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Report Overview
The India pet food market was valued at USD 248.64 Million in 2025. The market is expected to grow at a CAGR of 8.80% during the forecast period of 2026-2035 to reach a value of USD 577.91 Million by 2035. A key factor that is boosting market growth is the rising adoption of pet insurance, which is encouraging higher spending on preventive nutrition and therapeutic pet food products among pet owners.
Key Market Trends and Insights
- By region, the West India pet food market is expected to record a CAGR of 9.4% over the forecast period.
- The South India pet food industry accounted for 24.6% of the total revenue share in 2025.
- By pet type, the dog category expected to grow at a CAGR of 9.3% during the forecast period.
- By distribution channel, the online segment is expected to grow at a CAGR of 16.7% during the forecast period.
Market Size & Forecast
- Market Size in 2025: USD 248.64 Million
- Projected Market Size in 2035: USD 577.91 Million
- CAGR from 2026 to 2035: 8.80%
- Fastest-Growing Regional Market: South India
The development of veterinary care facilities as well as the emergence of organized pet retail networks is promoting better access to pet food products in India. The rising number of vet visits is making consumers opt for clinically formulated products, while organized retail networks are enhancing both awareness about such products, supporting the India pet food market growth. Subscription models adopted by start-ups are also ensuring regular intake.
In August 2023, Mars Inc announced plans to invest INR 800 crore to expand its Telangana pet food plant, while adding breed and lifecycle-based nutrition products to its existing Royal Canin line-up. This strategy reflects growing trends of premiumization in which pet owners in urban areas are moving towards more scientific and nutritious food formulations. As per India pet food market analysis, the number of pets in Indian households has grown sharply from 26 million in 2019 to 32 million in 2024, driving the need for nutritious food.
Pet ownership trends in the country are transforming the way products are positioned in the India pet food market. Trends such as nuclear families, increasing disposable income, and humanization of pets are fuelling demand for functional, fortified, and premium foods. Not only that, but the domestic players are also offering new variants of pet foods such as grain-free, high protein, and Ayurvedic diets catering to Indian climate and breeds of animals. For example, in August 2025, Acharya Manish Ji launched India’s first AYUSH-approved Ayurvedic detox kit, targeting gut, liver, and spleen health through herbal formulations. Moreover, international firms are gaining a stronghold in distribution channels through omnichannel strategies.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Compound Annual Growth Rate
8.8%
Value in USD Million
2026-2035
*this image is indicative*
|
India Pet Food Market Report Summary |
Description |
Value |
|
Base Year |
USD Million |
2025 |
|
Historical Period |
USD Million |
2019-2025 |
|
Forecast Period |
USD Million |
2026-2035 |
|
Market Size 2025 |
USD Million |
248.64 |
|
Market Size 2035 |
USD Million |
577.91 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
8.80% |
|
CAGR 2026-2035 - Market by Region |
South India |
10.0% |
|
CAGR 2026-2035 - Market by Region |
West India |
9.4% |
|
CAGR 2026-2035 - Market by Pet Type |
Dog |
9.3% |
|
CAGR 2026-2035 - Market by Distribution Channel |
Online |
16.7% |
|
2025 Market Share by Region |
South India |
24.6% |
Key Trends and Recent Developments
Smart Functional Nutrition and Breed-Specific Innovation
The importance of functional nutrition is gaining momentum in the India pet food market as brands introduce condition and breed-specific products in their portfolios. Functional foods for joint care, digestive and gut immunity, sensitive skin, and obesity are becoming popular, especially among city-based pet parents. Veterinary awareness campaigns supported by the government are advocating preventive healthcare, indirectly boosting demand for such foods, which generally generate high profit margins for brands. In October 2025, Fredun Pharmaceuticals launched Snacky Jain pet food, offering plant-based, meat-free formulations aligned with Jain principles, supporting immunity, digestion, and ethical nutrition trends.
