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India Poultry Market: By Segment: Broiler, Eggs; Regional Analysis; Historical Market and Forecast (2016-2026); Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Value Chain Analysis; Price Analysis; Competitive Landscape; Industry Events and Developments
India Poultry Market Outlook
The India poultry market size reached a value of INR 1992.4 billion in 2020. The industry is further expected to grow at a CAGR of 15.5% in the forecast period of 2021-2026 to reach a value of approximately INR 4730 billion by 2026.
By end-uses, households are the leading segment for eggs, while food services represent the leading end-use segment for broilers due to the increased consumption of eggs in breakfast at homes and growing trend of dining-out, respectively. Based on distribution channels, the India poultry market has been divided into traditional retail stores, business-to-business, and modern retail stores. Among these, traditional retail stores remain the most preferred choice of consumers, and, thus, the segment accounts for the largest share for both eggs and broilers in the industry. The reason for the growth of the segment is the increased consumer demand for freshly slaughtered chicken available at these stores.
Regionally, Andhra Pradesh and Maharashtra dominate the market for eggs and broilers, respectively, in India. The market growth in these states is the result of increased government initiatives to develop the poultry sector in the region.
Properties and Applications
Poultry involves raising of birds like ducks, turkeys, chickens and geese for their eggs and meat at domestic or commercial level. Over the decades, the India poultry market has undergone significant transformation, and the region has emerged as one of the major sectors of the economy.
The India poultry market can be broadly categorised on the basis of segments into:
- Broiler
- Eggs
Both broiler and eggs segments, on the basis of end uses, have been divided into:
- Food Service
- Household
Both broiler and eggs segments, on the basis of distribution channels, can be segmented into:
- Traditional Retail Stores
- Business to Business
- Modern Retail Stores
The regional markets for the product include Maharashtra, Tamil Nadu, Andhra Pradesh, Telangana, Haryana, West Bengal, and Uttar Pradesh, among others.
Market Analysis
The India poultry market is being driven by the rising disposable incomes and changing consumer food habits. The shift from the traditional Indian diet, which heavily depends on pulses, to food products such as meat, eggs, and dairy products to meet the protein requirements of the human body is significantly aiding the industry growth. The growing awareness regarding health and wellness is further driving the demand for a protein-rich diet. Other factors like rising disposable incomes, improving living standards and lifestyle patterns, rapid urbanisation, and the growth of the distribution channels are propelling the industry further.
The strong growth of the food services market, including food chains, restaurants, and fast food joints, is leading to the increased consumption of broiler meat and eggs. In India, both traditional Indian non-vegetarian recipes and fast food recipes involve the use of broiler meats, as well as eggs, making them a significant part of the cooking. Further, the thriving bakery foods market is driving the demand for eggs, which is an important ingredient in bakery foods. The regional bakery foods market is exhibiting strong growth rates and is expected to create a positive impact on the consumption of eggs in the country.
Over the forecast period, the growing popularity of online food delivery channels such as Zomato, Uber Eats, and others is expected to aid the food services market, which will aid the growth of the poultry market in India.
