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Indian Advertising Market

Indian Advertising Market Share, Size, Growth, Forecast: By Medium: Television Advertising, Radio Advertising, Print Advertising, Internet/Online Advertising, Outdoor Advertising, Mobile Advertising; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

Indian Advertising Market Outlook

The Indian advertising market was valued at approximately INR 916.32 billion in 2023. The market is projected to grow at a CAGR of 11.0% during the forecast period of 2024-2032 to reach around INR 2344.01 billion by 2032.

 

Key Takeaways

  • Through the integration of augmented reality (AR) and virtual reality (VR), advertisers are exploring immersive experiences to captivate audiences.
  • Increasing penetration of the internet and digital platforms is aiding the growth of the market.
  • Dynamic ad content that can be updated in real-time based on changing variables is becoming a strategy to capture audience attention and relevance.

 

Advertising is a form of marketing communication that aims to persuade, inform, or influence individuals or groups to take specific actions. Advertising can take place through a variety of communication channels, including traditional media such as television, radio, print, and outdoor advertising, as well as digital platforms like social media, email, and search engines.

 

The Indian advertising market growth depends heavily on the penetration of different media outlets in the region. India, with its developing economy, is providing advertisers with numerous growth opportunities, along with expanding media channels. Economic growth has also led to an increase in consumer spending power, producing a consumer-conscious and affluent brand.

 

Indian Advertising Market

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Key Trends and Developments

Increasing trend of programmatic advertising, surging penetration of the internet and smartphones, rising focus on privacy and consent, and the growing popularity of interactive and shoppable ads are the major trends impacting the market growth

 

Jan 24th 2024

Kai India launched an informative Ad Campaign using cutting-edge tools to inform consumers about the significance of safety in kitchen practices.

 

Sep 27th 2023

YouTube unveils AI-powered tools in Ads Creative Studio to support marketers to make enhanced marketing customisations and engage diverse and specific demographics effectively.

 

Jun 27th 2023

Seekho revolutionised marketing with an AI-Crafted campaign for ‘SuperDegree’, through which the next generation of Indian graduates are prepared for a future shaped by generative AI.

 

Jun 1st, 2022

Vi Unveils 'Vi Ads' – AI and ML-powered Ad-tech platform in collaboration with TorcAi for enhanced marketer engagement.

 

Rise of Programmatic Advertising

Programmatic advertising has emerged as a key driver in the Indian advertising market landscape. Advertisers can leverage data analytics and AI to reach specific demographics, enhancing the impact of their campaigns.

 

The rising penetration of the internet and smartphones

The rising penetration of smartphones and internet access in India is driving the adoption of digital advertising.

 

Increasing focus on data privacy and consent

Advertisers are adapting to evolving privacy regulations and consumer expectations and focusing on transparent data practices and obtaining user consent for personalised advertising.

 

Growing popularity of interactive and shoppable ads

Interactive and shoppable ads are gaining popularity as they enhance user participation and create a more engaging experience.

 

The explosive growth of internet connectivity and smartphone usage in India has significantly fuelled the Indian advertising market expansion. This digital revolution has opened up new avenues for advertisers, enabling them to reach a more extensive and diverse audience than ever before. The widespread use of smartphones, in particular, has brought even the most remote regions within the realm of digital advertising.

 

Furthermore, the rise of digital media platforms has provided advertisers with rich, data-driven insights. These insights enable the development of highly targeted and personalised marketing strategies. This precise targeting is made possible by the extensive user data collected by these platforms, offering a deep understanding of consumer behaviours, preferences, and purchasing patterns.

 

Additionally, the digital landscape allows for a variety of engaging ad formats – from video ads to interactive banners. These can be optimised for different devices and platforms, enhancing user engagement. The flexibility and innovation in ad formats cater to the varying preferences of a diverse online audience, making digital ads more effective and appealing.

 

The introduction of AI-powered tools in YouTube's Ads Creative Studio is a significant Indian advertising market development. This innovation is particularly impactful considering India's diverse and rapidly evolving digital landscape.

 

India's demographic diversity poses unique challenges for advertisers. The AI-driven tools in YouTube's platform allow for the creation of more nuanced and targeted advertising campaigns. Moreover, one of the key advantages of AI-powered tools is the ability to customise content at scale. This is crucial in a vast market like India, where advertisers often need to create multiple versions of an ad to cater to different languages, regions, and cultural contexts.

