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India Whiskey Market: By Type; By Raw Material: Malt, Wheat, Rye, Corn, Blended, Others; By Quality: Premium, High End Premium, Super Premium, Others; By Size: 180 ml, 375 ml, 750 ml, Others; Regional Analysis; Historical Market and Forecast (2016-2026); Market Dynamics; Competitive Landscape; Industry Events and Developments

India Whiskey Market Outlook

The India whiskey market reached a volume of 1.35 billion litres in 2020. In the forecast period of 2021-2026, the market is expected to grow at a CAGR of 17% to reach 2.82 billion by 2026.

 

India Whiskey Market

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South India to be One of the Major Whiskey Consuming Regions in India

South India is a significant consumer of whiskey in India. Whiskey is also widely consumed in Goa along with Chhattisgarh, Tripura, Punjab, and Arunachal Pradesh. Along with being a major consumer, India is also a significant whiskey producer globally.

Allied Blenders & Distillers Pvt. Ltd.’s Officer’s Choice whiskey was one of the most consumed whiskeys in India. Allied Blenders and Distillers has powerful sales across the nation, especially due to their Officer’s Choice whiskey and a well-connected delivery network along with a pan-India production range with 43 production and bottling facilities.

 

Whiskey: Industry Definition and Segmentation

Most of the whiskey generated in India is made from fermented molasses (as rum) with either grain whiskey or pre-blended Scotch whiskey. The various types of whiskey available in India are:

 

India Whiskey Market By Type

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  • American Whiskey
  • Irish Whiskey  
  • Scotch Whiskey
  • Canadian Whiskey
  • Others

By raw material, the market can be segmented into:

Based on quality, the industry can be divided into:

  • Premium
  • High End Premium
  • Super Premium
  • Others

On the basis of size, the market is categorised into:

  • 180 ml
  • 375 ml
  • 750 ml
  • Others

The report also covers the regional markets of the product like West Bengal, Uttar Pradesh, Karnataka, Kerala,     Maharashtra, and Tamil Nadu, among others.

 

India Whiskey Market by region

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Changing Lifestyle of People to Bolster the Market Growth of Whiskey in India

The whiskey market in India is growing due to the changing lifestyle of people in India, owing to the rapid urbanisation. Their alcohol consumption is increasing, further pushing forward the market. The industry for whiskey is being driven by a strong demand for high-quality, premium alcoholic beverages with an increase in consumer purchasing power. With the increasing globalisation and opportunities, the disposable income, that is, the purchasing power of people, is also increasing. In order to maintain their lifestyle, they are spending more on alcohol consumption, especially whiskey. Increased single-malt whiskey manufacturing and aged-barrel whiskey will also have a positive effect on product consumption in the coming years. The rising demand from the younger consumers in India for whiskey is also expected to catalyse the market growth.

 

Key Industry Players in the India Whiskey Market

The report gives a detailed analysis of the following key players in the India whiskey market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • United Spirits Limited
  • Allied Blenders and Distillers Pvt. Ltd
  • Pernod Ricard India (P) Ltd.
  • Radico Khaitan Ltd.
  • Jagatjit Industries Limited
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    India
7    Industry Opportunities and Challenges
8    India Whiskey Market Analysis

    8.1    Key Industry Highlights
    8.2    India Whiskey Historical Market (2016-2020) 
    8.3    India Whiskey Market Forecast (2021-2026)
    8.4    India Whiskey Market by Type
        8.4.1    American Whiskey
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Irish Whiskey  
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
        8.4.3    Scotch Whiskey
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2016-2020)
            8.4.3.3    Forecast Trend (2021-2026)
        8.4.4    Canadian Whiskey
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2016-2020)
            8.4.4.3    Forecast Trend (2021-2026)
        8.4.5    Others
    8.5    India Whiskey Market by Raw Material
        8.5.1    Malt
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    Wheat
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
        8.5.3    Rye
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2016-2020)
            8.5.3.3    Forecast Trend (2021-2026)
        8.5.4    Corn
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2016-2020)
            8.5.4.3    Forecast Trend (2021-2026)
        8.5.5    Blended
            8.5.5.1    Market Share
            8.5.5.2    Historical Trend (2016-2020)
            8.5.5.3    Forecast Trend (2021-2026)
        8.5.6    Others
    8.6    India Whiskey Market by Quality
        8.6.1    Premium
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2016-2020)
            8.6.1.3    Forecast Trend (2021-2026)
        8.6.2    High End Premium
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2016-2020)
            8.6.2.3    Forecast Trend (2021-2026)
        8.6.3    Super Premium
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2016-2020)
            8.6.3.3    Forecast Trend (2021-2026)
        8.6.4    Others
    8.7    India Whiskey Market by Size
        8.7.1    180 ml
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2016-2020)
            8.7.1.3    Forecast Trend (2021-2026)
        8.7.2    375 ml
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2016-2020)
            8.7.2.3    Forecast Trend (2021-2026)
        8.7.3    750 ml
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2016-2020)
            8.7.3.3    Forecast Trend (2021-2026)
        8.7.4    Others
    8.8    India Whiskey Market by States
        8.8.1    Market Share
            8.8.1.1    West Bengal
            8.8.1.2    Uttar Pradesh
            8.8.1.3    Karnataka
            8.8.1.4    Kerala
            8.8.1.5    Maharashtra
            8.8.1.6    Tamil Nadu
            8.8.1.7    Others
9    Regional Analysis
    9.1    West Bengal
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
    9.2    Uttar Pradesh
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
    9.3    Karnataka
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
    9.4    Kerala
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
    9.5    Maharashtra
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
    9.6    Tamil Nadu
        9.6.1    Historical Trend (2016-2020)
        9.6.2    Forecast Trend (2021-2026)
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Trade Data Analysis (HS Code – 220830)

