Reports
As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.
Indian Advertising Market: By Segment: Television Advertising, Print Advertising, Radio Advertising, Internet/Online Advertising, Mobile Advertising, Outdoor Advertising; Historical Market and Forecast (2015-2025); Market Dynamics; Value Chain Analysis; Competitive Landscape; Industry Events and Developments
Indian Advertising Market Outlook
The Indian advertising market was valued at nearly INR 670 billion in 2019. The market is further expected to grow at a CAGR of 11% during the forecast period of 2020-2025 to reach INR 1253.2 billion by 2025.
The major factors driving the Indian advertising market growth are rapid urbanisation, the growing acceptance of technology, the increasing population, and favourable government regulations in the region.
The value chain analysis of the product has also been covered in this report encompassing all the activities in the value chain such as procurement, manufacturing, sales and distribution. Furthermore, the study assesses the industry based on Porter’s five forces model, which evaluates the level of competition in the industry by analysing factors such as bargaining power of buyers and suppliers, threat from substitutes and new entrants.
Properties and Applications
Advertising is a sponsored marketing by a brand or an organisation to promote and entice consumers to buy or invest into their products or services.
The industry can be broadly categorised based on segments:
- Television Advertising
- Print Advertising
- Radio Advertising
- Internet/Online Advertising
- Mobile Advertising
- Outdoor Advertising
Market Analysis
The advertising industry’s success depends heavily on the penetration of different media outlets in the region. India, with its developing economy, is providing the advertisers with numerous growth opportunities, along with expanding media channels. Economic growth has also led to an increase in consumer spending power, producing a consumer-conscious and affluent brand. The Indian advertising industry is expected to be Asia’s fastest-growing advertisement market after China over the forecast period. Further, the increasing penetration of smartphones and the internet in the country is encouraging the use of digital advertising, which is anticipated to aid the growth of this industry in India over the forecast period.
While television segment continues to be the dominant force in India, accounting for almost 38% of the total ad spend in 2019, the mobile and internet advertising segment is anticipated to contribute significantly to the industry growth owing to the increased digitalisation and growing shift towards online video via mobile devices in the region.
Competitive Landscape
The report presents a detailed analysis of the following key players in the Indian advertising market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- The Ogilvy Group
- Rediffusion
- Leo Burnett India
- Grey India
- Others
The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Market Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Indian Advertising Market Snapshot
7 Industry Opportunities and Challenges
8 Indian Advertising Market Analysis
8.1 Key Industry Highlights
8.2 Indian Advertising Historical Market (2015-2019)
8.3 Indian Advertising Market Forecast (2020-2025)
8.4 Indian Advertising Market by Segment
8.4.1 Television Advertising
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2015-2019)
8.4.1.3 Forecast Trend (2020-2025)
8.4.1.4 Viewership & Advertising Revenues Across Various Genres
8.4.1.5 Major Industries Advertising on Television
8.4.1.6 Major Companies Advertising on Television
8.4.2 Print Advertising
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2015-2019)
8.4.2.3 Forecast Trend (2020-2025)
8.4.2.4 Newspapers
8.4.2.5 Magazines
8.4.2.6 Major Industries Advertising on Print Media
8.4.2.7 Major Companies Advertising on Print Media
8.4.3 Radio Advertising
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2015-2019)
8.4.3.3 Forecast Trend (2020-2025)
8.4.3.4 Listenership of Different Radio Channels
8.4.3.5 Major Industries Advertising on Radio
8.4.3.6 Major Companies Advertising on Radio
8.4.4 Internet/Online Advertising
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2015-2019)
8.4.4.3 Forecast Trend (2020-2025)
8.4.4.4 Viewership of Various Internet Websites
8.4.4.5 Major Industries Using Internet/Online Media for Advertising
8.4.4.6 Major Companies Using Internet/Online Media for Advertising
8.4.5 Mobile Advertising
8.4.5.1 Market Share
8.4.5.2 Historical Trend (2015-2019)
8.4.5.3 Forecast Trend (2020-2025)
8.4.5.4 Various Forms of Mobile Advertisements
