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India Pan Masala Market Size, Share, Growth, Forecast: By Type: Pan Masala with Tobacco, Plain Pan Masala, Flavoured Pan Masala, Others; By Price Range: Premium, Non-Premium; By Packaging: Pouch, Cans, Others; By Distribution Channel; Regional Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2023-2028
India Pan Masala Market Outlook
The India pan masala market is expected to grow at a CAGR of 4.5% in the forecast period of 2023-2028.
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Increased Demand for Premium Pan Masala Products to Aid the Market Growth of Pan Masala
The market is currently being driven by the growing consumer demand for premium pan masalas, owing to the improved living standards of people. The easy availability of pan masalas in convenience stores and supermarkets is also supporting the market growth. Furthermore, the growing investments by the market players in the development of innovative pan masala flavours such as chocolate, gulkand, and silver-coated betel nuts are anticipated to bolster the market growth in the forecast period.
The India market for pan masala is expected to be supported by the rising disposable income, which is driving the demand for pan masala among consumers across social backgrounds. Pan masalas are increasingly gaining prominence among consumers in the rural as well as urban sectors. Furthermore, the competitive marketing strategies adopted by the leading producers of pan masala are anticipated to positively influence the market in the region. Additionally, the availability of resealable pan masala packages that offer the convenience of consumption is expected to further enhance the product popularity in the coming years.
Market Segmentation
Pan masala is a mouth freshener, which is made using herbs such as cardamom, cloves, catechu, areca, and other flavouring agents. Pan Masala is a generic term for modern areca nut products that fall under the category of smokeless tobacco commodities. It is generally consumed to remove bad odour or to get a refreshing taste in the mouth. Pan masalas come in a wide variety of flavours and are packed in attractive sachets and tin cans.
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By type, the market is divided into:
- Pan Masala with Tobacco
- Plain Pan Masala
- Flavoured Pan Masala
- Others
On the basis of price range, the market is bifurcated into:
- Premium
- Non-Premium
Based on packaging, the market is categorised into:
- Pouch
- Cans
- Others
On the basis of distribution channel, the market is segmented into:
- Offline
- Online
The regional markets for pan masala include North India, East and Central India, West India, and South India.
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Growing Consumer Demand for Relatively Healthier Alternative to Tobacco Products to Augment the Market Growth of Pan Masala
The market is currently being driven by the growing inclination of large-scale consumers to switch from tobacco products to healthier pan masala alternatives. The increasing disposable incomes of both urban and rural households are driving the demand for pan masala further. Moreover, the increasing investments by the key market players in product advertising and marketing are driving the market growth. In the forecast period, the launch of new pan masala flavours is anticipated to support the market growth. For instance, Rajnigandha, a leading manufacturer of pan masala, offers exotic flavours of pan masala including cloves and saffron. In addition, the rising expenditure by the manufacturers to provide quality packaging to facilitate longer-shelf life and ensure prolonged retention of flavour and fragrance is expected to prove beneficial for the market growth in the coming years.
Key Players in the India Pan Masala Market
The report gives a detailed analysis of the following key players in the India pan masala market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- DS Group
- Manikchand Group
- JMJ group
- Godfrey Phillips India Ltd.
