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Indian Advertising Market Share, Size, Trends, Growth, Analysis, Forecast: By Medium: Television Advertising, Radio Advertising, Print Advertising, Internet/Online Advertising, Outdoor Advertising, Mobile Advertising; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2023-2028
Indian Advertising Market Outlook
The Indian advertising market was valued at approximately INR 825.51 billion in 2022. The market is further expected to grow at a CAGR of 11.0% during the forecast period of 2023-2028 to reach INR 1544.07 billion by 2028.
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The major factors driving the Indian advertising market growth are rapid urbanisation, the growing acceptance of technology, the increasing population, and favourable government regulations in the region.
The value chain analysis of the product has also been covered in this report encompassing all the activities in the value chain such as procurement, manufacturing, sales and distribution. Furthermore, the study assesses the industry based on Porter’s five forces model, which evaluates the level of competition in the industry by analysing factors such as bargaining power of buyers and suppliers, threat from substitutes and new entrants.
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Market Segmentation
Advertising is a sponsored marketing by a brand or an organisation to promote and entice consumers to buy or invest into their products or services.
The market can be broadly categorised based on medium into:
- Television Advertising
- Print Advertising
- Radio Advertising
- Internet/Online Advertising
- Outdoor Advertising
The regional markets for advertising in India include North India, East and Central India, West India, and South India.
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Market Analysis
The advertising industry’s success depends heavily on the penetration of different media outlets in the region. India, with its developing economy, is providing the advertisers with numerous growth opportunities, along with expanding media channels. Economic growth has also led to an increase in consumer spending power, producing a consumer-conscious and affluent brand. The Indian advertising industry is expected to be Asia’s fastest-growing advertisement market after China over the forecast period. Further, the increasing penetration of smartphones and the internet in the country is encouraging the use of digital advertising, which is anticipated to aid the growth of this industry in India over the forecast period.
While television segment continues to be the dominant force in India, accounting for almost 38% of the total ad spend in 2020, the mobile and internet advertising segment is anticipated to contribute significantly to the industry growth owing to the increased digitalisation and growing shift towards online video via mobile devices in the region.
Competitive Landscape
The report presents a detailed analysis of the following key players in the Indian advertising market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Crayons Advertising Limited
- The DDB Mudra Group
- Creation Infoways Pvt. Ltd
- Avail Advertising India Pvt Ltd
- Triverse Advertising Pvt. Ltd
- Purnima Advertising Agency Pvt. Ltd
- Web Cures Digital
- Urja Communications Pvt. Ltd
- SocialPulsar
- Dentsu India
- Others
The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Medium |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Advertising Market Overview
8.1 Key Industry Highlights
8.2 Global Advertising Historical Market (2018-2022)
8.3 Global Advertising Market Forecast (2023-2028)
8.4 Global Advertising Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Advertising Market Overview
9.1 Key Industry Highlights
9.2 India Advertising Historical Market (2018-2022)
9.3 India Advertising Market Forecast (2023-2028)
10 India Advertising Market by Medium
10.1 Television Advertising
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Radio Advertising
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 Print Advertising
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Internet/Online Advertising
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Outdoor Advertising
10.5.1 Market Share
10.5.2 Historical Trend (2018-2022)
10.5.3 Forecast Trend (2023-2028)
10.6 Mobile Advertising
10.6.1 Market Share
10.6.2 Historical Trend (2018-2022)
10.6.3 Forecast Trend (2023-2028)
11 India Advertising Market by Region
11.1 North India
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 East and Central India
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 West India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 South India
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Crayons Advertising Limited
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 The DDB Mudra Group
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Creation Infoways Pvt. Ltd
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Avail Advertising India Pvt Ltd
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Triverse Advertising Pvt. Ltd
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Purnima Advertising Agency Pvt. Ltd
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Web Cures Digital
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Urja Communications Pvt. Ltd
13.2.8.1 Company Overview
13.2.8.2 Product Portfolio
13.2.8.3 Demographic Reach and Achievements
13.2.8.4 Certifications
13.2.9 SocialPulsar
13.2.9.1 Company Overview
13.2.9.2 Product Portfolio
13.2.9.3 Demographic Reach and Achievements
13.2.9.4 Certifications
13.2.10 Dentsu India
13.2.10.1 Company Overview
13.2.10.2 Product Portfolio
13.2.10.3 Demographic Reach and Achievements
13.2.10.4 Certifications
13.2.11 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Advertising Market: Key Industry Highlights, 2018 and 2028
2. India Advertising Market: Key Industry Highlights, 2018 and 2028
3. India Advertising Historical Market: Breakup by Medium (USD Million), 2018-2022
4. India Advertising Market Forecast: Breakup by Medium (USD Million), 2023-2028
5. India Advertising Historical Market: Breakup by Region (USD Million), 2018-2022
6. India Advertising Market Forecast: Breakup by Region (USD Million), 2023-2028
7. India Advertising Market Structure
Key Questions Answered in the Report
In 2022, the Indian advertising market attained a value of nearly INR 825.51 billion.
The market is projected to grow at a CAGR of 11.0% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about INR 1544.07 billion by 2028.
The major drivers of the market are rapid urbanisation, the increasing acceptance of technology, growing usage of digital marketing, and favourable government regulations.
The key trends guiding the growth of the market include increased digitalisation and the growing shift towards streaming online videos via mobile devices.
Television advertising, print advertising, radio advertising, internet/online advertising, mobile advertising, and outdoor advertising are the major segments of the product in the market.
The major regions for advertising in India are North India, East and Central India, West India, and South India.
The major players in the market are The Ogilvy Group, Rediffusion, Leo Burnett India, and Grey India, among others.
Analyst Review
The Indian advertising market attained a value of INR 825.51 billion in 2022, driven by the growing acceptance of technology and internet penetration. Owing to the favourable government regulations, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 11.0%. The industry is projected to reach INR 1544.07 billion by 2028.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the market. Based on medium, the market can be divided into television advertising, print advertising, radio advertising, internet/online advertising, mobile advertising, and outdoor advertising. The regional markets for advertising in India include North India, East and Central India, West India, and South India. The key players in the above market include Crayons Advertising Limited, The DDB Mudra Group, Creation Infoways Pvt. Ltd, Avail Advertising India Pvt Ltd, Triverse Advertising Pvt. Ltd, Purnima Advertising Agency Pvt. Ltd, Web Cures Digital, Urja Communications Pvt. Ltd, SocialPulsar, and Dentsu India, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with industry insights that are accurate, actionable, and help them remain ahead of their competition.
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