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Report Overview
The India pet care products market attained a value of USD 777.02 Million in 2025. The market is expected to grow at a CAGR of 23.70% during the forecast period of 2026-2035. By 2035, the market is expected to reach USD 6518.22 Million.
The significant rise in pet ownership, particularly amongst urban millennials and Generation Z individuals is driving the India pet care products market revenue. As per industry reports, Gen Z is leading the surge in pet parenting in India, with 70% of Indian pet parents being first-time owners in 2024. This surge is enabling more pets leading to the higher demand for food, grooming and accessories. Awareness about pet welfare and companionship benefits is also motivating pet adoption, creating a larger customer base and steady market growth.
The awareness among Indian pet owners about the importance of balanced nutrition is increasing. Educated pet owners are demanding scientifically formulated pet food and supplements to address specific health needs. This awareness is propelling the demand for specialized diets, such as grain-free, organic, and veterinary-prescribed nutrition, encouraging manufacturers to innovate and diversify their offerings. For instance, in March 2023, Virbac launched its globally acclaimed Veterinary HPM hyper-premium pet food for healthy dogs and cats in India.
The influx of government policies and NGOs for promoting animal welfare are contributing to the India pet care products market growth by increasing pet awareness and responsible ownership. Campaigns on vaccination, sterilization, and adoption are creating a better environment for pets, encouraging consumers to invest in quality care products. For instance, in February 2025, the Indian government conducted free anti-rabies vaccination drives for stray as well as pet dogs. These initiatives improve overall pet health, indirectly boosting demand for health supplements, food, and hygiene products.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Competitive Landscape
Key players in the India pet care products market are adopting diverse strategies to gain competitive benefits. With product diversification, companies are offering specialized pet foods, grooming supplies, health supplements, and accessories tailored to various breeds, age groups, and dietary needs. Premiumization is another trend, as the demand for high-quality, organic, and grain-free products is growing amongst urban pet owners. E-commerce and digital marketing are urging brands to leverage online marketplaces, dedicated apps, and social media influencers to reach a broader audience and foster direct-to-consumer relationships.
Players are also expanding into tier 2 and tier 3 cities, where pet adoption rates are rising, tapping into previously underserved markets. To build trust and credibility, companies are collaborating with veterinarians, pet clinics, and pet influencers. Investments in research and development are helping to introduce innovative offerings such as functional treats and supplements. Additionally, the growing focus on sustainability has prompted brands to adopt eco-friendly packaging and cruelty-free formulations. Together, these strategies are allowing pet care brands in India to capture evolving consumer preferences.
Nestlé India Limited
Nestlé India Limited, founded in 1959 and headquartered in Gurugram, offers a wide range of food and nutrition products, including pet care under the Purina brand. Nestlé India provides specialized pet food products tailored to different breeds, life stages, and health needs of pets.
Hill’s Pet Nutrition, Inc.
Hill’s Pet Nutrition, Inc., founded in 1907 and headquartered in Topeka, the United States, specializes in science-led pet nutrition for offering therapeutic and everyday pet foods. Hill’s focuses on products developed through research and veterinary collaboration, aiming to support pets with specific dietary and medical requirements.
Wahl Clipper Corporation
Wahl Clipper Corporation, established in 1919 and headquartered in Sterling, the United States, is known for grooming tools as it provides clippers, trimmers, and personal care products for both humans and animals. In the pet care sector, Wahl offers grooming solutions including shampoos, brushes, and clippers designed for home and professional use.
AEOLUS International Pet Products, LLC
AEOLUS International Pet Products, LLC, founded in 1998 and headquartered in California, the United States specializes in professional-grade pet grooming equipment. The company’s offerings include dryers, grooming tables, tubs, and cages, serving veterinary clinics, pet salons, and breeders with high-performance, durable grooming and handling tools.
Other players in the India pet care products market are Mars, Incorporated, Bio-Derm Laboratories, Inc., OPAWZ Inc., Champion Petfoods LP, Himalaya Wellness Company, Pawsitives Pets Private Limited, Orange Pet Nutrition Pvt Ltd, Drools Pet Food Pvt. Ltd., Royal Canin India, EM & EM Personal Care Pvt. Ltd, and Zoivane Naturale Cosmetics Private Limited, among others.
India Pet Care Products Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the market reached an approximate value of USD 777.02 Million.
The market is projected to grow at a CAGR of 23.70% between 2026 and 2035.
Key strategies driving the market include product diversification, premiumization, and expansion into tier 2 and 3 cities. Companies are leveraging digital platforms, influencer marketing, and veterinary partnerships to boost visibility. Focus on R&D, sustainable packaging, and tailored offerings for different pet needs also fuels market growth.
The market is projected to be propelled by the growing demand for natural pet care products, the rising demand for pet supplements, and sustainable and innovative packaging offered by leading companies.
The major regions in the industry are North India, South India, West India, and East India.
The major food types of pet food in the industry are dry food, wet food, and pet treat.
The various pet types available for pet food in India are dog food and cat food.
The various price categories for pet food are economy range, mid-range, and premium range.
The major distribution channels for pet food and pet grooming products in India are supermarket and hypermarket, pet stores, veterinary clinic and pet medical shops, and online retailers, among others.
The product types for pet grooming products are shampoo, soap, oil, powder, lotion, pet wipe, and deodoriser, among others.
The different shampoo types available in the market are medicated shampoos, general use shampoos, and dry shampoos.
The various distribution channels for pet nutraceuticals in India are veterinary clinic and pet medical shops, pet stores, and online retailers, among others.
The key players in the market report include Nestlé India Limited, Hill's Pet Nutrition, Inc., Wahl Clipper Corporation, AEOLUS International Pet Products, LLC, Mars, Incorporated, Bio-Derm Laboratories, Inc., OPAWZ Inc., Champion Petfoods LP, Himalaya Wellness Company, Pawsitives Pets Private Limited, Orange Pet Nutrition Pvt Ltd, Drools Pet Food Pvt. Ltd., Royal Canin India, EM & EM Personal Care Pvt. Ltd, and Zoivane Naturale Cosmetics Private Limited, among others.
E-commerce platforms have made it easier for pet owners to access a wide range of pet care products, from food and toys to healthcare and grooming supplies.
Greater awareness about pet health and nutrition is driving demand for high-quality pet food, healthcare products, and grooming services and increasing the India pet care products market revenue.
Greater awareness about pet health and nutrition is fuelling the demand for pet care products.
USA buys the most pet care products.
Mars, Incorporated is the largest company.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 6518.22 Million by 2035.
The dog segment dominates the market, accounting for a prominent share due to the significantly high ownership in the country.
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