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Indian Advertising Market: By Segment: Television Advertising, Print Advertising, Radio Advertising, Internet/Online Advertising, Mobile Advertising, Outdoor Advertising; Historical Market and Forecast (2018-2028); Market Dynamics; Value Chain Analysis; Competitive Landscape; Industry Events and Developments
Indian Advertising Market Outlook
The Indian advertising market was valued at nearly INR 670 billion in 2020. The market is further expected to grow at a CAGR of 11% during the forecast period of 2023-2028 to reach INR 1253.2 billion by 2026.
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The major factors driving the Indian advertising market growth are rapid urbanisation, the growing acceptance of technology, the increasing population, and favourable government regulations in the region.
The value chain analysis of the product has also been covered in this report encompassing all the activities in the value chain such as procurement, manufacturing, sales and distribution. Furthermore, the study assesses the industry based on Porter’s five forces model, which evaluates the level of competition in the industry by analysing factors such as bargaining power of buyers and suppliers, threat from substitutes and new entrants.
Market Segmentation
Advertising is a sponsored marketing by a brand or an organisation to promote and entice consumers to buy or invest into their products or services.
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The industry can be broadly categorised based on segments:
- Television Advertising
- Print Advertising
- Radio Advertising
- Internet/Online Advertising
- Mobile Advertising
- Outdoor Advertising
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Market Analysis
The advertising industry’s success depends heavily on the penetration of different media outlets in the region. India, with its developing economy, is providing the advertisers with numerous growth opportunities, along with expanding media channels. Economic growth has also led to an increase in consumer spending power, producing a consumer-conscious and affluent brand. The Indian advertising industry is expected to be Asia’s fastest-growing advertisement market after China over the forecast period. Further, the increasing penetration of smartphones and the internet in the country is encouraging the use of digital advertising, which is anticipated to aid the growth of this industry in India over the forecast period.
While television segment continues to be the dominant force in India, accounting for almost 38% of the total ad spend in 2020, the mobile and internet advertising segment is anticipated to contribute significantly to the industry growth owing to the increased digitalisation and growing shift towards online video via mobile devices in the region.
Competitive Landscape
The report presents a detailed analysis of the following key players in the Indian advertising market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- The Ogilvy Group
- Rediffusion
- Leo Burnett India
- Grey India
- Others
The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Segment |
| Breakup by Segment | Television Advertising, Print Advertising, Radio Advertising, Internet/Online Advertising, Mobile Advertising, Outdoor Advertising |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | The Ogilvy Group, Rediffusion, Leo Burnett India, Grey India, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Market Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Indian Advertising Market Snapshot
7 Industry Opportunities and Challenges
8 Indian Advertising Market Analysis
8.1 Key Industry Highlights
8.2 Indian Advertising Historical Market (2018-2022)
8.3 Indian Advertising Market Forecast (2023-2028)
8.4 Indian Advertising Market by Segment
8.4.1 Television Advertising
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.1.4 Viewership & Advertising Revenues Across Various Genres
8.4.1.5 Major Industries Advertising on Television
8.4.1.6 Major Companies Advertising on Television
8.4.2 Print Advertising
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.2.4 Newspapers
8.4.2.5 Magazines
8.4.2.6 Major Industries Advertising on Print Media
8.4.2.7 Major Companies Advertising on Print Media
8.4.3 Radio Advertising
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.3.4 Listenership of Different Radio Channels
8.4.3.5 Major Industries Advertising on Radio
8.4.3.6 Major Companies Advertising on Radio
8.4.4 Internet/Online Advertising
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2022)
8.4.4.3 Forecast Trend (2023-2028)
8.4.4.4 Viewership of Various Internet Websites
8.4.4.5 Major Industries Using Internet/Online Media for Advertising
8.4.4.6 Major Companies Using Internet/Online Media for Advertising
8.4.5 Mobile Advertising
8.4.5.1 Market Share
8.4.5.2 Historical Trend (2018-2022)
8.4.5.3 Forecast Trend (2023-2028)
8.4.5.4 Various Forms of Mobile Advertisements
8.4.5.5 Major Industries & Companies Using Mobile for Advertising
8.4.6 Outdoor Advertising
8.4.6.1 Market Share
8.4.6.2 Historical Trend (2018-2022)
8.4.6.3 Forecast Trend (2023-2028)
8.4.6.4 Bill Boards
8.4.6.5 Street Furniture
8.4.6.6 Transit Advertising
8.4.6.7 Other Mediums
8.4.6.8 Major Industries and Companies Using Outdoor Advertising
9 Market Dynamics
9.1 SWOT Analysis
9.1.1 Strengths
9.1.2 Weaknesses
9.1.3 Opportunities
9.1.4 Threats
9.2 Porter’s Five Forces Analysis
9.2.1 Supplier’s Power
9.2.2 Buyer’s Power
9.2.3 Threat of New Entrants
9.2.4 Degree of Rivalry
9.2.5 Threat of Substitutes
9.3 Key Indicators for Demand
