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Indian Digital Marketing Market

Indian Digital Marketing Market Size, Share, Growth, Trends: By Type: Social Media Marketing, Search Engine Optimization (SEO), Digital OOH Media, Influencer Marketing, Affiliate Marketing, Email Marketing, Blogging and Podcasting, Others; By End Use; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032

India Digital Marketing Market Outlook

The India digital marketing market size was around USD 5.15 billion in 2023. The market is estimated to grow at a CAGR of 30.2% during 2024-2032 to reach a value of USD 55.37 billion by 2032.

 

Key Takeaways

  • India is the second largest online market on a global scale, with a presence of about 900 million internet users.
  • About 55% of the mobile use by Indians is for the purpose of video viewing.
  • In 2021, digital ad spending in India was recorded to be INR 88,334 crores.

 

Businesses make use of email, social media, web-based advertising, and text and multimedia messages, as different forms of digital marketing. India is considered a fast-paced market outgrowing China in terms of internet consumption. India’s large population is becoming more reliant on the Internet for a variety of purposes including online learning, paying bills, watching movies, etc., thereby increasing the amount of time spent online. Hence, businesses are employing digital marketing strategies to target customers online in an efficient manner, which is boosting the India digital marketing market expansion.

 

Business owners are focusing on enhancing their presence on search engines like Google by increasing their expenditure on digital marketing campaigns and bringing about brand awareness to increase profits.

 

Figure: Digital Media Spends across Industry Verticals

Indian Digital Marketing Market

 

Key Trends and Developments

Rapid technological advancements; rise of social media influencers; favourable government initiatives; and rising trend of personalised marketing strategies are impacting the India digital marketing market growth

 

Mar 14, 2023

Kinnect, India’s leading digital media service provider, won the digital media mandate for Blue Star. As part of the mandate, Kinnect will be handling the brand’s digital strategy globally, along with managing its social media presence in the country.

 

Feb 27, 2023

JioMart, a venture of Reliance Retail partnered with L&K Saatchi & Saatchi for its integrated creative mandate. L&K Saatchi & Saatchi will provide a full range of brand-building solutions and launch JioMart’s social media and content strategy.

 

Sep 14, 2022

The Times of India launched ‘The Times of a Better India’, a new digital OOH (DOOH) campaign across Delhi and NCR, Chennai, Pune, Hyderabad, and Bangalore for 15 days in partnership with Times OOH.

 

Aug 30, 2022

GroupM India, a leading global media investment company, and ShareChat, a social platform, joined hands in partnership to power a new era of modern marketing. The partnership is aimed at providing clients with both effectiveness and efficiencies across the pillars of the digital marketing ecosystem.

 

India Digital Marketing Market Trends

The digital marketing landscape in the country has evolved, with considerable growth anticipated for the sector amidst the constantly advancing technologies such as the artificial intelligence (AI) and their integration with e-commerce. In addition to AI, several other technologies such as voice searches, virtual reality, and others, are proving to be a game changer for brands trying to establish themselves in the market. Over the forecast period, influencer marketing is expected to be a key market trend owing to its cost-effectiveness and the increased social media penetration in the country.

 

The rising popularity of e-commerce websites such as Amazon, Flipkart, Myntra, Nykaa, among others, has been a major driver for the Indian digital marketing market. The expansion strategies set out by e-commerce websites primarily involved digital marketing solutions rather traditional, further leading to their steady establishment in the Indian scenario.

 

Rapid technological advancements

Artificial intelligence (AI) helps digital marketers to analyse customers’ data to create competitive marketing strategies and provide them with a customised experience. Further, AI can help businesses provide real-time customer support and improve social media marketing.

 

Rise of social media influencers

The rising popularity of social media influencers among consumers is positioning influencer marketing as a profitable opportunity for businesses to connect with their target audience, enhance product awareness, and increase consumers’ trust in their business.

 

Significant government support

The advancement of digital marketing in India is supported by ongoing initiatives set out by the Government of India such as the ‘Digital India’ initiative to improve the country’s online infrastructure and internet accessibility.

 

Personalised digital marketing strategies

Companies are investing in customising their digital marketing strategies to provide their customers with a personalised experience. Digital marketing tools help businesses set clear consumer targets based on gender, age, occupation, hobbies, or other interests. The personalisation of digital marketing advertisements reduces the search time for consumers to make purchases, consequently boosting the sales of businesses.

 

Indian Digital Marketing Market By Segments

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Market Segmentation

“India Digital Marketing Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Type

  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Digital OOH Media
  • Influencer Marketing
  • Affiliate Marketing
  • Email Marketing
  • Blogging and Podcasting
  • Others

 

Market Breakup by End Use

  • FMCG
  • E-commerce
  • Automotive
  • Telecom
  • BFSI
  • Education
  • Media and Entertainment
  • Retail
  • Others 

 

Market Breakup by Region

  • West and Central India
  • North India
  • South India
  • East India

 

Based on type, social media marketing dominates the India digital marketing market share

With the increasing number of social media users in the country, the interest in social media marketing to enhance brand recognition and visibility cost-effectively has grown. In India, startups such as Zomato (an online food delivery platform) have been engaging with audiences by posting on social media to drive customer engagement, thereby contributing to the India digital marketing market development.