8.4.5.5 Major Industries & Companies Using Mobile for Advertising
8.4.6 Outdoor Advertising
8.4.6.1 Market Share
8.4.6.2 Historical Trend (2015-2019)
8.4.6.3 Forecast Trend (2020-2025)
8.4.6.4 Bill Boards
8.4.6.5 Street Furniture
8.4.6.6 Transit Advertising
8.4.6.7 Other Mediums
8.4.6.8 Major Industries and Companies Using Outdoor Advertising
9 Market Dynamics
9.1 SWOT Analysis
9.1.1 Strengths
9.1.2 Weaknesses
9.1.3 Opportunities
9.1.4 Threats
9.2 Porter’s Five Forces Analysis
9.2.1 Supplier’s Power
9.2.2 Buyer’s Power
9.2.3 Threat of New Entrants
9.2.4 Degree of Rivalry
9.2.5 Threat of Substitutes
9.3 EMR’s Key Indicators for Demand
9.4 EMR’s Key Indicators for Price
10 Value Chain Analysis
10.1 Research
10.2 Content Development
10.3 Advertising Agencies
10.4 Advertising Media
10.5 Audience
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
11.3 Company Profiles
11.3.1 The Ogilvy Group
11.3.1.1 Company Overview
11.3.1.2 Product Portfolio
11.3.1.3 Demographic Reach and Achievements
11.3.1.4 Certifications
11.3.2 Rediffusion
11.3.2.1 Company Overview
11.3.2.2 Product Portfolio
11.3.2.3 Demographic Reach and Achievements
11.3.2.4 Certifications
11.3.3 Leo Burnett India
11.3.3.1 Company Overview
11.3.3.2 Product Portfolio
11.3.3.3 Demographic Reach and Achievements
11.3.3.4 Certifications
11.3.4 Grey India
11.3.4.1 Company Overview
11.3.4.2 Product Portfolio
11.3.4.3 Demographic Reach and Achievements
11.3.4.4 Certifications
11.3.5 Others
12 Industry Events and Developments
List of Figures and Tables
1. Global Advertising Market: Key Industry Highlights, 2015 and 2025
2. India: Advertising Market: Value Trends (in Billion INR), 2015-2020
3. India: Advertising Market Break-up by Segment (in %), 2019
4. India: Advertising Market Forecast: Value Trends (in Billion INR), 2020-2025
5. India: Advertising Market Forecast: Market Share by Segment (in %), 2025
6. India: Advertising Market Forecast: Comparative Market Share by Segment (in %), 2019 & 2025
7. India, North America, Western Europe & China: Advertising to GDP Ratio (in %)
8. India: Television Advertising Market (in Billion INR), 2015-2020
9. India: Total Number of TV Households (in Million), 2015 & 2020
10. India: Total Number of Cable & Satellite Households (in Million), 2015 & 2020
11. India: Television Advertising Market Forecast (in Billion INR), 2020-2025
12. India: Print Advertising Market (in Billion INR), 2015-2020
13. India: Print Advertisement Market: Breakup of Newspaper & Magazine Revenues (in %), 2015-2020
14. India: Newspaper Advertising Market (in Billion INR), 2015-2020
15. India: Total Newspaper Circulation (in Million), 2011-12 & 2018-19
16. India: Newspaper Advertising Market Forecast (in Billion INR), 2020-2025
17. India: Magazine Advertising Market (in Billion INR), 2015-2020
18. India: Magazine Advertising Market Forecast (in Billion INR), 2020-2025
19. India: Print Advertising Market Forecast (in Billion INR), 2020-2025
20. India: Print Advertising Market: Share of Newspapers & Magazines (in %), 2020-2025
21. India: Radio Advertising Market (in Billion INR), 2015-2020
22. India: Radio Advertising Market Forecast (in Billion INR), 2020-2025
23. India: Internet/Online Advertising Market (in Billion INR), 2015-2020
24. India: Internet Users (In Million), 2015 & 2020
25. India: Internet/Online Advertising Spends by Sectors (In %), 2019
26. India: Internet/Online Advertising Market Forecast (in Billion INR), 2020-2025
27. India: Mobile Advertising Market (in Billion INR), 2015-2020
28. India: Mobile Advertising Market Forecast (in Billion INR), 2020-2025
29. India: Outdoor Advertising Market (in Billion INR), 2015-2020
30. India: Break-up of Outdoor Advertising Market by Formats (in %) 2015-2020
31. India: Billboards Advertising Market (in Billion INR), 2015-2020
32. India: Billboards Advertising Market Forecast (in Billion INR), 2020-2025
33. India: Street Furniture Advertising Market (in Billion INR), 2015-2020
34. India: Street Furniture Advertising Market Forecast (in Billion INR), 2020-2025
35. India: Transit Advertising Market (in Billion INR), 2015-2020
36. India: Transit Advertising Market Forecast (in Billion INR), 2020-2025
37. India: Other Outdoor Advertising Market (in Billion INR), 2015-2020
38. India: Other Outdoor Advertising Market Forecast (in Billion INR), 2020-2025
39. India: Outdoor Advertising Spends by Sector (In %), 2019
40. India: Outdoor Advertising Market Forecast (in Billion INR), 2020-2025
41. India: Break-up of Outdoor Advertising Market by Format (In %), 2025
42. India: Advertising Market Structure
Key Questions Answered in the Report
In 2019, the Indian advertising market attained a value of nearly INR 670 billion.
