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Report Overview

The India predictive analytics market was valued at USD 113.32 Billion in 2025. The market is expected to grow at a CAGR of 29.80% during the forecast period of 2026-2035. The growth of digital transformation in industries such as BFSI, healthcare, and retail is fuelling the need for predictive analytics to support real-time decision-making and targeted customer interactions in India. Such factors have resulted in the market attaining a value of USD 1538.34 Billion by 2035.

India predictive analytics market is being increasingly shaped by sector-specific innovations and high-value tech investments, particularly in critical infrastructure and enterprise intelligence. For instance, in June 2025, the East Central Railway’s Danapur Division launched an AI-powered predictive maintenance system at the Ara coaching depot. The platform uses advanced sensor analytics to detect hot axles, fire risks, and brake issues in real time, enhancing safety and operational uptime. Similarly, global analytics leader Databricks announced a USD 250 million investment to expand R&D and go-to-market operations in India, strengthening predictive analytics deployment across BFSI, retail, and manufacturing.

Amidst rising demand for smarter infrastructure, companies are piloting predictive AI systems to pre-empt operational failures. These systems leverage real-time sensor data, automated risk detection, and maintenance alerts, lowering downtime and boosting efficiency. With global players investing heavily, expect widespread adoption across public transport, manufacturing, energy, and telecom. This shift underscores India’s emergence as a leader in deploying end-to-end, industrial-strength predictive analytics to support digital transformation across sectors.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

Compound Annual Growth Rate

29.8%

Value in USD Billion

2026-2035


*this image is indicative*

India Predictive Analytics Market Report Summary

Description

Value

Base Year

USD Billion

2025

Historical Period

USD Billion

2019-2025

Forecast Period

USD Billion

2026-2035

Market Size 2025

USD Billion

113.32

Market Size 2035

USD Billion

1538.34

CAGR 2019-2025

Percentage

XX%

CAGR 2026-2035

Percentage

29.80%

CAGR 2026-2035 - Market by Region

South India

31.2%

CAGR 2026-2035 - Market by End Use

BFSI

34.0%

CAGR 2026-2035 - Market by Component

Services

33.4%

Key Trends and Recent Developments

India Predictive Analytics Industry Segmentation

The EMR’s report titled “India Predictive Analytics Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:

Market Breakup by Component

  • Solution
    • Breakup by Type
      • Customer Analytics
      • Financial Analytics
      • Marketing and Sales Analytics
      • Risk Analytics
      • Supply Chain Analytics
      • Others
  • Services

Key Insight: Predictive analytics services lead the market, driven by enterprise demand for expert implementation, training, and integration. In June 2025, Databricks announced a commitment of USD 250 million over three years to set up a Data + AI Academy in Bengaluru and strengthen R&D, highlighting the importance of service-led analytics adoption. This trend shows that businesses prefer partner-led analytics deployments rather than purely software solutions, steering the market toward comprehensive, end-to-end predictive analytics services.

Market Breakup by Deployment Mode

  • Cloud Com
  • On-Premise

Key Insight: The cloud segment dominates due to its scalability and ease of deployment. In June 2025, Infosys established a fintech development centre at GIFT City emphasizing cloud-based predictive analytics tools for banking clients, demonstrating the industry’s shift toward cloud-first architectures, thus boosting the India predictive analytics market growth. Companies continue to migrate analytics workloads from on-premise servers to cloud platforms to enable real-time insights, faster scaling, and reduced infrastructure overhead, consolidating cloud deployment as the default choice for predictive analytics in enterprise India.

Market Breakup by Enterprise Size

  • Small and Medium Enterprises
  • Large Enterprises

Key Insight: Large enterprises are at the forefront of implementing predictive analytics in India, leveraging their extensive data assets and budgets. For example, Databricks' planned R&D expansion and training academy aim to serve large corporates seeking to embed AI and analytics into systems. These companies typically operate dedicated analytics divisions and partner with global vendors to build custom models, thus cementing the dominance of large-scale enterprise adoption of predictive analytics across sectors like manufacturing, finance, and telecom.

Market Breakup by End Use

  • BFSI
  • Healthcare
  • Retail
  • IT and Telecom
  • Industrial
  • Government and Defense
  • Others

Key Insight: The BFSI sector is the largest consumer of predictive analytics in India, focused on use cases like fraud detection, credit assessment, and customer personalization. In April 2025, Infosys' GIFT City fintech hub launched advanced analytics projects for banks and insurers leveraging AI-powered fraud detection and risk modelling tools. With regulated requirements and large transaction volumes, BFSI has driven early adoption of analytics and continues to invest aggressively in expanding predictive capabilities across financial services, thus driving the India predictive analytics demand.

Market Breakup by Region

  • North India
  • East India
  • South India
  • West India

Key Insight: South India, especially Bengaluru, is the dominant regional hub for predictive analytics. The April 2025 announcement of Databricks' new R&D centre and Data + AI Academy in Bengaluru underscores the region’s role as the centre of analytics innovation. Supported by a vibrant startup ecosystem, global tech company presence, and talent from regional universities, South India leads nationally in predictive analytics development, deployment, and talent cultivation, thus reinforcing its status as the country’s analytics nerve centre.

