The India french fries market was valued at USD 2090.34 Million in 2025. The market is set to grow at a notable CAGR of 10.60% during the forecast period of 2026-2035 to reach a value of USD 5724.90 Million by 2035. The proliferation of nuclear families and the shifting consumer preference towards ready-to-eat and ready-to-cook snacks is boosting the market growth. Rapid urbanization in the country has caused consumer lifestyles changes, especially in metro cities and areas with urban clusters.
The Economic Survey 2023-24 revealed that over 40% of the Indian population will live in urban areas by 2030, signalling a rising demand modern snacks like French fries. Additionally, increasing penetration of modern retail and e-commerce platforms makes these products widely accessible to the urban middle class.
The youth population aged between 15 to 29 years makes up nearly 40% of the country’s total population, making them a powerful consumer demography in India french fries market. French fries have become a preferred snacking option among Gen Z and millennials due to their affordability, and compatibility with a variety of dips and toppings. The trend is further amplified by the influence of social media platforms flooded with food influencers showing a variety of fries recipes or street-style adaptations that fuel experimentation.
Apart from this, the growing affinity for global cuisines is transforming the snack culture in India, positioning French fries as a ubiquitous favourite. Exposure through travel, social media, OTT content and international QSR brands has broadened consumer tastes, especially among millennials and Gen Z, which has made global-style fries instantly recognizable and desirable, boosting french fries consumption in India.
Brands are taking advantage of these trends by creating youth-centric variants such as tandoori fries, jalapeño cheese fries, and peri-peri sticks. For instance, in 2025, fast-food giants like McDonald’s and Burger King introduced Korean‑inspired items like Gochujang‑seasoned ‘K‑fries’ and Shake‑Shake Fries across their Indian stores, responding to rising demand from Korean pop culture wave.
Citing another instance, in April 2025, Goodrich Cereals, a brand known for its premium potato products, which recently launched flavour-infused frozen French fries in varieties like Onion Chilli, Classic Salted, and Oregano. Such product development keeps the product category relevant while fostering repeat consumption among young consumers. These efforts reflect how global culinary trends are driving the mainstream adoption of fries with global flavours in both foodservice and at-home consumption, thereby propelling the India french fries market growth.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
10.6%
Value in USD Million
2026-2035
*this image is indicative*
|
India French Fries Market Report Summary |
Description |
Value |
|
Base Year |
USD Million |
2025 |
|
Historical Period |
USD Million |
2019-2025 |
|
Forecast Period |
USD Million |
2026-2035 |
|
Market Size 2025 |
USD Million |
2090.34 |
|
Market Size 2035 |
USD Million |
5724.90 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
10.60% |
|
CAGR 2026-2035 - Market by Region |
West India |
12.1% |
|
CAGR 2026-2035 - Market by Region |
North India |
11.3% |
|
CAGR 2026-2035 - Market by Product |
Frozen |
11.7% |
|
CAGR 2026-2035 - Market by Distribution Channel |
Online |
15.8% |
|
2025 Market Share by Region |
North India |
32.7% |
The expansion of Quick Service Restaurants (QSRs) across urban and semi-urban Indian regions is surging the demand for French fries. The growing consumers' preference for convenient, affordable, and indulgent food options has positioned fries as a staple side item in QSR menus. International and domestic QSR chains are benefiting from this rising demand by actively introducing premium potato-based snacks to a broader audience. For instance, in May 2025, Devyani International Ltd. Launched the first New York Fries outlet in India at Mumbai Airport, bringing globally popular loaded fries to Indian consumers. Such QSR expansions directly contribute to the market growth.
The India French fries market is experiencing rapid diversification, driven by the widespread presence of both international and local brands. As consumer demand shifts toward premium, customizable snacking options, brands are introducing new formats, flavours, and serving styles. Established players like McCain, HyFun Foods, and Iscon Balaji have laid the groundwork for wide distribution and consistent quality. Adding to this momentum, international brands are developing creative menus. For example, in December 2024, Omani brand Seven Fries entered India through a partnership with Franchise India. Known for its fresh, loaded fries with chicken, shrimp, and vegetable toppings, the brand aims to launch 10 outlets by 2025 across high-traffic urban locations.