- Kothari Product Limited
- Dharampal Premchand Limited
- Shikhar Group
- Pan Bahar Products Private Limited
- Dinesh Pouches Private Limited
- KP Group
- Red Rose Group
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model and SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Price Range |
|
| Breakup by Packaging |
|
| Breakup by Distribution Channel |
|
| Breakup by Regional Analysis |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Pan Masala Market Overview
8.1 Key Industry Highlights
8.2 Global Pan Masala Historical Market (2018-2022)
8.3 Global Pan Masala Market Forecast (2023-2028)
8.4 Global Pan Masala Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Pan Masala Market Overview
9.1 Key Industry Highlights
9.2 India Pan Masala Historical Market (2018-2022)
9.3 India Pan Masala Market Forecast (2023-2028)
10 India Pan Masala Market by Type
10.1 Pan Masala with Tobacco
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Plain Pan Masala
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 Flavoured Pan Masala
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Others
11 India Pan Masala Market by Price Range
11.1 Premium
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Non-Premium
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
12 India Pan Masala Market by Packaging
12.1 Pouch
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Cans
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Others
13 India Pan Masala Market by Distribution Channel
13.1 Offline
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 Online
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
14 India Pan Masala Market by Region
14.1 North India
14.1.1 Market Share
14.1.2 Historical Trend (2018-2022)
14.1.3 Forecast Trend (2023-2028)
14.2 East and Central India
14.2.1 Market Share
14.2.2 Historical Trend (2018-2022)
14.2.3 Forecast Trend (2023-2028)
14.3 West India
14.3.1 Market Share
14.3.2 Historical Trend (2018-2022)
14.3.3 Forecast Trend (2023-2028)
14.4 South India
14.4.1 Market Share
14.4.2 Historical Trend (2018-2022)
14.4.3 Forecast Trend (2023-2028)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 DS Group
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Manikchand Group
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 JMJ group
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Godfrey Phillips India Ltd.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Kothari Product Limited
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Dharampal Premchand Limited
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Shikhar Group
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Pan Bahar Products Private Limited
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Dinesh Pouches Private Limited
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 KP Group
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Red Rose Group
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Pan Masala Market: Key Industry Highlights, 2018 and 2028
2. India Pan Masala Market: Key Industry Highlights, 2018 and 2028
3. India Pan Masala Historical Market: Breakup by Type (USD Million), 2018-2022
4. India Pan Masala Market Forecast: Breakup by Type (USD Million), 2023-2028
5. India Pan Masala Historical Market: Breakup by Price Range (USD Million), 2018-2022
6. India Pan Masala Market Forecast: Breakup by Price Range (USD Million), 2023-2028
7. India Pan Masala Historical Market: Breakup by Packaging (USD Million), 2018-2022
8. India Pan Masala Market Forecast: Breakup by Packaging (USD Million), 2023-2028
9. India Pan Masala Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
10. India Pan Masala Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
11. India Pan Masala Historical Market: Breakup by Region (USD Million), 2018-2022
12. India Pan Masala Market Forecast: Breakup by Region (USD Million), 2023-2028
13. India Pan Masala Market Structure
Key Questions Answered in the Report
In the forecast period of 2023-2028, the market is projected to grow at a CAGR of 4.5%.
By 2028, the market is estimated to reach a value of INR 81120.97 crores.
The major drivers include the rising disposable incomes, increasing urbanisation, aggressive marketing campaigns, and growing diversification of product flavours.
The introduction of innovative packaging solutions by the key players is a key trend for the market.
The leading regions for pan masala in India are North India, East and Central India, West India, and South India.
The major types of the product in the market are pan masala with tobacco, along with plain and flavoured pan masala, among others.
The leading price segments in the market are premium and non-premium.
Pouch and cans, among others, are the most significant packaging types in the market.
The primary distribution channels of the market are offline and online.
The leading players in the Indian market are DS Group, Manikchand Group, JMJ group, Godfrey Phillips India Ltd., Kothari Product Limited, Dharampal Premchand Limited, Shikhar Group, Pan Bahar Products Private Limited, Dinesh Pouches Private Limited, KP Group, and Red Rose Group, among others.
Analyst Review
The India pan masala market is expected to grow at a CAGR of 4.5% in the forecast period of 2023-2028.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the market. Based on type, the market is divided into pan masala with tobacco, plain pan masala, and flavoured pan masala, among others. On the basis of price range, the market is segmented into premium and non-premium. Pouch and cans, among others, are the major packaging types in the market. On the basis of distribution channel, the market is segmented into offline and online. The regional markets for the product include North India, East and Central India, West India, and South India. The key players in the above market include DS Group, Manikchand Group, JMJ group, Godfrey Phillips India Ltd., Kothari Product Limited, Dharampal Premchand Limited, Shikhar Group, Pan Bahar Products Private Limited, Dinesh Pouches Private Limited, KP Group, and Red Rose Group, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with industry insights that are accurate, actionable, and help them remain ahead of their competition.
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