The India vitamin gummies market was valued at USD 442.48 Million in 2025 and is expected to grow at a CAGR of 15.20%, reaching USD 1821.45 Million by 2035. Growth is driven by rising health consciousness and increasing demand for child-friendly nutritional supplements.
Base Year
Historical Period
Forecast Period
The market is witnessing robust growth due to increasing health awareness and consumer preference for convenient, tasty supplements over traditional pills and capsules.
Rising disposable incomes and urbanization are fueling demand for premium wellness products like vitamin gummies, particularly among millennials and working professionals across metropolitan cities.
Expansion of online retail and aggressive digital marketing by brands is significantly boosting visibility and accessibility, contributing to accelerated market penetration in tier II and III cities.
Compound Annual Growth Rate
15.2%
Value in USD Million
2026-2035
*this image is indicative*
Vitamin gummies are chewable dietary supplements designed to deliver essential nutrients in a convenient and enjoyable form. They are often fruit-flavored and come in various shapes and colors, making them appealing to both children and adults. These gummies typically contain vitamins such as A, C, D, E, and B-complex, and may also include minerals like zinc and calcium. Favored for their taste and ease of consumption, they serve as an alternative to traditional pills or capsules, supporting general health, immunity, and wellness with improved compliance among users.
Expansion of Gummy Supplements Boosting Market Growth
The rising demand for specialised, convenient nutritional supplements and the increasing awareness of nutritional deficiencies are driving market growth in India. For instance, in April 2023, Centrum, a prominent multivitamin brand, expanded its product line to include a new range of 'Benefit Blends' in gummy form. These products cater to specific needs such as immune defence, sleep, digestion, and children’s growth. The range is 100% vegetarian, gluten-free, and non-habit forming, aligning with consumer trends towards health-conscious, sustainable options. This launch is poised to fuel growth in the market, appealing to a broad demographic seeking targeted, easy-to-consume supplements.
Vitamin D Deficiency to Drive India Vitamin Gummies Market Demand
Increasing awareness of widespread Vitamin D deficiencies and the growing preference for easy-to-consume supplements are key market drivers. For instance, in April 2022, Abbott launched Arachitol Gummies in India, a fruit-flavoured supplement formulated to maintain Vitamin D levels, essential for bone health. The gummies are enriched with calcium and curcumin, targeting both children and adults. Despite India’s abundant sunlight, a significant portion of the population faces Vitamin D deficiency due to limited exposure and other factors. This product’s introduction highlights the rising demand for Vitamin D supplements, positioning the market for robust growth, particularly in regions with higher deficiency rates.
The market is witnessing several trends and developments to improve the current scenario. Some of the notable trends are as follows:
"India Vitamin Gummies Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Source
Market Breakup by Type
Market Breakup by Packaging Type
Market Breakup by Application
Market Breakup by Distribution Channel
Plant-Based Sources to Lead the Segmentation by Source
The plant-based segment is expected to dominate the market by source. With increasing consumer demand for vegan, cruelty-free, and environmentally sustainable products, plant-based vitamin gummies are gaining significant traction. The rise of plant-based diets, coupled with growing awareness of the health benefits of plant-derived supplements, is driving this trend. As consumers become more health-conscious and environmentally aware, the plant-based segment is set to experience strong growth, particularly among younger and urban demographics, pushing market expansion in the forecast period.
Multi-Vitamins to Hold a Significant India Vitamin Gummies Market Value for Segmentation by Type
The multi-vitamin segment is poised to hold the largest market share in India vitamin gummies market by type. Consumers are seeking all-in-one health solutions, and multi-vitamin gummies offer convenience, covering various nutritional needs in a single product. This trend is particularly strong among busy professionals, parents, and health-conscious individuals who prefer a comprehensive supplement. As awareness of the benefits of holistic health and nutrition rises, multi-vitamin gummies are expected to drive market growth by offering broad health benefits in an easy-to-consume format, further fuelling market demand in the forecast period.
Bottles and Jars to Hold a Significant Value for Segmentation by Packaging Type
The bottles and jars segment is predicted to dominate the market by packaging type. These packaging formats provide convenience, secure storage, and brand visibility, which appeal to both consumers and retailers. Bottles are especially popular for larger quantities, allowing users to store and consume vitamin gummies over extended periods. As the demand for regular supplementation grows, packaging in bottles and jars is expected to see sustained market dominance, driven by both online and offline sales channels, thus supporting overall market growth in the forecast period.
