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India Pan Masala Market: By Type; By Price; By Packaging; By States; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics; Value Chain Analysis; Trade Data Analysis; Key Ingredients used by Major Pan Masala Manufacturers; Manufacturing Process; Competitive Landscape; Industry Events and Developments
India Pan Masala Market Outlook
The India pan masala market attained a value of more than INR 42,200 crores in 2021. The market is further expected to witness a healthy growth at a CAGR of 10% in the forecast period of 2022-2027.
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Increased Demand for Premium Pan Masala Products to Aid the Market Growth of Pan Masala
The market is currently being driven by the growing consumer demand for premium pan masalas, owing to the improved living standards of people. The easy availability of pan masalas in convenience stores and supermarkets is also supporting the market growth. Furthermore, the growing investments by the market players in the development of innovative pan masala flavours such as chocolate, gulkand, and silver-coated betel nuts are anticipated to bolster the market growth in the forecast period.
The India market for pan masala is expected to be supported by the rising disposable income, which is driving the demand for pan masala among consumers across social backgrounds. Pan masalas are increasingly gaining prominence among consumers in the rural as well as urban sectors. Furthermore, the competitive marketing strategies adopted by the leading producers of pan masala are anticipated to positively influence the market in the region. Additionally, the availability of resealable pan masala packages that offer the convenience of consumption is expected to further enhance the product popularity in the coming years.
Market Segmentation
Pan masala is a mouth freshener, which is made using herbs such as cardamom, cloves, catechu, areca, and other flavouring agents. Pan Masala is a generic term for modern areca nut products that fall under the category of smokeless tobacco commodities. It is generally consumed to remove bad odour or to get a refreshing taste in the mouth. Pan masalas come in a wide variety of flavours and are packed in attractive sachets and tin cans.
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By type, the market is divided into:
- Pan Masala with Tobacco
- Plain Pan Masala
- Flavoured Pan Masala
- Others
On the basis of price, the industry can be bifurcated into:
- Premium
- Non-Premium
Based on packaging, the market can be categorised into:
- Pouch
- Cans
- Others
The regional markets for the product include Uttar Pradesh, Bihar, Madhya Pradesh, Maharashtra, Haryana, Odisha, Jharkhand, and Delhi, among others.
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Growing Consumer Demand for Relatively Healthier Alternative to Tobacco Products to Augment the Market Growth of Pan Masala
The market is currently being driven by the growing inclination of large-scale consumers to switch from tobacco products to healthier pan masala alternatives. The increasing disposable incomes of both urban and rural households are driving the demand for pan masala further. Moreover, the increasing investments by the key market players in product advertising and marketing are driving the market growth. In the forecast period, the launch of new pan masala flavours is anticipated to support the market growth. For instance, Rajnigandha, a leading manufacturer of pan masala, offers exotic flavours of pan masala including cloves and saffron. In addition, the rising expenditure by the manufacturers to provide quality packaging to facilitate longer-shelf life and ensure prolonged retention of flavour and fragrance is expected to prove beneficial for the market growth in the coming years.
