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The global doughnuts market size is projected to grow at a CAGR of 3.8% between 2024 and 2032.
Doughnuts (also donuts) are a pleasant, sweet treat made of fried dough; generally deep-fried in oil, doughnuts may be ring-shaped, with or without a hole. Often, doughnuts without holes are filled with cream or jelly. Doughnuts have become deeply embedded in many cultures worldwide, often associated with celebrations, morning coffee routines, and comfort food and are sold in bakeries, dedicated doughnut shops, supermarkets, and coffee shops.
Rapid urbanisation and increased modern retail formats like supermarkets and hypermarkets in emerging economies, with shifting consumer preferences towards these channels for their convenience and affordability, are some of the major factors driving the doughnuts market growth. Moreover, innovation is another major driver, with consumers seeking unique tasting experiences. Salted caramel, matcha, cookies and cream, and other innovative flavours and fillings are enticing consumers back to doughnut shops. The rise of in-store bakeries within supermarkets and hypermarkets has also contributed to the increased consumption of doughnuts. These bakeries offer convenience, a variety of baked goods including doughnuts at lower prices, and the appeal of one-stop shopping, making them attractive to value-conscious consumers.
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Consumer preferences for quick and convenient treats; interesting flavours; high-end doughnuts; and expansion of food service outlets are the major trends impacting the doughnuts market expansion
Date | Company | Event |
Feb 2024 | Krispy Kreme and Hershey's | Established a partnership to introduce the Chocomania Collection, a delectable range of doughnuts that are filled, coated, and drizzled with Hershey’s chocolate. |
Feb 2024 | Ankerbrot and NEOH | Collaborated to launch a sugar-free vegan doughnut. This innovative product aims to cater to the growing demand for healthier, plant-based alternatives without compromising on taste. |
Feb 2024 | Lukumades | Expanded its international footprint by opening its first store in Singapore. |
Dec 2023 | Dymatize and Dunkin' Donuts | Collaborated to introduce a new product called ISO100, a hydrolysed whey protein isolate featuring a glazed doughnut flavour. |
Trends | Impact |
Consumer preferences for quick and convenient treats | Doughnuts’ ease of consumption and wide variety of flavours make them a popular choice among customers of all ages, particularly in fast-paced urban environments. |
Interesting flavours likely to boost market growth | Doughnut-serving companies increasingly make efforts to offer interesting flavours and experiment with new recipes in the donuts market. |
High-end doughnuts are gaining popularity | High-end doughnuts made with seasonal jams are becoming more popular in countries like the USA. |
Expansion of food service outlets | The expansion of quick-service restaurants (QSRs), speciality doughnut shops, and cafes across various regions has made doughnuts more accessible to a wider audience. |
Doughnut serving companies are readily offering interesting flavours and experimenting with new recipes. For example, companies like Crosstown doughnuts offer a variety of flavours, including salted caramel, chocolate, and chilli cream. Doughnuts are judiciously styled with high-quality glazing and toppings to appear playful and colourful. The doughnut segment represents fun and light-heartedness, enabling producers to play and experiment with toppings and flavours, and some popular flavour combinations include brownie & raspberry, strawberry & pistachio, and lime & cream cheese.
In February 2024, Ankerbrot, an Austrian bakery chain, partnered with NEOH to launch a sugar-free vegan doughnut. The partnership leverages NEOH’s expertise in creating sugar-free products, offering consumers a guilt-free indulgence that aligns with dietary preferences and health-conscious eating trends. This launch not only broadens Ankerbrot’s product range but also marks its foray into the increasingly popular market segment of vegan and sugar-free treats.
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“Doughnuts Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup | Categories |
Type | Yeast Doughnuts, Cake Doughnuts |
End Use | Food Service, Retail |
Distribution Channel | Hypermarkets and Supermarkets, Specialty Stores, Online, Others |
Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
Yeast doughnuts account for a major doughnuts market share as they offer a traditional eating experience to consumers
Yeast doughnuts tend to hold a significant share of the market, primarily because of their light, airy texture and the traditional doughnut-eating experience they offer. They are leavened with yeast, which results in a fluffy texture and is often preferred for its classic taste and mouthfeel. These doughnuts can be glazed, sugar-coated, or filled with various sweet fillings, making them versatile and widely appealing. The popularity of yeast doughnuts is driven by their traditional appeal and the variety of ways they can be flavoured and filled.
