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The India pan masala market size reached a value worth INR 42,200 crores in the year 2020. The India pan masala market is further expected to grow at a CAGR of 10% between 2021 and 2026 to reach a value of INR 74,759.9 crores by 2026.
Historical market trends for the industry have been provided from 2016-2020 and forecasts have been presented till 2026. Based on the import and export data, India is currently the largest exporter of the product and its exports are dominated by UAE, the United States and Singapore. On the basis of product type, the market has been segmented as pan masala containing tobacco, along with plain and flavoured pan masala and others. For each of the types, the report has provided both historical and future industry trends.
The value chain analysis of the product has also been covered in this report encompassing all the activities in the value chain such as procurement, manufacturing, sales and distribution. Furthermore, the study assesses the market based on Porter’s five forces model, which evaluates the level of competition in the market by analysing factors such as bargaining power of buyers and suppliers, threat from substitutes and new entrants. A thorough evaluation of the competitive landscape of the industry has also been provided.
This report provides an exhaustive insight for setting-up and running a pan masala manufacturing plant. Factors such as land requirement, construction requirement, raw material requirement, labour requirement, machinery requirement, manufacturing process, utility requirement, total capital investment, total operating costs, prices, income projections, expenditure projections, profit margins, net present value, return on investment, payback period, etc. have been comprehensively covered in this report.
Pan Masala is a generic term for modern areca nut products that fall under the category of smokeless tobacco commodities. It is generally consumed to remove bad odour or to get a refreshing taste in the mouth.
The India pan masala market is divided on the basis of type into:
On the basis of price, the industry is bifurcated into:
On the basis of packaging, the industry is segmented into:
The report also covers the regional markets of the product in India like Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, Haryana, Odisha, Jharkhand, Delhi, and others.
The industry is currently being driven by a continuous increase in the disposable incomes of both urban and rural households and the switching of a large-scale consumers from tobacco products to pan masala. The increasing rate of advertising and marketing by manufacturers, nowadays, is another major factor which is driving this market. This report by Expert Market Research entitled “India Pan Masala Market Report and Forecast 2021-2026” provides a comprehensive analysis for anyone who plans to foray into the market.
The report gives a detailed analysis of the following key players in the India pan masala market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 India Pan Masala Market Snapshot
7 Industry Opportunities and Challenges
8 India Pan Masala Market Analysis
8.1 Key Industry Highlights
8.2 India Pan Masala Historical Market (2016-2020)
8.3 India Pan Masala Market Forecast (2021-2026)
8.4 India Pan Masala Market by Type
8.4.1 Pan Masala with Tobacco
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2016-2020)
220.127.116.11 Forecast Trend (2021-2026)
8.4.2 Plain Pan Masala
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2016-2020)
126.96.36.199 Forecast Trend (2021-2026)
8.4.3 Flavoured Pan Masala
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2016-2020)
220.127.116.11 Forecast Trend (2021-2026)
8.5 India Pan Masala Market by Price
18.104.22.168 Historical Trend (2016-2020)
22.214.171.124 Forecast Trend (2021-2026)
126.96.36.199 Historical Trend (2016-2020)
188.8.131.52 Forecast Trend (2021-2026)
8.6 India Pan Masala Market by Packaging
184.108.40.206 Market Share
220.127.116.11 Historical Trend (2016-2020)
18.104.22.168 Forecast Trend (2021-2026)
22.214.171.124 Market Share
126.96.36.199 Historical Trend (2016-2020)
188.8.131.52 Forecast Trend (2021-2026)
8.7 India Pan Masala Market by States
8.7.1 Market Share
184.108.40.206 Uttar Pradesh
220.127.116.11 Madhya Pradesh
9 Regional Analysis
9.1 Uttar Pradesh
9.1.1 Historical Trend (2016-2020)
9.1.2 Forecast Trend (2021-2026)
9.2.1 Historical Trend (2016-2020)
9.2.2 Forecast Trend (2021-2026
9.3.1 Historical Trend (2016-2020)
9.3.2 Forecast Trend (2021-2026
9.4 Madhya Pradesh
9.4.1 Historical Trend (2016-2020)
9.4.2 Forecast Trend (2021-2026
9.5.1 Historical Trend (2016-2020)
9.5.2 Forecast Trend (2021-2026)
9.6.1 Historical Trend (2016-2020)
9.6.2 Forecast Trend (2021-2026)
9.7.1 Historical Trend (2016-2020)
9.7.2 Forecast Trend (2021-2026)
9.8.1 Historical Trend (2016-2020)
9.8.2 Forecast Trend (2021-2026)
10 Market Dynamics
10.1 SWOT Analysis
