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India Whiskey Market

India Whiskey Market Share, Size, Analysis: By Type: American Whiskey, Irish Whiskey, Scotch Whiskey, Canadian Whiskey, Others; By Raw Material: Malt, Wheat, Rye, Corn, Blended, Others; By Quality: Premium, High End Premium, Super Premium, Others; By Size: 180 ml, 375 ml, Others; Regional Analysis; Competitive Landscape; 2024-2032

India Whiskey Market Outlook

The India whiskey market reached a volume of 260.07 million cases in 2023. In the forecast period of 2024-2032, the market is expected to grow at a CAGR of 7.6% to reach 502.80 million cases by 2032.      

 

India Whiskey Market

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South India to be One of the Major Whiskey Consuming Regions in India

South India is a significant consumer of whiskey in India. Whiskey is also widely consumed in Goa along with Chhattisgarh, Tripura, Punjab, and Arunachal Pradesh. Along with being a major consumer, India is also a significant whiskey producer globally.

 

Allied Blenders & Distillers Pvt. Ltd.’s Officer’s Choice whiskey was one of the most consumed whiskeys in India. Allied Blenders and Distillers has powerful sales across the nation, especially due to their Officer’s Choice whiskey and a well-connected delivery network along with a pan-India production range with 43 production and bottling facilities.

 

Whiskey: Market Segmentation

Most of the whiskey generated in India is made from fermented molasses (as rum) with either grain whiskey or pre-blended Scotch whiskey. The various types of whiskey available in India are:

 

India Whiskey Market By Segments

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  • American Whiskey
  • Irish Whiskey
  • Scotch Whiskey
  • Canadian Whiskey
  • Others

 

By raw material, the market can be segmented into:

  • Malt
  • Rye
  • Blended
  • Others

 

Based on quality, the industry can be divided into:

  • Premium
  • High End Premium
  • Super Premium
  • Others

 

On the basis of size, the market is categorised into:

  • 180 ml
  • 375 ml
  • 750 ml
  • Others

 

The report also covers the regional markets of the whiskey in India, like North Region, East and Central Region, West Region, and South Region. 

 

India Whiskey Market

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Changing Lifestyle of People to Bolster the Market Growth of Whiskey in India

The whiskey market in India is growing due to the changing lifestyle of people in India, owing to the rapid urbanisation. Their alcohol consumption is increasing, further pushing forward the market. The industry for whiskey is being driven by a strong demand for high-quality, premium alcoholic beverages with an increase in consumer purchasing power. With the increasing globalisation and opportunities, the disposable income, that is, the purchasing power of people, is also increasing. In order to maintain their lifestyle, they are spending more on alcohol consumption, especially whiskey. Increased single-malt whiskey manufacturing and aged-barrel whiskey will also have a positive effect on product consumption in the coming years. The rising demand from the younger consumers in India for whiskey is also expected to catalyse the market growth.

 

Key Industry Players in the India Whiskey Market

The report gives a detailed analysis of the following key players in the India whiskey market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

 

  • Pernod Ricard
  • Allied Blenders And Distillers Private Limited
  • Radico Khaitan Limited
  • Diageo plc
  • Amrut Distilleries
  • Paul John Whisky
  • Tulleeho Portals Pvt. Ltd
  • Beam Suntory Inc.
  • The Macallan Distillers Limited
  • William Grant & Sons
  • Others

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Raw Material
  • Quality
  • Size
  • Region
Breakup by Type
  • American Whiskey
  • Irish Whiskey
  • Scotch Whiskey
  • Canadian Whiskey
  • Others
Breakup by Raw Material
  • Malt
  • Wheat
  • Rye
  • Corn
  • Blended
  • Others
Breakup by Quality
  • Premium
  • High-End Premium
  • Super Premium
  • Others
Breakup by Size
  • 180 ml
  • 375 ml
  • 750 ml
  • Others
Breakup by Region
  • North Region
  • East and Central Region
  • West Region
  • South Region
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Pernod Ricard
  • Allied Blenders And Distillers Private Limited
  • Radico Khaitan Limited
  • Diageo plc
  • Amrut Distilleries
  • Paul John Whisky
  • Tulleeho Portals Pvt. Ltd
  • Beam Suntory Inc.
  • The Macallan Distillers Limited
  • William Grant & Sons
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Whiskey Market Overview