Localization of Ingredients and Positioning with Ayurveda
Incorporating local ingredients and positioning the products with Ayurvedic benefits is becoming popular among domestic brands, reshaping the entire India pet food market trends and dynamics. Ingredients such as turmeric, ashwagandha, and millet are being included in pet food formulations as part of a bigger initiative of the Indian government promoting native seeds and grains in a campaign known as 'International Year of Millets'. Brands such as Heads Up For Tails are introducing products that do not contain preservatives and are suitable for Indian pets. On the other hand, in March 2026, Zoomies raised INR 5 crore pre-seed funding to scale clean-label, human-grade pet food, expanding manufacturing, D2C distribution, and quick-commerce presence across the nation.
Expansion of Manufacturing and Supply Chain Investments
Increasing capacity is being seen as a priority strategy due to the need to cut down on imports, as well as to make healthy profit margins. The Indian government’s push towards domestic manufacturing, through schemes like the “Make in India” initiative, is also indirectly promoting this trend. Enhanced logistics facilities are making it possible to ensure product availability even outside metro cities, which is essential for growth of the India pet food market. For example, in October 2025, Godrej Agrovet partnered with India’s government, investing INR 960 crore in pet food manufacturing and R&D infrastructure to strengthen supply chains and innovation.
Rise of D2C and Subscription Consumption
Direct-to-consumer (D2C) models are increasingly being favored because pet food brands recognize the importance of building relationships with customers and generating stable income streams. Subscription models are addressing the repetitive nature of the purchases needed for pet food while also retaining consumers. Both startups and existing India pet food market players are exploring technology platforms that offer customized feeding advice, health management, and automated deliveries. For example, in February 2026, Muttley Crew launched personalized dog treat subscriptions, offering human-grade, preservative-free nutrition with flexible plans and doorstep delivery to drive recurring premium consumption.
Veterinary Channel Partnerships and Clinical Positioning
Veterinary partnerships are increasingly playing an important role in building brand credibility and adoption, reshaping the India pet food market dynamics. Firms are now engaging with veterinary clinics to promote their prescription diets and nutritional supplements. The growing consciousness about pet-related health issues like obesity, allergies, and gastrointestinal problems, especially in countries like India, is generating more demand for scientifically proven formulas. Veterinary partnership allows firms not just to increase revenues by selling high-end products but also retain their clients for long periods due to trusted medical advice. For example, in February 2026, Mars launched an USD 85 million Impact Fund supporting veterinary care access, training, and pet wellbeing programs, strengthening long-term pet care ecosystem development in India.
India Pet Food Industry Segmentation
The EMR’s report titled “India Pet Food Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Pet Type
- Dogs
- Breakup by Type
- Wet Food
- Dry Food
- Snacks/Treats
- Breakup by Type
- Cats
- Breakup by Type
- Wet Food
- Dry Food
- Snacks/Treats
- Breakup by Type
- Others
Key Insight: Dogs mainly boost the demand in the India pet food market because of more frequent use, leading firms to introduce highly nutritional and functional foods to the market. For example, in December 2025, Pets of Paradise launched Barkkins fresh dog food, offering home-style, ready-to-eat meals with real ingredients. On the other hand, cats seem to be gaining momentum since urban residents prefer pets that require less care, thus increasing the demand for easy-to-use and specialized formulations. Birds and fish come under the ‘others’ category, which continues to be smaller but steady owing to the introduction of specialized formulations.
Market Breakup by Distribution Channel
- Supermarket and Hypermarket
- Convenience Stores
- Online
- Others
Key Insight: As per the India pet food market report, the role of supermarkets and hypermarkets is becoming dominant because they offer excellent visibility and allow for consumers’ trust to be earned via evaluation. Convenience stores facilitate rapid purchases in smaller quantities and cater mostly to crowded urban areas. The development of online sales channels is leading to the introduction of subscription deliveries, customized offers, and more product varieties for high-end markets. Veterinary clinics and specialized pet stores play a part in making well-informed decisions due to scientifically proven nutrition. All of these distribution channels help ensure that there is a balance of accessibility and expertise when it comes to achieving consistent purchases.
