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India Mayonnaise Market

India Mayonnaise Market Size, Trends, Share, Analysis: By Type: Eggless, Conventional; By Product: Flavoured, Unflavoured; By End Use: Retail, Institutional; By Distribution Channels: Supermarket and Hypermarket, Convenience Store, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032

India Mayonnaise Market Size

The India mayonnaise market is estimated to grow at a CAGR of 24.8% during the forecast period of 2024-2032.

 

India Mayonnaise Market Report Summary Description Value
Base Year USD Billion 2023
Historical period USD Billion 2018-2023
Forecast Period USD Billion 2024-2032
Market Size 2023 USD Billion XX
Market Size 2032 USD Billion XX
CAGR 2018-2023 Percentage XX%
CAGR 2024-2032 Percentage 24.8%
CAGR 2024-2032 - Market by Region East India 25.6%
CAGR 2024-2032 - Market by Type Eggless 28.3%
CAGR 2024-2032 - Market by End Use Online 29.4%
Market Share by Region 2023 North India 34.2%

 

India Mayonnaise Market Growth

  • Mayonnaise, a creamy sauce usually made from egg yolks, butter, vinegar or lemon juice, and seasonings, is popularly used in fast food items like burgers, pasta, tacos, and sandwiches, among others.
  • The growth of India mayonnaise market can be attributed to the inflating per capita incomes and the subsequent changing lifestyles of the population. As a result, the demand for convenience food products is accelerating the market growth in the region. In addition to this, owing to busy lifestyles due to dual working households, the demand for quick and affordable meals, which require minimum cooking, is providing impetus to the market growth of mayonnaise.
  • Mayonnaise is widely used in both raw and cooked forms, such as salad dressings, in pasta or macaroni, on cooked vegetables, as side dips, and as a spread in sandwiches, among many more food options. Increasing urbanisation, awareness of world cuisines, and the growing penetration of international brands in the country are expected to increase the India mayonnaise market value.

 

India Mayonnaise Market

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Industry Outlook

Online grocery ordering systems are becoming increasingly popular in India. Platforms like Grofers and BigBasket enable customers to purchase items conveniently without visiting physical stores. According to Bloomberg Businessweek Online, online grocery orders now account for about 30% of all online retail sales in India. This is expected to increase mayonnaise market opportunities, enabling customers to access a wide range of products.

 

As per industry reports, the Indian grocery eCommerce market will reach US$9,717.1 million by 2024, accounting for 9.3% of India's total eCommerce market. This market is expected to grow significantly in the coming years, with a compound annual growth rate (CAGR) of 28.2% from 2024 to 2028. By 2028, the market volume is projected to reach US$26,273.5 million.

 

According to a report, India's food services market is projected to grow from US$ 41.1 billion in 2022 to US$ 79.65 billion by 2028, with a CAGR of 11.19%. The Food Service and Restaurant Business Report 2022–23 by Francorp and restaurantindia.in predicts the industry will employ 1 crore people by 2025, despite losing over 20 lakh jobs during the COVID-19 pandemic. The market is primarily dominated by the unorganised segment, although the organised sector expanded significantly between 2014 and 2020. The quick service restaurant (QSR) market is expected to grow from US$ 690.21 million in 2022 to US$ 1,069.3 million by 2027, at a CAGR of 9.15%. The QSR chain market is anticipated to increase at a CAGR of 23% from FY20–25, making it the fastest-growing sub-segment in the food service industry.

 

From 2019 to 2023, India's urban population grew from approximately 34.5% to over 36.5% of the total population, according to the United Nations Population Division and World Bank. This trend of urbanization has been driven by migration to cities for better employment, education, and living standards. As more people concentrate in urban areas, the demand for convenient and diverse food options, including mayonnaise, has increased. The rising urban population fuels higher consumption of ready-to-eat and easy-to-prepare food products, leading to the India mayonnaise market development.

 

Telangana ranked first among all major states in India with the highest per capita income at current prices for the fiscal year 2022-23, according to the Ministry of Statistics and Programme Implementation (MoSPI). Telangana's per capita income was $3,757 (Rs 3,08,732), followed by Karnataka with $3,669 (Rs 3,01,673), and Haryana with $3,608 (Rs 2,96,685).

