Indian Advertising Market: By Type: Television Advertising, Print Advertising, Radio Advertising, Internet/Online Advertising, Mobile Advertising, Outdoor Advertising ; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Value Chain Analysis; Porter’s Five Forces Analysis; Competitive Landscape & Supplier Analysis; Events and Developments

Indian Advertising Market Key Insights:

Indian Advertising Market Outlook

The Indian advertising market was valued at nearly USD 695 billion in 2019. The Indian advertising market is further expected to grow at a CAGR of 11% during the forecast period of 2019-2024. The major factors driving the Indian advertising market growth are rapid urbanisation, the growing acceptance of technology, the increasing population, and favourable government regulations in the region.

Indian Advertising Market: Properties and Applications

The Indian advertising market can be broadly categorised based on types:

• Television 
• Print 
• Radio 
• Internet/Online 
• Mobile 
• Outdoor

Indian Advertising Market Analysis

The advertising industry’s success depends heavily on the penetration of different media outlets in the region. India, with its developing economy, is providing the advertisers with numerous growth opportunities, along with expanding media channels. Economic growth has also led to an increase in consumer spending power, producing a consumer-conscious and affluent brand. The Indian advertising market is expected to be Asia’s fastest-growing advertisement market after China over the forecast period. Further, the increasing penetration of smartphones and the internet in the country is encouraging the use of digital advertising, which is anticipated to aid the growth of the Indian advertising market over the forecast period.

While television segment continues to be the dominant force in India, accounting for almost 38% of the total ad spend in 2019, the mobile and internet advertising segment is anticipated to contribute significantly to the Indian advertising market growth owing to the increased digitalisation and growing shift towards online video via mobile devices in the region.

Indian Advertising Market: Competitive Landscape

The report presents a detailed analysis of the following key players in the Indian advertising market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• J. Walter Thompson 
• Ogilvy and Mather 
• Mudra Communications 
• FCB-Ulka Advertising Ltd. 
• Rediffusion Y&R
• Others

The EMR report gives an in-depth insight into the Indian advertising market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Questions Answered in the Indian Advertising Market Report:

• How has the Indian advertising market performed in the previous years (2014-2018)?
• What is the forecast assessment of the industry for 2019-2024?
• What are the major drivers for historical (2014-2018) and forecast (2019-2024) periods?
• What are the major constraints for historical (2014-2018) and forecast (2019-2024) periods?
• What is the degree of competition in the Indian advertising industry?
• What are the major events and developments taking place within the Indian advertising industry?

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