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Doughnuts Market Report Overview
The global doughnuts market was valued at USD 11.97 Billion in 2025. The market is expected to grow at a CAGR of 3.80% during the forecast period of 2026-2035 to reach a value of USD 17.38 Billion by 2035. Product innovation and growing demand for convenient indulgent snacks are driving the overall growth in the market.
Key Market Trends and Insights
- Asia Pacific is expected to record a CAGR of 5.9% over the forecast period, driven by rapid urbanisation, rising disposable incomes, and expanding franchise penetration across China, India, Japan, and ASEAN markets.
- The Yeast Doughnuts category is expected to exhibit a CAGR of 4.0% over the forecast period, underpinned by strong consumer preference for their light, fluffy texture and versatility across premium fillings and toppings.
- The Food Service segment is anticipated to register a CAGR of 5.1% during the forecast period, reflecting the dominance of QSR chains, coffee shops, and specialty doughnut outlets in sustaining high-frequency consumer purchase occasions globally.
Market Size and Forecast
- Market Size in 2025: USD 11.97 Billion
- Projected Market Size in 2035: USD 17.38 Billion
- CAGR from 2026 to 2035: 3.80%
Compound Annual Growth Rate
3.8%
Value in USD Billion
2026-2035
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Key Trends and Recent Developments
The global doughnuts market is being shaped by franchise expansion into new geographies, bold product collaboration launches, and a structural shift toward premium and health-conscious offerings. Digital channels and delivery partnerships are accelerating access across both developed and emerging markets. Consolidation through strategic refranchising and joint ventures is emerging as a key competitive tool for market leaders navigating profitability pressures.
In May 2026, Dunkin' signed a master franchise agreement with Foodtastic, granting the Canadian operator exclusive rights to develop the brand nationwide. The first location is expected in late 2026, marking Dunkin's return to Canada after an eight-year absence.
In March 2026, Krispy Kreme sold the majority of its Western U.S. joint venture stake to WKS Restaurant Group for USD 90 million, covering 73 shops across California, Hawaii, and Western states. The proceeds were earmarked to reduce company debt.
In February 2026, Krispy Kreme launched the Krispy Kreme x OREO Cookie Collection, introducing the Golden OREO Doughnut and Chocolate OREO Dream Doughnut alongside the classic OREO Cookies and Kreme variant, available at participating U.S. shops in multiple pack formats.
In October 2025, Krispy Kreme opened its first Hot Light Theater Shop in Madrid, Spain, through a joint venture with Glaseados Originales S.L., with plans for over 50 locations across Spain within four years under its capital-light international franchise model.
Artisanal and Gourmet Doughnuts Driving Premiumisation Across Global Markets
Consumer appetite for premium, artisanal doughnuts is reshaping the global doughnuts market, with nearly 40% of all new product launches between 2023 and 2025 focusing on reduced-sugar, vegan, and gluten-free formulations, commanding higher price points through unconventional flavour innovation globally.
North America Leads Global Doughnuts Market Growth Through Franchise Expansion
North America dominates the global doughnuts market with over 53% of global share, driven by the U.S. operating approximately 13,000 outlets. Krispy Kreme's strategy to expand into high-traffic retail sites including Target and Costco sustains the region's doughnuts market growth.
Food Service Channel Dominates Doughnuts Demand Globally
The food service channel commands approximately 61% of the global doughnuts market, reflecting QSR chains, coffee shops, and specialty outlets driving volume and premium pricing. Dunkin' and Krispy Kreme lead high-frequency purchase occasions across breakfast and mid-day snack routines worldwide.
Online and E-Commerce Channels Accelerating Doughnut Distribution Globally
Digital ordering and delivery platforms are reshaping doughnut distribution globally, with Asia Pacific showing the fastest channel adoption. Leading chains including Krispy Kreme and Dunkin' expanded digital ordering and loyalty programmes in 2026, supporting the global doughnuts market's online expansion.
Asia Pacific Emerging as the Fastest-Growing Doughnuts Market Region
Asia Pacific is the fastest-growing region in the global doughnuts market, driven by urbanisation and rising incomes. Mister Donut's Hong Kong debut in October 2024 sold over 4,000 doughnuts on opening day, reflecting the region's strong appetite for branded chains.
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Global Doughnuts Industry Segmentation
The report by Expert Market Research titled "Global Doughnuts Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Yeast Doughnuts
- Cake Doughnuts
Key Insight: Yeast doughnuts dominate the global doughnuts market by type, accounting for the largest revenue share as of 2024. Their light, airy texture, produced through fermentation, allows for a wide range of fillings and glazes that appeal across demographics. Flagship products including Krispy Kreme's Original Glazed and Dunkin's glazed and filled ranges are central to the segment's dominance. Cake doughnuts represent a steady second segment, gaining traction in retail channels due to their longer shelf life and suitability for diverse flavour engineering including premium and health-positioned variants.