 

Recent Developments

  • In March 2022, Marico entered into the healthy spreads segment, with the launch of Saffola Mayonnaise and Saffola Peanut Butter across major e-commerce platforms.

 

Product Variety and Changing Food Preferences are among the Key Forces Driving the India Mayonnaise Market Share

  • Product Variety: A wide range of mayonnaise products, including flavored variants, low-fat options, and eggless varieties, are available in the market to meet the specific needs of consumer.
  • Growing Consumer Base: Increasing urbanization and a growing middle class with rising disposable incomes are driving the demand for convenience food products like mayonnaise.
  • Brand Presence: Strong brand recognition and loyalty for established players such as FunFoods, Veeba, and Del Monte can be observed.
  • Retail Network: Extensive distribution networks, including modern trade, online platforms, and traditional retail outlets ensure improved availability of different variants. 

 

What are the Major Factors that May Hamper the India Mayonnaise Market Growth?

  • Perishable Nature: Limited shelf life and need for refrigeration can lead to logistical challenges and higher storage costs, further impacting the India mayonnaise market revenue negatively.
  • High Competition: Intense competition from both domestic and international brands leading to price wars and thin profit margins.
  • Health Concerns: Increasing health consciousness among consumers can lead to reduced consumption of traditional mayonnaise, as it is known to have high-fat content.
  • Price Volatility of Raw Materials: Fluctuations in the prices of key raw materials, such as edible oils and eggs, can impact production costs and profit margins. 
  • Dependence on Imports: Reliance on imported raw materials, such as specific oils and emulsifiers, can affect cost stability.

 

What are the Key India Mayonnaise Industry Trends?

  • Rising Demand for Convenience Foods: Growing urbanization and busy lifestyles are increasing the demand for ready-to-eat and convenience food products.
  • Innovation and Product Development: Introduction of healthier alternatives, such as low-fat, vegan, and organic mayonnaise, can attract health-conscious consumers, which is likely to support the India mayonnaise market dynamics and trends.
  • E-commerce Growth: Increasing online grocery shopping provides an opportunity for brands to reach a wider audience and offer doorstep delivery.
  • Expansion in Tier 2 and Tier 3 Cities: Untapped potential in smaller cities and rural areas presents opportunities for market expansion.

 

Changing Consumer Behaviour in the India Mayonnaise Market Landscape 

  • Convenience: Preference for products that enhance convenience in meal preparations.
  • Affordability: Consumers seek value-for-money products.
  • Home Cooking: Rise in home-cooking and quick meal preparations boosting mayonnaise usage.
  • Health Consciousness: Increased demand for low-cholesterol, trans-fat-free, and vegan mayonnaise.
  • Diverse Flavors: Growing preference for unique flavors like Wasabi and Sriracha.
  • Premium Products: Shift towards premium and exotic mayonnaise options will likely positively influence the India mayonnaise demand forecast.

 

India Mayonnaise Market

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India Mayonnaise Industry Segmentation

 

CAGR 2024-2032 - Market by Type
Eggless 28.3%
Conventional XX%

 

Market Breakup by Type:

  • Eggless
  • Conventional

 

Market Breakup by Product:

  • Flavoured
  • Unflavoured

 

CAGR 2024-2032 - Market by End Use
Online 29.4%
Supermarket and Hypermarket 23.2%
Convenience Store XX%
Others XX%

 

Market Breakup by End Use:

  • Retail
  • Institutional

 

Market Breakup by Distribution Channel:

  • Supermarket and Hypermarket
  • Convenience Store
  • Online
  • Others

 

CAGR 2024-2032 - Market by Region
East India 25.6%
North India 23.1%
South India XX%
West India XX%

 

2023 Market Share by Region
North India 34.2%
South India XX%
East India XX%
West India XX%

 

Market Breakup by Region:

  • North India
  • East India
  • West India
  • South India

 

India Mayonnaise Market Regional Insight

As per the India mayonnaise industry analysis, growing trends surrounding vegetarianism and veganism in India have led to the introduction of egg-less, vegan, and organic mayonnaise. Innovations in product formulation and packaging are positively influencing the India mayonnaise demand growth.

