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India Advertising Market Size, Share, Growth, Forecast: By Medium: Television Advertising, Radio Advertising, Print Advertising, Internet/Online Advertising, Outdoor Advertising, Mobile Advertising; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
India Advertising Market Competitive Landscape
Some major Indian advertising companies are adopting digital advertising solutions, leveraging social media, search engines, and programmatic advertising amid rising smartphone ownership
Crayons Advertising Limited
A renowned full-service advertising agency offering innovative solutions across various media platforms, known for its creative and strategic approach in the Indian advertising landscape.
The DDB Mudra Group
A leading marketing and communications network in India, providing a range of services from digital and data-driven marketing to creative and brand strategy.
Creation Infoways Pvt. Ltd:
As per the India advertising market report, the company specialises in digital marketing services, offering expertise in web development, SEO, and online advertising, catering to businesses looking to enhance their online presence.
Avail Advertising India Pvt Ltd
A dynamic advertising firm known for its integrated marketing solutions, offering services from branding and design to digital marketing and event management.
Other key players in the market are Triverse Advertising Pvt. Ltd, Purnima Advertising Agency Pvt. Ltd, Web Cures Digital, Urja Communications Pvt. Ltd, SocialPulsar, and Dentsu India, among others.
| 2023- Market Share by | Region |
| East India | 22.4% |
| South India | XX% |
| North India | XX% |
| West India | XX% |
India Advertising Market Report Snapshots
Indian Advertising Market Size
Indian Advertising Market Growth
Indian Advertising Market Trends
Indian Advertising Market Share
Indian Advertising Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Advertising Market Overview
8.1 Key Industry Highlights
8.2 Global Advertising Historical Market (2018-2023)
8.3 Global Advertising Market Forecast (2024-2032)
8.4 Global Advertising Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Advertising Market Overview
9.1 Key Industry Highlights
9.2 India Advertising Historical Market (2018-2023)
9.3 India Advertising Market Forecast (2024-2032)
10 India Advertising Market by Medium
10.1 Television Advertising
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Radio Advertising
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Print Advertising
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Internet/Online Advertising
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Outdoor Advertising
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Mobile Advertising
10.6.1 Historical Trend (2018-2023)
10.6.2 Forecast Trend (2024-2032)
11 India Advertising Market by Region
11.1 North India
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 East and Central India
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 West India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 South India
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Crayons Advertising Limited
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 The DDB Mudra Group
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Creation Infoways Pvt. Ltd
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Avail Advertising India Pvt Ltd
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Triverse Advertising Pvt. Ltd
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Purnima Advertising Agency Pvt. Ltd
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Web Cures Digital
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Urja Communications Pvt. Ltd
13.2.8.1 Company Overview
13.2.8.2 Product Portfolio
13.2.8.3 Demographic Reach and Achievements
13.2.8.4 Certifications
13.2.9 SocialPulsar
13.2.9.1 Company Overview
13.2.9.2 Product Portfolio
13.2.9.3 Demographic Reach and Achievements
13.2.9.4 Certifications
13.2.10 Dentsu India
13.2.10.1 Company Overview
13.2.10.2 Product Portfolio
13.2.10.3 Demographic Reach and Achievements
13.2.10.4 Certifications
13.2.11 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Advertising Market: Key Industry Highlights, 2018 and 2032
2. India Advertising Market: Key Industry Highlights, 2018 and 2032
3. India Advertising Historical Market: Breakup by Medium (USD Million), 2018-2023
4. India Advertising Market Forecast: Breakup by Medium (USD Million), 2024-2032
5. India Advertising Historical Market: Breakup by Region (USD Million), 2018-2023
6. India Advertising Market Forecast: Breakup by Region (USD Million), 2024-2032
7. India Advertising Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of INR 916.32 billion.
The market is estimated to grow at a CAGR of 11.0% between 2024 and 2032.
The market is estimated to witness healthy growth during 2024-2032 to reach around INR 2344.01 billion by 2032.
The major drivers of the market are rapid urbanisation, the growing acceptance of technology, the growing digital marketing, and favourable government regulations.
The key trends aiding the market expansion include increasing penetration of social media platforms, utilisation of advanced advertising technologies, and the use of location-based advertising.
Television advertising, print advertising, radio advertising, internet/online advertising, mobile advertising, and outdoor advertising are the major mediums of Indian advertising in the market.
The major regions for advertising in India are North India, East and Central India, West India, and South India.
The key players in the market are Crayons Advertising Limited, The DDB Mudra Group, Creation Infoways Pvt. Ltd, Avail Advertising India Pvt Ltd, Triverse Advertising Pvt. Ltd, Purnima Advertising Agency Pvt. Ltd, Web Cures Digital, Urja Communications Pvt. Ltd, SocialPulsar, and Dentsu India, among others.
Frequent changes in advertising regulations, intense competition from both domestic and international players, changing consumer preferences and media consumption habits, and difficulty in accurately measuring ROI across different media channels are some of the major challenges in the market.
The COVID-19 pandemic led to a shift towards digital advertising as consumer behavior shifted towards online channels.
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