9.4 Key Indicators for Price
10 Value Chain Analysis
10.1 Research
10.2 Content Development
10.3 Advertising Agencies
10.4 Advertising Media
10.5 Audience
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
11.3 Company Profiles
11.3.1 The Ogilvy Group
11.3.1.1 Company Overview
11.3.1.2 Product Portfolio
11.3.1.3 Demographic Reach and Achievements
11.3.1.4 Certifications
11.3.2 Rediffusion
11.3.2.1 Company Overview
11.3.2.2 Product Portfolio
11.3.2.3 Demographic Reach and Achievements
11.3.2.4 Certifications
11.3.3 Leo Burnett India
11.3.3.1 Company Overview
11.3.3.2 Product Portfolio
11.3.3.3 Demographic Reach and Achievements
11.3.3.4 Certifications
11.3.4 Grey India
11.3.4.1 Company Overview
11.3.4.2 Product Portfolio
11.3.4.3 Demographic Reach and Achievements
11.3.4.4 Certifications
11.3.5 Others
12 Industry Events and Developments
List of Key Figures and Tables
1. Global Advertising Market: Key Industry Highlights, 2018 and 2028
2. India: Advertising Market: Value Trends (in Billion INR), 2016-2021
3. India: Advertising Market Break-up by Segment (in %), 2020
4. India: Advertising Market Forecast: Value Trends (in Billion INR), 2023-2028
5. India: Advertising Market Forecast: Market Share by Segment (in %), 2026
6. India: Advertising Market Forecast: Comparative Market Share by Segment (in %), 2020 & 2026
7. India, North America, Western Europe & China: Advertising to GDP Ratio (in %)
8. India: Television Advertising Market (in Billion INR), 2016-2021
9. India: Total Number of TV Households (in Million), 2016 & 2021
10. India: Total Number of Cable & Satellite Households (in Million), 2016 & 2021
11. India: Television Advertising Market Forecast (in Billion INR), 2023-2028
12. India: Print Advertising Market (in Billion INR), 2016-2021
13. India: Print Advertisement Market: Breakup of Newspaper & Magazine Revenues (in %), 2016-2021
14. India: Newspaper Advertising Market (in Billion INR), 2016-2021
15. India: Total Newspaper Circulation (in Million), 2011-12 & 2018-19
16. India: Newspaper Advertising Market Forecast (in Billion INR), 2023-2028
17. India: Magazine Advertising Market (in Billion INR), 2016-2021
18. India: Magazine Advertising Market Forecast (in Billion INR), 2023-2028
19. India: Print Advertising Market Forecast (in Billion INR), 2023-2028
20. India: Print Advertising Market: Share of Newspapers & Magazines (in %), 2023-2028
21. India: Radio Advertising Market (in Billion INR), 2016-2021
22. India: Radio Advertising Market Forecast (in Billion INR), 2023-2028
23. India: Internet/Online Advertising Market (in Billion INR), 2016-2021
24. India: Internet Users (In Million), 2016 & 2021
25. India: Internet/Online Advertising Spends by Sectors (In %), 2020
26. India: Internet/Online Advertising Market Forecast (in Billion INR), 2023-2028
27. India: Mobile Advertising Market (in Billion INR), 2016-2021
28. India: Mobile Advertising Market Forecast (in Billion INR), 2023-2028
29. India: Outdoor Advertising Market (in Billion INR), 2016-2021
30. India: Break-up of Outdoor Advertising Market by Formats (in %) 2016-2021
31. India: Billboards Advertising Market (in Billion INR), 2016-2021
32. India: Billboards Advertising Market Forecast (in Billion INR), 2023-2028
33. India: Street Furniture Advertising Market (in Billion INR), 2016-2021
34. India: Street Furniture Advertising Market Forecast (in Billion INR), 2023-2028
35. India: Transit Advertising Market (in Billion INR), 2016-2021
36. India: Transit Advertising Market Forecast (in Billion INR), 2023-2028
37. India: Other Outdoor Advertising Market (in Billion INR), 2016-2021
38. India: Other Outdoor Advertising Market Forecast (in Billion INR), 2023-2028
39. India: Outdoor Advertising Spends by Sector (In %), 2020
40. India: Outdoor Advertising Market Forecast (in Billion INR), 2023-2028
41. India: Break-up of Outdoor Advertising Market by Format (In %), 2026
42. India: Advertising Market Structure
Key Questions Answered in the Report
In 2020, the Indian advertising market attained a value of nearly INR 670 billion.
The market is projected to grow at a CAGR of 11% between 2021 and 2026.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about INR 1253.2 billion.
The major drivers of the industry, such as rapid urbanisation, the growing acceptance of technology, the growing digital marketing, and favourable government regulations, are expected to aid the market growth.
The key trend guiding the growth of the market include the increased digitalisation and the growing shift towards streaming online video via mobile devices.
Television, print, radio, internet/online, mobile, and outdoor advertising are the major segments of the product in the industry.
The major players in the industry are The Ogilvy Group, Rediffusion, Leo Burnett India, and Grey India, among others.
Analyst Review
The Indian advertising market attained a value of INR 670 billion in 2020, driven by the growing acceptance of technology and internet penetration. Owing to the favourable government regulations, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 11%. The industry is projected to reach INR 1253.2 billion by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its segments, the industry can be divided into television, print, radio, internet/online, mobile, and outdoor advertising. The key players in the above industry include The Ogilvy Group, Rediffusion, Leo Burnett India, Grey India, and others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with industry insights that are accurate, actionable, and help them remain ahead of their competition.
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