Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

India Whiskey Market Outlook

The India whiskey market reached a volume of 260.07 million cases in 2023. In the forecast period of 2024-2032, the market is expected to grow at a CAGR of 7.6% to reach 502.80 million cases by 2032.     

India Whiskey Market Report Summary Description Value
Base Year Million Cases 2023
Historical Period Million Cases 2018-2023
Forecast Period Million Cases 2024-2032
Market Size 2023 Million Cases 260.07
Market Size 2032 Million Cases 502.80
CAGR 2018-2023 Percentage XX%
CAGR 2024-2032 Percentage 7.6%
CAGR 2024-2032 - Market by Region West India 8.4%
CAGR 2024-2032 - Market by Type American Whiskey 8.7%
CAGR 2024-2032 - Market by Quality High-End Premium 8.8%
Market Share by Region North India 34.7%

South India to be One of the Major Whiskey Consuming Regions in India

South India is a significant consumer of whiskey in India. Whiskey is also widely consumed in Goa along with Chhattisgarh, Tripura, Punjab, and Arunachal Pradesh. Along with being a major consumer, India is also a significant whiskey producer globally.

India Whiskey Market

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CAGR 2024-2032 - Market by Region
West India 8.4%
North India 7.9%
South India XX%
East India XX%

Allied Blenders & Distillers Pvt. Ltd.’s Officer’s Choice whiskey was one of the most consumed whiskeys in India. Allied Blenders and Distillers has powerful sales across the nation, especially due to their Officer’s Choice whiskey and a well-connected delivery network along with a pan-India production range with 43 production and bottling facilities.

Whiskey: Market Segmentation

Most of the whiskey generated in India is made from fermented molasses (as rum) with either grain whiskey or pre-blended Scotch whiskey. The various types of whiskey available in India are:

India Whiskey Market By Segments

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  • American Whiskey
  • Irish Whiskey
  • Scotch Whiskey
  • Canadian Whiskey
  • Others
CAGR 2024-2032 - Market by Type
American Whiskey 8.7%
Irish Whiskey 8.2%
Scotch Whiskey 7.8%
Canadian Whiskey XX%
Others XX%

By raw material, the market can be segmented into:

  • Malt
  • Rye
  • Blended
  • Others

Based on quality, the industry can be divided into:

  • Premium
  • High End Premium
  • Super Premium
  • Others
CAGR 2024-2032 - Market by Quality
High-End Premium 8.8%
Premium 7.9%
Super Premium XX%

On the basis of size, the market is categorised into:

  • 180 ml
  • 375 ml
  • 750 ml
  • Others

The report also covers the regional markets of the whiskey in India, like North Region, East and Central Region, West Region, and South Region. 

India Whiskey Market

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Changing Lifestyle of People to Bolster the Market Growth of Whiskey in India

The whiskey market in India is growing due to the changing lifestyle of people in India, owing to the rapid urbanisation. Their alcohol consumption is increasing, further pushing forward the market. The industry for whiskey is being driven by a strong demand for high-quality, premium alcoholic beverages with an increase in consumer purchasing power. With the increasing globalisation and opportunities, the disposable income, that is, the purchasing power of people, is also increasing. In order to maintain their lifestyle, they are spending more on alcohol consumption, especially whiskey. Increased single-malt whiskey manufacturing and aged-barrel whiskey will also have a positive effect on product consumption in the coming years. The rising demand from the younger consumers in India for whiskey is also expected to catalyse the market growth.

2023 - Market Share by Region
North India 34.7%
South India XX%
East India XX%
West India XX%

Key Industry Players in the India Whiskey Market

The report gives a detailed analysis of the following key players in the India whiskey market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Pernod Ricard
  • Allied Blenders And Distillers Private Limited
  • Radico Khaitan Limited
  • Diageo plc
  • Amrut Distilleries
  • Paul John Whisky
  • Tulleeho Portals Pvt. Ltd
  • Beam Suntory Inc.
  • The Macallan Distillers Limited
  • William Grant & Sons
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Raw Material
  • Quality
  • Size
  • Region
Breakup by Type
  • American Whiskey
  • Irish Whiskey
  • Scotch Whiskey
  • Canadian Whiskey
  • Others
Breakup by Raw Material
  • Malt
  • Wheat
  • Rye
  • Corn
  • Blended
  • Others
Breakup by Quality
  • Premium
  • High-End Premium
  • Super Premium
  • Others
Breakup by Size
  • 180 ml
  • 375 ml
  • 750 ml
  • Others
Breakup by Region
  • North Region
  • East and Central Region
  • West Region
  • South Region
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Pernod Ricard
  • Allied Blenders And Distillers Private Limited
  • Radico Khaitan Limited
  • Diageo plc
  • Amrut Distilleries
  • Paul John Whisky
  • Tulleeho Portals Pvt. Ltd
  • Beam Suntory Inc.
  • The Macallan Distillers Limited
  • William Grant & Sons
  • Others

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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the India whiskey market attained a volume of nearly 260.07 million cases.

The market is projected to grow at a CAGR of 7.6% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach 502.80 million cases by 2032.

The major drivers of the market include the changing lifestyle of people, rising disposable incomes, increased product marketing, and growing western influence.

The rising demand for premium alcoholic beverages is the key industry trend propelling the growth of the market.

The major regions in the market are the North Region, East and Central Region, West Region, and South Region.

American whiskey, Irish whiskey, Scotch whiskey, and Canadian whiskey, among others are the major whiskey types available in the industry.

Malt, wheat, rye, corn, and blended, among others are the major raw materials of whiskey.

Premium, high end premium, super premium, and others are the major qualities of whiskey.

The major product sizes available in the market include 180 ml, 375 ml, and 750 ml, among others.

The major players in the market are Pernod Ricard, Allied Blenders and Distillers Private Limited, Radico Khaitan Limited, Diageo plc, Amrut Distilleries, Paul John Whiskey, Tulleeho Portals Pvt. Ltd, Beam Suntory Inc, The Macallan Distillers Limited, and William Grant & Sons, among others.

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