The steady development of cold chain infrastructure is majorly driving the India French fries market growth. The increasing availability of enhanced cold storage and temperature-controlled logistics help in improving the distribution and maintaining the shelf life of frozen products. This makes French fries more accessible across retail and foodservice channels, even in smaller cities. Furthermore, this progress is supported by government initiatives focused on reducing post-harvest losses and improving supply chain efficiency. To cite an instance, under the Pradhan Mantri Kisan Sampada Yojana (PMKSY), the Government of India created 8.38 lakh MT of cold storage capacity in 2022 and continues the scheme till March 2026, with the allocation of INR 4,600 crore.
Ongoing government support for the food processing sector, particularly in strengthening domestic production of potato-based products like French fries is a major driver boosting the India French fries market growth. Initiatives such as ‘Make in India’ and targeted subsidies for establishing processing units encourage investments in infrastructure, technology, and agri-linkages. Moreover, in recent years, Gujarat emerged as a leading hub for processed potato production due to the state-backed efforts to promote high yield. The state produces processing-grade varieties like Lady Rosetta, Kufri Chipsona, and Santana, further fuelling the India French fries industry revenue.
India has emerged as a major frozen French fries exporter, attributed to the robust processed food industry. According to industry reports, in 2023–24, India exported 135,877 tons of French fries worth INR 1,478.73 crore, and between April and October 2024 alone, the exports rose to 106,506 tons, valued at INR 1,056.92 crore. The growth is largely driven by the success of contract farming, where global and domestic food processors collaborate with farmers to cultivate processing-grade potatoes. Additionally, Indian farmers are using advanced seed varieties to produce international quality potatoes, further reducing import dependence while offering new international trade opportunities for players in India French fries market.
The EMR’s report titled “India French fries market report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Key Insight: The frozen segment is the largest and fastest-growing in India French fries market, mainly driven by the rising demand from QSRs, improved cold chain logistics, and increasing adoption of ready-to-cook snacks by urban consumers. Their longer shelf life and consistent quality make them ideal for both commercial and household use. On the other hand, the regular segment continues to thrive in traditional eateries and street food stalls, supported by affordability and cultural preference for freshly prepared food. However, limited shelf life and operational inconsistencies make it less scalable.
Market Breakup by End-Use
Key Insight: The food service segment is the largest end-user in the India French fries market propelled by the booming fast-food industry, café culture, and hotel chains offering fries as a core side dish. Institutional buyers prefer bulk frozen options for speed and consistency. Meanwhile, the retail segment is recording significant growth, driven by rising demand for frozen snacks among urban households, working professionals, and nuclear families. Wider availability through modern trade and online platforms, along with growing freezer ownership, supports retail sales. Changing eating habits and busy lifestyles are increasingly pushing consumers toward convenient at-home fry consumption.
Market Breakup by Distribution Channel
Key Insight: The online segment is the largest distribution channel in India French fries market mainly driven by rising digital adoption, grocery delivery apps, and growing consumer comfort with frozen e-commerce purchases. Supermarkets and hypermarkets segment is demonstrating substantial growth due to strong cold chain infrastructure and higher footfall from urban shoppers. Distributors play a critical role in servicing HoReCa clients with bulk orders, ensuring steady foodservice supply. Meanwhile, convenience stores cater to impulse buyers but have limited frozen storage space. Direct purchase models are growing among cloud kitchens and bulk institutional buyers.
