The India advertising market attained a value of INR 1017.12 Billion in 2025. The industry is expected to grow at a CAGR of 11.00% during the forecast period of 2026-2035. By 2035, the market is expected to reach INR 2888.03 Billion.
The popularity of social media platforms is contributing primarily to content viewing among the young generation, contributing to the growth of the India advertisement market. The users are devoting more hours to such platforms compared to conventional media, including television and print, further presenting immense scope for advertisers for direct access to them. As per industry reports, India witnessed 462 million active social media users during January 2024, of which 32% were aged 18 years and over. This is highlighting the importance of relatable as well as authentic content in advertising strategies.
With increased usage of the internet in the local space, voice search and AI-driven native chatbots have become increasingly popular within the India ad market. Towards that purpose, various companies are using customized content strategy and AI-based translation to appeal to non-English-speaking consumers for increased accessibility and inclusivity within advertising. In May 2025, Appy Pie launched PixelYatra, India’s first Hindi AI design tool for allowing users to generate visually rich content via simple Hindi prompts, adding to the industry growth.
The robust expansion of retail media networks is also influencing the India advertising market outlook. Of late, consumers are shifting their shopping behaviours to online channels and engaging with e-commerce platforms. Capitalizing on this trend, retailers are building powerful in-house advertising ecosystems. As per industry reports, the number of online shoppers in India touched 300 million in 2023. This is urging platforms to monetize their first-party customer data to provide highly measurable and targeted advertising solutions.
Base Year
Historical Period
Forecast Period
Through the integration of augmented reality (AR) and virtual reality (VR), advertisers are exploring immersive experiences to captivate audiences.
Increasing penetration of the internet and digital platforms is aiding the growth of the market.
Dynamic ad content that can be updated in real-time based on changing variables is becoming a strategy to capture audience attention and relevance.
Compound Annual Growth Rate
11%
Value in INR Billion
2026-2035
*this image is indicative*
| India Advertising Market Report Summary | Description | Value |
| Base Year | INR Billion | 2025 |
| Historical Period | INR Billion | 2019-2025 |
| Forecast Period | INR Billion | 2026-2035 |
| Market Size 2025 | INR Billion | 1017.12 |
| Market Size 2035 | INR Billion | 2888.03 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 11.00% |
| CAGR 2026-2035 - Market by Region | West India | 11.8% |
| CAGR 2026-2035 - Market by Medium | Mobile Advertising | 14.6% |
| Market Share by Region | East India | 22.4% |
The rising popularity of digital advertising, led by the increasing reliance on online platforms for targeted as well as measurable strategies is boosting the India advertising market expansion. As per industry reports, the internet user populace of India is estimated to cross 900 million by 2025. This is assisting businesses to reach specific audiences whilst tracking the performance of their campaigns in real time. Several companies are further shifting their advertising budgets to digital channels from traditional media as more consumers are spending their time on online platforms, driving rapid market growth.
Programmatic advertising is a significant factor boosting the India advertising market growth. This automated approach offers real-time bidding as well as precise audience targeting for enhancing campaign efficiency. According to industry reports, programmatic advertising contributed to about ₹20,686 crore to digital ad spending in India in 2024. The adoption of programmatic methods is further expected to surge as advertisers are seeking more data-driven and cost-effective solutions.
The growth in quick commerce platforms for revolutionizing the retail space is driving the India advertising industry. Highlighting this trend, in December 2024, Amazon launched Amazon Now, its new 15-minute quick commerce pilot across India to provide ultrafast delivery of essentials to match the rising demands. These platforms are further giving brands immense opportunities for hyper-targeted campaigns on the basis of user location and purchase history.
The surging adoption of artificial intelligence for enabling real-time targeting, dynamic ad creation, and predictive analytics is increasing the India advertising market share. In May 2025, Tata Gluco+ unveiled Piyo Goodness. Karo Greatness, a fully AI‑crafted thematic ad film that exhibited its energy‑for‑good message post‑stadium cleanup, favouring the technology demand. Tools, such as ChatGPT are also deployed to generate high-quality content at scale for limiting time-to-market for campaigns.
