India Vitamin Gummies Market Share, Size, Trends, Report, Forecast: By Categories: Hair, Beauty, Energy, Immunity; By End User: Adults, Kids; By Geography: Tier 1, Tier 2, Tier 3; By Distribution Channel: Supermarkets and Hypermarkets, Online and Specialty Retail Channels, Fitness Centres and Pharmacies, Others; Supplier Landscape; 2024-2032

India Vitamin Gummies Market Outlook

The India vitamin gummies market attained a value of INR 76.37 crores in 2023. Driven by the rising awareness about the importance of consuming adequate nutrition, the market is further expected to grow at a CAGR of 31% during the forecast period of 2024-2032, likely to attain a value of INR 867.72 crores by 2032.

India Vitamin Gummies Market: Insights and Uses

Vitamin gummies are chewable vitamin supplements that have a texture and sweet taste which is very similar to regular candy gummies, which are widely available in different colours, shapes, and sizes. These vitamin gummies are available for different vitamins individually and for multivitamin. If used regularly, these Vitamin Gummies supplements can be extremely beneficial for overall well-being and can fulfil the nutritional requirement of the body to a significant extent, along with a balanced diet and healthy lifestyle.

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Market Segmentations

According to the India vitamin gummies market research report, the market can be categorised into the following segments:

Market Breakup by Categories

• Hair

• Beauty

• Energy

• Immunity

Market Breakup by End User

• Adults

• Kids

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Online and Specialty Retail Channels
  • E-commerce Websites
  • Direct to Consumer Websites
• Fitness Centres and Pharmacies

• Others

Market Breakup by Geography

• Tier 1 Cities

• Tier 2 Cities

• Tier 3 Cities

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E-Commerce Websites to Witness Robust Demand in the Coming Years

India vitamin gummies market, based on distribution channels, was led by the e-commerce segment in 2023.

The e-commerce channels were followed by the direct to customer websites in 2023, followed by fitness centres and pharmacies, and supermarkets and hypermarkets.

The market dominance of the e-commerce websites can be attributed to the rising collaboration of the companies with these websites, along with the higher range of options for consumers to choose from. E-commerce websites also offer lucrative offers and discounts, especially during sale period, which makes it the leading distribution channel among the consumers.

Tier-1 Cities to Account for the Largest Share of the India Vitamin Gummies Market

Tier 1 cities accounted for a significant market share in 2023 due to the higher presence of key players in these regions, along with the rising disposable incomes of the consumers. This tier includes metropolitan cities like Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Ahmedabad, and Pune.

The regional segment is anticipated to continue to be led by tier 1 cities due to the higher consumer base in the metropolitan cities. Tier 1 cities are likely to account for a significant market share by 2032.

Tier 2 and tier 3 are likely to account for the high market shares by 2032 with the rising demand for quality products in these regions due to the increased internet access. The growth in these regions will gain pace in the long run due to the rising awareness about the importance of consuming adequate nutrition.

India Vitamin Gummies Market Scenario

The market is one of the fastest-growing markets in India. Key players across the country are working on developing vitamin gummies that can address multiple issues at once and provide tremendous health benefits. Gummies are easier to incorporate in diets, making it an easier addition to our lifestyles. The rising demand for the product is leading to intense competition between the key players and entry of new players in the market.

Vitamin gummies have been witnessing extensive demand, which is encouraging more investors to invest money in the emerging companies like Wellbeing Nutrition and Oziva.

The Food Safety and Standards Authority of India (FSSAI) will soon ensure that regulations for nutraceuticals in India are at par with international standards, allowing the new entrepreneurs to enter this segment. This will also attract the foreign and domestic investors, which will provide significant impetus to the market growth in the coming years.

The development of new variants by existing companies is expected to aid the market growth during the forecast period. Currently, Power Gummies include hair and nail vitamin gummies, which are available in four variants. These gummies are sugar-free gummies for weight management, period pain relief gummies, collagen builder gummies for glowing skin, and the company is planning to launch 45 more variants in the next few years. It is also planning to enter the kid’s nutrition segment with launch of vitamins gummies for kids in the upcoming year.

The emergence of the vegan based gummies is anticipated to cater to a larger consumer base. Power Gummies are manufacturing the vegan based ingredients, that are gelatin and sugar free and contain no pesticides or artificial colour, thus, can be adopted by everyone.

The increasing potential for partnerships with healthcare providers and pharmaceutical companies to promote the use of vitamin gummies in combination with traditional medicine will significantly drive the development of the Indian market.

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Competitive Landscape

The report gives an in-depth analysis of the key players involved in the India vitamin gummies market, sponsors manufacturing the drugs, and putting them through trials to get FDA approvals. The companies included in the market are as follows:

• Ikaria Wellness Pvt. Ltd. (Nyumi)

• Mosaic Wellness Pvt. Ltd. (BeBodywise and Man Matters)

• Power Gummies (Aesthetic Nutrition Pvt Ltd.)

• Novus Life Sciences Pvt. Ltd. (Carbamide Forte)

• Swisse India

• Nutritionalab Pvt. Ltd (Wellbeing Nutrition)

• Axys Nutrition Products Pvt. Ltd (Nutrova)

• Nutriburst Ltd

• beautywise

• Setu Nutrition Private Limited

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.