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India Mayonnaise Market Size, Trends, Share, Analysis: By Type: Eggless, Conventional; By Product: Flavoured, Unflavoured; By End Use: Retail, Institutional; By Distribution Channels: Supermarket and Hypermarket, Convenience Store, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
India Mayonnaise Market Outlook
The India mayonnaise market is expected to grow at a CAGR of 24.8% during the forecast period of 2024-2032.
Rising Demand for Convenience Food Products is Augmenting the Market Growth of Mayonnaise in India
The growth of mayonnaise industry in India can be associated with the inflating per capita incomes and the subsequent changing lifestyles of the population. As a result, the demand for convenience food products is accelerating the market growth of mayonnaise in the region. In addition to this, owing to busy lifestyles due to dual working households, the demand for quick and affordable meals, which require minimum cooking, is providing impetus to the market growth of mayonnaise.
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Mayonnaise is widely used in both raw and cooked forms, such as salad dressings, in pasta or macaroni, on cooked vegetables, as side dips, and as a spread in sandwiches, among many more food options. Moreover, increasing urbanisation, awareness of world cuisines, and the expansion of international brands into the Indian market are further contributing to the market growth of mayonnaise in India.
Mayonnaise: Market Segmentation
Mayonnaise refers to a white, yellow, or pale-yellow coloured, thick and creamy sauce, which is usually made from egg yolks, butter, vinegar or lemon juice, and seasonings. It is popularly used in fast food items like burgers, pasta, tacos, and sandwiches, among others.
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Based on type, the market can be divided into:
- Eggless
- Conventional
On the basis of product, the market can be segmented into:
- Flavoured
- Unflavoured
The market, based on end use, can be categorised into:
- Retail
- Institutional
On the basis of distribution channel, the market can be classified into:
- Supermarket and Hypermarket
- Convenience Store
- Online
- Others
The regional markets of mayonnaise in India are North India, East India, West India, and South India.
Innovations in Mayonnaise Flavours to Favour the Market Growth of Mayonnaise
The Indian market for mayonnaise is growing on account of shifting food preferences in the recent years. As a result, innovations in the products is a major factor positively influencing the growth of the market. The growing trends surrounding vegetarianism and veganism in India has led to the introduction of egg-less, vegan, and organic mayonnaise, which is providing impetus to the market. Furthermore, growing concerns regarding the high-fat content in mayonnaise are further leading to the development of low-fat and no-fat mayonnaise to target the health-conscious audience. Moreover, the market growth can also be attributed to the availability of a variety of flavours, including mint, cheese, chipotle, and tangy, among others. Thus, the introduction of unique flavours that fit consumer preferences is contributing to the market growth.
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Key Industry Players in the India Mayonnaise Market
The report presents a detailed analysis of the following key players in the India mayonnaise market, looking into their capacity, market share, and latest developments like capacity expansions, plant turnabouts and mergers and acquisitions:
- The Kraft Heinz Company
- Dr. August Oetker Nahrungsmittel KG
- Veeba Foods
- DEL MONTE (FieldFresh Foods Private Limited)
- Cremica Food Industries Ltd.
- Wingreens Farms Private Limited
- Others
The comprehensive report looks at the micro and macro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of the Porter’s Five Forces Model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Product |
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| Breakup by End Use |
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| Breakup by Distribution Channels |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 India
7 Opportunities and Challenges in the Market
8 India Mayonnaise Market Analysis
8.1 Key Industry Highlights
8.2 India Mayonnaise Historical Market (2018-2023)
8.3 India Mayonnaise Market Forecast (2024-2032)
8.4 India Mayonnaise Market by Type
8.4.1 Eggless
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Conventional
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 India Mayonnaise Market by Product
8.5.1 Flavoured
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Unflavoured
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 India Mayonnaise Market by End Use
8.6.1 Retail
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Institutional
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 India Mayonnaise Market by Distribution Channels
8.7.1 Supermarket and Hypermarket
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Convenience Store
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Online
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Others
8.8 India Mayonnaise Market by Region
8.8.1 North India
8.8.2 East India
8.8.3 West India
8.8.4 South India
9 Regional Analysis
9.1 North India
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 East India
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 West India
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 South India
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 The Kraft Heinz Company
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Dr. August Oetker Nahrungsmittel KG
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Veeba Foods
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 DEL MONTE (FieldFresh Foods Private Limited)
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Cremica Food Industries Ltd.
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Wingreens Farms Private Limited
12.2.6.1 Company Overview
12.2.6.2 Product Portfolio
12.2.6.3 Demographic Reach and Achievements
12.2.6.4 Certifications
12.2.7 Others
13 Key Trends and Developments in the Market
List of Key Figures and Tables
1. India Mayonnaise Market: Key Industry Highlights, 2018 and 2032
2. India Mayonnaise Historical Market: Breakup by Type (INR Million), 2018-2023
3. India Mayonnaise Market Forecast: Breakup by Type (INR Million), 2024-2032
4. India Mayonnaise Historical Market: Breakup by Product (INR Million), 2018-2023
5. India Mayonnaise Market Forecast: Breakup by Product (INR Million), 2024-2032
6. India Mayonnaise Historical Market: Breakup by End Use (INR Million), 2018-2023
7. India Mayonnaise Market Forecast: Breakup by End Use (INR Million), 2024-2032
8. India Mayonnaise Historical Market: Breakup by Distribution Channels (INR Million), 2018-2023
9. India Mayonnaise Market Forecast: Breakup by Distribution Channels (INR Million), 2024-2032
10. India Mayonnaise Historical Market: Breakup by Region (INR Million), 2018-2023
11. India Mayonnaise Market Forecast: Breakup by Region (INR Million), 2024-2032
12. India Mayonnaise Market Structure
Key Questions Answered in the Report
The India mayonnaise market is projected to grow at a CAGR of 24.8% in the forecast period of 2024-2032.
The market is being driven by the rising demand for convenience products as a result of inflating disposable incomes and rising awareness about different cuisines.
The market is expected to be defined by the innovations in mayonnaise flavours and the introduction of egg-free, fat-free, and low-fat mayonnaise types.
The major regional markets for mayonnaise in India are North India, East India, West India, and South India.
The different types of mayonnaise are eggless and conventional.
The various products of mayonnaise are flavoured and unflavoured.
The major end uses of mayonnaise include retail and institutional.
The significant distribution channels of mayonnaise in India are supermarket and hypermarket, convenience stores, and online, among others.
The major players in the industry are The Kraft Heinz Company, Dr. August Oetker Nahrungsmittel KG, Veeba Foods, DEL MONTE (FieldFresh Foods Private Limited), Cremica Food Industries Ltd., and Wingreens Farms Private Limited, among others.
Analyst Review
The India mayonnaise market is driven by the shifting food preferences. Aided by the introduction of innovative products, the market is expected to grow at a CAGR of 24.8% in the forecast period of 2024-2032.
EMR’s meticulous research methodology delves deep into the market covering the macro and micro aspects of the industry. Based on type, the market can be divided into eggless and conventional. On the basis of product, the market can be categorised into flavoured and unflavoured. The market, based on end use, can be classified into retail and institutional. On the basis of distribution channel, the market segmentations include supermarket and hypermarket, convenience stores, and online, among others. The major regional markets for mayonnaise in India are North India, East India, West India, and South India. The key players in the industry are The Kraft Heinz Company, Dr. August Oetker Nahrungsmittel KG, Veeba Foods, DEL MONTE (FieldFresh Foods Private Limited), Cremica Food Industries Ltd., and Wingreens Farms Private Limited, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus providing their customers with market insights that are accurate, actionable and help them remain ahead of their competition.
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