 

Indian Advertising Market By Segments

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Market Segmentation

The EMR’s report titled “Indian Advertising Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Medium

  • Television Advertising
  • Radio Advertising
  • Print Advertising
  • Internet/Online Advertising
  • Outdoor Advertising
  • Mobile Advertising

 

Market Breakup by Region

  • North India
  • East and Central India
  • West India
  • South India

 

Online and mobile advertising are expected to gain popularity in the forecast period due to their ability to offer tailored messages

According to the Indian advertising market analysis, TV advertising is highly prevalent, primarily due to the medium's extensive reach and broad appeal across diverse demographics across urban and rural areas. It has the unique advantage of reaching a vast audience, including those not connected to the internet. However, the advertising landscape is changing swiftly with digital mediums, especially online and mobile advertising, owing to their ability to deliver tailored messages and interactive capabilities, and the growing internet-savvy population.

 

Shifting dynamics of traditional advertising platforms are expected to aid the development of the market in the forecast period

While radio and print remain pertinent, they are ceding market share to digital media. Outdoor advertising maintains relevance through physical visibility, yet it lacks the dynamic targeting and interactive features that digital platforms offer.

 

Indian Advertising Market Report

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Competitive Landscape

Some major Indian advertising companies are adopting digital advertising solutions, leveraging social media, search engines, and programmatic advertising amid rising smartphone ownership

 

Crayons Advertising Limited

A renowned full-service advertising agency offering innovative solutions across various media platforms, known for its creative and strategic approach in the Indian advertising landscape.

 

The DDB Mudra Group

A leading marketing and communications network in India, providing a range of services from digital and data-driven marketing to creative and brand strategy.

 

Creation Infoways Pvt. Ltd:

Specialises in digital marketing services, offering expertise in web development, SEO, and online advertising, catering to businesses looking to enhance their online presence.

 

Avail Advertising India Pvt Ltd

A dynamic advertising firm known for its integrated marketing solutions, offering services from branding and design to digital marketing and event management.

 

Other key players in the Indian advertising market are Triverse Advertising Pvt. Ltd, Purnima Advertising Agency Pvt. Ltd, Web Cures Digital, Urja Communications Pvt. Ltd, SocialPulsar, and Dentsu India, among others.

 

While traditional media like television and print media still hold a significant portion of the market share, the digital landscape is the primary driver of change. Companies are increasingly focusing on digital advertising, leveraging social media, search engines, and programmatic advertising. This shift is due to the widespread use of smartphones and the internet in India.

 

West India is expected to account for a significant portion of the Indian advertising market share owing to the presence of entertainment and financial companies

The Western region of India, including prosperous states like Maharashtra and Gujarat, is a strong player in the advertising field. Big cities like Mumbai and Pune are not only busy metropolises but also important advertising hubs. This region excels in mixing classic advertising methods with modern techniques, showing its widespread internet use and diverse population.

 

Other regions, especially North India and South India are increasingly adopting digital advertising, along with traditional mediums, owing to high brand competition and a broad consumer base.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Medium
  • Region
Breakup by Medium
  • Television Advertising
  • Radio Advertising
  • Print Advertising
  • Internet/Online Advertising
  • Outdoor Advertising
  • Mobile Advertising
Breakup by Region
  • North India
  • East and Central India
  • West India
  • South India
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Crayons Advertising Limited
  • The DDB Mudra Group
  • Creation Infoways Pvt. Ltd
  • Avail Advertising India Pvt Ltd
  • Triverse Advertising Pvt. Ltd
  • Purnima Advertising Agency Pvt. Ltd
  • Web Cures Digital
  • Urja Communications Pvt. Ltd
  • SocialPulsar
  • Dentsu India
  • Others

 

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Indian Advertising Market Report Snapshots