    12.1    Major Exporting Countries
        12.1.1    By Value
        12.1.2    By Volume
    12.2    Major Importing Countries
        12.2.1    By Value
        12.2.2    By Volume
13    Competitive Landscape
    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    United Spirits Limited
            13.2.1.1    Company Overview
            13.2.1.2    Product Portfolio
            13.2.1.3    Demographic Reach and Achievements
            13.2.1.4    Certifications
        13.2.2    Allied Blenders and Distillers Pvt. Ltd
            13.2.2.1    Company Overview
            13.2.2.2    Product Portfolio
            13.2.2.3    Demographic Reach and Achievements
            13.2.2.4    Certifications
        13.2.3    Pernod Ricard India (P) Ltd.
            13.2.3.1    Company Overview
            13.2.3.2    Product Portfolio
            13.2.3.3    Demographic Reach and Achievements
            13.2.3.4    Certifications
        13.2.4    Radico Khaitan Ltd.
            13.2.4.1    Company Overview
            13.2.4.2    Product Portfolio
            13.2.4.3    Demographic Reach and Achievements
            13.2.4.4    Certifications
        13.2.5    Jagatjit Industries Limited
            13.2.5.1    Company Overview
            13.2.5.2    Product Portfolio
            13.2.5.3    Demographic Reach and Achievements
            13.2.5.4    Certifications
        13.2.6    Others
14    Industry Events and Developments


Additional Customisations Available

1    Manufacturing Process
    1.1    Overview
    1.2    Detailed Process Flow
    1.3    Operations Involved
2    Project Details and Cost Analysis
    2.1    Land, Location, and Site Development
    2.2    Construction
    2.3    Plant Machinery
    2.4    Cost of Raw Materials
    2.5    Packaging
    2.6    Transportation
    2.7    Utilities
    2.8    Manpower
    2.9    Other Capital Investments


List of Figures and Tables

1.    India Whiskey Market: Key Industry Highlights, 2016 and 2026
2.    India Whiskey Historical Market: Breakup by Type (Billion Litre), 2016-2020
3.    India Whiskey Market Forecast: Breakup by Type (Billion Litre), 2021-2026
4.    India Whiskey Historical Market: Breakup by Raw Material (Billion Litre), 2016-2020
5.    India Whiskey Market Forecast: Breakup by Raw Material (Billion Litre), 2021-2026
6.    India Whiskey Historical Market: Breakup by Quality (Billion Litre), 2016-2020
7.    India Whiskey Market Forecast: Breakup by Quality (Billion Litre), 2021-2026
8.    India Whiskey Historical Market: Breakup by Size (Billion Litre), 2016-2020
9.    India Whiskey Market Forecast: Breakup by Size (Billion Litre), 2021-2026
10.    India Whiskey Historical Market: Breakup by State (Billion Litre), 2016-2020
11.    India Whiskey Market Forecast: Breakup by State (Billion Litre), 2021-2026
12.    Major Exporting Countries by Value
13.    Major Importing Countries by Value
14.    Major Exporting Countries by Volume
15.    Major Importing Countries by Volume
16.    India Whiskey Market Structure

Key Questions Answered in the Report

In 2020, the India whiskey market attained a volume of nearly 1.35 billion litres.

The market is projected to grow at a CAGR of 17% between 2021 and 2026.

The market is estimated to witness a healthy growth in the forecast period of 2021-2026 to reach 2.82 billion litres by 2026.

The major drivers of the market include the changing lifestyle of people, rising disposable incomes, increased product marketing, and growing western influence.

The rising demand for premium alcoholic beverages is the key industry trend propelling the growth of the market.

The major regions in the industry are West Bengal, Uttar Pradesh, Karnataka, Kerala, Maharashtra, and Tamil Nadu, among others.

American whiskey, Irish whiskey, Scotch whiskey, and Canadian whiskey, among others are the major whiskey types available in the industry.

Malt, wheat, rye, corn, and blended, among others are the major raw materials of whiskey.

Premium, high end premium, super premium, and others are the major qualities of whiskey.

The major product sizes available in the market include 180 ml, 375 ml, and 750 ml, among others.

The major players in the industry are United Spirits Limited, Allied Blenders and Distillers Pvt. Ltd., Pernod Ricard India (P) Ltd., Radico Khaitan Ltd., and Jagatjit Industries Limited, among others.

Analyst Review

The India whiskey market attained a volume of 1.35 billion litres in 2020, driven by the changing lifestyle of people. Aided by the rapid urbanisation and the growing preference for premium alcoholic beverages, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 17%. The market is projected to reach a volume of 2.82 billion litres by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The industry is classified on the basis of type into American whiskey, Irish whiskey, Scotch whiskey, and Canadian whiskey, among others. By raw material, the market can be segmented into malt, wheat, rye, corn, blended, and others. Based on quality, the industry can be divided into premium, high end premium, super premium, and others. On the basis of size, the market is categorised into 180 ml, 375 ml, 750 ml, and others. The major regional markets for whiskey are West Bengal, Uttar Pradesh, Karnataka, Kerala, Maharashtra, and Tamil Nadu, among others. The key players in the above market include United Spirits Limited, Allied Blenders and Distillers Pvt. Ltd., Pernod Ricard India (P) Ltd., Radico Khaitan Ltd., Jagatjit Industries Limited, and others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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