Competitive Landscape
The report gives a detailed analysis of the following key players in the India poultry market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Suguna Foods Private Limited
- IB Group
- Skylark Hatcheries Pvt. Ltd
- Others
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 India Poultry Market Snapshot
7 Industry Opportunities and Challenges
8 India Poultry Market Overview
8.1 Key Industry Highlights
8.2 India Poultry Historical Market (2016-2020)
8.3 India Poultry Market Forecast (2021-2026)
8.4 India Poultry Market by Segment
8.4.1 Market Share
8.4.1.1 Broiler
8.4.1.2 Eggs
9 India Broiler Market Analysis
9.1 Key Industry Highlights
9.2 India Broiler Historical Market (2016-2020)
9.3 India Broiler Market Forecast (2021-2026)
9.4 India Broiler Market by End Use
9.4.1 Food Service
9.4.1.1 Market Share
9.4.1.2 Historical Trend (2016-2020)
9.4.1.3 Forecast Trend (2021-2026)
9.4.2 Household
9.4.2.1 Market Share
9.4.2.2 Historical Trend (2016-2020)
9.4.2.3 Forecast Trend (2021-2026)
9.5 India Broiler Market by Distribution Channel
9.5.1 Traditional Retail Stores
9.5.1.1 Market Share
9.5.1.2 Historical Trend (2016-2020)
9.5.1.3 Forecast Trend (2021-2026)
9.5.2 Business to Business
9.5.2.1 Market Share
9.5.2.2 Historical Trend (2016-2020)
9.5.2.3 Forecast Trend (2021-2026)
9.5.3 Modern Retail Stores
9.5.3.1 Market Share
9.5.3.2 Historical Trend (2016-2020)
9.5.3.3 Forecast Trend (2021-2026)
9.6 India Broiler Market by States
9.6.1 Market Share
9.6.1.1 Maharashtra
9.6.1.2 Tamil Nadu
9.6.1.3 Andhra Pradesh
9.6.1.4 Telangana
9.6.1.5 Haryana
9.6.1.6 West Bengal
9.6.1.7 Uttar Pradesh
9.6.1.8 Others
10 India Eggs Market Analysis
10.1 Key Industry Highlights
10.2 India Eggs Historical Market (2016-2020)
10.3 India Eggs Market Forecast (2021-2026)
10.4 India Eggs Market by End Use
10.4.1 Retail
10.4.1.1 Market Share
10.4.1.2 Historical Trend (2016-2020)
10.4.1.3 Forecast Trend (2021-2026)
10.4.2 Institutional
10.4.2.1 Market Share
10.4.2.2 Historical Trend (2016-2020)
10.4.2.3 Forecast Trend (2021-2026)
10.5 India Eggs Market by Distribution Channel
10.5.1 Traditional Retail Stores
10.5.1.1 Market Share
10.5.1.2 Historical Trend (2016-2020)
10.5.1.3 Forecast Trend (2021-2026)
10.5.2 Business to Business
10.5.2.1 Market Share
10.5.2.2 Historical Trend (2016-2020)
10.5.2.3 Forecast Trend (2021-2026)
10.5.3 Modern Retail Stores
10.5.3.1 Market Share
10.5.3.2 Historical Trend (2016-2020)
10.5.3.3 Forecast Trend (2021-2026)
10.6 India Eggs Market by States
10.6.1 Market Share
10.6.1.1 Maharashtra
10.6.1.2 Tamil Nadu
10.6.1.3 Andhra Pradesh
10.6.1.4 Telangana
10.6.1.5 Haryana
10.6.1.6 West Bengal
10.6.1.7 Uttar Pradesh
10.6.1.8 Others
11 Regional Analysis
11.1.1 Maharashtra
11.1.1.1 Historical Trend (2016-2020)
11.1.1.2 Forecast Trend (2021-2026)
11.1.2 Tamil Nadu
11.1.2.1 Historical Trend (2016-2020)
11.1.2.2 Forecast Trend (2021-2026)
11.1.3 Andhra Pradesh
11.1.3.1 Historical Trend (2016-2020)
11.1.3.2 Forecast Trend (2021-2026)
11.1.4 Telangana
11.1.4.1 Historical Trend (2016-2020)
11.1.4.2 Forecast Trend (2021-2026)
11.1.5 Haryana
11.1.5.1 Historical Trend (2016-2020)
11.1.5.2 Forecast Trend (2021-2026)
11.1.6 West Bengal
11.1.6.1 Historical Trend (2016-2020)
11.1.6.2 Forecast Trend (2021-2026)
11.1.7 Uttar Pradesh
11.1.7.1 Historical Trend (2016-2020)
11.1.7.2 Forecast Trend (2021-2026)
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyers Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 EMR’s Key Indicators for Demand
12.4 EMR’s Key Indicators for Price
13 Value Chain Analysis
14 Price Analysis
14.1 Broiler Historical Price Trends (2016-2020) and Forecast (2021-2026)
14.2 Eggs Historical Price Trends (2016-2020) and Forecast (2021-2026)
14.3 Margin Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Suguna Foods Private Limited
15.2.2 IB Group
15.2.3 Skylark Hatcheries Pvt. Ltd
15.2.4 Others
16 Industry Events and Developments
List of Figures and Tables
1. India Poultry Market: Key Industry Highlights, 2016 and 2026
