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India Pan Masala Market: By Type; By Price; By Packaging; By States; Regional Analysis; Historical Market and Forecast (2015-2025); Market Dynamics; Value Chain Analysis; Trade Data Analysis; Key Ingredients used by Major Pan Masala Manufacturers; Manufacturing Process; Competitive Landscape; Industry Events and Developments

India Pan Masala Market Outlook

The India pan masala market size reached a value worth INR 42,200 crores in the year 2019. The India pan masala market is further expected to grow at a CAGR of 10% between 2020 and 2025 to reach a value of INR 74,759.9 crores by 2025.

Historical market trends for the industry have been provided from 2015-2019 and forecasts have been presented till 2025. Based on the import and export data, India is currently the largest exporter of the product and its exports are dominated by UAE, the United States and Singapore. On the basis of product type, the market has been segmented as pan masala containing tobacco, along with plain and flavoured pan masala and others. For each of the types, the report has provided both historical and future industry trends.

The value chain analysis of the product has also been covered in this report encompassing all the activities in the value chain such as procurement, manufacturing, sales and distribution. Furthermore, the study assesses the market based on Porter’s five forces model, which evaluates the level of competition in the market by analysing factors such as bargaining power of buyers and suppliers, threat from substitutes and new entrants. A thorough evaluation of the competitive landscape of the industry has also been provided. 

This report provides an exhaustive insight for setting-up and running a pan masala manufacturing plant. Factors such as land requirement, construction requirement, raw material requirement, labour requirement, machinery requirement, manufacturing process, utility requirement, total capital investment, total operating costs, prices, income projections, expenditure projections, profit margins, net present value, return on investment, payback period, etc. have been comprehensively covered in this report.


Properties and Applications

Pan Masala is a generic term for modern areca nut products that fall under the category of smokeless tobacco commodities. It is generally consumed to remove bad odour or to get a refreshing taste in the mouth.

The India pan masala market is divided on the basis of type into:

  • Pan Masala with Tobacco
  • Plain 
  • Flavoured 
  • Others

On the basis of price, the industry is bifurcated into:

  • Premium
  • Non-Premium

On the basis of packaging, the industry is segmented into:

  • Pouch
  • Cans
  • Others

The report also covers the regional markets of the product in India like Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, Haryana, Odisha, Jharkhand, Delhi, and others.

 

Market Analysis

The industry is currently being driven by a continuous increase in the disposable incomes of both urban and rural households and the switching of a large-scale consumers from tobacco products to pan masala. The increasing rate of advertising and marketing by manufacturers, nowadays, is another major factor which is driving this market. This report by Expert Market Research entitled “India Pan Masala Market Report and Forecast 2020-2025” provides a comprehensive analysis for anyone who plans to foray into the market.


Competitive Landscape

The report gives a detailed analysis of the following key players in the India pan masala market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • DS GROUP
  • Manikchand Group
  • Godfrey Phillips India (Modi Enterprises)
  • Kothari Product Limited
  • Dharampal Premchand Limited 
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    India Pan Masala Market Snapshot
7    Industry Opportunities and Challenges  
8    India Pan Masala Market Analysis

    8.1    Key Industry Highlights
    8.2    India Pan Masala Historical Market (2015-2019) 
    8.3    India Pan Masala Market Forecast (2020-2025)
    8.4    India Pan Masala Market by Type
        8.4.1    Pan Masala with Tobacco
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2015-2019)
            8.4.1.3    Forecast Trend (2020-2025)
        8.4.2    Plain Pan Masala
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2015-2019)
            8.4.2.3    Forecast Trend (2020-2025)
        8.4.3    Flavoured Pan Masala
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2015-2019)
            8.4.3.3    Forecast Trend (2020-2025)
        8.4.4    Others
    8.5    India Pan Masala Market by Price
        8.5.1    Premium
            8.5.1.1    Historical Trend (2015-2019)
            8.5.1.2    Forecast Trend (2020-2025)
        8.5.2    Non-Premium
            8.5.2.1    Historical Trend (2015-2019)
            8.5.2.2    Forecast Trend (2020-2025)
    8.6    India Pan Masala Market by Packaging
        8.6.1    Pouch
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2015-2019)
            8.6.1.3    Forecast Trend (2020-2025)
        8.6.2    Cans
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2015-2019)
            8.6.2.3    Forecast Trend (2020-2025)
        8.6.3    Others
    8.7    India Pan Masala Market by States
        8.7.1    Market Share
            8.7.1.1    Uttar Pradesh
            8.7.1.2    Bihar
            8.7.1.3    Madhya Pradesh
            8.7.1.4    Maharashtra
            8.7.1.5    Haryana
            8.7.1.6    Odisha
            8.7.1.7    Jharkhand
            8.7.1.8    Delhi
            8.7.1.9    Others
9    Regional Analysis
    9.1    Uttar Pradesh
        9.1.1    Historical Trend (2015-2019)
        9.1.2    Forecast Trend (2020-2025)
    9.2    Bihar
        9.2.1    Historical Trend (2015-2019)
        9.2.2    Forecast Trend (2020-2025
    9.3    Maharashtra
        9.3.1    Historical Trend (2015-2019)
        9.3.2    Forecast Trend (2020-2025
    9.4    Madhya Pradesh
        9.4.1    Historical Trend (2015-2019)
        9.4.2    Forecast Trend (2020-2025
    9.5    Haryana
        9.5.1    Historical Trend (2015-2019)
        9.5.2    Forecast Trend (2020-2025)
    9.6    Odisha
        9.6.1    Historical Trend (2015-2019)
        9.6.2    Forecast Trend (2020-2025)
    9.7    Jharkhand
        9.7.1    Historical Trend (2015-2019)
        9.7.2    Forecast Trend (2020-2025)
    9.8    Delhi
        9.8.1    Historical Trend (2015-2019)
        9.8.2    Forecast Trend (2020-2025)
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Trade Data Analysis