Key Players in the India Pan Masala Market
The report gives a detailed analysis of the following key players in the India pan masala market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- DS GROUP
- Manikchand Group
- Godfrey Phillips India (Modi Enterprises)
- Kothari Product Limited
- Dharampal Premchand Limited
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model and SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2020 |
| Historical Period | 2017-2021 |
| Forecast Period | 2022-2027 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Price, Packaging, States |
| Breakup by Type | Pan Masala with Tobacco, Plain Pan Masala, Flavoured Pan Masala, Others |
| Breakup by Price | Premium, Non-Premium |
| Breakup by Packaging | Pouch, Cans, Others |
| Breakup by States | Uttar Pradesh, Bihar, Madhya Pradesh, Maharashtra, Haryana, Odisha, Jharkhand, Delhi, Others |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Trade Data Analysis | Major Importing Countries by Value and Volume, Major Exporting Countries by Value and Volume |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | DS GROUP, Manikchand Group, Godfrey Phillips India (Modi Enterprises), Kothari Product Limited, Dharampal Premchand Limited, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 India Pan Masala Market Snapshot
7 Industry Opportunities and Challenges
8 India Pan Masala Market Analysis
8.1 Key Industry Highlights
8.2 India Pan Masala Historical Market (2017-2021)
8.3 India Pan Masala Market Forecast (2022-2027)
8.4 India Pan Masala Market by Type
8.4.1 Pan Masala with Tobacco
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2017-2021)
8.4.1.3 Forecast Trend (2022-2027)
8.4.2 Plain Pan Masala
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2017-2021)
8.4.2.3 Forecast Trend (2022-2027)
8.4.3 Flavoured Pan Masala
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2017-2021)
8.4.3.3 Forecast Trend (2022-2027)
8.4.4 Others
8.5 India Pan Masala Market by Price
8.5.1 Premium
8.5.1.1 Historical Trend (2017-2021)
8.5.1.2 Forecast Trend (2022-2027)
8.5.2 Non-Premium
8.5.2.1 Historical Trend (2017-2021)
8.5.2.2 Forecast Trend (2022-2027)
8.6 India Pan Masala Market by Packaging
8.6.1 Pouch
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2017-2021)
8.6.1.3 Forecast Trend (2022-2027)
8.6.2 Cans
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2017-2021)
8.6.2.3 Forecast Trend (2022-2027)
8.6.3 Others
8.7 India Pan Masala Market by States
8.7.1 Market Share
8.7.1.1 Uttar Pradesh
8.7.1.2 Bihar
8.7.1.3 Madhya Pradesh
8.7.1.4 Maharashtra
8.7.1.5 Haryana
8.7.1.6 Odisha
8.7.1.7 Jharkhand
8.7.1.8 Delhi
8.7.1.9 Others
9 Regional Analysis
9.1 Uttar Pradesh
9.1.1 Historical Trend (2017-2021)
9.1.2 Forecast Trend (2022-2027)
9.2 Bihar
9.2.1 Historical Trend (2017-2021)
9.2.2 Forecast Trend (2022-2027
9.3 Maharashtra
9.3.1 Historical Trend (2017-2021)
9.3.2 Forecast Trend (2022-2027
9.4 Madhya Pradesh
9.4.1 Historical Trend (2017-2021)
9.4.2 Forecast Trend (2022-2027
9.5 Haryana
9.5.1 Historical Trend (2017-2021)
9.5.2 Forecast Trend (2022-2027)
9.6 Odisha
9.6.1 Historical Trend (2017-2021)
9.6.2 Forecast Trend (2022-2027)
9.7 Jharkhand
9.7.1 Historical Trend (2017-2021)
9.7.2 Forecast Trend (2022-2027)
9.8 Delhi
9.8.1 Historical Trend (2017-2021)
9.8.2 Forecast Trend (2022-2027)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyers Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Trade Data Analysis
12.1 Major Importing Countries by Value
13 Key Ingredients used by Major Pan Masala Manufacturers
14 Manufacturing Process
14.1 Detailed Process Flow
14.2 Operations Involved
14.3 Mass Balance and Raw Material
15 Project Details and Cost Analysis
15.1 Land, Location and Site Development
15.2 Construction
15.3 Plant Layout
15.4 Plant Machinery
15.5 Raw Material Requirement
15.6 Packaging
15.7 Transportation
15.8 Utilities
15.9 Manpower
16 Loans and Financial Assistance
17 Project Economics
17.1 Capital Cost of Project
17.2 Techno-Economic Parameters
17.3 Product Pricing and Margins
17.4 Taxation and Depreciation
17.5 Income Projections
17.6 Expenditure Projections
17.7 Financial Analysis
17.8 Rules and Regulations
18 Competitive Landscape
18.1 Market Structure
18.2 Major Onion Suppliers in India
18.3 Company Profiles
18.3.1 DS GROUP
18.3.1.1 Company Overview