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyers Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 EMR’s Key Indicators for Demand
10.4 EMR’s Key Indicators for Price
11 Value Chain Analysis
12 Trade Data Analysis
12.1 Major Importing Countries by Value
13 Key Ingredients used by Major Pan Masala Manufacturers
14 Manufacturing Process
14.1 Detailed Process Flow
14.2 Operations Involved
14.3 Mass Balance and Raw Material
15 Project Details and Cost Analysis
15.1 Land, Location and Site Development
15.3 Plant Layout
15.4 Plant Machinery
15.5 Raw Material Requirement
16 Loans and Financial Assistance
17 Project Economics
17.1 Capital Cost of Project
17.2 Techno-Economic Parameters
17.3 Product Pricing and Margins
17.4 Taxation and Depreciation
17.5 Income Projections
17.6 Expenditure Projections
17.7 Financial Analysis
17.8 Rules and Regulations
18 Competitive Landscape
18.1 Market Structure
18.2 Major Onion Suppliers in India
18.3 Company Profiles
18.3.1 DS GROUP
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 Demographic Reach and Achievements
188.8.131.52 Financial Summary
18.3.2 Manikchand Group
184.108.40.206 Company Overview
220.127.116.11 Product Portfolio
18.104.22.168 Demographic Reach and Achievements
22.214.171.124 Financial Summary
18.3.3 Godfrey Phillips India (Modi Enterprises)
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
220.127.116.11 Financial Summary
18.3.4 Kothari Product Limited
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 Demographic Reach and Achievements
188.8.131.52 Financial Summary
18.3.5 Dharampal Premchand Limited
184.108.40.206 Company Overview
220.127.116.11 Product Portfolio
18.104.22.168 Demographic Reach and Achievements
22.214.171.124 Financial Summary
19 Industry Events and Developments
List of Figures and Tables
1. India Pan Masala Market: Key Industry Highlights, 2016 and 2026
2. India Pan Masala Historical Market: Breakup by Type (INR Crore), 2016-2020
3. India Pan Masala Market Forecast: Breakup by Type (INR Crore), 2021-2026
4. India Pan Masala Historical Market: Breakup by Price (INR Crore), 2016-2020
5. India Pan Masala Market Forecast: Breakup by Price (INR Crore), 2021-2026
6. India Pan Masala Historical Market: Breakup by Packaging (INR Crore), 2016-2020
7. India Pan Masala Market Forecast: Breakup by Packaging (INR Crore), 2021-2026
8. India Pan Masala Historical Market: Breakup by States (INR Crore) 2016-2020
9. India Pan Masala Market Forecast: Breakup by States (INR Crore), 2021-2026
10. Major Importing Countries by Value 2020
11. Historical Price Trends and Forecast 2016-2026
12. India Pan Masala Market Structure
In 2020, the India pan masala market size reached a value worth INR 42,200 crores.
In the forecast period of 2021-2026, the market is projected to grow at a CAGR of 10%.
By 2026, the market is estimated to reach a value of INR 74,759.9 crores.
The major drivers of the industry such as rising disposable incomes, increasing urbanisation, aggressive marketing campaigns, and growing diversification of product flavours are expected to aid the market growth.
The introduction of innovative packaging solutions by the industry players is a key trend expected to guide the growth of the industry.
The leading states for the product in India are Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, Haryana, Odisha, Jharkhand, and Delhi, among others.
The major types of the product in the industry are pan masala with tobacco, along with plain and flavoured pan masala, among others.
The leading price segments in the industry are premium and non-premium.
Pouch and cans, among others, are the most significant packaging types in the market.
The leading players in the Indian market are DS GROUP, Manikchand Group, Godfrey Phillips India (Modi Enterprises), Kothari Product Limited, and Dharampal Premchand Limited, among others.
The India pan masala market attained a value of INR 42,200 crores in 2020 driven by the rising disposable incomes of consumer in both rural and urban areas. Aided by the robust marketing campaigns by the industry players, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 10%. The market is projected to reach INR 74,759.9 crores by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on types, the market is divided into pan masala with tobacco, alon with plain and flavoured pan masala, among others. On the basis of price, the industry segmented into premium and non-premium. Pouch and cans, among others, are the major packaging types in the market. The major regional markets for the product in India are Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, Haryana, Odisha, Jharkhand, Delhi, and others. The key players in the above industry include DS GROUP, Manikchand Group, Godfrey Phillips India (Modi Enterprises), Kothari Product Limited, Dharampal Premchand Limited, and others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with industry insights that are accurate, actionable, and help them remain ahead of their competition.
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