The India doughnuts market size was valued at USD 280.50 Million in 2024. The industry is expected to grow at a CAGR of 6.70% during the forecast period of 2025-2034 to reach a valuation of USD 536.51 Million by 2034.
The India doughnuts market is gaining momentum as changing consumer lifestyles and increasing exposure to global food trends drive demand for convenient and indulgent snacks. The rapid growth of organized retail, online food delivery platforms, and café culture further fuels market expansion by making doughnuts more accessible across metro cities and tier-2 towns.
The rising focus on creative and marketing initiatives to enhance product developments is driving the India doughnuts industry. In January 2025, creative agency Gozoop Creative Digital disclosed its new mandate win with Mad Over Donuts. This helped Gozoop Creative Digital to execute strategic campaigns for enhancing the latter’s visibility. The growing inclination of consumers on seeking personalised experiences is leading to increased customizable doughnuts demand in India. In February 2025, Mad Over Donuts, taking over the popularity of the viral Dubai chocolate among consumers, introduced its own version of the insanely famous chocolate bar. Brands are also offering options to choose toppings, fillings, and flavours to match individual preferences while enhancing customer satisfaction and loyalty.
The market is further growing with the launch of seasonal and limited-edition products for creating excitement among consumers. These exclusive products, often tied to festivals or special occasions, drive consumer interest and boost sales during specific periods. Additionally, the growing shift of Indian consumers to prioritising health is leading to a demand for healthier snack options. This has prompted doughnut brands to introduce products with reduced sugar, gluten-free ingredients, and lower calorie counts to cater to the health-conscious individuals.
The rising efforts by brands on incorporating local flavours into doughnut offerings for creating fusion products that resonate with Indian taste preferences will also add to the market growth. Flavours inspired by regional sweets and ingredients are gaining popularity, attracting a diverse consumer base. Collaborations between doughnut brands and other food or beverage companies have led to innovative product offerings. These partnerships are helping to introduce new flavours and cross-promotional opportunities while expanding the customer base and market reach. In September 2022, Mad Over Donuts collaborated with The Laughing Cow for introducing a range of savoury donuts made using The Laughing Cow cheese.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
6.7%
Value in USD Million
2025-2034
*this image is indicative*
| India Doughnuts Market Report Summary |
Description |
Value |
|
Base Year |
USD Million |
2024 |
|
Historical Period |
USD Million |
2018-2024 |
|
Forecast Period |
USD Million |
2025-2034 |
|
Market Size 2024 |
USD Million |
280.50 |
|
Market Size 2034 |
USD Million |
536.51 |
|
CAGR 2018-2024 |
Percentage |
XX% |
|
CAGR 2025-2034 |
Percentage |
6.70% |
|
CAGR 2025-2034- Market by Region |
South India |
7.4% |
|
CAGR 2025-2034 - Market by Region |
East India |
7.0% |
|
CAGR 2025-2034 - Market by Type |
Yeast Doughnuts |
7.1% |
|
CAGR 2025-2034 - Market by Distribution Channel |
Food Service |
7.6% |
| 2024 Market Share by Region | North India |
26.2% |
The India doughnuts market is poised for growth with the rising popularity of veganism in the country and the strong focus of brands on offering vegan doughnuts free from animal products. India has the highest percentage of vegans at 9% of the population. Searches for vegan recipes, plant-based alternatives, and vegan restaurants have surged, particularly in urban centers like Mumbai, Delhi, and Bangalore. These plant-based alternatives appeal to a broader audience that seek ethical and dietary-consistent choices.
The India doughnuts market outlook is impacted by the growing integration of cutting-edge technologies in services to offer enhanced experiences to consumers. In June 2024, Mad Over Donuts launched a new AR interactive game for its product packing for engaging customers. The feature is changing the way customers are interacting with MOD’s doughnuts with a game that lets users create a digital doughnut with their favourite flavours and toppings.