18.3.1.2 Product Portfolio
18.3.1.3 Demographic Reach and Achievements
18.3.1.4 Financial Summary
18.3.1.5 Certifications
18.3.2 Manikchand Group
18.3.2.1 Company Overview
18.3.2.2 Product Portfolio
18.3.2.3 Demographic Reach and Achievements
18.3.2.4 Financial Summary
18.3.2.5 Certifications
18.3.3 Godfrey Phillips India (Modi Enterprises)
18.3.3.1 Company Overview
18.3.3.2 Product Portfolio
18.3.3.3 Demographic Reach and Achievements
18.3.3.4 Financial Summary
18.3.3.5 Certifications
18.3.4 Kothari Product Limited
18.3.4.1 Company Overview
18.3.4.2 Product Portfolio
18.3.4.3 Demographic Reach and Achievements
18.3.4.4 Financial Summary
18.3.4.5 Certifications
18.3.5 Dharampal Premchand Limited
18.3.5.1 Company Overview
18.3.5.2 Product Portfolio
18.3.5.3 Demographic Reach and Achievements
18.3.5.4 Financial Summary
18.3.5.5 Certifications
18.3.6 Others
19 Industry Events and Developments
List of Key Figures and Tables
1. India Pan Masala Market: Key Industry Highlights, 2016 and 2026
2. India Pan Masala Historical Market: Breakup by Type (INR Crore), 2017-2021
3. India Pan Masala Market Forecast: Breakup by Type (INR Crore), 2022-2027
4. India Pan Masala Historical Market: Breakup by Price (INR Crore), 2017-2021
5. India Pan Masala Market Forecast: Breakup by Price (INR Crore), 2022-2027
6. India Pan Masala Historical Market: Breakup by Packaging (INR Crore), 2017-2021
7. India Pan Masala Market Forecast: Breakup by Packaging (INR Crore), 2022-2027
8. India Pan Masala Historical Market: Breakup by States (INR Crore) 2017-2021
9. India Pan Masala Market Forecast: Breakup by States (INR Crore), 2022-2027
10. Major Importing Countries by Value 2020
11. Historical Price Trends and Forecast 2017-2027
12. India Pan Masala Market Structure
Key Questions Answered in the Report
In 2020, the India pan masala market size reached a value worth INR 42,200 crores.
In the forecast period of 2022-2027, the market is projected to grow at a CAGR of 10%.
By 2026, the market is estimated to reach a value of INR 74,759.9 crores.
The major drivers of the industry such as rising disposable incomes, increasing urbanisation, aggressive marketing campaigns, and growing diversification of product flavours are expected to aid the market growth.
The introduction of innovative packaging solutions by the industry players is a key trend expected to guide the growth of the industry.
The leading states for the product in India are Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, Haryana, Odisha, Jharkhand, and Delhi, among others.
The major types of the product in the industry are pan masala with tobacco, along with plain and flavoured pan masala, among others.
The leading price segments in the industry are premium and non-premium.
Pouch and cans, among others, are the most significant packaging types in the market.
The leading players in the Indian market are DS GROUP, Manikchand Group, Godfrey Phillips India (Modi Enterprises), Kothari Product Limited, and Dharampal Premchand Limited, among others.
Analyst Review
The India pan masala market attained a value of INR 42,200 crores in 2020 driven by the rising disposable incomes of consumer in both rural and urban areas. Aided by the robust marketing campaigns by the industry players, the market is expected to witness a further growth in the forecast period of 2022-2027, growing at a CAGR of 10%. The market is projected to reach INR 74,759.9 crores by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on types, the market is divided into pan masala with tobacco, alon with plain and flavoured pan masala, among others. On the basis of price, the industry segmented into premium and non-premium. Pouch and cans, among others, are the major packaging types in the market. The major regional markets for the product in India are Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, Haryana, Odisha, Jharkhand, Delhi, and others. The key players in the above industry include DS GROUP, Manikchand Group, Godfrey Phillips India (Modi Enterprises), Kothari Product Limited, Dharampal Premchand Limited, and others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with industry insights that are accurate, actionable, and help them remain ahead of their competition.
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