Report

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Indian Advertising Market: By Type: Television Advertising, Print Advertising, Radio Advertising, Internet/Online Advertising, Mobile Advertising, Outdoor Advertising ; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Value Chain Analysis; Porter’s Five Forces Analysis; Competitive Landscape & Supplier Analysis; Events and Developments

Indian Advertising Market Key Insights:

 

  • Types: Television, Print, Radio, Internet/Online, Mobile, Outdoor
  • Industry Opportunities
  • Breakup by Region
  • Industry Challenges
  • Competitive Landscape
  • SWOT Analysis
  • Porter’s Five Forces Analysis
  • Events and Developments
  • Demand Indicators

 

Indian Advertising Market Outlook

The Indian advertising market was valued at nearly USD 695 billion in 2019. The Indian advertising market is further expected to grow at a CAGR of 11% during the forecast period of 2019-2024. The major factors driving the Indian advertising market growth are rapid urbanisation, the growing acceptance of technology, the increasing population, and favourable government regulations in the region.

Indian Advertising Market: Properties and Applications

The Indian advertising market can be broadly categorised based on types:

  • Television 
  • Print 
  • Radio 
  • Internet/Online 
  • Mobile 
  • Outdoor

Indian Advertising Market Analysis

The advertising industry’s success depends heavily on the penetration of different media outlets in the region. India, with its developing economy, is providing the advertisers with numerous growth opportunities, along with expanding media channels. Economic growth has also led to an increase in consumer spending power, producing a consumer-conscious and affluent brand. The Indian advertising market is expected to be Asia’s fastest-growing advertisement market after China over the forecast period. Further, the increasing penetration of smartphones and the internet in the country is encouraging the use of digital advertising, which is anticipated to aid the growth of the Indian advertising market over the forecast period.

While television segment continues to be the dominant force in India, accounting for almost 38% of the total ad spend in 2019, the mobile and internet advertising segment is anticipated to contribute significantly to the Indian advertising market growth owing to the increased digitalisation and growing shift towards online video via mobile devices in the region.

Indian Advertising Market: Competitive Landscape

The report presents a detailed analysis of the following key players in the Indian advertising market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • J. Walter Thompson 
  • Ogilvy and Mather 
  • Mudra Communications 
  • FCB-Ulka Advertising Ltd. 
  • Rediffusion Y&R
  • Others

The EMR report gives an in-depth insight into the Indian advertising market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Questions Answered in the Indian Advertising Market Report:

  • How has the Indian advertising market performed in the previous years (2014-2018)?
  • What is the forecast assessment of the industry for 2019-2024?
  • What are the major drivers for historical (2014-2018) and forecast (2019-2024) periods?
  • What are the major constraints for historical (2014-2018) and forecast (2019-2024) periods?
  • What is the degree of competition in the Indian advertising industry?
  • What are the major events and developments taking place within the Indian advertising industry?

1    Preface
    1.1    Objectives of the Study
        1.1.1    Research Objective
        1.1.2    Key Findings of the Report
2    Research Methodology
    2.1    Data Extraction
    2.2    Data Corroboration
    2.3    Market Structure
    2.4    Assumptions
    2.5    Market Models
3    Introduction
    3.1    Market Outlook
    3.2    Market Scope and Segmentation
    3.3    Additional Insights
4    Executive Summary
    4.1    Key Market Developments
    4.2    Market Analysis
    4.3    Key Players
    4.4    Cost Structure
    4.5    Market Revenue and Growth
5    Market Dynamics
    5.1    Market Driver Analysis
    5.2    Market Restraint Analysis
    5.3    Industry Challenges
    5.4    Industry Opportunities
6    Indian Advertising Market Analysis
    6.1    Figure: Indian Advertising Market historical (2015-2019) & Forecast (2020-2025)
    6.2    Chart: Indian Advertising Market Breakup by Type
        6.2.1    Television Advertising
        6.2.2    Print Advertising 
        6.2.3    Radio Advertising
        6.2.4    Internet/Online Advertising
        6.2.5    Mobile Advertising
        6.2.6    Outdoor Advertising
    6.3    Indian Television Advertising Market
        6.3.1    Figure: Indian Television Advertising Historical Market (2015-2019) & Forecast (2020-2025)
        6.3.2    Chart: Viewership & Advertising Revenues Across Various Genres
        6.3.3    Chart: Major Industries Advertising on Television
        6.3.4    Chart: Major Companies Advertising on Television
    6.4    Indian Print Advertising Market
        6.4.1    Figure: Indian Print Advertising Historical Market (2015-2019) & Forecast (2020-2025)
        6.4.2    Chart: Indian Print Advertising Market by Type
            6.4.2.1    Newspaper
            6.4.2.2    Magazines
        6.4.3    Chart: Major Industries Advertising on Print Media
        6.4.4    Chart: Major Companies Advertising on Print Media
    6.5    Indian Radio Advertising Market
        6.5.1    Figure: Indian Print Advertising Historical Market (2015-2019) & Forecast (2020-2025)
        6.5.2    Chart: Listenership of Different Radio Channels
        6.5.3    Chart: Major Industries Advertising on Radio
        6.5.4    Chart: Major Companies Advertising on Radio
    6.6    Indian Internet/Online Advertising Market
        6.6.1    Figure: Indian Internet/Online Advertising Historical Market (2015-2019) & Forecast (2020-2025)
        6.6.2    Chart: Viewership of Various Internet Websites 
        6.6.3    Chart: Major Industries Advertising Using Internet/Online Media
        6.6.4    Chart: Major Companies Advertising Using Internet/Online Media
    6.7    Indian Mobile Advertising Market
        6.7.1    Figure: Indian Mobile Advertising Historical Market (2015-2019) & Forecast (2020-2025)
        6.7.2    Chart: Various Forms of Mobile Advertisements
        6.7.3    Chart: Major Industries Advertising Using Mobile for Adverting
        6.7.4    Chart: Major Companies Advertising Using for Adverting
    6.8    Indian Outdoor Advertising Market
        6.8.1    Figure: Indian Outdoor Advertising Historical Market (2015-2019) & Forecast (2020-2025)
        6.8.2    Chart: Indian Outdoor Advertising Break by Types
            6.8.2.1    Billboards
            6.8.2.2    Street Furniture
            6.8.2.3    Transit Advertising
            6.8.2.4    Other Mediums
        6.8.3    Chart: Viewership of Various Internet Websites 
        6.8.4    Chart: Major Industries Advertising Using Outdoor Media
        6.8.5    Chart: Major Companies Advertising Using Outdoor Media
7    SWOT Analysis
    7.1    Overview
    7.2    Strengths
    7.3    Weaknesses
    7.4    Opportunities
    7.5    Threats
8    Value Chain Analysis
9    Porter’s Five Forces Analysis

