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India Snack Bars Market

India Snack Bars Market Share, Size, Price, Demand, Growth, Analysis, Forecast: By Product: Cereal Bars, Energy and Nutrition Bars, Others; By Ingredients: Nuts, Dried Fruits, Whole Grains, Others; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online, Others; Regional Analysis, Competitive Landscape; 2024-2032

India Snack Bars Market Outlook

The India snack bars market size reached a value of approximately USD 5.42 billion in 2023. The market is projected to grow at a CAGR of 10.50% between 2024 and 2032, reaching a value of nearly USD 13.33 billion by 2032.

 

Key Trends in the Market

Snack bar refers to a versatile type of ready-to-eat product that is usually made of multiple healthy ingredients such as cereals, fruits, and nuts. These bars provide various health benefits, including high fibre content, vitamins and minerals, antioxidant components, and high protein content.

 

India Snack Bars Market

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  • The snack bars market is being driven by various factors, such as changing consumer preferences towards healthy snacks. Consumers are becoming more aware of the importance of a balanced diet and they are increasingly seeking convenient and healthy food options, which is boosting the demand for snack bars that provide various nutrients such as proteins, carbohydrates, lipids, and fibre, among others.
  • Snack bar manufacturers are continuously introducing innovative and bold flavours and integrating a wide range of ingredients to meet the ever-changing preferences of consumers. They are also actively exploring regional and international flavour profiles to provide unparalleled snacking experience. Moreover, there is a growing emphasis on utilising natural and organic components, responding to the increasing desire for products with transparent and wholesome labels.
  • Functional snack bars, enriched with vitamins, minerals, fibre, or protein, are gaining popularity among health-conscious consumers as they target specific dietary needs or provide functional benefits like energy-boosting, weight management, or optimal gut health.

 

Market Analysis

Based on product, the market is segmented into cereal bars, and energy and nutritional bars, among others. The cereal bars segment is further divided by type into granola/muesli bars and other cereal bars. On the basis of ingredients, the market can be segmented into nuts, dried fruits, and whole grains, among others.

 

India Snack Bars Market

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The market, based on distribution channels, can be divided into supermarkets and hypermarkets, convenience stores, and online, among others. The major regional markets for snack bars include North India, West India, East India, and South India.

 

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the India snack bars market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments and expansion plans.

 

  • General Mills
  • Mondelez International Inc.
  • Kellogg Company
  • M/s. Sproutlife Foods Private Limited
  • UNIBIC Foods India Pvt. Ltd.
  • Naturell India Pvt. Ltd
  • Happilo International PVT. LTD
  • Starcap Wellness Private Limited
  • Fitshit Health Solutions Private Limited
  • EAT Anytime
  • Others

 

Market Share by Product

The energy and nutritional bars segment is anticipated to hold a significant share of the India snack bars market. The demand for such bars is rapidly growing owing to the rising health consciousness among consumers.

 

India Snack Bars Market

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The appeal of nutritional bars is also increasing rapidly as they can provide customers with a convenient and quick way to gain nutrients. Additionally, they are easy to carry, require no preparation, and can be consumed quickly, making them ideal for busy individuals or those who need a quick snack or meal replacement.

 

Market Share by Ingredients

The whole grains segment is likely to hold a significant share of the market during the forecast period. Whole grain snack bars cater to various dietary preferences and restrictions of individuals and are suitable for vegetarians and vegans.

 

Some brands also offer gluten-free options for individuals with gluten sensitivities or celiac disease. Moreover, whole grain snack bars often contain a combination of fibre, protein, and healthy fats, which can help promote a feeling of fullness and satiety.

 

Competitive Landscape

General Mills is a multinational food company headquartered in Minnesota, the United States. It is one of the world's leading producers of packaged consumer foods, specialising in cereals, baking products, snacks, yoghurt, and other related products. The company was founded in 1866 and since has developed a wide product portfolio through acquisitions and mergers.

 

Mondelez International Inc. is one of the major food manufacturing companies that specialises in the production and marketing of snack foods and beverages. The company is currently headquartered in Illinois, the United States. In 2012, Kraft Foods Inc. changed its name to Mondelēz International, Inc. and completed the spin-off of its North American grocery business, Kraft Foods Group, Inc.

 

Kellogg Company, commonly known as Kellogg’s by consumers, is a manufacturer of cereals and snack foods. The company was founded in 1906 and is currently headquartered in Michigan, the United States. Kellogg's is best known for its popular breakfast cereal brands, including Corn Flakes, Frosted Flakes, Rice Krispies, Special K, and Froot Loops. These cereals have become household names and are enjoyed by people of all ages around the world.

 

Other India snack bars market players include M/s. Sproutlife Foods Private Limited, UNIBIC Foods India Pvt. Ltd., Naturell India Pvt. Ltd, Happilo International PVT. LTD, Starcap Wellness Private Limited, Fitshit Health Solutions Private Limited, and EAT Anytime, among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Ingredients
  • Distribution Channel
  • Region
Breakup by Product
  • Cereal Bars
  • Energy and Nutrition Bars
  • Others
Breakup by Ingredients
  • Nuts
  • Dried Fruits
  • Whole Grains
  • Others
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others
Breakup by Region
  • North India
  • West India
  • East India
  • South India
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • General Mills
  • Mondelez International Inc.
  • Kellogg Company
  • M/s. Sproutlife Foods Private Limited
  • UNIBIC Foods India Pvt. Ltd.
  • Naturell India Pvt. Ltd
  • Happilo International PVT. LTD.
  • Starcap Wellness Private Limited
  • Fitshit Health Solutions Private Limited
  • EAT Anytime
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Market Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    India Snack Bars Market Overview