The rise in over-the-top platforms is providing advertisers with new avenues to engage with the growing tech-savvy audiences, subsequently adding to the India advertising market revenue. In February 2025, Netflix disclosed plans for an impressive content expansion across India by 2025, surging its yearly budget to USD 18 billion. The increasing preference for these platforms has resulted in the rise in advertising investments for targeting specific viewer segments.
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The EMR’s report titled “India Advertising Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Medium
Key Insight: Television is the dominant segment in the India advertising market due to its vast reach and cultural influence. As per industry reports, the TV penetration in household across India is estimated to touch 248 million by 2026. This can be attributed to the unmatched mass visibility offered by television, especially in rural and regional markets. Major events, such as the Indian Premier League are also driving huge ad revenues as sponsors are investing millions for prime-time slots. Moreover, TV advertising is accounting for a major share of ad spends with strong impact and emotional engagement with viewers.
Market Breakup by Region
Key Insight: North India leads the India advertising market, driven by the presence of metro cities and the rapidly growing urban hubs. Delhi NCR is home to leading broadcasters, ad agencies, and marketing events. High consumer spending and the dense population are fueling advertising in the FMCG, education, real estate, and government sectors. Supporting with industry reports, Delhi’s metro area population reached 33,807,000 in 2024, up by 2.63% from 2023. Moreover, government ad budgets for awareness as well as policy outreach are heavily focused in North India, making it the primary region for national advertising revenues.
| CAGR 2026-2035 - Market by | Medium |
| Mobile Advertising | 14.6% |
| Internet/Online Advertising | 13.6% |
| Television Advertising | 11.3% |
| Print Advertising | 7.8% |
| Radio Advertising | XX% |
| Outdoor Advertising | XX% |
| CAGR 2026-2035 - Market by | Region |
| West India | 11.8% |
| North India | 10.2% |
| South India | XX% |
| East India | XX% |
Internet/Online & Print Advertising to Gain Popularity in India
The internet/online advertising segment of the India advertising industry is growing rapidly. This can be credited to the surge in internet users along with the hefty digital ad investments, mainly in OTT platforms, social media, and search engines. E-commerce firms are widely deploying personalized ads, influencer marketing, and content-driven campaigns. Through expanding usage of mobiles and data, digital advertising is attaining popularity, backed by the need for measurable performance and precision targeting combined with the surging regional content consumption.
Print advertising is recording popularity in the India advertising market, due to its growing presence, especially in Tier 2 and Tier 3 cities. As per industry reports, India recorded over 146,000 registered periodicals as well as newspapers in 2023, turning them into trusted sources of information. Leading publications are working on attracting advertisers for political ads, real estate, and education sectors. The deep local penetration offered by prints is further keeping printing prominent in specific demographics, adding to the segment growth.
Surging Advertising Demand in West & South India
West India is a major contributor to the India advertising market as it is home to top agencies, such as Ogilvy, DDB Mudra, and Lowe Lintas. Mumbai has emerged as India’s financial and entertainment capital, attracting substantial ad spend from Bollywood, retail, banking, and luxury brands. Events including IPL matches in Mumbai are attracting high-value sponsorships and brand placements. Mumbai further serves as the headquarters for many corporate advertisers and media houses, boosting higher advertising demand. The West region further excels in high-value corporate and entertainment-driven advertising.
| 2025- Market Share by | Region |
| East India | 22.4% |
| South India | XX% |
| North India | XX% |
| West India | XX% |
South India is impacting the India advertising market revenue due to the rising start-ups, strong IT sector, and cultural diversity in Hyderabad, Bengaluru, and Chennai. This region is witnessing rapid advances in digital, mobile, and vernacular advertising. In October 2024, Khushi Advertising partnered with PVR INOX for boosting the regional advertising sales and brand visibility in major markets across South India. The strong growth potential, especially with the rising popularity of OTT content is driving consumer engagement in the region.