Market Breakup by Region
- East India
- West India
- North India
- South India
Key Insight: West India holds the leading market position because of the presence of affluent urban customers and an efficient retail network that facilitates premium product usage. The South India pet food market is booming owing to a rise in pet ownership and digitalization impacting buying behavior. For example, Bengaluru-based Wipro announced plans to launch HappyFur pet food, leveraging strong FMCG distribution and prior startup investments, in November 2025. North India gains from the formation of urban centers and increased awareness levels, thus promoting mass and premium products. East India is undergoing a transformation process backed by affordable products and improved awareness about pet management solutions. Corporations are customizing their regional policies by integrating their products' prices, distribution channels, and awareness drives to suit the regional consumption patterns.
India Pet Food Market Share
By pet type, dogs dominate pet food consumption owing to premiumization, vet-backed nutrition adoption trends
The consumption percentage by dogs remains the highest, as firms are actively promoting their product variants based on breed and functional nutrition. Firms like Mars Petcare are offering customized dog food products for the Indian breeds. The focus is placed on providing digestive health and improving fur quality. The consumption trends associated with veterinary recommendations are also increasing repeat purchases while being popular among urban consumers. Manufacturers are innovating high protein variants by utilizing chicken, eggs, and fish products suitable for Indian climatic conditions, boosting the India pet food market value. Furthermore, packaging innovations in smaller SKU quantities for trial purchases are helping brands reach Tier II regions while retaining their premium pricing within metropolitan cities.
Cat food consumption is witnessing significant growth in the country due to preference for pets requiring lower maintenance in urban households. Firms like Nestlé Purina PetCare are innovating cat food products based on indoor feeding and specific needs, such as reducing hairball issues and managing urinary health. Wet food pouches and gravy-based meals are gaining popularity across the India pet food market scope. The increasing number of apartments and hectic lifestyles are making cats ideal pets, indirectly supporting higher consumption. For instance, in March 2026, Nestlé Purina launched Felix Gravy Lover and Pro Plan Cat in India. It offers high-protein with science-backed nutrition targeting growing premium cat food demand.
Supermarkets lead distribution due to product visibility, impulse buying, brand trust
Supermarkets and hypermarkets continue to contribute to the India pet food market revenue owing to the advantage of brand recognition and physical demonstration of products. Brands such as Drools Pet Food Pvt Ltd are using retail outlets strategically to increase their shelf space and ensure better visibility in urban and semi-urban areas. In-store promotion, bundled discounts, and product demonstrations are playing an integral part in influencing customer choice. Retailers are creating separate areas within the store for the convenience of pet-related product search. The benefit of having different brands at one place also facilitates experimentation with different varieties of products. For example, in September 2024, Growel Group launched Carniwel pet food, offering superfood-enriched, vegetarian and fresh-protein recipes, targeting premium nutrition with affordability for Indian pet owners.
Online sales channels are also witnessing steady growth in the India pet food market since companies are focusing on digital distribution strategies. Subscription-based delivery systems are increasing repeat purchases and eliminating out-of-stock situations for customers. Brands such as Heads Up For Tails are leveraging e-commerce platforms to offer customized packages and feeding solutions. Analytical tools are also being used to understand consumer preferences. With quick commerce gaining momentum, last-mile deliveries are becoming common in metropolitan cities and helping in the accelerated sales of premium quality pet food.
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Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
India Pet Food Market Regional Analysis
|
CAGR 2026-2035 - Market by |
Region |
|
South India |
10.0% |
|
West India |
9.4% |
|
North India |
XX% |
|
East India |
XX% |
By region, West India leads the overall pet food consumption driven by urbanization, premium pet care spending patterns
The dominance of West India pet food market, powered by Mumbai and Pune, is led by high disposable incomes and strong pet humanization tendencies. Several firms are introducing premium products to cater to affluent clientele. For instance, Mars Petcare strengthened its distribution channel in this area through specialized pet stores and veterinarian clinics. Awareness programs and pet-related events are also boosting brand loyalty among customers; hence, this area generates considerable revenue for companies. For example, in January 2026, Zoomark launched PetBridge, a B2B pet industry exhibition in Mumbai, connecting Indian companies with global partners to drive innovation and market expansion.