 

Further, SEO is crucial in promoting brands by increasing their online visibility, driving customer engagement, and offering effective and credible user experiences. There is a growing integration of artificial intelligence (AI) and machine learning (ML) in SEO to propel the ranking of a web page or a website, automate tasks like keyword research and content creation, and support SEO experts to gain insight into SERP data.

 

Moreover, the growing listenership to audio content has pushed brands and advertisers to effectively use podcast features, including branded URLs, promo codes, and checkout surveys. Companies like Swiggy and Boat have partnered with popular podcasters to offer discounts to listeners and create branded content while promoting their services and products.

 

The FMCG sector is a significant contributor to the India digital marketing market revenue

FMCG companies leverage digital marketing techniques to build brand awareness and increase their visibility among potential customers. By adopting digital marketing, Britannia Cheese witnessed a 300% growth in online sales of its cheese products between April and August 2020.

 

Digital marketing strategies, such as cost-per-click, influencer marketing, and blogging, help retail businesses to get a hold of many potential customers that use social media. The expansion of the e-commerce sector has necessitated brick-and-mortar stores to adopt digital marketing strategies to boost their geographical reach, consequently driving the India digital marketing market.

 

Indian Digital Marketing Market Report

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Competitive Landscape

The market players are developing a multi-channel, multi-device approach to effectively monitor consumers, further creating personalised marketing strategies

 

Oxedent Technologies Private Limited

Established in 2017, the company specialises in Google shopping management, google ads management, and social ads management.

 

The NineHertz

With headquarters in Rajasthan, India, the company provides digital marketing services and app development, web development, software development, on-demand app development, etc.

 

Kinnect Media Private Limited

Kinnect Media Private Limited is a digital marketing company established in 2011. The company offers digital marketing services such as creative strategy and social media, web and SEO, online reputation and management, influencer outreach, etc.

 

iProspect

Headquartered in Maharashtra, India, the company specialises in Marketing Activation, business intelligence, and strategy and planning.

 

Other notable players operating in the India digital marketing market include WATMedia Private Limited, FoxyMoron, Social Pulsar, Blusteak Media, QUBIX Integrated Media Services Pvt. Ltd, Creative Monkeys, and GH Digital Media Pvt Ltd, among others.

 

India Digital Marketing Market Analysis by Region

The ease of doing business in states like Maharashtra, Gujarat, and Madhya Pradesh is likely to create opportunities for the overall digital marketing market.

 

With the increasing smartphone and social media users, the use of digital marketing by retailers to reduce marketing costs, provide improved support to customers, and attract customers beyond their geographical points to enhance their profitability, is likely to rise.

 

Kolkata is emerging as a leading digital marketing hub in India. In February 2021, Digital Refresh Networks, an integrated creative and digital marketing solutions company, launched its full-scale operations in Kolkata. Through this, the company intended to support entrepreneurs to shift from traditional to digital marketing.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • End Use 
  • Region
Breakup by Type
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Digital OOH Media
  • Influencer Marketing
  • Affiliate Marketing
  • Email Marketing
  • Blogging and Podcasting
  • Others
Breakup by End Use 
  • FMCG
  • E-commerce
  • Automotive
  • Telecom
  • BFSI
  • Education
  • Media and Entertainment
  • Retail
  • Others
Breakup by Region
  • West and Central India
  • North India
  • South India
  • East India
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Oxedent Technologies Private Limited
  • The NineHertz
  • Kinnect Media Private Limited
  • iProspect
  • WATMedia Private Limited
  • FoxyMoron
  • Social Pulsar
  • Blusteak Media
  • QUBIX Integrated Media Services Pvt. Ltd
  • Creative Monkeys
  • GH Digital Media Pvt Ltd
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    India Digital Advertising Overview

