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Indian Advertising Market: By Type: Television Advertising, Print Advertising, Radio Advertising, Internet/Online Advertising, Mobile Advertising, Outdoor Advertising ; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Value Chain Analysis; Porter’s Five Forces Analysis; Competitive Landscape & Supplier Analysis; Events and Developments

Indian Advertising Market Key Insights:


  • Types: Television, Print, Radio, Internet/Online, Mobile, Outdoor
  • Industry Opportunities
  • Breakup by Region
  • Industry Challenges
  • Competitive Landscape
  • SWOT Analysis
  • Porter’s Five Forces Analysis
  • Events and Developments
  • Demand Indicators


Indian Advertising Market Outlook

The Indian advertising market was valued at nearly USD 695 billion in 2019. The Indian advertising market is further expected to grow at a CAGR of 11% during the forecast period of 2019-2024. The major factors driving the Indian advertising market growth are rapid urbanisation, the growing acceptance of technology, the increasing population, and favourable government regulations in the region.

Indian Advertising Market: Properties and Applications

The Indian advertising market can be broadly categorised based on types:

  • Television 
  • Print 
  • Radio 
  • Internet/Online 
  • Mobile 
  • Outdoor

Indian Advertising Market Analysis

The advertising industry’s success depends heavily on the penetration of different media outlets in the region. India, with its developing economy, is providing the advertisers with numerous growth opportunities, along with expanding media channels. Economic growth has also led to an increase in consumer spending power, producing a consumer-conscious and affluent brand. The Indian advertising market is expected to be Asia’s fastest-growing advertisement market after China over the forecast period. Further, the increasing penetration of smartphones and the internet in the country is encouraging the use of digital advertising, which is anticipated to aid the growth of the Indian advertising market over the forecast period.

While television segment continues to be the dominant force in India, accounting for almost 38% of the total ad spend in 2019, the mobile and internet advertising segment is anticipated to contribute significantly to the Indian advertising market growth owing to the increased digitalisation and growing shift towards online video via mobile devices in the region.

Indian Advertising Market: Competitive Landscape

The report presents a detailed analysis of the following key players in the Indian advertising market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • J. Walter Thompson 
  • Ogilvy and Mather 
  • Mudra Communications 
  • FCB-Ulka Advertising Ltd. 
  • Rediffusion Y&R
  • Others

The EMR report gives an in-depth insight into the Indian advertising market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Questions Answered in the Indian Advertising Market Report:

  • How has the Indian advertising market performed in the previous years (2014-2018)?
  • What is the forecast assessment of the industry for 2019-2024?
  • What are the major drivers for historical (2014-2018) and forecast (2019-2024) periods?
  • What are the major constraints for historical (2014-2018) and forecast (2019-2024) periods?
  • What is the degree of competition in the Indian advertising industry?
  • What are the major events and developments taking place within the Indian advertising industry?

1    Preface
    1.1    Objectives of the Study
        1.1.1    Research Objective
        1.1.2    Key Findings of the Report
2    Research Methodology
    2.1    Data Extraction
    2.2    Data Corroboration
    2.3    Market Structure
    2.4    Assumptions
    2.5    Market Models
3    Introduction
    3.1    Market Outlook
    3.2    Market Scope and Segmentation
    3.3    Additional Insights
4    Executive Summary
    4.1    Key Market Developments
    4.2    Market Analysis
    4.3    Key Players
    4.4    Cost Structure
    4.5    Market Revenue and Growth
5    Market Dynamics
    5.1    Market Driver Analysis
    5.2    Market Restraint Analysis
    5.3    Industry Challenges
    5.4    Industry Opportunities
6    Indian Advertising Market Analysis
    6.1    Figure: Indian Advertising Market historical (2015-2019) & Forecast (2020-2025)
    6.2    Chart: Indian Advertising Market Breakup by Type
        6.2.1    Television Advertising
        6.2.2    Print Advertising 
        6.2.3    Radio Advertising
        6.2.4    Internet/Online Advertising
        6.2.5    Mobile Advertising
        6.2.6    Outdoor Advertising
    6.3    Indian Television Advertising Market
        6.3.1    Figure: Indian Television Advertising Historical Market (2015-2019) & Forecast (2020-2025)
        6.3.2    Chart: Viewership & Advertising Revenues Across Various Genres
        6.3.3    Chart: Major Industries Advertising on Television
        6.3.4    Chart: Major Companies Advertising on Television
    6.4    Indian Print Advertising Market
        6.4.1    Figure: Indian Print Advertising Historical Market (2015-2019) & Forecast (2020-2025)
        6.4.2    Chart: Indian Print Advertising Market by Type
        6.4.3    Chart: Major Industries Advertising on Print Media
        6.4.4    Chart: Major Companies Advertising on Print Media
    6.5    Indian Radio Advertising Market
        6.5.1    Figure: Indian Print Advertising Historical Market (2015-2019) & Forecast (2020-2025)
        6.5.2    Chart: Listenership of Different Radio Channels
        6.5.3    Chart: Major Industries Advertising on Radio
        6.5.4    Chart: Major Companies Advertising on Radio
    6.6    Indian Internet/Online Advertising Market
        6.6.1    Figure: Indian Internet/Online Advertising Historical Market (2015-2019) & Forecast (2020-2025)
        6.6.2    Chart: Viewership of Various Internet Websites 
        6.6.3    Chart: Major Industries Advertising Using Internet/Online Media
        6.6.4    Chart: Major Companies Advertising Using Internet/Online Media
    6.7    Indian Mobile Advertising Market
        6.7.1    Figure: Indian Mobile Advertising Historical Market (2015-2019) & Forecast (2020-2025)
        6.7.2    Chart: Various Forms of Mobile Advertisements
        6.7.3    Chart: Major Industries Advertising Using Mobile for Adverting
        6.7.4    Chart: Major Companies Advertising Using for Adverting
    6.8    Indian Outdoor Advertising Market
        6.8.1    Figure: Indian Outdoor Advertising Historical Market (2015-2019) & Forecast (2020-2025)
        6.8.2    Chart: Indian Outdoor Advertising Break by Types
      Street Furniture
      Transit Advertising
      Other Mediums
        6.8.3    Chart: Viewership of Various Internet Websites 
        6.8.4    Chart: Major Industries Advertising Using Outdoor Media
        6.8.5    Chart: Major Companies Advertising Using Outdoor Media
7    SWOT Analysis
    7.1    Overview
    7.2    Strengths
    7.3    Weaknesses
    7.4    Opportunities
    7.5    Threats
8    Value Chain Analysis
9    Porter’s Five Forces Analysis

    9.1    Overview
    9.2    Buyer’s Power
    9.3    Supplier’s Power
    9.4    New Entrants
    9.5    Degree of Rivalry
    9.6    Substitutes
10    Competitive Landscape & Supplier Analysis
    10.1    J. Walter Thompson 
        10.1.1    Company Overview
        10.1.2    Financial Analysis
    10.2    Ogilvy and Mather 
        10.2.1    Company Overview
        10.2.2    Financial Analysis
    10.3     Mudra Communications 
        10.3.1    Company Overview
        10.3.2    Financial Analysis
    10.4    FCB-Ulka Advertising Ltd. 
        10.4.1    Company Overview
        10.4.2    Financial Analysis
    10.5    Rediffusion Y&R
        10.5.1    Company Overview
        10.5.2    Financial Analysis
    10.6    Others
11    Events and Developments


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