There is an accelerated growth trend in South India owing to increased pet ownership in urban centers including Bengaluru, Hyderabad, and Chennai. The technologically inclined population is accelerating online sales and the subscription trend, boosting the overall India pet food market value. Companies such as Drools Pet Food Pvt Ltd are intensifying their logistics and distribution in this region to meet customer needs. Moreover, the existence of veterinary clinics and pet companies enhances product awareness among consumers. The regional preference towards products based on natural ingredients is another factor influencing brands to develop products customized to the area's needs.
Competitive Landscape
The industry is now facing high competition, with India pet food market players concentrating on premiumization, localization, and clinical nutrition. There are investments being made in research and development to formulate products based on breed, functions, and Ayurvedic practices that suit climate-specific requirements. Veterinary clinics and pet care start-ups are forming strategic collaborations with companies to enhance brand trustworthiness. Localizing production is lowering expenses and making logistics more efficient.
On the other hand, social media is being utilized by India pet food companies to directly interact with customers and build customer loyalty and revenue generation streams. There are possibilities for both international and local players to expand into Tier II and Tier III cities, which exhibit growing awareness but low product penetration.
Mars Inc. (Pedigree)
Founded in 1911 and based in McLean, United States, Mars, Inc. dominates the India pet food market via Pedigree and Royal Canin. The company emphasizes scientific nutrition, introducing breed-specific diets and therapeutic formulas. Owing to its well-developed veterinary channel and local manufacturing investments, it is penetrating deeper into the market.
Nestlé S.A. (Purina)
Founded in 1866 and based in Vevey, Switzerland, Nestlé S.A. runs under Purina brand name, producing premium and functional pet food. It concentrates on developing indoor pet nutrition, formulating customized products, and increasing its digital presence and distribution capabilities.
Drools Pet Food Pvt. Ltd.
Drools Pet Food was established in 2009 with headquarters located in Rajnandgaon, India. Drools is among the major players in the industry with an emphasis on affordable products. The company concentrates on high-protein ingredients, increased production capacities, and market expansion targeting mass-market and premium market segments.
Himalaya Wellness Company
Himalaya Wellness was founded in 1930 and is based in Bengaluru, India. Himalaya Wellness utilizes its herbal knowledge and experience to provide natural nutrition for pets. The firm emphasizes health-based product formulation.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Hill’s Pet Nutrition, Inc., Blue Buffalo Co., Ltd., and Farmina Group, among others.
Key Highlights of the India Pet Food Market Report
- Historical performance and long-term demand outlook across evolving pet care categories.
- Insights into innovations such as Ayurvedic pet diets and breed-specific formulations.
- Detailed profiling of domestic and global players focusing on product differentiation.
- Regional insights identifying high-growth urban clusters and emerging consumption hubs.
- Strategic outlook emphasizing supply chain localization and digital transformation initiatives.
Why Rely on Expert Market Research?
- Deep sector expertise combining pet care, nutrition science, and consumer behavior analysis.
- Tailored insights focusing on innovation-led growth and competitive benchmarking.
- Robust research methodology integrating industry interactions and verified data sources.
- Action-oriented recommendations enabling businesses to capture emerging opportunities effectively.
Call to Action
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the India pet food market reached an approximate value of USD 248.64 Million.
The market is projected to grow at a CAGR of 8.80% between 2026 and 2035.
The key players in the market include Mars Inc. (Pedigree), Nestle S.A. (Purina), Drools Pet Food Pvt. Ltd., Himalaya Wellness Company, Hill’s Pet Nutrition, Inc., Blue Buffalo Co., Ltd., and Farmina Group, among others.
Companies are investing in localized production, expanding veterinary partnerships, leveraging subscription models, developing functional nutrition, and targeting Tier II markets while strengthening digital engagement and optimizing supply chains for sustained growth.
Maintaining ingredient quality consistency, managing price sensitivity, tackling counterfeit products, building consumer awareness in smaller cities, and balancing premiumization with affordability remain critical operational and strategic challenges for companies.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Pet Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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