Market Breakup by Region
Key Insight: West India leads the India French fries market growth especially Gujarat and Maharashtra, shows robust growth, supported by processing units, better infrastructure, and rising QSR penetration. North India is witnessing notable growth due to a strong street food culture, dense population, and high presence of fast-food chains. Cities like Delhi and Chandigarh are key demand centres. South India is witnessing steady expansion, with metro cities adopting frozen snacks quickly due to urbanization and lifestyle changes. East India is the slowest but emerging region, where increased brand outreach and urban development are creating new opportunities. Regional diversity in food habits and infrastructure directly impacts segment-wise growth.
|
CAGR 2026-2035 - Market by |
Region |
|
West India |
12.1% |
|
North India |
11.3% |
|
East and Central India |
XX% |
|
South India |
XX% |
By product, the frozen fries segment accounts for the largest share
The frozen fries segment currently holds the largest share of the India french fries market revenue and is set to expand at 11.7% CAGR due to their convenience and taste appeal. To capitalize on the demand, companies are actively expanding cold chain infrastructure and streamlining supply chains. Additionally, food manufacturers are increasingly entering the frozen category with ambitions to become multi-category leaders, focused on delivering innovation and value. For example, in January 2025, Allana Consumer Products Limited (ACPL) entered the frozen food space with the launch of French fries, signalling strong momentum in this evolving market.
The regular French fries segment is recording steady growth in India French fries market as it benefits greatly from the country’s strong street food and local eateries culture. Particularly in Tier 2 and Tier 3 cities, freshly prepared fries remain a popular and affordable snack option among consumers who prioritize taste and freshness. Compared to frozen varieties, regular fries are more accessible and cost-effective, catering well to price-sensitive customers across diverse demographics. Many consumers prefer the texture and flavour of fries made from freshly cut potatoes, which supports steady demand in casual dining, street vendors, and quick-service outlets, thereby fuelling the segment growth.
By end-use, the food service segment amasses the highest revenue share
By end-use, the food service segment holds the largest share of India French fries market and is poised for steady expansion. Its growth is propelled by increased automation in food processing, including the use of commercial French fries cutting machines that boost efficiency and hygiene, aligning with rising demand for ready-to-eat products. The domestic French fries consumption is estimated to reach around 100,000 tons annually, valuing at INR 1,400 crore. While French fries remain one of the top-selling items at major fast-food chains, the segment is further propelled by the nationwide growth of quick-service restaurants catering to evolving snacking habits.
The retail segment is witnessing notable growth in the India French fries market, driven by increasing consumer preference for convenient and indulgent snacks at home. What was once a staple of fast-food chains is now making its way into Indian kitchens, marking a reverse category creation. Frozen French fries have gained popularity as a quick, easy-to-cook option that appeals to both adults and children. With the rise of nuclear families, changing meal habits, and increased freezer penetration, fries are also replacing traditional snacks for kids. Their availability in various pack sizes and formats further supports the segment’s expanding household demand.
By distribution channel, online segment leads the India French fries market
The online channel amassed the highest sales and is poised to grow at a 15.8% growth rate between 2026 and 2035 due to the rise of instant delivery e-commerce models like Blinkit, BigBasket, and Zepto. These platforms offer a wide assortment of frozen fries, real-time discounts, and doorstep delivery, meeting the demands of urban consumers for convenience and variety. In addition, with rising smartphone penetration and digital literacy, more consumers, especially millennials, prefer ordering frozen snacks online, thereby propelling the India French fries market growth.
The supermarkets and hypermarkets segment is set to expand at 12.4% CAGR through 2035 driven by increasing urbanization and improved cold-chain infrastructure. Chains such as Reliance Fresh, Spencer’s, and Star Bazaar have enhanced their frozen food sections, promoting French fries through in-store displays, combo deals, and weekend offers. These retail environments allow consumers to inspect product quality and packaging firsthand, which are crucial factors influencing food purchase decisions. Besides this, the rising preference for one-stop shopping and family-sized packs is driving higher product purchases from hypermarkets among both urban and suburban households, fuelling the India French fries market growth.
