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Market Trends And Strategic Approach Case Studies for India Poultry Market
Case Study 1
Increasing Production Efficiency Through Market Information
Client: Operations Head, Regional Poultry Farming Enterprise – India
Industry
Poultry Farming & Production
Challenge
The client was planning to increase poultry production but found it difficult to determine consumer patterns of demand, cost of feeds, and favored poultry product categories in rural and urban markets. They required actionable insights to enhance efficiency with a focus on meeting increasing demand for processed chicken.
Solution
The India Poultry Market Report offered incisive analysis of broiler, layer, and processed product consumer demand, in addition to feed price trends and regional consumption statistics. It also pointed out increased urban processed poultry demand growth and optimization of production cost strategies through adjustments to feed.
Outcome
The company streamlined its production by adjusting feed strategies and aligning output with demand for processed poultry in urban markets. This improved cost efficiency, enhanced supply consistency, and strengthened its position in both rural and urban segments.
"The India Poultry Market Report gave us valuable insights into demand trends and cost management. The report also offered clear guidance on production and market alignment. " – Operations Head, Poultry Enterprise
Case Study 2
Category Expansion to Enhance Retail Offerings
Client: Category Manager, National Food Retail Chain – India
Industry
Food Retail & Distribution
Challenge
The retailer wanted to increase its poultry portfolio but was not sure which categories of fresh, frozen, or ready-to-cook poultry would give the best returns. They required region-wise demand information and consumer behavior analysis to best optimize product assortment.
Solution
The India Poultry Market Report provided detailed segmentation on poultry categories, price trends, and regional demand. It uncovered increasing consumer demand for ready-to-cook poultry products among urban working families and increasing frozen poultry demand in tier-2 cities for the convenience of storage.
Outcome
The store expanded its frozen and ready-to-cook poultry offerings, which improved customer choice and satisfaction. This adjustment strengthened its market presence in both urban and tier-2 locations while fostering stronger partnerships with suppliers, leading to smoother operations and more consistent product availability.
"The India Poultry Market Report gave us a clear understanding of customer preferences and regional demand. It offered valuable guidance for optimizing our poultry product mix. " – Category Manager, Food Retail Chain
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124