CAGR 2026-2035 - Market by

Region

South India

31.2%

North India

XX%

East India

XX%

West India

XX%

India Predictive Analytics Market Share

By Component, Solutions Secure the Bigger Share of the Market

The demand for predictive analytics solutions in India is at its peak as an increasingly business-oriented world relies on advanced software tools to weigh a complex dataset and forecast future outcomes. The utility of data mining, statistical modelling, and machine learning algorithms by integrating them into core business operations is realized through these solutions. BFSI and retail industries use these tools to detect fraud, optimize inventory, and analyse customer behaviour.

Services are the fastest-growing sub-segment in the India predictive analytics market because of increased demand for consulting, implementation, and support services. Companies adopting analytics tools seek assistance from experts to tailor the requirements of these tools to their particular business environments. In addition, managed services and data science-as-a-service value offerings are gaining considerable traction, especially among small and medium enterprises.

By Deployment Mode, On-Premise Predictive Analytics Register the Major Share of the Market

On-premise predictive analytics solutions largely contribute to the India predictive analytics market value, particularly through large enterprises where data security and compliance needs are extremely tight. With stricter data governance, these solutions are the preferred choice in industries like BFSI and government, where any violation of data privacy is flagrant. In June 2025, the Government of Uttar Pradesh announced a comprehensive cyber security infrastructure upgrade for its Cooperative Bank network, involving integration into a secure, core-banking system with strict on-premise controls. This illustrates that in sectors like BFSI and government, where data privacy violations carry heavy penalties, organizations prefer hosting analytics internally to maintain tighter governance and meet regulatory requirements.

The growth in cloud-based predictive analytics solutions has been rapid due to their scalability and cost-effectiveness, thus driving the India predictive analytics market revenues. These solutions allow companies to analyse and process large volumes of data in real-time, thus enabling rapid decision-making and enhanced agility. Cloud platform use is therefore extremely beneficial for SMEs since these platforms offer advanced analytics without investment in expensive infrastructure.

By Enterprise Size, Large Enterprises Account for the Dominant Share

Large businesses dominate the India predictive analytics market revenue share owing to huge amounts of data and the use of sophisticated analytics solutions. Companies utilize predictive models for various applications, including risk management, customer segmentation, and supply chain optimization, which provide them with a competitive advantage. A compelling example is Jaguar Land Rover (JLR), a Tata Motors subsidiary, which in June 2023 partnered with Everstream Analytics to integrate AI-powered risk prediction into its global supply chain. By embedding real-time analytics and machine learning, JLR can now detect potential disruptions, like natural disasters or shipping delays, before they impact production. This operational foresight enables better planning, inventory management, and resilience, demonstrating how large businesses capitalize on predictive analytics across complex, global operations.

Small and medium enterprises (SMEs) are quickly embracing predictive analytics, propelled by the cost-effectiveness of cloud-based solutions and the imperative to optimize operational efficiency. SMEs are using predictive models to maximize marketing campaigns, enhance customer service, and streamline processes, resulting in increased growth and profitability.

By End Use, BFSI Leads the Predictive Analytics Market in India

The BFSI industry continues to be the biggest consumer user of predictive analytics. The predictive analytics demand in BFSI rises from the increased need for credit scoring, fraud detection, and customer retention programs. Predictive models assist in evaluating risk and tailoring financial products to enhance customer satisfaction and operational efficiency. In early 2025, SBI implemented predictive analytics for real-time fraud detection, analyzing transaction patterns and user behavior. This reduced fraud losses by 40%, showcasing the BFSI sector’s growing reliance on predictive models for security, risk management, and customer trust.

A significant spurt in predictive analytics adoption in India is witnessed in the healthcare industry. The sector extensively uses these analytics for patient outcome prediction, disease outbreak forecasting, and resource allocation. These applications enhance patient care while optimizing healthcare delivery systems. In June 2025, AIIMS Patna deployed AI-powered predictive analytics to screen tuberculosis using handheld X-ray devices and image-based algorithms. This innovation enables early TB detection in rural regions, streamlining patient triage and treatment protocols for thousands in Bihar.

India Predictive Analytics Market Regional Analysis

By Region, South India Holds the Largest Market Share

Growth in the South India predictive analytics market is majorly contributed by mature IT ecosystem and a concentration of tech hubs like Bengaluru, Hyderabad, and Chennai. This region hosts the biggest analytics firms and startups, all supported by skilled talent, superior infrastructure, and collaboration with R&D centres of global players. In May 2025, Punjab Agricultural University collaborated with BITS-Pilani to deploy predictive models using IoT sensors, AI, and satellite imagery for crop yield forecasting and irrigation planning. These systems help farmers make data-backed decisions on fertilization and water use, reducing costs and improving productivity. The success of such models in Punjab is encouraging similar rollouts across Haryana and Maharashtra, promoting smart, analytics-driven farming and enabling sustainable agricultural development. Moreover, the market enjoys a favourable policy environment nurturing innovation for further development and adoption.

