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India Snack Bars Market Share, Trends, Growth, Forecast: By Product: Cereal Bars, Energy and Nutrition Bars, Others; By Ingredients: Nuts, Dried Fruits, Whole Grains, Others; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online, Others; Regional Analysis, Competitive Landscape; 2024-2032
India Snack Bars Market Outlook
The India snack bars market size reached a value of approximately USD 5.42 billion in 2023. The market is projected to grow at a CAGR of 10.50% between 2024 and 2032, reaching a value of nearly USD 13.33 billion by 2032.
Key Trends in the Market
Snack bar refers to a versatile type of ready-to-eat product that is usually made of multiple healthy ingredients such as cereals, fruits, and nuts. These bars provide various health benefits, including high fibre content, vitamins and minerals, antioxidant components, and high protein content.
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- The snack bars market is being driven by various factors, such as changing consumer preferences towards healthy snacks. Consumers are becoming more aware of the importance of a balanced diet and they are increasingly seeking convenient and healthy food options, which is boosting the demand for snack bars that provide various nutrients such as proteins, carbohydrates, lipids, and fibre, among others.
- Snack bar manufacturers are continuously introducing innovative and bold flavours and integrating a wide range of ingredients to meet the ever-changing preferences of consumers. They are also actively exploring regional and international flavour profiles to provide unparalleled snacking experience. Moreover, there is a growing emphasis on utilising natural and organic components, responding to the increasing desire for products with transparent and wholesome labels.
- Functional snack bars, enriched with vitamins, minerals, fibre, or protein, are gaining popularity among health-conscious consumers as they target specific dietary needs or provide functional benefits like energy-boosting, weight management, or optimal gut health.
Market Analysis
Based on product, the market is segmented into cereal bars, and energy and nutritional bars, among others. The cereal bars segment is further divided by type into granola/muesli bars and other cereal bars. On the basis of ingredients, the market can be segmented into nuts, dried fruits, and whole grains, among others.
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The market, based on distribution channels, can be divided into supermarkets and hypermarkets, convenience stores, and online, among others. The major regional markets for snack bars include North India, West India, East India, and South India.
The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the India snack bars market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments and expansion plans.
- General Mills
- Mondelez International Inc.
- Kellogg Company
- M/s. Sproutlife Foods Private Limited
- UNIBIC Foods India Pvt. Ltd.
- Naturell India Pvt. Ltd
- Happilo International PVT. LTD
- Starcap Wellness Private Limited
- Fitshit Health Solutions Private Limited
- EAT Anytime
- Others
Market Share by Product
The energy and nutritional bars segment is anticipated to hold a significant share of the India snack bars market. The demand for such bars is rapidly growing owing to the rising health consciousness among consumers.
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The appeal of nutritional bars is also increasing rapidly as they can provide customers with a convenient and quick way to gain nutrients. Additionally, they are easy to carry, require no preparation, and can be consumed quickly, making them ideal for busy individuals or those who need a quick snack or meal replacement.
Market Share by Ingredients
The whole grains segment is likely to hold a significant share of the market during the forecast period. Whole grain snack bars cater to various dietary preferences and restrictions of individuals and are suitable for vegetarians and vegans.
Some brands also offer gluten-free options for individuals with gluten sensitivities or celiac disease. Moreover, whole grain snack bars often contain a combination of fibre, protein, and healthy fats, which can help promote a feeling of fullness and satiety.
Competitive Landscape
General Mills is a multinational food company headquartered in Minnesota, the United States. It is one of the world's leading producers of packaged consumer foods, specialising in cereals, baking products, snacks, yoghurt, and other related products. The company was founded in 1866 and since has developed a wide product portfolio through acquisitions and mergers.
Mondelez International Inc. is one of the major food manufacturing companies that specialises in the production and marketing of snack foods and beverages. The company is currently headquartered in Illinois, the United States. In 2012, Kraft Foods Inc. changed its name to Mondelēz International, Inc. and completed the spin-off of its North American grocery business, Kraft Foods Group, Inc.
Kellogg Company, commonly known as Kellogg’s by consumers, is a manufacturer of cereals and snack foods. The company was founded in 1906 and is currently headquartered in Michigan, the United States. Kellogg's is best known for its popular breakfast cereal brands, including Corn Flakes, Frosted Flakes, Rice Krispies, Special K, and Froot Loops. These cereals have become household names and are enjoyed by people of all ages around the world.
Other India snack bars market players include M/s. Sproutlife Foods Private Limited, UNIBIC Foods India Pvt. Ltd., Naturell India Pvt. Ltd, Happilo International PVT. LTD, Starcap Wellness Private Limited, Fitshit Health Solutions Private Limited, and EAT Anytime, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Ingredients |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 India Snack Bars Market Overview
8.1 Key Industry Highlights
8.2 India Snack Bars Historical Market (2018-2023)
8.3 India Snack Bars Market Forecast (2024-2032)
9 India Snack Bars Market by Product
9.1 Cereal Bars
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.1.3 Breakup by Type
9.1.3.1 Granola/Muesli Bars
9.1.3.1.1 Historical Trend (2018-2023)
9.1.3.1.2 Forecast Trend (2024-2032)
9.1.3.2 Other Cereal Bars
9.2 Energy and Nutrition Bars
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Others
10 India Snack Bars Market by Ingredients
10.1 Nuts
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Dried Fruits
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Whole Grains
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 India Snack Bars Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Convenience Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 India Snack Bars Market by Region
12.1 North India
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 West India
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 East India
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 South India
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 General Mills
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Mondelez International Inc.
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Kellogg Company
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 M/s. Sproutlife Foods Private Limited
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 UNIBIC Foods India Pvt. Ltd.
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Naturell India Pvt. Ltd
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Happilo International PVT. LTD.
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Starcap Wellness Private Limited
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Fitshit Health Solutions Private Limited
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 EAT Anytime
14.2.10.1 Company Overview
14.2.10.2 Product Portfolio
14.2.10.3 Demographic Reach and Achievements
14.2.10.4 Certifications
14.2.11 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. India Snack Bars Market: Key Industry Highlights, 2018 and 2032
2. India Snack Bars Historical Market: Breakup by Product (USD Billion), 2018-2023
3. India Snack Bars Market Forecast: Breakup by Product (USD Billion), 2024-2032
4. India Snack Bars Historical Market: Breakup by Ingredients (USD Billion), 2018-2023
5. India Snack Bars Market Forecast: Breakup by Ingredients (USD Billion), 2024-2032
6. India Snack Bars Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. India Snack Bars Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. India Snack Bars Historical Market: Breakup by Region (USD Billion), 2018-2023
9. India Snack Bars Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. India Snack Bars Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 5.42 billion.
The market is assessed to grow at a CAGR of 10.50% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 13.33 billion by 2032.
The major driving factors of the market include the growing awareness of consumers about the importance of a healthy diet and the convenience offered by snack bars.
The continuous introduction of snack bars with innovative flavours to attract a new group of consumers and the increasing popularity of snack bars made from whole grains are the key trends guiding the market.
The major regional markets include North India, West India, East India, and South India.
The major snack bar types include cereal bars, and energy and nutritional bars, among others.
The different ingredients used in snack bars include nuts, dried fruits, and whole grains, among others.
The key market players are General Mills, Mondelez International Inc, Kellogg Company, M/s. Sproutlife Foods Private Limited, UNIBIC Foods India Pvt. Ltd., Naturell India Pvt. Ltd, Happilo International PVT. LTD, Starcap Wellness Private Limited, Fitshit Health Solutions Private Limited, and EAT Anytime, among others.
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