Market Breakup by End Use
- Food Service
- Retail
Key Insight: Food service commands the dominant share of the global doughnuts market by end use, accounting for approximately 61% of total revenues in 2025. QSR chains, coffee shops, and specialty doughnut outlets anchor consumer demand through breakfast and snack routines, loyalty programmes, and meal combo bundling. The retail segment is growing, driven by the expansion of in-store bakery sections in supermarkets and the strategic push by Krispy Kreme into DFD (Delivered Fresh Daily) formats at major club store and grocery retailers including Target, Costco, and Kroger.
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Specialty Stores
- Online
- Others
Key Insight: Hypermarkets and supermarkets hold the largest distribution channel share in the global doughnuts market, benefiting from high consumer footfall, in-store bakery sections, and the growing presence of branded packaged doughnut ranges. Specialty stores catering to artisanal and premium doughnuts are gaining traction in urban centres. Online and delivery platforms are the fastest-growing channel, accelerated by QSR investment in digital ordering infrastructure and app-based loyalty programmes, particularly across Asia Pacific and North America.
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Key Insight: North America dominates the global doughnuts market, accounting for over 53% of global share in 2024, supported by deeply embedded doughnut culture, approximately 13,000 dedicated outlets in the U.S., and Canada's extensive Tim Hortons network. Asia Pacific is the fastest-growing region, fuelled by rising urban incomes, expanding franchise penetration in China, Japan, India, and ASEAN, and growing appetite for Western-style bakery treats. Europe holds a significant share through both dedicated chains and bakery integration in food retail, while Latin America and the Middle East and Africa represent emerging high-growth frontiers.
Global Doughnuts Market Share
By Type, Yeast Doughnuts dominate the market due to widespread consumer preference for fresh, light bakery textures
Yeast doughnuts represent the largest product type in the global doughnuts market, driven by their pillowy texture, versatility for creative fillings and glazes, and the enduring popularity of signature products from major chains. Krispy Kreme's Original Glazed, produced fresh and available hot at Hot Light Theater Shops worldwide, has become one of the most recognisable yeast doughnut products globally. Consumer preference for freshly baked, yeast-risen doughnuts across breakfast occasions, morning coffee routines, and celebratory moments underpins the segment's sustained market leadership.
Cake doughnuts are the second most significant type, valued for their denser crumb structure, extended shelf life, and suitability for premium flavour engineering. Their stability makes them well-suited for packaged retail distribution, a channel that is growing as brands like Krispy Kreme expand DFD retail footprints. The rising demand for vegan, gluten-free, and reduced-sugar cake doughnut formulations, which accounted for nearly 40% of new launches between 2023 and 2025, is creating incremental premium value within the segment of the global doughnuts market.
By End Use, Food Service accounts for the dominant share of the market due to QSR network depth and high purchase frequency
Food service commands approximately 61% of the global doughnuts market, reflecting the critical role of franchise QSR chains, specialty doughnut cafes, and coffee shop formats in driving both volume and premium pricing. Leading players including Dunkin', Krispy Kreme, Tim Hortons, and Mister Donut anchor this segment through high-frequency consumer visits, loyalty app-driven engagement, and the integration of doughnuts into meal combo offerings spanning breakfast, lunch, and snack occasions. Franchise models enable rapid geographic coverage and consistent product standards across markets.
The retail end-use segment is growing steadily within the global doughnuts market, supported by the strategic expansion of DFD formats, in-store bakery sections in hypermarkets, and the rising availability of branded packaged doughnuts in convenience stores and club retailers. Krispy Kreme's focus on profitable U.S. expansion through high-traffic retail partners including Target, Costco, Sam's Club, and Kroger reflects the growing importance of retail as a complementary channel alongside food service. Packaged and frozen doughnut formats are further broadening retail reach in international markets.
By Distribution Channel, Hypermarkets and Supermarkets lead the market due to high footfall and integrated in-store bakery formats
Hypermarkets and supermarkets hold the largest distribution channel share in the global doughnuts market, benefiting from consistent consumer footfall, broad product variety, and the integration of fresh in-store bakery sections. These channels provide both branded packaged doughnut ranges and freshly baked options, capturing impulse purchasing at scale. Major global grocery chains serve as key distribution partners for branded doughnut producers, with Krispy Kreme's DFD model specifically engineered for large-format grocery and club store environments that deliver fresh product daily.