    8.1    Key Industry Highlights
    8.2    Global Whiskey Historical Market (2018-2023) 
    8.3    Global Whiskey Market Forecast (2024-2032)
    8.4    Global Whiskey Market Share by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    India Whiskey Market Overview
    9.1    Key Industry Highlights
    9.2    India Whiskey Historical Market (2018-2023) 
    9.3    India Whiskey Market Forecast (2024-2032)
10    India Whiskey Market by Type
    10.1    American Whiskey
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Irish Whiskey
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Scotch Whiskey
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Canadian Whiskey
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    India Whiskey Market by Raw Material
    11.1    Malt
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Wheat
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    Rye
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    Corn 
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Blended
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    India Whiskey Market by Quality
    12.1    Premium
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    High-End Premium
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Super Premium
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    India Whiskey Market by Size
    13.1    180 ml
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    375 ml
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    750 ml
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    Others
14    India Whiskey Market by Region
    14.1    North Region
        14.1.1    Historical Trend (2018-2023)
        14.1.2    Forecast Trend (2024-2032)
    14.2    East and Central Region
        14.2.1    Historical Trend (2018-2023)
        14.2.2    Forecast Trend (2024-2032)
    14.3    West Region
        14.3.1    Historical Trend (2018-2023)
        14.3.2    Forecast Trend (2024-2032)
    14.4    South Region
        14.4.1    Historical Trend (2018-2023)
        14.4.2    Forecast Trend (2024-2032)
15    Market Dynamics
    15.1    SWOT Analysis
        15.1.1    Strengths
        15.1.2    Weaknesses
        15.1.3    Opportunities
        15.1.4    Threats
    15.2    Porter’s Five Forces Analysis
        15.2.1    Supplier’s Power
        15.2.2    Buyer’s Power
        15.2.3    Threat of New Entrants
        15.2.4    Degree of Rivalry
        15.2.5    Threat of Substitutes
    15.3    Key Indicators for Demand
    15.4    Key Indicators for Price
16    Value Chain Analysis
17    Trade Data Analysis (HS Code - 220830)