The market is projected to grow at a CAGR of 11% between 2020 and 2025.
The market is estimated to witness a healthy growth in the forecast period of 2020-2025 to reach about INR 1253.2 billion.
The major drivers of the industry, such as rapid urbanisation, the growing acceptance of technology, the growing digital marketing, and favourable government regulations, are expected to aid the market growth.
The key trend guiding the growth of the market include the increased digitalisation and the growing shift towards streaming online video via mobile devices.
Television, print, radio, internet/online, mobile, and outdoor advertising are the major segments of the product in the industry.
The major players in the industry are The Ogilvy Group, Rediffusion, Leo Burnett India, and Grey India, among others.
Analyst Review
The Indian advertising market attained a value of INR 670 billion in 2019, driven by the growing acceptance of technology and internet penetration. Owing to the favourable government regulations, the market is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 11%. The industry is projected to reach INR 1253.2 billion by 2025.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its segments, the industry can be divided into television, print, radio, internet/online, mobile, and outdoor advertising. The key players in the above industry include The Ogilvy Group, Rediffusion, Leo Burnett India, Grey India, and others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with industry insights that are accurate, actionable, and help them remain ahead of their competition.
Purchase Options
Call us on
Purchase Full Report
Mini Report
$1099
-
Selected Sections, One User
-
Printing Not Allowed
-
Email Delivery in PDF
-
Free Limited CustomisationPost Sales Analyst SupportFree Update in 180 DaysSingle User License
$2999-
All Sections, One User
-
One Print Allowed
-
Email Delivery in PDF
-
Free Limited CustomisationPost Sales Analyst SupportFree Update in 180 DaysFive User License
$3999-
All Sections, Five Users
-
Five Prints Allowed
-
Email Delivery in PDF
-
Free Limited Customisation
-
Post Sales Analyst Support
-
Free Update in 180 Days
Corporate License
$4999-
All Sections, Unlimited Users
-
Unlimited Prints Allowed
-
Email Delivery in PDF + Excel
-
Free Limited Customisation
-
Post Sales Analyst Support
-
Free Update in 180 Days
Contact AnalystAny Question? Speak With An Analyst
Request SampleView A Sample
Request CustomisationDid You Miss Anything, Ask Now
Why Expert Market Research?RIGHT PEOPLE
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
RIGHT METHODOLOGY
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
RIGHT PRICE
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
RIGHT SUPPORT
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.
Similar Reports
Visual effects or VFX refer to special effects that deeply reflect the story’s visual representation and are used in films in one way or another almost since the earliest films. Since then, visual e...
The global stock video market is driven by the huge impact of drone technology on the shooting of aerial videos, which has lowered the costs and also made it possible to create shots that were previou...
It is being driven by the increase in the demand for digital video content, especially among the younger population, due to the increasing sales of smartphones and the increasing number of devices tha...
The global media planning and buying market is being driven by the global media expenditure, which attained a value of nearly USD 425 billion in 2019. The global media expenditure is likely to grow at...
The global digital marketing market reached a value of nearly USD 305 billion in 2019. The market is further expected to grow at a CAGR of 17.6% between 2020 and 2025 to reach a value of around USD 80...
NEWSLETTER