The India snack bars market size reached a value of approximately USD 5.99 Billion in 2025. The market is projected to grow at a CAGR of 10.50% between 2026 and 2035, reaching a value of nearly USD 16.26 Billion by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
10.5%
Value in USD Billion
2026-2035
*this image is indicative*
Snack bar refers to a versatile type of ready-to-eat product that is usually made of multiple healthy ingredients such as cereals, fruits, and nuts. These bars provide various health benefits, including high fibre content, vitamins and minerals, antioxidant components, and high protein content.
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India Snack Bars Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Ingredients
Market Breakup by Distribution Channel
Market Breakup by Region
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The energy and nutritional bars segment is anticipated to hold a significant share of the India snack bars market. The demand for such bars is rapidly growing owing to the rising health consciousness among consumers.
The appeal of nutritional bars is also increasing rapidly as they can provide customers with a convenient and quick way to gain nutrients. Additionally, they are easy to carry, require no preparation, and can be consumed quickly, making them ideal for busy individuals or those who need a quick snack or meal replacement.
The whole grains segment is likely to hold a significant share of the market during the forecast period. Whole grain snack bars cater to various dietary preferences and restrictions of individuals and are suitable for vegetarians and vegans.
Some brands also offer gluten-free options for individuals with gluten sensitivities or celiac disease. Moreover, whole grain snack bars often contain a combination of fibre, protein, and healthy fats, which can help promote a feeling of fullness and satiety.
General Mills is a multinational food company headquartered in Minnesota, the United States. It is one of the world's leading producers of packaged consumer foods, specialising in cereals, baking products, snacks, yoghurt, and other related products. The company was founded in 1866 and since has developed a wide product portfolio through acquisitions and mergers.
Mondelez International Inc. is one of the major food manufacturing companies that specialises in the production and marketing of snack foods and beverages. The company is currently headquartered in Illinois, the United States. In 2012, Kraft Foods Inc. changed its name to Mondelēz International, Inc. and completed the spin-off of its North American grocery business, Kraft Foods Group, Inc.
Kellogg Company, commonly known as Kellogg’s by consumers, is a manufacturer of cereals and snack foods. The company was founded in 1906 and is currently headquartered in Michigan, the United States. Kellogg's is best known for its popular breakfast cereal brands, including Corn Flakes, Frosted Flakes, Rice Krispies, Special K, and Froot Loops. These cereals have become household names and are enjoyed by people of all ages around the world.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other India snack bars market players include M/s. Sproutlife Foods Private Limited, UNIBIC Foods India Pvt. Ltd., Naturell India Pvt. Ltd, Happilo International PVT. LTD, Starcap Wellness Private Limited, Fitshit Health Solutions Private Limited, and EAT Anytime, among others.
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In 2025, the market reached an approximate value of USD 5.99 Billion.
The market is assessed to grow at a CAGR of 10.50% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach around USD 16.26 Billion by 2035.
The major driving factors of the market include the growing awareness of consumers about the importance of a healthy diet and the convenience offered by snack bars.
The continuous introduction of snack bars with innovative flavours to attract a new group of consumers and the increasing popularity of snack bars made from whole grains are the key trends guiding the market.
The major regional markets include North India, West India, East India, and South India.
The major snack bar types include cereal bars, and energy and nutritional bars, among others.
The different ingredients used in snack bars include nuts, dried fruits, and whole grains, among others.
The key market players are General Mills, Mondelez International Inc, Kellogg Company, M/s. Sproutlife Foods Private Limited, UNIBIC Foods India Pvt. Ltd., Naturell India Pvt. Ltd, Happilo International PVT. LTD, Starcap Wellness Private Limited, Fitshit Health Solutions Private Limited, and EAT Anytime, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
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| Breakup by Ingredients |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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