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India Whiskey Market Share, Size, Analysis: By Type: American Whiskey, Irish Whiskey, Scotch Whiskey, Canadian Whiskey, Others; By Raw Material: Malt, Wheat, Rye, Corn, Blended, Others; By Quality: Premium, High End Premium, Super Premium, Others; By Size: 180 ml, 375 ml, Others; Regional Analysis; Competitive Landscape; 2023-2028
India Whiskey Market Outlook
The India whiskey market reached a volume of 241.7 million cases in 2022. In the forecast period of 2023-2028, the market is expected to grow at a CAGR of 7.6% to reach 375.1 million cases by 2028.
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South India to be One of the Major Whiskey Consuming Regions in India
South India is a significant consumer of whiskey in India. Whiskey is also widely consumed in Goa along with Chhattisgarh, Tripura, Punjab, and Arunachal Pradesh. Along with being a major consumer, India is also a significant whiskey producer globally.
Allied Blenders & Distillers Pvt. Ltd.’s Officer’s Choice whiskey was one of the most consumed whiskeys in India. Allied Blenders and Distillers has powerful sales across the nation, especially due to their Officer’s Choice whiskey and a well-connected delivery network along with a pan-India production range with 43 production and bottling facilities.
Whiskey: Market Segmentation
Most of the whiskey generated in India is made from fermented molasses (as rum) with either grain whiskey or pre-blended Scotch whiskey. The various types of whiskey available in India are:
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- American Whiskey
- Irish Whiskey
- Scotch Whiskey
- Canadian Whiskey
- Others
By raw material, the market can be segmented into:
- Malt
- Rye
- Blended
- Others
Based on quality, the industry can be divided into:
- Premium
- High End Premium
- Super Premium
- Others
On the basis of size, the market is categorised into:
- 180 ml
- 375 ml
- 750 ml
- Others
The report also covers the regional markets of the whiskey in India, like North Region, East and Central Region, West Region, and South Region.
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Changing Lifestyle of People to Bolster the Market Growth of Whiskey in India
The whiskey market in India is growing due to the changing lifestyle of people in India, owing to the rapid urbanisation. Their alcohol consumption is increasing, further pushing forward the market. The industry for whiskey is being driven by a strong demand for high-quality, premium alcoholic beverages with an increase in consumer purchasing power. With the increasing globalisation and opportunities, the disposable income, that is, the purchasing power of people, is also increasing. In order to maintain their lifestyle, they are spending more on alcohol consumption, especially whiskey. Increased single-malt whiskey manufacturing and aged-barrel whiskey will also have a positive effect on product consumption in the coming years. The rising demand from the younger consumers in India for whiskey is also expected to catalyse the market growth.
Key Industry Players in the India Whiskey Market
The report gives a detailed analysis of the following key players in the India whiskey market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Pernod Ricard
- Allied Blenders And Distillers Private Limited
- Radico Khaitan Limited
- Diageo plc
- Amrut Distilleries
- Paul John Whisky
- Tulleeho Portals Pvt. Ltd
- Beam Suntory Inc.
- The Macallan Distillers Limited
- William Grant & Sons
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Raw Material |
|
| Breakup by Quality |
|
| Breakup by Size |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Whiskey Market Overview
8.1 Key Industry Highlights
8.2 Global Whiskey Historical Market (2018-2022)
8.3 Global Whiskey Market Forecast (2023-2028)
8.4 Global Whiskey Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Whiskey Market Overview
9.1 Key Industry Highlights
9.2 India Whiskey Historical Market (2018-2022)
9.3 India Whiskey Market Forecast (2023-2028)
10 India Whiskey Market by Type
10.1 American Whiskey
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Irish Whiskey
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 Scotch Whiskey
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Canadian Whiskey
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 India Whiskey Market by Raw Material
11.1 Malt
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Wheat
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 Rye
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 Corn
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Blended
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 India Whiskey Market by Quality
12.1 Premium
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 High-End Premium
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Super Premium
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 India Whiskey Market by Size
13.1 180 ml
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 375 ml
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 750 ml
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 Others
14 India Whiskey Market by Region
14.1 North Region
14.1.1 Historical Trend (2018-2022)
14.1.2 Forecast Trend (2023-2028)
14.2 East and Central Region
14.2.1 Historical Trend (2018-2022)
14.2.2 Forecast Trend (2023-2028)
14.3 West Region
14.3.1 Historical Trend (2018-2022)
14.3.2 Forecast Trend (2023-2028)
14.4 South Region
14.4.1 Historical Trend (2018-2022)
14.4.2 Forecast Trend (2023-2028)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Value Chain Analysis
17 Trade Data Analysis (HS Code - 220830)
17.1 Major Importing Countries
17.1.1 By Volume
17.1.2 By Value
17.2 Major Exporting Countries
17.2.1 By Volume
17.2.2 By Value
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Pernod Ricard
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Allied Blenders And Distillers Private Limited
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Radico Khaitan Limited
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Diageo plc
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Amrut Distilleries
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Paul John Whisky
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Tulleeho Portals Pvt. Ltd
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Beam Suntory Inc.