Online and delivery platforms are the fastest-growing distribution channel in the global doughnuts market, reshaping how consumers access both branded chain products and artisanal bakery offerings. Digital ordering through brand apps, third-party delivery services, and quick-commerce platforms is accelerating across North America and Asia Pacific. In 2026, major chains continued to invest in digital ordering infrastructure and loyalty programme enhancements. Specialty stores serving premium, gourmet, and artisanal doughnuts are a fast-growing format in urban centres, catering to health-conscious and flavour-adventurous consumer segments.
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Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
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Global Doughnuts Market Regional Analysis
North America dominates the market due to deeply embedded doughnut culture and extensive franchise network
North America leads the global doughnuts market, accounting for over 53% of total global share in 2024. The United States is home to approximately 13,000 doughnut outlets and produces over 10 billion doughnuts annually, reflecting a deeply embedded consumer culture around doughnuts as a breakfast staple, snack, and celebratory treat. Canada's contribution is anchored by Tim Hortons' network of over 4,600 locations, which accounts for a significant share of regional doughnut distribution. Krispy Kreme's strategic pivot in 2025 to focus on profitable high-traffic retail expansion across major U.S. retailers continues to reinforce the region's market position.
Asia Pacific is the fastest-growing region in the global doughnuts market, driven by urbanisation, rising disposable incomes, and expanding franchise penetration across China, Japan, India, and ASEAN. The region's young, aspirational consumer base is driving demand for both international franchise brands and locally inspired doughnut products. Japan remains a mature and innovation-driven market, with Mister Donut and Krispy Kreme both active. The October 2025 refranchising of Krispy Kreme's Japan operations for approximately USD 65 million signals continued confidence in the region's long-term growth potential. Europe holds a steady share through bakery chain integration and convenience retail, while Latin America and the Middle East and Africa represent emerging markets for franchise-led expansion.
Competitive Landscape
The global doughnuts market is moderately consolidated, with a small number of international franchise brands commanding significant market share alongside a large, fragmented base of regional and independent operators. Major players including Dunkin', Krispy Kreme, Mister Donut, and J.CO Donuts and Coffee compete through franchise model expansion, product innovation, and digital engagement. Premium positioning, regional flavour adaptation, and capital-light international growth are the primary competitive strategies.
The competitive landscape is evolving through refranchising, strategic joint ventures, and product collaboration partnerships. Krispy Kreme's 2025-2026 turnaround strategy focused on reducing underperforming doors, expanding high-traffic retail formats, and securing profitable international franchise agreements. Dunkin' is expanding its franchise footprint in new geographies including a planned return to Canada in 2026. Across Asia Pacific, Mister Donut and J.CO Donuts and Coffee are reinforcing their local leadership through new market entries and product innovation tailored to regional palates.
Dunkin' Donuts LLC
Founded in 1950 and headquartered in Canton, Massachusetts, Dunkin' (formerly Dunkin' Donuts) operates as one of the world's largest quick-service restaurant chains, with over 12,500 locations across more than 40 countries. Owned by Inspire Brands since 2020, the company maintains a broad menu spanning doughnuts, coffee, and beverages. In early 2025, Dunkin' removed surcharges for dairy alternatives. In May 2026, Dunkin' signed a master franchise agreement with Foodtastic for a national return to Canada, targeting hundreds of new locations.
Krispy Kreme Doughnut Corporation
Founded in 1937 and headquartered in Charlotte, North Carolina, Krispy Kreme operates a global network of Hot Light Theater Shops, fresh shops, and DFD retail partnerships across the U.S., UK, Australia, Japan, and over 30 other countries. Full-year 2025 net revenue was USD 1,522.6 million. The company delivered positive free cash flow in Q4 2025, refranchised Japan operations for approximately USD 65 million, and in March 2026 sold its majority Western U.S. joint venture stake to WKS Restaurant Group for USD 90 million.
Mister Donut
Originally founded in 1956 in the United States and now primarily owned and operated under licence by various regional partners, Mister Donut is one of the most recognised doughnut brands across Asia, with its strongest presence in Japan, Taiwan, South Korea, Thailand, and Southeast Asia. The brand is operated by Duskin Co. Ltd. in Japan, where it has over 1,000 locations. In October 2024, Mister Donut expanded into Hong Kong through a partnership with Dragon Circle Enterprise, launching its first store at K11 Art Mall and selling over 4,000 doughnuts on opening day.