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Major players in the India advertising market are utilizing efforts towards increasing regional diversity and digitalization to appeal to the growing youth population. Increasing internet penetration and mobile adoption is forcing advertisers to change their strategies with digital media from traditional practices. This is pushing the spending in social media marketing, programmatic buying, and content customized for OTT. Personalization and analytics of data have also become important to target and engage the users appropriately.
Brands are also proactively localizing their messaging for connecting with the cultural and tastes of local languages by identifying the vast and diverse Indian consumer base. This localizing is assisting in building the confidence and expanding the market penetration, especially at Tier 2 and Tier 3 cities. Influencer marketing is also enabling brands to collaborate with micro-influencers and celebrities for their credibility and reach leverage. These collaborations are providing authenticity while assisting in creating community-level engagement.
Established in 1994 and based in Mumbai, Crayons Advertising Limited offers a full menu of services-from branding and media buying to digital outreach and eye-catching creative work. Clients across many sectors prefer this agency for its fresh ideas, strategic planning, and track record of turning hard goals into memorable campaigns.
Launched in 1980 and headquartered in Mumbai, the DDB Mudra Group delivers integrated marketing communications that cover advertising, media planning, digital work, and retail design. With offices in 15 major cities and coverage in more than 22 other locations, the network is one of the most visible marketing partners in India.
Founded in 2000 and based in India, Creation Infoways Pvt. Ltd focuses on digital marketing and e-commerce projects for offering SEO, SEM, social-media support, and complete website builds. Backed by over 50 specialists, the firm has launched more than 2,500 sites for clients around the globe.
Founded in 1989 with headquarters in Pune, India, Avail Advertising India Pvt. Ltd. delivers a vast portfolio of advertising services, including branding, design strategy, media buying, and digital marketing. The agency is actively working on building strong client relationships to offer innovative advertising solutions.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the India advertising market are Triverse Advertising Pvt. Ltd, Purnima Advertising Agency Pvt. Ltd, Web Cures Digital, Urja Communications Pvt. Ltd, SocialPulsar, and Dentsu India, among others.
Unlock the latest insights into India’s thriving ad industry—download your free sample report now! Stay ahead with updated India advertising market trends 2026, growth projections and key player analysis. Whether you are an agency, investor, or brand, this report delivers the data you need for strategically planning and outperforming the competition.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of INR 1017.12 Billion.
The market is estimated to grow at a CAGR of 11.00% between 2026 and 2035.
The market is estimated to witness healthy growth during 2026-2035 to reach around INR 2888.03 Billion by 2035.
Key strategies driving the market include digital and programmatic advertising growth, AI-driven personalization, expansion of retail media networks, influencer marketing, vernacular content localization, data-driven targeting, omnichannel campaigns, and quick commerce integration. These focus on enhancing reach, engagement, and measurable ROI across diverse, tech-savvy audiences.
The key trends aiding the market expansion include increasing penetration of social media platforms, utilisation of advanced advertising technologies, and the use of location-based advertising.
Television advertising, print advertising, radio advertising, internet/online advertising, mobile advertising, and outdoor advertising are the major mediums of Indian advertising in the market.
The major regions for advertising in India are North India, East and Central India, West India, and South India.
The key players in the market report include The DDB Mudra Group, Creation Infoways Pvt. Ltd, Avail Advertising India Pvt Ltd, Crayons Advertising Limited, Triverse Advertising Pvt. Ltd, Purnima Advertising Agency Pvt. Ltd, Web Cures Digital, Urja Communications Pvt. Ltd, SocialPulsar, and Dentsu India, among others.
Frequent changes in advertising regulations, intense competition from both domestic and international players, changing consumer preferences and media consumption habits, and difficulty in accurately measuring ROI across different media channels are some of the major challenges in the market.
The COVID-19 pandemic led to a shift towards digital advertising as consumer behavior shifted towards online channels.
Television dominates the market due to its vast reach and cultural influence.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Medium |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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