Immunity Segment to Lead the India Vitamin Gummies Market by Application
The immunity segment is set to lead the market by application. Rising health concerns, particularly post-pandemic, have significantly increased consumer focus on boosting immunity through natural supplements. Vitamin gummies targeting immunity, containing ingredients like Vitamin C, zinc, and elderberry, are in high demand. This segment is poised for substantial growth as consumers are more proactive about their health, shifting toward preventive healthcare. Given the increasing prevalence of immunity-boosting concerns, this segment is expected to drive significant growth in the market during the forecast period.
Online Channels to Dominate the India Vitamin Gummies Market Share by Distribution Channel
Online channels are expected to hold the largest market share for distribution channels. The growing adoption of e-commerce and the increasing reliance on digital platforms for health and wellness purchases are key factors driving this trend. Consumers appreciate the convenience, variety, and direct-to-door delivery options provided by online stores, making this channel a top choice. With the rise of digital marketing and social media influence, online channels will continue to dominate, driving market growth by expanding product accessibility and consumer reach in the forecast period.
The South region of India is likely to hold the largest market share for vitamin gummies due to its strong urbanization and growing health-conscious consumer base. States like Tamil Nadu, Karnataka, and Kerala have high disposable incomes and a well-established retail presence for dietary supplements. The region also benefits from significant exposure to international wellness trends, driving demand for convenient, flavourful supplements like vitamin gummies. In contrast, North India has a developing market, with growing interest but limited retail infrastructure in some areas. The West region, while showing promise, primarily focuses on urban cities, whereas East India still lags in supplement adoption but is gradually catching up as awareness increases.
The key features of the market report comprise patent analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Headquartered in Mumbai, India, Ikaria Wellness Pvt. Ltd. was established in 2020. The company operates under the brand Nyumi, focusing on wellness and beauty supplements, including a range of vitamin gummies aimed at boosting immunity, improving skin health, and enhancing overall well-being. Their products cater to health-conscious consumers looking for natural, convenient, and tasty supplements. Nyumi’s gummies, made with plant-based ingredients, appeal to those seeking holistic, non-GMO wellness solutions in India’s growing dietary supplement market.
Founded in 2020 and based in Mumbai, Mosaic Wellness Pvt. Ltd. offers a wide portfolio under its brands BeBodywise and Man Matters. These brands provide personalized wellness solutions, including a growing range of vitamin gummies targeting various health concerns like immunity, skin health, and hair care. The company’s emphasis on science-backed, personalized wellness solutions for both men and women resonate with India’s health-conscious consumers. Through its diverse product offerings, Mosaic aims to expand its presence in India’s expanding vitamin supplement market.
Established in 2018 and based in Mumbai, Power Gummies, a product of Aesthetic Nutrition Pvt Ltd., focuses on creating gummy supplements aimed at improving beauty, immunity, and overall health. Power Gummies offers a range of vitamin gummies, including those designed for hair growth, skin care, and general health. Their innovative approach in offering tasty, chewable alternatives to traditional pills has attracted a significant consumer base. The brand is growing rapidly in the Indian market, leveraging both e-commerce and retail distribution.
Novus Life Sciences Pvt. Ltd., founded in 2017 and headquartered in Mumbai, markets its products under the Carbamide Forte brand. The company is renowned for its nutritional supplements, including a range of vitamin gummies tailored for various health benefits. Their portfolio includes products targeting skin, immunity, and overall wellness. Carbamide Forte’s use of high-quality, natural ingredients in its vitamin gummies positions the company as a competitive player in India’s expanding dietary supplement market.
Swisse, an Australian wellness brand, established its India operations in 2018, offering a wide range of premium health supplements, including vitamin gummies. The brand is recognized for its commitment to quality, natural ingredients, and scientific formulation. Swisse’s vitamin gummies in India target various health concerns, such as immune support, skin health, and overall vitality. With a reputation for trust and efficacy, Swisse is rapidly gaining popularity among Indian consumers, capitalizing on the growing demand for effective, easy-to-consume dietary supplements.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Nutriburst Ltd, Setu Nutrition Private Limited, IM Healthcare, Centrum India, and Purna Gummies Pvt Ltd.
Upto 15% Off
USD
$1999 $1799
$3099 $2789
$4599 $3909
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Source |
|
| Breakup by Type |
|
| Breakup by Packaging Type |
|
| Breakup by Application |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Supplier Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 1,999
USD 1,799
tax inclusive*
Single User License
One User
USD 3,099
USD 2,789
tax inclusive*
Five User License
Five User
USD 4,599
USD 3,909
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share