1.1 Objectives of the Study
1.1.1 Research Objective
1.1.2 Key Findings of the Report
2 Research Methodology
2.1 Data Extraction
2.2 Data Corroboration
2.3 Market Structure
2.5 Market Models
3.1 Market Outlook
3.2 Market Scope and Segmentation
3.3 Additional Insights
4 Executive Summary
4.1 Key Market Developments
4.2 Market Analysis
4.3 Key Players
4.4 Cost Structure
4.5 Market Revenue and Growth
5 Market Dynamics
5.1 Market Driver Analysis
5.2 Market Restraint Analysis
5.3 Industry Challenges
5.4 Industry Opportunities
6 Indian Advertising Market Analysis
6.1 Figure: Indian Advertising Market historical (2015-2019) & Forecast (2020-2025)
6.2 Chart: Indian Advertising Market Breakup by Type
6.2.1 Television Advertising
6.2.2 Print Advertising
6.2.3 Radio Advertising
6.2.4 Internet/Online Advertising
6.2.5 Mobile Advertising
6.2.6 Outdoor Advertising
6.3 Indian Television Advertising Market
6.3.1 Figure: Indian Television Advertising Historical Market (2015-2019) & Forecast (2020-2025)
6.3.2 Chart: Viewership & Advertising Revenues Across Various Genres
6.3.3 Chart: Major Industries Advertising on Television
6.3.4 Chart: Major Companies Advertising on Television
6.4 Indian Print Advertising Market
6.4.1 Figure: Indian Print Advertising Historical Market (2015-2019) & Forecast (2020-2025)
6.4.2 Chart: Indian Print Advertising Market by Type
6.4.3 Chart: Major Industries Advertising on Print Media
6.4.4 Chart: Major Companies Advertising on Print Media
6.5 Indian Radio Advertising Market
6.5.1 Figure: Indian Print Advertising Historical Market (2015-2019) & Forecast (2020-2025)
6.5.2 Chart: Listenership of Different Radio Channels
6.5.3 Chart: Major Industries Advertising on Radio
6.5.4 Chart: Major Companies Advertising on Radio
6.6 Indian Internet/Online Advertising Market
6.6.1 Figure: Indian Internet/Online Advertising Historical Market (2015-2019) & Forecast (2020-2025)
6.6.2 Chart: Viewership of Various Internet Websites
6.6.3 Chart: Major Industries Advertising Using Internet/Online Media
6.6.4 Chart: Major Companies Advertising Using Internet/Online Media
6.7 Indian Mobile Advertising Market
6.7.1 Figure: Indian Mobile Advertising Historical Market (2015-2019) & Forecast (2020-2025)
6.7.2 Chart: Various Forms of Mobile Advertisements
6.7.3 Chart: Major Industries Advertising Using Mobile for Adverting
6.7.4 Chart: Major Companies Advertising Using for Adverting
6.8 Indian Outdoor Advertising Market
6.8.1 Figure: Indian Outdoor Advertising Historical Market (2015-2019) & Forecast (2020-2025)
6.8.2 Chart: Indian Outdoor Advertising Break by Types
220.127.116.11 Street Furniture
18.104.22.168 Transit Advertising
22.214.171.124 Other Mediums
6.8.3 Chart: Viewership of Various Internet Websites
6.8.4 Chart: Major Industries Advertising Using Outdoor Media
6.8.5 Chart: Major Companies Advertising Using Outdoor Media
7 SWOT Analysis
8 Value Chain Analysis
9 Porter’s Five Forces Analysis
9.2 Buyer’s Power
9.3 Supplier’s Power
9.4 New Entrants
9.5 Degree of Rivalry
10 Competitive Landscape & Supplier Analysis
10.1 J. Walter Thompson
10.1.1 Company Overview
10.1.2 Financial Analysis
10.2 Ogilvy and Mather
10.2.1 Company Overview
10.2.2 Financial Analysis
10.3 Mudra Communications
10.3.1 Company Overview
10.3.2 Financial Analysis
10.4 FCB-Ulka Advertising Ltd.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.5 Rediffusion Y&R
10.5.1 Company Overview
10.5.2 Financial Analysis
11 Events and Developments
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