North India is emerging as the fastest-growing region in the Indian predictive analytics market because of the rapid digital transformation taking place in Delhi and its neighbouring states like Haryana and Uttar Pradesh. Smart city schemes, along with government initiatives and startup ecosystems, are boosting adoption, particularly through healthcare, logistics, and government sectors. Growing investments in AI infrastructure and data-centric services are setting the pace for analytics adoption in both public and private sectors.

Competitive Landscape

The India predictive analytics market players are increasingly developing industry-specific analytics tools for BFSI, retail, and health care. There is strong demand for real-time insights, a secure analytics platform, and a scalable cloud-based solution focused on the market with increasing regulatory demands and customer expectations. Moreover, the India predictive analytics companies are finding opportunities in the Tier II and III cities where corporations are beginning to adopt data-driven decision-making. In 2025, players in India’s predictive analytics market are increasingly focusing on AutoML (Automated Machine Learning) to simplify model development and reduce reliance on data science experts. AutoML enables faster deployment of predictive models with minimal manual tuning, ideal for enterprises with limited AI resources. For example, Tata Consultancy Services and Tech Mahindra have begun integrating AutoML features into their analytics platforms to target mid-sized businesses. The technology's ability to automate feature engineering and model selection makes it vital for scaling AI adoption across sectors like retail, BFSI, and healthcare.

Oracle Corp.

Established in 1977 and based in California, Oracle offers cutting-edge predictive analytics using its Oracle Cloud Infrastructure and data science platforms. India is seeing the firm's expanding presence through strategic cloud alliances and AI-driven enterprise offerings.

SAP SE

Established in 1972 and with headquarters in Germany, SAP utilizes predictive analytics within ERP and customer experience platforms. SAP increases its presence in India by partnering with industries for intelligent data platforms and investing in upskilling initiatives for business intelligence experts.

IBM Corp.

Established in 1911 and based in New York, United States, IBM leverages the Watson platform to offer predictive analytics in banking, healthcare, and telecom. In India, the firm collaborates with hybrid cloud and AI solutions that can be used in regulated sectors, with the help of its innovation centres in Bengaluru and Pune.

Microsoft Corp.

Established in 1975, Microsoft provides predictive analytics using Azure AI and Power BI. Microsoft is directing its Indian operations towards working with government organizations and startups to implement scalable analytics platforms for government services, retail, and education for supporting their digital transformation initiative.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other players in the India predictive analytics market include AVEVA Group Limited, and Altair Engineering Inc., among others.

Key Highlights of the India Predictive Analytics Market Report:

  • Detailed segmentation and trend analysis across component types, deployment modes, enterprise size, end-use sectors, and regional adoption
  • Reliable historical datasets and accurate forecasts through 2035
  • Insights into emerging technologies such as generative AI-based modelling, real-time predictive engines, and sector-specific analytics solutions
  • In-depth competitive landscape featuring top analytics firms and AI startups operating in India
  • Regional focus highlighting growth in South India’s IT clusters and innovation hubs in Delhi-NCR and Pune
  • Investment outlook shaped by digital transformation, data governance mandates, and government-led AI initiatives

Why Choose Expert Market Research?

  • Specialized knowledge from analytics, AI, and digital transformation experts
  • Tactical insights crafted for product innovation and analytics adoption
  • Methodology rooted in primary expert interviews and trusted data sources
  • Strategic guidance driven by machine learning forecasts and behavioural data analytics

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Explore India’s evolving predictive analytics ecosystem, and discover innovations in data modelling, enterprise applications, and public-sector transformation. Download the 2026–2035 report sample for forecasts and decision-ready intelligence.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2025, the India predictive analytics market reached an approximate value of USD 113.32 Billion.

The market is projected to grow at a CAGR of 29.80% between 2026 and 2035.

The key players in the market include Oracle Corp., SAP SE, IBM Corp., Microsoft Corp., AVEVA Group Limited, and Altair Engineering Inc., among others.

Key strategies driving the market include working on developing sector-specific solutions, penetrating unexplored territories, training analytics talent with AI integrated along with conventional BI tools to cater to the altering demands across industries in India.

The major end uses considered in the market report are BFSI, healthcare, retail, IT and telecom, industrial, government and defense, and others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Deployment Mode
  • Enterprise Size
  • End Use
  • Region
Breakup by Component
  • Solution
  • Services
Breakup by Deployment Mode
  • Cloud
  • On-Premise
Breakup by Enterprise Size
  • Small and Medium Enterprises
  • Large Enterprises
Breakup by End Use
  • BFSI
  • Healthcare
  • Retail
  • IT and Telecom
  • Industrial
  • Government and Defense
  • Others
Breakup by Region
  • North India
  • South India
  • East India
  • West India
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Supplier Selection
  • Key Global Players
  • Key Regional Players
  • Key Player Strategies
  • Company Profiles
Companies Covered
  • Oracle Corp.
  • SAP SE
  • IBM Corp.
  • Microsoft Corp.
  • AVEVAGroup Limited
  • Altair Engineering Inc.
  • Others

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