The surging environmental concerns are prompting doughnut brands to adopt sustainable practices, impacting the India doughnuts market revenue. Initiatives, such as eco-friendly packaging, waste reduction, and sourcing ingredients are also responsibly resonating with environmentally conscious consumers. In 2022, Krispy Kreme made significant strides in sustainability within the market by implementing eco-friendly packaging and waste reduction initiatives. The brand introduced biodegradable and recyclable packaging materials to minimize plastic waste, aligning with India’s growing environmental regulations and consumer demand for greener products.
The growing rate of innovations in packaging is fostering the India doughnuts market development, driven by the strong need for sustainability, customisation, and enhanced consumer experiences. Brands are exploring alternatives like paperboard and fiber-based packaging, which are recyclable and align with global environmental standards. Consumers, particularly younger demographics, are increasingly demanding eco-friendly packaging solutions, pushing brands to adopt biodegradable, recyclable, and compostable materials.
Exposure to Western food trends is also accelerating the consumption of doughnuts in India. International brands and local adaptations have introduced diverse flavours and styles for aligning with global preferences and enhancing the appeal of doughnuts. In November 2023, a leading restaurant chain Tim Hortons launched its new range of donuts with a Western touch and inspiration from classic Indian sweets.
The EMR’s report titled “India Doughnuts Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Breakup by Product Type
Key Insight: The growing popularity of yeast doughnuts in India can be attributed to their rising popularity among urban consumers seeking indulgent snacks. According to industry reports, India's urban population will reach 67,54,56,000 by 2035, fueling demand for diverse and high-quality bakery products. These doughnuts are leavened with yeast, allowing for a fluffy interior and often glazed or filled with cream, custard, or jam. With increasing café culture and growing demand for gourmet treats, the yeast doughnut demand in India is expanding in metros and tier-2 cities through dine-in and online delivery.
Breakup by Distribution Channel
Key Insight: Food service channels will dominate the India doughnuts market, driven by the influx of quick-service restaurants (QSRs), cafes, kiosks, and cloud kitchens. In July 2024, QSR chain Mad Over Donuts opened two new outlets across Mumbai in Ambernath and Goregaon. The rising disposable incomes is driving the growing cafe culture and the popularity of Western desserts amongst Generation Z and millennial consumers. Seasonal offerings, combos, and promotional campaigns are also boosting the volumes in high-traffic locations like malls.
Breakup by Region
Key Insight: The West India doughnut market value is experiencing a rise, driven by urbanisation, changing consumer preferences, and the increasing popularity of Western-style snacks. According to industry reports, Mumbai is estimated to have a population of 28 million by 2030. Cities like Mumbai, Pune, and Ahmedabad are witnessing a surge in demand for doughnuts, with both international and homegrown brands expanding their presence. The region's robust retail infrastructure, coupled with a young and aspirational consumer base, further fuels the expansion of the market.
|
CAGR 2025-2034 - Market by |
Region |
| South India |
7.4% |
| East India |
7.0% |
| West India |
XX% |
| North India |
XX% |
Cake Doughnuts to Garner Higher Preference
Cake doughnuts are gaining regional traction due to their suitability for eggless recipes and better shelf life, appealing to vegetarian consumers. In May 2025, India’s favourite artisanal brand, The Baker’s Dozen introduced the Zero Maida Donut Cake, its most accessible as well as innovative baked treat. This guilt-free indulgence offers delicious texture with the wholesome feel of a cake. With their sturdier texture, these cakes are ideal for elaborate toppings and dry packaging, boosting their popularity in e-commerce and retail settings. As health-conscious consumers seek baked alternatives, cake doughnuts are becoming a versatile category.
Rising Sales Through Retail Services
The retail purchasing of doughnuts in India is steadily expanding as brands adapt to changing consumer preferences for convenience and on-the-go indulgence. Consumers are conveniently ordering doughnuts from various establishments, contributing to increased sales and market penetration. In February 2023 Kolkata-based patisserie Dough As You Like opened its flagship store on Loudon Street. Packaged doughnuts are also available in supermarkets, hypermarkets, and online grocery platforms. Attractive packaging, longer shelf life, and affordability will also boost the segment growth.