J.CO Donuts & Coffee
Founded in 2005 and headquartered in Jakarta, Indonesia, J.CO Donuts and Coffee is a leading Asian bakery and coffee chain known for its premium doughnuts and coffee offerings. The brand operates over 500 outlets across Indonesia, Malaysia, Singapore, the Philippines, China, Hong Kong, and Saudi Arabia. J.CO differentiates through a yeast doughnut product range featuring globally inspired flavours and premium ingredients, positioned between mass-market QSR chains and artisanal boutique bakeries. Its dual cafe-bakery format drives both doughnut sales and beverage attachment rates.
Other key players in the market are McDonald's Corporation, Starbucks Corporation, Round Rock Donuts LLC, Dough Beings, Federal Donuts, and Others.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Key findings from the Global Doughnuts Market report
- Comprehensive quantitative and qualitative analysis of the global doughnuts market with historical data from 2019 to 2035, covering type, end use, distribution channel, and regional segmentation.
- Detailed breakdown by product type identifying yeast doughnuts as the dominant segment, by end use with food service commanding approximately 61% of revenues, and by distribution channel with hypermarkets/supermarkets leading and online as the fastest-growing format.
- Analysis of competitive dynamics profiling Dunkin', Krispy Kreme, Mister Donut, and J.CO Donuts and Coffee, with insights into franchise strategies, product collaboration launches, geographic expansion plans, and refranchising activities in 2025-2026.
- Regional analysis identifying North America as the dominant market with over 53% global share and Asia Pacific as the fastest-growing region, with country-level insights covering the United States, Canada, United Kingdom, Germany, France, Italy, China, Japan, India, Brazil, Saudi Arabia, UAE, Nigeria, South Africa, and others.
- Assessment of key market dynamics including SWOT and Porter's Five Forces analysis, demand indicators tied to food service expansion and rising disposable incomes, and price indicators reflecting commodity input costs and premium product positioning in the global doughnuts market.
- Strategic recommendations for investors, franchise operators, and product developers based on premiumisation trends, digital channel growth, health-conscious product demand, and geographic expansion opportunities across emerging markets through 2035.
Why choose Expert Market Research?
- Trusted by investors, franchise operators, and global corporates for delivering accurate, data-driven intelligence on consumer food and bakery markets worldwide.
- Industry-validated research built by experienced analysts using primary and secondary sources across government databases, trade associations, company filings, and major news publications.
- Actionable insights that support franchise expansion planning, product development, market entry strategy, and investment decision-making across the global doughnuts market.
- Flexible, customisable research options tailored to your specific geography, product segment, or competitive benchmarking requirements within the doughnuts and broader bakery industry.
Call to Action
Uncover the full growth potential of the global doughnuts market with our comprehensive forecast report for 2026-2035. Whether you are a franchise operator planning geographic expansion, a product developer tracking premium and health-conscious trends, a retail buyer assessing channel strategies, or an investor evaluating the doughnuts space, this report delivers the intelligence you need. Download your free sample today and explore the opportunities shaping the global doughnuts industry through 2035.
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Key Questions Answered in the Report
The market is projected to grow at a CAGR of 3.80% between 2026 and 2035.
The major drivers of the market include rising disposable income, development of new product categories, expanding retail platforms, growing trend of ready-to-eat foods, and growing number of smaller stalls and independent bakers.
The rising demand for doughnuts among consumers of all ages, and an expanding variety of flavours, ingredients, and textures are the key industry trends propelling the growth of the market.
The major regions in the global doughnuts market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The market is segmented into Yeast Doughnuts and Cake Doughnuts.
On the basis of end use, the market can be segmented into food service and retail.
By distribution channel, the market is divided into hypermarkets and supermarkets, speciality stores, and online, among others.
Although foods resembling doughnuts have been discovered at numerous ancient locations, the oldest known origins of the contemporary doughnut can be found in the olykoek ("oil(y) cake") Dutch settlers brought to early New York in the United States.
Doughnuts are typically made of a batter, containing ingredients such as flour, yeast, water, eggs, sugar, milk, oil, shortening, and flavouring, combined with different toppings and flavours, like sugar, chocolate, or maple glaze.
The key players include Dunkin' Donuts LLC, Krispy Kreme Doughnut Corporation, Mister Donut, J.CO Donuts & Coffee, McDonald's Corporation, Starbucks Corporation, Round Rock Donuts, LLC, Dough Beings, Federal Donuts, and Others.
In 2025, the doughnuts market reached an approximate value of USD 11.97 Billion.
The market is expected to witness steady growth during the forecast period of 2026-2035 to reach a value of USD 17.38 Billion by 2035.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
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| Breakup by End Use |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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