    17.1    Major Importing Countries
        17.1.1    By Volume
        17.1.2    By Value
    17.2    Major Exporting Countries
        17.2.1    By Volume
        17.2.2    By Value
18    Competitive Landscape
    18.1    Market Structure
    18.2    Company Profiles
        18.2.1    Pernod Ricard 
            18.2.1.1    Company Overview
            18.2.1.2    Product Portfolio
            18.2.1.3    Demographic Reach and Achievements
            18.2.1.4    Certifications
        18.2.2    Allied Blenders And Distillers Private Limited
            18.2.2.1    Company Overview
            18.2.2.2    Product Portfolio
            18.2.2.3    Demographic Reach and Achievements
            18.2.2.4    Certifications
        18.2.3    Radico Khaitan Limited
            18.2.3.1    Company Overview
            18.2.3.2    Product Portfolio
            18.2.3.3    Demographic Reach and Achievements
            18.2.3.4    Certifications
        18.2.4    Diageo plc
            18.2.4.1    Company Overview
            18.2.4.2    Product Portfolio
            18.2.4.3    Demographic Reach and Achievements
            18.2.4.4    Certifications
        18.2.5    Amrut Distilleries
            18.2.5.1    Company Overview
            18.2.5.2    Product Portfolio
            18.2.5.3    Demographic Reach and Achievements
            18.2.5.4    Certifications
        18.2.6    Paul John Whisky
            18.2.6.1    Company Overview
            18.2.6.2    Product Portfolio
            18.2.6.3    Demographic Reach and Achievements
            18.2.6.4    Certifications
        18.2.7    Tulleeho Portals Pvt. Ltd
            18.2.7.1    Company Overview
            18.2.7.2    Product Portfolio
            18.2.7.3    Demographic Reach and Achievements
            18.2.7.4    Certifications
        18.2.8    Beam Suntory Inc.
            18.2.8.1    Company Overview
            18.2.8.2    Product Portfolio
            18.2.8.3    Demographic Reach and Achievements
            18.2.8.4    Certifications
        18.2.9    The Macallan Distillers Limited
            18.2.9.1    Company Overview
            18.2.9.2    Product Portfolio
            18.2.9.3    Demographic Reach and Achievements
            18.2.9.4    Certifications
        18.2.10    William Grant & Sons
            18.2.10.1    Company Overview
            18.2.10.2    Product Portfolio
            18.2.10.3    Demographic Reach and Achievements
            18.2.10.4    Certifications
        18.2.11    Others
19    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Whiskey Market: Key Industry Highlights, 2018 and 2032
2.    India Whiskey Market: Key Industry Highlights, 2018 and 2032
3.    India Whiskey Historical Market: Breakup by Type (USD Million), 2018-2023
4.    India Whiskey Market Forecast: Breakup by Type (USD Million), 2024-2032
5.    India Whiskey Historical Market: Breakup by Raw Material (USD Million), 2018-2023
6.    India Whiskey Market Forecast: Breakup by Raw Material (USD Million), 2024-2032
7.    India Whiskey Historical Market: Breakup by Quality (USD Million), 2018-2023
8.    India Whiskey Market Forecast: Breakup by Quality (USD Million), 2024-2032
9.    India Whiskey Historical Market: Breakup by Size (USD Million), 2018-2023
10.    India Whiskey Market Forecast: Breakup by Size (USD Million), 2024-2032
11.    India Whiskey Historical Market: Breakup by Region (USD Million), 2018-2023
12.    India Whiskey Market Forecast: Breakup by Region (USD Million), 2024-2032
13.    Major Importing Countries by Volume
14.    Major Exporting Countries by Volume
15.    Major Importing Countries by Value
16.    Major Exporting Countries by Value
17.    India Whiskey Market Structure

Key Questions Answered in the Report

In 2023, the India whiskey market attained a volume of nearly 260.07 million cases.

The market is projected to grow at a CAGR of 7.6% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach 502.80 million cases by 2032.

The major drivers of the market include the changing lifestyle of people, rising disposable incomes, increased product marketing, and growing western influence.

The rising demand for premium alcoholic beverages is the key industry trend propelling the growth of the market.

The major regions in the market are the North Region, East and Central Region, West Region, and South Region.

American whiskey, Irish whiskey, Scotch whiskey, and Canadian whiskey, among others are the major whiskey types available in the industry.

Malt, wheat, rye, corn, and blended, among others are the major raw materials of whiskey.

Premium, high end premium, super premium, and others are the major qualities of whiskey.

The major product sizes available in the market include 180 ml, 375 ml, and 750 ml, among others.

The major players in the market are Pernod Ricard, Allied Blenders and Distillers Private Limited, Radico Khaitan Limited, Diageo plc, Amrut Distilleries, Paul John Whiskey, Tulleeho Portals Pvt. Ltd, Beam Suntory Inc, The Macallan Distillers Limited, and William Grant & Sons, among others.

Analyst Review

The India whiskey market attained a volume of 260.07 billion litres in 2023, driven by the changing lifestyle of people. Aided by the rapid urbanisation and the growing preference for premium alcoholic beverages, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 7.6%. The market is projected to reach a volume of 502.80 million cases by 2032.

 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The industry is classified on the basis of type into American whiskey, Irish whiskey, Scotch whiskey, and Canadian whiskey, among others. By raw material, the market can be segmented into malt, wheat, rye, corn, blended, and others. Based on quality, the industry can be divided into premium, high end premium, super premium, and others. On the basis of size, the market is categorised into 180 ml, 375 ml, 750 ml, and others. The major regional markets for whiskey are North Region, East and Central Region, West Region, and South Region. The key players in the above market include Pernod Ricard, Allied Blenders and Distillers Private Limited, Radico Khaitan Limited, Diageo plc, Amrut Distilleries, Paul John Whiskey, Tulleeho Portals Pvt. Ltd, Beam Suntory Inc, The Macallan Distillers Limited, and William Grant & Sons, among others.

 

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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