Store Expansion to Drive South India Doughnut Market
South India doughnut market is experiencing significant growth, driven by both international and homegrown brands adapting to local preferences. In February 2023, Mad Over Donuts expanded its presence in Chennai by introducing innovative marketing campaigns like the #DonutDeo initiative to engage customers. A large number of stores are also offering a diverse range of eggless doughnut flavors and beverages, catering to the region's preference.
In North India, the doughnut market is also on an upward trajectory, due to the diverse demographic, comprising young professionals, students, and families increasingly embracing doughnuts as a preferred snack and gifting option. Several brands have established a strong foothold in major cities in the region for offering a variety of flavours as well as customisation options to cater to local tastes. The growing trend of online food delivery services is further amplifying the accessibility and popularity of doughnuts in North India.
Key players in the India doughnuts market are eyeing growth-based strategies like partnerships and investments to boost their revenue sales. They are constantly working on product developments and diversification to gain a competitive edge and widen their customer base. Leading brands are focusing on innovation and regional expansion. For instance, MOD has introduced interactive marketing tactics, such as augmented reality (AR) packaging and social media campaigns like #DonutDeo, to boost customer engagement. International players like Krispy Kreme are localizing their offerings, introducing Indian beverages such as filter coffee and masala chai alongside doughnuts to appeal to regional palates. Homegrown brands like Super Donuts are leveraging flavour innovation by introducing unique, culturally inspired options. They are also expanding their product lines to include coffee, bagels, and sandwiches to position themselves as full-fledged café brands. Additionally, brands are utilizing online delivery platforms and cloud kitchens to optimize costs and expand reach without large capital investments.
Founded in 1950 with headquarters in Canton, the United States, Dunkin' Brands Group, Inc. is an American restaurant holding firm running three chains of fast-food restaurants. The company specializes in hot and cold coffee, espresso beverages, baked goods, and breakfast sandwiches.
Krispy Kreme was founded in 1937 and is headquartered in Charlotte, the United States. The company also offers a variety of flavoured doughnuts, coffee, milkshakes, and limited-edition treats. Krispy Kreme operates more than 1,400 shops in over 30 countries.
Founded in 2008 and headquartered in Mumbai, India, Mad Over Donuts (MOD) is one of India’s leading doughnut brands. Operated by Himesh Foods Private Limited, MOD specializes in handcrafted, eggless doughnuts. The company also serves coffees, shakes, as well as cold beverages and often launches seasonal specials.
Swiss Bake Ingredients Pvt. Ltd., founded in 2003 and headquartered in Mumbai, India, is a leading supplier of European-style bakery and confectionery ingredients. The company specializes in premixes for products like bread, cakes, muffins, and doughnuts. Catering primarily to bakeries, hotels, cafés, and food manufacturers, Swiss Bake emphasizes quality, consistency, and ease of preparation.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other leading players in the India doughnuts market include Super Donut Private Limited, and others.
Download your free sample report on the India doughnut market trends 2025 to explore the latest consumer insights, regional growth drivers, and competitive strategies. Stay ahead in this rapidly growing segment with Expert Market Research's trusted forecasts and data-backed recommendations. Don’t miss your chance to tap into India’s booming bakery and confectionery space—get your sample now!
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the market reached an approximate value of USD 280.50 Million.
The market is projected to grow at a CAGR of 6.70% between 2025 and 2034.
The key players in the market report include Dunkin' Brands Group, Inc., Krispy Kreme, Mad Over Donuts (Himesh Foods Private Limited), Swiss Bake Ingredients Pvt. Ltd., Super Donut Private Limited, and others.
The key strategies boosting the market include the rise of vegan population, focus on customization, rising rate of digital adoption.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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