2. India Broiler Market: Key Industry Highlights, 2016 and 2026
3. India Broiler Historical Market: Breakup by End Use (INR Billion), 2016-2020
4. India Broiler Market Forecast: Breakup by End Use (INR Billion), 2021-2026
5. India Broiler Historical Market: Breakup by Distribution Channel (INR Billion), 2016-2020
6. India Broiler Market Forecast: Breakup by Distribution Channel (INR Billion), 2021-2026
7. India Broiler Historical Market: Breakup by States (INR Billion), 2016-2020
8. India Broiler Market Forecast: Breakup by States (INR Billion), 2021-2026
9. India Eggs Market: Key Industry Highlights, 2016 and 2026
10. India Eggs Historical Market: Breakup by End Use (INR Billion), 2016-2020
11. India Eggs Market Forecast: Breakup by End Use (INR Billion), 2021-2026
12. India Eggs Historical Market: Breakup by Distribution Channel (INR Billion), 2016-2020
13. India Eggs Market Forecast: Breakup by Distribution Channel (INR Billion), 2021-2026
14. India Eggs Historical Market: Breakup by States (INR Billion), 2016-2020
15. India Eggs Market Forecast: Breakup by States (INR Billion), 2021-2026
16. Broiler Historical Price Trends and Forecast 2016-2026
17. Eggs Historical Price Trends and Forecast 2016-2026
18. India Poultry Market Structure
Key Questions Answered in the Report
In 2020, the India poultry market attained a value of nearly INR 1992.4 billion.
The market is projected to grow at a CAGR of 15.5% between 2021 and 2026.
The market is estimated to witness a healthy growth in the forecast period of 2021-2026 to reach about INR 4730 billion by 2026.
The major drivers of the industry, such as the rising disposable incomes, growing food services market, increasing population, growing consumption of baked products, rising health awareness, the increasing intake of protein-based foods, and developing distribution networks are expected to aid the market growth.
The key market trends guiding the growth of the poultry market include the growing utilisation of online food delivery channels for food ordering.
The major regions in the industry are Maharashtra, Tamil Nadu, Andhra Pradesh, Telangana, Haryana, West Bengal, and Uttar Pradesh, with Andhra Pradesh and Maharashtra accounting for the largest share in the market.
Eggs and broiler are the major poultry segments in the industry.
While households represent the leading end-use segment for eggs, food services form the leading end-use for broilers in the overall poultry industry in India.
The traditional retail stores segment is the leading distribution channel for both eggs and broilers in the overall industry.
The major players in the industry are Suguna Foods Private Limited, IB Group, and Skylark Hatcheries Pvt. Ltd, among others.
Analyst Review
The India poultry market attained a value of INR 1992.4 billion in 2020, driven by the rising health concern, growing food chains, and escalating disposable incomes. Aided by the increasing popularity of online services and growing online food delivery channels, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 15.5%. The poultry market is projected to reach INR 4730 billion by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its segments, the poultry industry can be bifurcated into eggs and broilers. On the basis of end uses, households lead the eggs segment, whereas food services are the dominant end-use sector for broilers in the industry. On the basis of distribution channels, traditional retail stores dominate both broiler and eggs segments in the industry. The major regional markets for poultry in India are Maharashtra, Tamil Nadu, Andhra Pradesh, Telangana, Haryana, West Bengal, and Uttar Pradesh, with Andhra Pradesh and Maharashtra accounting for the largest share of the market. The key players in the above market include Suguna Foods Private Limited, IB Group, and Skylark Hatcheries Pvt. Ltd, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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