Size 2024 |
USD Billion |
111.83 |
|
Market Size 2034 |
USD Billion |
170.37 |
|
CAGR 2018-2024 |
Percentage |
XX% |
|
CAGR 2025-2034 |
Percentage |
4.30% |
|
CAGR 2025-2034 - Market by Region |
South India |
4.9% |
|
CAGR 2025-2034 - Market by Region |
West India |
4.4% |
|
CAGR 2025-2034 - Market by Product Type |
Ethical/Sustainable Clothing |
6.3% |
|
CAGR 2025-2034 - Market by Gender |
Women |
5.1% |
|
2024 Market Share by Region |
North India |
26.1% |
The rising adoption of eco-friendly lifestyles is driving the interest in sustainable fashion, subsequently adding to the India clothing industry revenue. In March 2025, the Clothing Manufacturers Association of India (CMAI) unveiled the SU.RE website as well as the SU.RE Sustainable Supply Chain Directory to mark an important step in the Indian sustainable fashion movement. This growing transition of the country’s apparel industry to sustainable practices will drive the market growth.
The India clothing market outlook will be impacted by the increasing popularity of digitally driven fashion trends through virtual clothing and fashion apps. In May 2023, Myntra, India's leading e-commerce platform introduced its virtual fashion influencer Maya to enhance shopping experiences for the Generation Z individuals. Technologies like augmented reality (AR) and virtual reality (VR) are also helping shoppers to digitally try on clothes, both online and in stores.
The rising interference from the government through approvals, schemes and initiatives to boost the apparel and textile sectors will play a key role in enhancing the India clothing market share. For instance, in February 2024, the Indian government approved to continue the RoSCTL (Rebate of State and Central Taxes and Levies) scheme for apparel, garments and made ups till March 31, 2026, for enhancing the export competitiveness of the garment and made-up sectors.
The India clothing market value will increase with the surging efforts on ramping up the domestic manufacturing as well as the promotion of man-made fibre fabric, technical textiles and garment production. In June 2024, the Indian government disclosed its plans of expanding production linked incentives to small textile firms as part of its efforts to surge the garment exports to USD 50 billion by 2030.
The growing presence of international fashion brands is accelerating the evolution of the India clothing market by bringing global trends to local consumers. In July 2024, United States-based apparel brand Waimea marked its expanded presence across the Indian market following its online debut in the country in May 2024. This not only raises competition but also drives innovation among domestic players, encouraging the entire market to elevate fashion standards and meet evolving consumer expectations.
The EMR’s report titled “India Clothing Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Breakup by Product Type
Key Insight: The growing consumer preference for casual wear due to their unique blend of comfort, style, and versatility will boost the India clothing market. Casual clothes are favoured as they can be worn in relaxed settings as well as everyday situations without feeling overdressed. Consumers, particularly the youth and urban middle class, are gravitating toward apparel like jeans, t-shirts, athleisure, and casual sneakers, which suit diverse occasions from casual outings to hybrid work settings. Further, platforms like Instagram and TikTok are shaping fashion trends, with influencers promoting casual wear for its aesthetic appeal. This resonates with Gen Z and Millennials, who prioritise individuality and comfort, boosting brands like Zudio.
Breakup by Gender
Key Insight: The regional demand for women clothing is expanding with greater purchasing power, increased spending on apparel and the strong focus on personal appearance. The surge in female workforce is pushing women to seek professional attire. According to industry reports, women represented 12.7% of employees in senior as well as middle management across India in 2023. The rise of fast fashion and the higher access to diverse styles through e-commerce platforms will also benefit the product demand.
Breakup by Distribution Channel
Key Insight: The benefits of personal assistance, immediate availability and easy returns or exchanges offered by clothing stores is propelling the hypermarkets and supermarkets segment in the India clothing market outlook. Further, India reported a GDP growth of 6.2% in Q3 2024, reflecting robust consumer spending, which supports retail sectors like clothing. Hypermarkets and supermarkets capitalise on this by stocking trendy casual wear, such as t-shirts, jeans, and athleisure, catering to the youth and middle-class demographics. In India, hypermarkets like SPAR India employ trained staff to assist with clothing selections, boosting sales of casual apparel like loungewear and activewear.
Breakup by Region
Key Insight: The increasing purchasing power and the greatly evolving fashion-consciousness of consumers will drive the North India clothing market. In November 2024, premier fashion brand Big Hello opened its first store in Lucknow to highlight its commitment to making fashionable and high-quality clothing accessible to plus-size individuals. The surge in such initiatives will favour the regional industry. Additionally, in North India, platforms like Flipkart Minutes and Myntra’s M-now are making trendy clothing accessible, especially to Gen Z and millennials with growing purchasing power. This trend is particularly pronounced in urban centers like Lucknow, where consumers are increasingly buying fashion items online, further boosting market demand.
|
CAGR 2025-2034 - Market by |
Product Type |
|
Ethical/Sustainable Clothing |
6.3% |
|
Casual Wear |
4.8% |
|
Formal Wear |
XX% |
|
Others |
XX% |
Formal Wear Demand Rises Amid Professional Culture
The demand for formal wear is expected to grow with the rising prominence of dress codes in creating a professional and productive environment as well as the growing usage in weddings and events. In January 2024, Italian menswear brand Corneliani introduced its formal wear and wedding line ‘Code’ for the Indian market to proliferate its offerings with a vast selection of western style occasion wear.