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 The Macallan Distillers Limited
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 William Grant & Sons
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Whiskey Market: Key Industry Highlights, 2018 and 2028
2. India Whiskey Market: Key Industry Highlights, 2018 and 2028
3. India Whiskey Historical Market: Breakup by Type (USD Million), 2018-2022
4. India Whiskey Market Forecast: Breakup by Type (USD Million), 2023-2028
5. India Whiskey Historical Market: Breakup by Raw Material (USD Million), 2018-2022
6. India Whiskey Market Forecast: Breakup by Raw Material (USD Million), 2023-2028
7. India Whiskey Historical Market: Breakup by Quality (USD Million), 2018-2022
8. India Whiskey Market Forecast: Breakup by Quality (USD Million), 2023-2028
9. India Whiskey Historical Market: Breakup by Size (USD Million), 2018-2022
10. India Whiskey Market Forecast: Breakup by Size (USD Million), 2023-2028
11. India Whiskey Historical Market: Breakup by Region (USD Million), 2018-2022
12. India Whiskey Market Forecast: Breakup by Region (USD Million), 2023-2028
13. Major Importing Countries by Volume
14. Major Exporting Countries by Volume
15. Major Importing Countries by Value
16. Major Exporting Countries by Value
17. India Whiskey Market Structure
Key Questions Answered in the Report
In 2022, the India whiskey market attained a volume of nearly 241.7 million cases.
The market is projected to grow at a CAGR of 7.6% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach 375.1 million cases by 2028.
The major drivers of the market include the changing lifestyle of people, rising disposable incomes, increased product marketing, and growing western influence.
The rising demand for premium alcoholic beverages is the key industry trend propelling the growth of the market.
The major regions in the market are the North Region, East and Central Region, West Region, and South Region.
American whiskey, Irish whiskey, Scotch whiskey, and Canadian whiskey, among others are the major whiskey types available in the industry.
Malt, wheat, rye, corn, and blended, among others are the major raw materials of whiskey.
Premium, high end premium, super premium, and others are the major qualities of whiskey.
The major product sizes available in the market include 180 ml, 375 ml, and 750 ml, among others.
The major players in the market are Pernod Ricard, Allied Blenders and Distillers Private Limited, Radico Khaitan Limited, Diageo plc, Amrut Distilleries, Paul John Whiskey, Tulleeho Portals Pvt. Ltd, Beam Suntory Inc, The Macallan Distillers Limited, and William Grant & Sons, among others.
Analyst Review
The India whiskey market attained a volume of 1.35 billion litres in 2020, driven by the changing lifestyle of people. Aided by the rapid urbanisation and the growing preference for premium alcoholic beverages, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 7.6%. The market is projected to reach a volume of 375.1 million cases by 2028.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The industry is classified on the basis of type into American whiskey, Irish whiskey, Scotch whiskey, and Canadian whiskey, among others. By raw material, the market can be segmented into malt, wheat, rye, corn, blended, and others. Based on quality, the industry can be divided into premium, high end premium, super premium, and others. On the basis of size, the market is categorised into 180 ml, 375 ml, 750 ml, and others. The major regional markets for whiskey are North Region, East and Central Region, West Region, and South Region. The key players in the above market include Pernod Ricard, Allied Blenders and Distillers Private Limited, Radico Khaitan Limited, Diageo plc, Amrut Distilleries, Paul John Whiskey, Tulleeho Portals Pvt. Ltd, Beam Suntory Inc, The Macallan Distillers Limited, and William Grant & Sons, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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