By region, West India region dominates the India French Fries market
West India regional share is set to expand at 12.1% growth rate from the 2026 to 2035 attributed to the strong urban demand, mature retail ecosystems, and widespread QSR presence in cities like Mumbai and Ahmedabad. Frozen fries are among the top-selling snack items in hypermarkets such as Big Bazaar and Spencer’s, replacing traditional options. Additionally, the advanced cold-chain infrastructure and food delivery network across the region ensure consistent availability, especially during peak seasons. The growing number of modern consumers further strengthens West India’s position in the market.
Meanwhile, the North India region held 32.7% share of the India French fries market revenue in 2025 and is showcasing the fastest growth rate of 11.3% CAGR through 2035 attributed to the expansion of mall culture, growing number of QSR outlets, and the rising popularity of fusion variations of fries. Additionally, investments in frozen supply chains developments further support market growth. To cite an instance, in July 2025, Snowman Logistics Limited leased a new warehouse equipped with modern infrastructure in Delhi NCR to support QSRs and other industries. Moreover, growing social media influence, consumer curiosity, and spike in frozen snack purchases at supermarkets further fuels market growth especially in Tier 2 and Tier 3 urban hubs.
India French fries market players are deploying diverse strategies to boost market penetration and meet evolving consumer preferences. Key manufacturers are investing in automation and advanced processing technologies to enhance product consistency, hygiene, and production scale, catering to the growing demand from QSRs and institutional buyers. Companies are also localizing flavours to appeal to Indian palates and offering healthier variants like air-fried or low-oil fries to attract health-conscious consumers.
Simultaneously, some companies operating in the India French fries industry are expanding their retail footprint through strong distribution networks, strategic partnerships, and digital platforms. Collaborations with foodservice giants, such as KFC India’s tie-up with Hungritos, are not only elevating product visibility but also building consumer excitement around occasions like International French Fries Day. Market leaders are leveraging social media campaigns, influencer marketing, and regional branding to tap into Tier 2 and Tier 3 cities, thereby supporting market growth.
McCain Foods (India), established in 1998 and headquartered in India, is a subsidiary of the global McCain Foods Limited. It manufactures a wide range of frozen potato products and snacks, including French fries and aloo tikki. The company serves both retail consumers and foodservice chains across India.
HyFun Foods, established in 2012 and headquartered in India, is a leading Indian manufacturer and exporter of frozen potato-based snacks. Headquartered in Gujarat, it supplies French fries, hash browns, and more to domestic and international markets. The company focuses on quality, innovation, and large-scale production.
Iscon Balaji Foods, established in 2015 and is a Gujarat-based company specializing in frozen French fries and potato snacks. It caters to retail, foodservice, and export markets with a strong focus on product consistency. The company operates a high-capacity, modern processing facility.
Pepizo Foods, established in 2018 and headquartered in India, is an emerging player in India’s frozen snack segment. It offers a range of potato-based products like French fries and wedges for retail and HoReCa channels. The company aims to deliver taste and value through quality offerings.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the India French fries market includes FastnFry Foods Company, and ChillFill Foods, among others.
Explore the latest trends shaping the India French fries market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Get your free sample report or contact our team for customized consultation on India French fries market trends 2026.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the India French fries market reached an approximate value of USD 2090.34 Million.
The market is projected to grow at a CAGR of 10.60% between 2026 and 2035.
The key players in the market include McCain Foods (India) Private Limited, HyFun Foods, Iscon Balaji Foods Private Limited, Pepizo Foods, FastnFry Foods Company, and ChillFill Foods, among Others.
Key strategies include expansion of frozen storage capacity, automation in processing, product innovation, strategic tie-ups with QSRs, retail chain penetration, and e-commerce sales optimization.
West India holds the largest share in the India French fries market driven by robust cold-chain infrastructure, the concentration of processing facilities in states like Gujarat and Maharashtra, and the presence of leading manufacturers and exporters.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by End-Use |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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