As per the India clothing market analysis, ethical/sustainable clothing will gain immense traction due to the surging environmental consciousness among consumers. This shift is encouraging brands to adopt eco-friendly practices and materials to align with the global sustainability trends.
Market Insights by Gender
With the shift to healthier and fitter lifestyles, men have turned keen on their appearance, subsequently driving the men clothing demand in India. The rising disposable incomes, growing desire for premium brands and the evolving fashion preferences are adding to the segment growth. In March 2025, Nykaa Fashion strengthened its menswear portfolio with the launch of The Indian Garage Co., one of the fastest-growing direct-to-consumer fashion brands of India.
The rising interest in kids clothing attributed to the expanding birth rate along with the surge in the number of store and outlet launches will fuel the India clothing industry share. In September 2023, kids clothing brand FirstCry’s Pine Kids introduced its first EBO (exclusive brand outlet) in Kanpur, India to offer unmatchable fashion and shopping experiences.
Market Insights by Distribution Channel
Exclusive brand stores are highly favoured for their affordability, high-quality, personalised customer services and unique styles. Shopping for store-exclusive brands is also easier than shopping for more widely available brands. The increasing availability of in-store sales and loyalty rewards will also boost the segment growth.
According to the India clothing market report, the demand for online/e-commerce channels for clothing is likely to rise with the growing digitalisation and the abundant availability of options. In February 2024, e-commerce giant Amazon disclosed plans of launching Bazaar, a special online store to eliminate extra charges to sellers that offer unbranded and trendy fashion as well as lifestyle products.
South India Clothing Market Drivers
The demand for clothing in South India is influenced by the rising rate of production and strong preference for silk apparel. According to industry reports, Karnataka contributed to more than 70% of the total silk production in India in 2024. The growing efforts to boost the retail clothing sector is another vital trend for the market. In November 2024, Being Human Clothing opened its latest store in Chennai for strengthening its retail presence in the country.
West India Clothing Market Trends
The growing footprint of international brands and the presence of a large population with strong fashion awareness will propel the India clothing market share. In February 2025, Spanish clothing retailer Bershka debuted in India by launching its own online platform for bringing its creative collections to its first store across the country. The surge in the number of shopping malls, exclusive stores and retail outlets will also outline the regional industry growth.
Key players in the India clothing market are focusing on expanding their product lines to cater to evolving fashion trends and diverse consumer preferences. They are investing in design innovation, sustainable materials, and faster production cycles to meet demand across both ethnic and western wear segments. Many are targeting youth and urban consumers with seasonal collections, collaborations, and curated assortments aligned with current style influences and lifestyle shifts. In addition to product innovation, these companies are strengthening their retail strategies through a mix of offline and online channels. Omnichannel integration, data-driven personalization, and regional customization are being prioritized to improve customer experience and retention. Brands are also leveraging social media marketing and influencer partnerships to boost visibility and engagement. Behind the scenes, supply chain modernization and investment in local manufacturing remain key to scaling operations and improving delivery speed.
Founded in 1957 and headquartered in Mumbai, Reliance Industries Limited is an Indian multinational conglomerate. Reliance’s businesses include energy, petrochemicals, natural gas, telecommunications, mass media, retail, entertainment, and textiles.
Founded in 1973 and headquartered in Ludhiana, Vardhman is India's largest vertically integrated textile maker with multiple production facilities across the country. Vardhman manufactures a range of textile products across fibre (acrylic), yarn and fabrics.
Founded in 1925 and headquartered in Mumbai, India, Raymond is a diversified group with majority business interests in the textile & apparel sectors. Raymond has emerged as the largest integrated manufacturer of fabric in the world.
Founded in 1985 and headquartered in Mumbai, Welspun India or Welspun Living is a textile manufacturing company. Welspun supplies high-quality towels and home textiles to hotels, vacation rentals, spas/ resorts, and gyms.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the India clothing market report include Arvind Limited, Zara India (Inditex Trent Retail India Private Limited), Alok Industries, The NoName Company, Saivana Garments Pvt Ltd, Bombay Rayon Fashions Limited, Goodwill Fabrics Private Limited, Vishvas International Private Limited, and others.
Download your free sample of the India clothing market trends report to unlock insights on consumer behavior, retail evolution, and growth opportunities. Stay informed with expert analysis on emerging fashion segments, digital transformation, and competitive strategies shaping India’s apparel industry. Leverage data-driven intelligence from Expert Market Research for confident decision-making.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the market reached an approximate value of USD 111.83 Billion.
The market is projected to grow at a CAGR of 4.30% between 2025 and 2034.
The key strategies of the market are the popularity of sustainable fashion, surge in government schemes and rise of local production.
The regional demand for women clothing will expand with greater purchasing power, increased spending on apparel and the strong focus on personal appearance.
The major players in the market are Reliance Industries Limited, Vardhman Textiles Limited, Arvind Limited, Raymond Ltd., Welspun India Ltd., Zara India (Inditex Trent Retail India Private Limited), Alok Industries, The NoName Company, Saivana Garments Pvt Ltd, Bombay Rayon Fashions Limited, Goodwill Fabrics Private Limited, Vishvas International Private Limited, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Gender |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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