Indian Advertising Market Size

Indian Advertising Companies

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Advertising Market Overview

    8.1    Key Industry Highlights
    8.2    Global Advertising Historical Market (2018-2023) 
    8.3    Global Advertising Market Forecast (2024-2032)
    8.4    Global Advertising Market Share by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    India Advertising Market Overview
    9.1    Key Industry Highlights
    9.2    India Advertising Historical Market (2018-2023) 
    9.3    India Advertising Market Forecast (2024-2032)
10    India Advertising Market by Medium
    10.1    Television Advertising
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Radio Advertising
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Print Advertising
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Internet/Online Advertising
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Outdoor Advertising
        10.5.1    Historical Trend (2018-2023)
        10.5.2    Forecast Trend (2024-2032)
    10.6    Mobile Advertising
        10.6.1    Historical Trend (2018-2023)
        10.6.2    Forecast Trend (2024-2032)
11    India Advertising Market by Region
    11.1    North India
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    East and Central India
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    West India
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    South India
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
12    Market Dynamics
    12.1    SWOT Analysis
        12.1.1    Strengths
        12.1.2    Weaknesses
        12.1.3    Opportunities
        12.1.4    Threats
    12.2    Porter’s Five Forces Analysis
        12.2.1    Supplier’s Power
        12.2.2    Buyer’s Power
        12.2.3    Threat of New Entrants
        12.2.4    Degree of Rivalry
        12.2.5    Threat of Substitutes
    12.3    Key Indicators for Demand
    12.4    Key Indicators for Price
13    Competitive Landscape
    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    Crayons Advertising Limited
            13.2.1.1    Company Overview
            13.2.1.2    Product Portfolio
            13.2.1.3    Demographic Reach and Achievements
            13.2.1.4    Certifications
        13.2.2    The DDB Mudra Group
            13.2.2.1    Company Overview
            13.2.2.2    Product Portfolio
            13.2.2.3    Demographic Reach and Achievements
            13.2.2.4    Certifications
        13.2.3    Creation Infoways Pvt. Ltd
            13.2.3.1    Company Overview
            13.2.3.2    Product Portfolio
            13.2.3.3    Demographic Reach and Achievements
            13.2.3.4    Certifications
        13.2.4    Avail Advertising India Pvt Ltd
            13.2.4.1    Company Overview
            13.2.4.2    Product Portfolio
            13.2.4.3    Demographic Reach and Achievements
            13.2.4.4    Certifications
        13.2.5    Triverse Advertising Pvt. Ltd
            13.2.5.1    Company Overview
            13.2.5.2    Product Portfolio
            13.2.5.3    Demographic Reach and Achievements
            13.2.5.4    Certifications
        13.2.6    Purnima Advertising Agency Pvt. Ltd
            13.2.6.1    Company Overview
            13.2.6.2    Product Portfolio
            13.2.6.3    Demographic Reach and Achievements
            13.2.6.4    Certifications
        13.2.7    Web Cures Digital
            13.2.7.1    Company Overview
            13.2.7.2    Product Portfolio
            13.2.7.3    Demographic Reach and Achievements
            13.2.7.4    Certifications
        13.2.8    Urja Communications Pvt. Ltd
            13.2.8.1    Company Overview
            13.2.8.2    Product Portfolio
            13.2.8.3    Demographic Reach and Achievements
            13.2.8.4    Certifications
        13.2.9    SocialPulsar
            13.2.9.1    Company Overview
            13.2.9.2    Product Portfolio
            13.2.9.3    Demographic Reach and Achievements
            13.2.9.4    Certifications
        13.2.10    Dentsu India
            13.2.10.1    Company Overview
            13.2.10.2    Product Portfolio
            13.2.10.3    Demographic Reach and Achievements
            13.2.10.4    Certifications
        13.2.11    Others
14    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Advertising Market: Key Industry Highlights, 2018 and 2032
2.    India Advertising Market: Key Industry Highlights, 2018 and 2032
3.    India Advertising Historical Market: Breakup by Medium (USD Million), 2018-2023
4.    India Advertising Market Forecast: Breakup by Medium (USD Million), 2024-2032
5.    India Advertising Historical Market: Breakup by Region (USD Million), 2018-2023
6.    India Advertising Market Forecast: Breakup by Region (USD Million), 2024-2032
7.    India Advertising Market Structure

Key Questions Answered in the Report

In 2023, the market reached an approximate value of INR 916.32 billion.

The market is estimated to grow at a CAGR of 11.0% between 2024 and 2032.

The market is estimated to witness healthy growth during 2024-2032 to reach around INR 2344.01 billion by 2032.

The major drivers of the market, such as rapid urbanisation, the growing acceptance of technology, the growing digital marketing, and favourable government regulations, are expected to aid the market growth.

The key trends aiding the market expansion include increasing penetration of social media platforms, utilisation of advanced advertising technologies, and the use of location-based advertising.

Television advertising, print advertising, radio advertising, internet/online advertising, mobile advertising, and outdoor advertising are the major mediums of Indian advertising in the market.

The major regions for advertising in India are North India, East and Central India, West India, and South India.

The major players in the market are Crayons Advertising Limited, The DDB Mudra Group, Creation Infoways Pvt. Ltd, Avail Advertising India Pvt Ltd, Triverse Advertising Pvt. Ltd, Purnima Advertising Agency Pvt. Ltd, Web Cures Digital, Urja Communications Pvt. Ltd, SocialPulsar, and Dentsu India, among others.

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