9    Global Digital Marketing Market Overview
    9.1    Global Digital Marketing Historical Market (2018-2023) 
    9.2    Global Digital Marketing Market Forecast (2024-2032)
    9.3    Global Digital Marketing Market Share by Region
        9.3.1    North America
        9.3.2    Europe
        9.3.3    Asia Pacific
        9.3.4    Latin America
        9.3.5    Middle East and Africa
10    India Digital Marketing Market Analysis
    10.1    India Digital Marketing Historical Market (2018-2023) 
    10.2    India Digital Marketing Market Forecast (2024-2032)
11    India Digital Marketing Market by Type
    11.1    Social Media Marketing 
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Search Engine Optimization (SEO) 
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    Digital OOH Media
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    Influencer Marketing
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Affiliate Marketing
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
    11.6    Email Marketing
        11.6.1    Historical Trend (2018-2023)
        11.6.2    Forecast Trend (2024-2032)
    11.7    Blogging and Podcasting
        11.7.1    Historical Trend (2018-2023)
        11.7.2    Forecast Trend (2024-2032)
    11.8    Others
12    India Digital Marketing Market by End Use
    12.1    FMCG 
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    E-commerce
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Automotive
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Telecom
        12.4.1    Historical Trend (2018-2023)
        12.4.2    Forecast Trend (2024-2032)
    12.5    BFSI
        12.5.1    Historical Trend (2018-2023)
        12.5.2    Forecast Trend (2024-2032)
    12.6    Education
        12.6.1    Historical Trend (2018-2023)
        12.6.2    Forecast Trend (2024-2032)
    12.7    Media and Entertainment
        12.7.1    Historical Trend (2018-2023)
        12.7.2    Forecast Trend (2024-2032)
    12.8    Retail
        12.8.1    Historical Trend (2018-2023)
        12.8.2    Forecast Trend (2024-2032)
    12.9    Others
13    India Digital Marketing Market by Region
    13.1    West and Central India
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    North India
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    South India
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    East India
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Top Digital Marketing Companies in India
    15.3    Company Profiles
        15.3.1    Oxedent Technologies Private Limited
            15.3.1.1    Company Overview
            15.3.1.2    Product Portfolio
            15.3.1.3    Demographic Reach and Achievements
            15.3.1.4    Certifications
        15.3.2    The NineHertz
            15.3.2.1    Company Overview
            15.3.2.2    Product Portfolio
            15.3.2.3    Demographic Reach and Achievements
            15.3.2.4    Certifications
        15.3.3    Kinnect Media Private Limited
            15.3.3.1    Company Overview
            15.3.3.2    Product Portfolio
            15.3.3.3    Demographic Reach and Achievements
            15.3.3.4    Certifications
        15.3.4    iProspect
            15.3.4.1    Company Overview
            15.3.4.2    Product Portfolio
            15.3.4.3    Demographic Reach and Achievements
            15.3.4.4    Certifications
        15.3.5    WATMedia Private Limited
            15.3.5.1    Company Overview
            15.3.5.2    Product Portfolio
            15.3.5.3    Demographic Reach and Achievements
            15.3.5.4    Certifications
        15.3.6    FoxyMoron
            15.3.6.1    Company Overview
            15.3.6.2    Product Portfolio
            15.3.6.3    Demographic Reach and Achievements
            15.3.6.4    Certifications
        15.3.7    Social Pulsar
            15.3.7.1    Company Overview
            15.3.7.2    Product Portfolio
            15.3.7.3    Demographic Reach and Achievements
            15.3.7.4    Certifications
        15.3.8    Blusteak Media
            15.3.8.1    Company Overview
            15.3.8.2    Product Portfolio
            15.3.8.3    Demographic Reach and Achievements
            15.3.8.4    Certifications
        15.3.9   QUBIX Integrated Media Services Pvt. Ltd
            15.3.9.1    Company Overview
            15.3.9.2    Product Portfolio
            15.3.9.3    Demographic Reach and Achievements
            15.3.9.4    Certifications
        15.3.10    Creative Monkeys
            15.3.10.1    Company Overview
            15.3.10.2    Product Portfolio
            15.3.10.3    Demographic Reach and Achievements
            15.3.10.4    Certifications
        15.3.11    GH Digital Media Pvt Ltd
            15.3.11.1    Company Overview
            15.3.11.2    Product Portfolio
            15.3.11.3    Demographic Reach and Achievements
            15.3.11.4    Certifications
        15.3.12    Others
    15.4    Pricing Strategy
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Digital Marketing Market: Key Industry Highlights, 2018 and 2032
2.    India Digital Marketing Market: Key Industry Highlights, 2018 and 2032
3.    India Digital Marketing Historical Market: Breakup by Type (USD Million), 2018-2023
4.    India Digital Marketing Market Forecast: Breakup by Type (USD Million), 2024-2032
5.    India Digital Marketing Historical Market: Breakup by End Use (USD Million), 2018-2023
6.    India Digital Marketing Market Forecast: Breakup by End Use (USD Million), 2024-2032
7.    India Digital Marketing Historical Market: Breakup by Region (USD Million), 2018-2023
8.    India Digital Marketing Market Forecast: Breakup by Region (USD Million), 2024-2032
9.    India Digital Marketing Market Structure

Key Questions Answered in the Report

The market attained a value of USD 5.15 billion in 2023.

The market is projected to grow at a CAGR of 30.2% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 55.37billion by 2032.

The key trends guiding the growth of the market are rising digitisation, favourable government initiatives, rising penetration of social media, and technological advancements such as AI.

The key regional markets are West and Central India, North India, South India, and East India.

Social media marketing, search engine optimization (SEO), digital OOH media, influencer marketing, affiliate marketing, email marketing, and blogging and podcasting, among others are the types of digital marketing.

The end uses include FMCG, e-commerce, automotive, telecom, BFSI, education, media and entertainment, retail, and others.

The key players in the market include Oxedent Technologies Private Limited, The NineHertz, Kinnect Media Private Limited, iProspect, WATMedia Private Limited, FoxyMoron, Social Pulsar, Blusteak Media, QUBIX Integrated Media Services Pvt. Ltd, Creative Monkeys, and GH Digital Media Pvt Ltd, among others.

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