 

The sales of mayonnaise in India are growing on account of shifting food preferences in the recent years. Furthermore, growing concerns regarding the high-fat content in mayonnaise are leading to the development of low-fat and no-fat mayonnaise to target the health-conscious audience.

 

Moreover, the market growth can also be attributed to the availability of a variety of flavours, including mint, cheese, chipotle, and tangy, among others. Thus, the introduction of unique flavours that fit consumer preferences is contributing to the market growth.

 

India Mayonnaise Market

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India Mayonnaise Market Competitive Landscape

The report presents a detailed analysis of the following key players in the market, looking into their market share and latest developments:

 

  • The Kraft Heinz Company
  • Dr. August Oetker Nahrungsmittel KG
  • Veeba Foods
  • DEL MONTE (FieldFresh Foods Private Limited)
  • Cremica Food Industries Ltd.
  • Wingreens Farms Private Limited
  • Others

 

Top Mayonnaise Brands in India

Some of the leading brands and their and product offerings in the India mayonnaise market are:

 

  • Del Monte is known for its affordability and variety, including flavors like Eggless Mayo and Tandoori Mayo. It uses edible vegetable oil, water, and milk solids without artificial colors.
  • Dr. Oetker FunFoods offers a range of flavors such as Original and Tandoori, with options that are cholesterol-free and trans-fat-free.
  • Hellmann’s is famous for its versatility and high-quality ingredients, available in Original, Light, and other flavors.
  • Wingreens Farms provides affordable options with flavors like Wasabi and Sriracha, ideal for enhancing sandwiches and wraps.
  • Grabenord offers vegan and organic creamy, eggless options.
  • Veeba, made with olive oil and milk solids, is designed for Indian tastes and is FSSAI-certified.
  • Nutralite is low in cholesterol and trans fat, and rich in vitamins A, D2, and E.

 

Key Retailers Selling Mayonnaise Online in India

Increasing penetration by online retailers and the rising consumer preference for online shopping are expected to aid the growth of the India mayonnaise industry.

 

  • Amazon India: Offers a wide variety of mayonnaise brands and flavors, with options for both bulk and single-item purchases, along with customer reviews and ratings.
  • Flipkart: Features numerous mayonnaise products from different brands, often with competitive pricing and various delivery options.
  • BigBasket: A leading online grocery store that provides a range of mayonnaise options, including popular brands and specialty varieties, with home delivery services.
  • Blinkit: Another major online grocery platform offering a diverse selection of mayonnaise, catering to various tastes and dietary preferences.
  • JioMart: Reliance’s e-commerce platform, which includes a comprehensive range of mayonnaise brands and flavors with convenient delivery services.
  • Spencer’s: Known for its wide range of food products, Spencer’s online store offers multiple mayonnaise brands and often features discounts and deals.
  • Nature’s Basket: Specializes in gourmet food items and provides a selection of premium and specialty mayonnaise options.
  • D-Mart: The online platform of the popular supermarket chain, offering a range of mayonnaise products at competitive prices.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Product
  • End Use
  • Distribution Channels
  • Region
Breakup by Type
  • Eggless
  • Conventional
Breakup by Product
  • Flavoured
  • Unflavoured
Breakup by End Use
  • Retail
  • Institutional
Breakup by Distribution Channels
  • Supermarket and Hypermarket
  • Convenience Store
  • Online
  • Others
Breakup by Region
  • North India
  • East India
  • West India
  • South India
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • The Kraft Heinz Company
  • Dr. August Oetker Nahrungsmittel KG
  • Veeba Foods
  • DEL MONTE (FieldFresh Foods Private Limited)
  • Cremica Food Industries Ltd.
  • Wingreens Farms Private Limited
  • Others
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India Mayonnaise Market Report Snapshots