    9.1    Overview
    9.2    Buyer’s Power
    9.3    Supplier’s Power
    9.4    New Entrants
    9.5    Degree of Rivalry
    9.6    Substitutes
10    Competitive Landscape & Supplier Analysis
    10.1    J. Walter Thompson 
        10.1.1    Company Overview
        10.1.2    Financial Analysis
    10.2    Ogilvy and Mather 
        10.2.1    Company Overview
        10.2.2    Financial Analysis
    10.3     Mudra Communications 
        10.3.1    Company Overview
        10.3.2    Financial Analysis
    10.4    FCB-Ulka Advertising Ltd. 
        10.4.1    Company Overview
        10.4.2    Financial Analysis
    10.5    Rediffusion Y&R
        10.5.1    Company Overview
        10.5.2    Financial Analysis
    10.6    Others
11    Events and Developments

Introduction

EMR is one of the foremost business intelligence and market research companies with a database of syndicated and customised reports spanning more than 100 industries across global and regional markets. We leverage the knowledge of our highly skilled team of over 100 analysts and more than 3000 independent consultants to provide our clients with thoroughly researched and reliable data tailored to their requirements. We help our clients, who range from Fortune 1000 companies to medium and niche enterprises, make informed strategic decisions through our varied tools and methodology.

Our meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. We understand the distinct nature and requirements for each industry and thus, modify our methodology to best fit the industry in question. Our research methodology uses a combination of cutting-edge analytical tools and the expertise of our highly accomplished team, thus, providing our customers with industry insights that are accurate, actionable, and help them remain ahead of their competition. EMR’ s fine-tuned research methodology and data analysis, formulated through years of cross-industry experience of our team, ensure that our clients are provided with:

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Our market assessments determine the global and regional production and consumption of the product, according to their value and volume. We identify the key growth drivers, opportunities, and restraints that might promote or hinder the future industry growth along with an expansive overview of the competitive landscape to help our clients make informed strategic decisions. We also take into account the demographic, economic, cultural, and political factors that might influence the industry.

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We gather market intelligence through our extensive database of reliable secondary sources and our exhaustive interviews with multiple industry stakeholders. The information gathered through our primary and secondary sources help us verify and extrapolate data relating to prices, trade, and industry fluctuations along with the latest developments in the industry.

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EMR has access to extensive internal and subscribed databases, which apprise us of the historical and prevailing industry conditions and help us forecast the industry for the coming few years. Our secondary research involves a wide array of sources ranging from the annual and financial reports of the key players in the industry to governmental and regulatory databases. We refer to various scientific and industry publications and whitepapers to form a comprehensive understanding of the product and the supply chain. Our wide-ranging research also refers to relevant articles and press releases to provide our customers with an up-to-date understanding of the contemporary market. We derive extensive raw data from our secondary research, which then go through a thorough verification and validation process, to help us formulate an exhaustive understanding of the industry, the supply chain, the competitive landscape, and the product.

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Data Validation

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Exigent Data Assessment

Our qualitative and quantitative assessments are time-sensitive, reflecting the most recent value and volume of the market across regions. By constantly updating our databases and reports to reflect the changes taking place in the industry, our industry and price assessments accurately reflect the prevailing industry conditions.

Thus, our rigorous data collection, thorough statistical analysis, and specialist assessments ensure that our clientele has a greater understanding of the industry space, supply chain, price fluctuations, competitive landscape, and other vital factors, helping them emerge as the undisputed industry leaders in their respective fields.

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