Cake doughnuts, leavened with baking powder or baking soda instead of yeast, hold the second-highest share in the doughnuts market as they have a denser, crumbly texture similar to that of a cake and can come in a wide variety of flavours. Cake doughnuts are often preferred for their moist texture and the ability to incorporate various flavours directly into the batter, including chocolate, vanilla, and spice and their denseness also makes them suitable for a rich coating or thick glaze, adding to their appeal.
The food service sector maintains its dominance in the market as it offers freshly made doughnuts which are widely preferred by people
The food service segment, including restaurants, cafes, bakeries, and quick-service restaurants (QSRs), holds the largest share of the doughnuts market. Doughnuts sold in food service establishments offer convenience for consumers looking for quick, on-the-go treats and these locations are typically accessible, making it easy for consumers to purchase doughnuts during their daily routines. Consumers frequent food service outlets to enjoy freshly made doughnuts available in a wide range of flavours and styles and the opportunity to try new and seasonal offerings also draws customers.
The doughnuts market is also supported by their rising accessibility through retail stores. Retail outlets offer pre-packaged and ready-to-eat doughnuts, appealing to consumers looking for convenience and the ability to purchase in bulk. Doughnuts in the retail segment are widely available and can be purchased during regular shopping trips, making them a convenient option for at-home consumption or for serving guests. Moreover, retail outlets often offer competitive pricing and promotions, making doughnuts an attractive purchase.
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The market players are increasing their collaboration efforts and are launching new products to gain a competitive edge in the market
Company | Founding Year | Headquarters | Products |
Dunkin’ Donuts LLC | 1950 | Massachusetts, United States | Doughnuts, bagels, and other baked goods |
Krispy Kreme Doughnut Corporation | 1937 | North Carolina, United States | Original Glazed® doughnut, coffee, and drinks |
McDonald’s Corporation | 1940 | Illinois, United States | Hamburgers, cheeseburgers, French fries, and desserts |
Starbucks Corporation | 1971 | Washington, United States | Coffee and espresso drinks, tea products, and baked goods |
Leading companies are focusing on experimenting with new items including doughnuts on their menus to draw customer attention. For example, in 2023, it was reported that McDonald’s would sell Krispy Kreme doughnuts at nine locations in Kentucky to determine how associating with Krispy Kreme would impact its operations.
More than ten billion doughnuts are reportedly produced in the USA every year as doughnuts are considered a morning snack in the USA. Several fast-food chains in the region produce doughnuts, making the American doughnut sector fairly large. Canada also has a significant market for doughnuts. North American doughnut shops are also known for their innovation, offering a wide range of flavours, fillings, and types of doughnuts. From classic glazed doughnuts to gourmet and artisanal creations with unique toppings and fillings, the variety caters to a broad spectrum of tastes and preferences.
The Europe doughnuts market is anticipated to witness a robust growth in the forecast period. Doughnuts in Europe are relatively soft and have a more delicate structure; these are seen as a ‘cake’ item to be consumed with coffee during a break or with tea in the afternoon. Moreover, international doughnut chains like Krispy Kreme have expanded their presence in European markets, alongside the growth of local artisanal bakeries offering gourmet doughnuts. This expansion has made doughnuts more accessible, adding a variety of flavours and styles to the European palate.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by End Use |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market for doughnuts is projected to grow at a CAGR of 3.8% between 2024 and 2032.
The major drivers of the market include rising disposable income, development of new product categories, expanding retail platforms, growing trend of ready-to-eat foods, and growing number of smaller stalls and independent bakers.
The rising demand for doughnuts among consumers of all ages, and an expanding variety of flavours, ingredients, and textures are the key industry trends propelling the growth of the market.
The major regions in the global doughnuts market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Based on type, the market can be bifurcated into yeast doughnuts and cake doughnuts.
On the basis of end use, the market can be segmented into food service and retail.
By distribution channel, the market is divided into hypermarkets and supermarkets, speciality stores, and online, among others.
Although foods resembling doughnuts have been discovered at numerous ancient locations, the oldest known origins of the contemporary doughnut can be found in the olykoek ("oil(y) cake") Dutch settlers brought to early New York in the United States.
Doughnuts are typically made of a batter, containing ingredients such as flour, yeast, water, eggs, sugar, milk, oil, shortening, and flavouring, combined with different toppings and flavours, like sugar, chocolate, or maple glaze.
The major players in the market are Dunkin' Donuts LLC, Krispy Kreme Doughnut Corporation, Mister Donut, J.CO Donuts & Coffee, McDonald's Corporation, Starbucks Corporation, Round Rock Donuts, LLC, Dough Beings., and Federal Donuts, among others.
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