India Mayonnaise Market Size

India Mayonnaise Market Growth

India Mayonnaise Companies

India Mayonnaise Regional Analysis

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    India
7    Opportunities and Challenges in the Market
8    India Mayonnaise Market Analysis

    8.1    Key Industry Highlights
    8.2    India Mayonnaise Historical Market (2018-2023) 
    8.3    India Mayonnaise Market Forecast (2024-2032)
    8.4    India Mayonnaise Market by Type
        8.4.1    Eggless
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Conventional
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    India Mayonnaise Market by Product
        8.5.1    Flavoured
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Unflavoured
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
    8.6    India Mayonnaise Market by End Use
        8.6.1    Retail
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Institutional
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    India Mayonnaise Market by Distribution Channels
        8.7.1    Supermarket and Hypermarket
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Convenience Store
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Online
            8.7.3.1    Historical Trend (2018-2023)
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Others
    8.8    India Mayonnaise Market by Region
        8.8.1    North India
        8.8.2    East India
        8.8.3    West India
        8.8.4    South India
9    Regional Analysis
    9.1    North India
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
    9.2    East India
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
    9.3    West India
        9.3.1    Historical Trend (2018-2023)
        9.3.2    Forecast Trend (2024-2032)
    9.4    South India
        9.4.1    Historical Trend (2018-2023)
        9.4.2    Forecast Trend (2024-2032)
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    The Kraft Heinz Company
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    Dr. August Oetker Nahrungsmittel KG
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3    Veeba Foods
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    DEL MONTE (FieldFresh Foods Private Limited)
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    Cremica Food Industries Ltd.
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6    Wingreens Farms Private Limited
            12.2.6.1    Company Overview
            12.2.6.2    Product Portfolio
            12.2.6.3    Demographic Reach and Achievements
            12.2.6.4    Certifications
        12.2.7    Others
13    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    India Mayonnaise Market: Key Industry Highlights, 2018 and 2032
2.    India Mayonnaise Historical Market: Breakup by Type (INR Million), 2018-2023
3.    India Mayonnaise Market Forecast: Breakup by Type (INR Million), 2024-2032
4.    India Mayonnaise Historical Market: Breakup by Product (INR Million), 2018-2023
5.    India Mayonnaise Market Forecast: Breakup by Product (INR Million), 2024-2032
6.    India Mayonnaise Historical Market: Breakup by End Use (INR Million), 2018-2023
7.    India Mayonnaise Market Forecast: Breakup by End Use (INR Million), 2024-2032
8.    India Mayonnaise Historical Market: Breakup by Distribution Channels (INR Million), 2018-2023
9.    India Mayonnaise Market Forecast: Breakup by Distribution Channels (INR Million), 2024-2032
10.    India Mayonnaise Historical Market: Breakup by Region (INR Million), 2018-2023
11.    India Mayonnaise Market Forecast: Breakup by Region (INR Million), 2024-2032
12.    India Mayonnaise Market Structure

Key Questions Answered in the Report

The India mayonnaise market is expected to grow at a CAGR of 24.8% between 2024 and 2032.

The market is being driven by the rising demand for convenience products as a result of inflating disposable incomes and rising awareness about different cuisines.

Key trends aiding the market expansion include the increasing demand for vegan and low-fat mayonnaise options and the increasing investments on product marketing by manufacturers.

North India, East India, West India, and South India are the significant Indian markets for mayonnaise.

The different types of mayonnaise are eggless and conventional.

The various products of mayonnaise are flavoured and unflavoured.

The major end uses of mayonnaise include retail and institutional.

The significant distribution channels of mayonnaise in India are supermarket and hypermarket, convenience stores, and online, among others.

Key players in the market are The Kraft Heinz Company, Dr. August Oetker Nahrungsmittel KG, Veeba Foods, DEL MONTE (FieldFresh Foods Private Limited), Cremica Food Industries Ltd., Wingreens Farms Private Limited, and others.

The thriving food industry, increasing demand for processed foods, and the availability of diverse options are the major factors supporting the India mayonnaise market.

Perishable nature of the product and the potential health concerns are the key challenges faced by manufacturers operating in the mayonnaise market.

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