    8.1    Key Industry Highlights
    8.2    India Snack Bars Historical Market (2018-2023)
    8.3    India Snack Bars Market Forecast (2024-2032)
9    India Snack Bars Market by Product
    9.1    Cereal Bars
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
        9.1.3    Breakup by Type
            9.1.3.1    Granola/Muesli Bars
                9.1.3.1.1    Historical Trend (2018-2023)
                9.1.3.1.2    Forecast Trend (2024-2032)
            9.1.3.2    Other Cereal Bars
    9.2    Energy and Nutrition Bars
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
    9.3    Others
10    India Snack Bars Market by Ingredients
    10.1    Nuts
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Dried Fruits
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Whole Grains
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Others
11    India Snack Bars Market by Distribution Channel
    11.1    Supermarkets and Hypermarkets
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Convenience Stores
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    Online
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    Others
12    India Snack Bars Market by Region
    12.1    North India
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    West India
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    East India
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    South India
        12.4.1    Historical Trend (2018-2023)
        12.4.2    Forecast Trend (2024-2032)
13     Market Dynamics
    13.1    SWOT Analysis
        13.1.1    Strengths
        13.1.2    Weaknesses
        13.1.3    Opportunities
        13.1.4    Threats
    13.2    Porter’s Five Forces Analysis
        13.2.1    Supplier’s Power
        13.2.2    Buyer’s Power
        13.2.3    Threat of New Entrants
        13.2.4    Degree of Rivalry
        13.2.5    Threat of Substitutes
    13.3    Key Indicators for Demand
    13.4    Key Indicators for Price
14    Competitive Landscape
    14.1    Market Structure
    14.2    Company Profiles
        14.2.1    General Mills
            14.2.1.1    Company Overview
            14.2.1.2    Product Portfolio
            14.2.1.3    Demographic Reach and Achievements
            14.2.1.4    Certifications
        14.2.2    Mondelez International Inc.
            14.2.2.1    Company Overview
            14.2.2.2    Product Portfolio
            14.2.2.3    Demographic Reach and Achievements
            14.2.2.4    Certifications
        14.2.3    Kellogg Company
            14.2.3.1    Company Overview
            14.2.3.2    Product Portfolio
            14.2.3.3    Demographic Reach and Achievements
            14.2.3.4    Certifications
        14.2.4    M/s. Sproutlife Foods Private Limited
            14.2.4.1    Company Overview
            14.2.4.2    Product Portfolio
            14.2.4.3    Demographic Reach and Achievements
            14.2.4.4    Certifications
        14.2.5    UNIBIC Foods India Pvt. Ltd.
            14.2.5.1    Company Overview
            14.2.5.2    Product Portfolio
            14.2.5.3    Demographic Reach and Achievements
            14.2.5.4    Certifications
        14.2.6    Naturell India Pvt. Ltd
            14.2.6.1    Company Overview
            14.2.6.2    Product Portfolio
            14.2.6.3    Demographic Reach and Achievements
            14.2.6.4    Certifications
        14.2.7    Happilo International PVT. LTD.
            14.2.7.1    Company Overview
            14.2.7.2    Product Portfolio
            14.2.7.3    Demographic Reach and Achievements
            14.2.7.4    Certifications
        14.2.8    Starcap Wellness Private Limited
            14.2.8.1    Company Overview
            14.2.8.2    Product Portfolio
            14.2.8.3    Demographic Reach and Achievements
            14.2.8.4    Certifications
        14.2.9    Fitshit Health Solutions Private Limited
            14.2.9.1    Company Overview
            14.2.9.2    Product Portfolio
            14.2.9.3    Demographic Reach and Achievements
            14.2.9.4    Certifications
        14.2.10    EAT Anytime
            14.2.10.1    Company Overview
            14.2.10.2    Product Portfolio
            14.2.10.3    Demographic Reach and Achievements
            14.2.10.4    Certifications
        14.2.11    Others
15    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    India Snack Bars Market: Key Industry Highlights, 2018 and 2032 
2.    India Snack Bars Historical Market: Breakup by Product (USD Billion), 2018-2023
3.    India Snack Bars Market Forecast: Breakup by Product (USD Billion), 2024-2032
4.    India Snack Bars Historical Market: Breakup by Ingredients (USD Billion), 2018-2023
5.    India Snack Bars Market Forecast: Breakup by Ingredients (USD Billion), 2024-2032
6.    India Snack Bars Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7.    India Snack Bars Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8.    India Snack Bars Historical Market: Breakup by Region (USD Billion), 2018-2023
9.    India Snack Bars Market Forecast: Breakup by Region (USD Billion), 2024-2032
10.    India Snack Bars Market Structure

Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 5.42 billion.

The market is assessed to grow at a CAGR of 10.50% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 13.33 billion by 2032.

The major driving factors of the market include the growing awareness of consumers about the importance of a healthy diet and the convenience offered by snack bars.

The continuous introduction of snack bars with innovative flavours to attract a new group of consumers and the increasing popularity of snack bars made from whole grains are the key trends guiding the market.

The major regional markets include North India, West India, East India, and South India.

The major snack bar types include cereal bars, and energy and nutritional bars, among others.

The different ingredients used in snack bars include nuts, dried fruits, and whole grains, among others.

The key market players are General Mills, Mondelez International Inc, Kellogg Company, M/s. Sproutlife Foods Private Limited, UNIBIC Foods India Pvt. Ltd., Naturell India Pvt. Ltd, Happilo International PVT. LTD, Starcap Wellness Private Limited, Fitshit Health Solutions Private Limited, and EAT Anytime, among others.

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