    12.1    Major Importing Countries by Value
13    Key Ingredients used by Major Pan Masala Manufacturers
14    Manufacturing Process

    14.1     Detailed Process Flow
    14.2     Operations Involved
    14.3     Mass Balance and Raw Material
15    Project Details and Cost Analysis
    15.1    Land, Location and Site Development
    15.2    Construction
    15.3    Plant Layout
    15.4    Plant Machinery
    15.5    Raw Material Requirement
    15.6    Packaging
    15.7    Transportation
    15.8    Utilities
    15.9    Manpower
16    Loans and Financial Assistance
17    Project Economics

    17.1    Capital Cost of Project
    17.2    Techno-Economic Parameters
    17.3    Product Pricing and Margins
    17.4    Taxation and Depreciation
    17.5    Income Projections
    17.6    Expenditure Projections
    17.7    Financial Analysis
    17.8    Rules and Regulations
18    Competitive Landscape
    18.1    Market Structure
    18.2    Major Onion Suppliers in India
    18.3    Company Profiles
        18.3.1    DS GROUP
            18.3.1.1    Company Overview
            18.3.1.2    Product Portfolio
            18.3.1.3    Demographic Reach and Achievements
            18.3.1.4    Financial Summary
            18.3.1.5    Certifications
        18.3.2    Manikchand Group
            18.3.2.1    Company Overview
            18.3.2.2    Product Portfolio
            18.3.2.3    Demographic Reach and Achievements
            18.3.2.4    Financial Summary
            18.3.2.5    Certifications
        18.3.3    Godfrey Phillips India (Modi Enterprises)
            18.3.3.1    Company Overview
            18.3.3.2    Product Portfolio
            18.3.3.3    Demographic Reach and Achievements
            18.3.3.4    Financial Summary
            18.3.3.5    Certifications
        18.3.4    Kothari Product Limited
            18.3.4.1    Company Overview
            18.3.4.2    Product Portfolio
            18.3.4.3    Demographic Reach and Achievements
            18.3.4.4    Financial Summary
            18.3.4.5    Certifications
        18.3.5    Dharampal Premchand Limited
            18.3.5.1    Company Overview
            18.3.5.2    Product Portfolio
            18.3.5.3    Demographic Reach and Achievements
            18.3.5.4    Financial Summary
            18.3.5.5    Certifications
        18.3.6    Others
19    Industry Events and Developments


List of Figures and Tables

1.    India Pan Masala Market: Key Industry Highlights, 2015 and 2025
2.    India Pan Masala Historical Market: Breakup by Type (INR Crore), 2015-2019
3.    India Pan Masala Market Forecast: Breakup by Type (INR Crore), 2020-2025
4.    India Pan Masala Historical Market: Breakup by Price (INR Crore), 2015-2019
5.    India Pan Masala Market Forecast: Breakup by Price (INR Crore), 2020-2025
6.    India Pan Masala Historical Market: Breakup by Packaging (INR Crore), 2015-2019
7.    India Pan Masala Market Forecast: Breakup by Packaging (INR Crore), 2020-2025
8.    India Pan Masala Historical Market: Breakup by States (INR Crore) 2015-2019
9.    India Pan Masala Market Forecast: Breakup by States (INR Crore), 2020-2025
10.    Major Importing Countries by Value 2018
11.    Historical Price Trends and Forecast 2015-2025
12.    India Pan Masala Market Structure

Key Questions Answered in the Report

In 2019, the India pan masala market size reached a value worth INR 42,200 crores.

In the forecast period of 2020-2025, the market is projected to grow at a CAGR of 10%.

By 2025, the market is estimated to reach a value of INR 74,759.9 crores.

The major drivers of the industry such as rising disposable incomes, increasing urbanisation, aggressive marketing campaigns, and growing diversification of product flavours are expected to aid the market growth.

The introduction of innovative packaging solutions by the industry players is a key trend expected to guide the growth of the industry.

The leading states for the product in India are Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, Haryana, Odisha, Jharkhand, and Delhi, among others.

The major types of the product in the industry are pan masala with tobacco, along with plain and flavoured pan masala, among others.

The leading price segments in the industry are premium and non-premium.

Pouch and cans, among others, are the most significant packaging types in the market.

The leading players in the Indian market are DS GROUP, Manikchand Group, Godfrey Phillips India (Modi Enterprises), Kothari Product Limited, and Dharampal Premchand Limited, among others.

Analyst Review

The India pan masala market attained a value of INR 42,200 crores in 2019 driven by the rising disposable incomes of consumer in both rural and urban areas. Aided by the robust marketing campaigns by the industry players, the market is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 10%. The market is projected to reach INR 74,759.9 crores by 2025.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on types, the market is divided into pan masala with tobacco, alon with plain and flavoured pan masala, among others. On the basis of price, the industry segmented into premium and non-premium. Pouch and cans, among others, are the major packaging types in the market. The major regional markets for the product in India are Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, Haryana, Odisha, Jharkhand, Delhi, and others. The key players in the above industry include DS GROUP, Manikchand Group, Godfrey Phillips India (Modi Enterprises), Kothari Product Limited, Dharampal Premchand Limited, and others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with industry insights that are accurate, actionable, and help them remain ahead of their competition. 

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