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Indian Digital Marketing Market: By Digital Channel: Email Marketing, Search Engine Optimization (SEO), Interactive Consumer Website, Online/Display Advertising, Blogging and Podcasting, Others; By End User; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments
Indian Digital Marketing Market Outlook
The Indian digital marketing market reached a value of nearly USD 4.5 billion in 2022. The market is further expected to grow at a CAGR of 32.1% between 2023 and 2028 to reach a value of around USD 24.1 billion by 2028. The market’s primary driver is the growing global population’s increasing affinity towards the digital channels of media.
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Many entities in the Asia Pacific have been investing substantially in digital advertising, especially in emerging economies like China and India. In India, there have been significant investments in technology advancement as well as on digital platforms. There has been rising demand is due to the growing consumer base, especially youngsters being glued to digital platforms, which is aiding the market growth.
The rise of sales of smartphone across India is catalysing the market growth for digital marketing. India has one of the largest markets for smartphones globally. It has a vast consumer base, ranging from teenagers to the aged population. India has high growth potential, being a medium maturity market. The country is the second-largest online market globally, with a large population of internet users who spend a good number of hours on digital platforms and social media. Due to increasing reliance on the internet, there has been a boost in the demand for laptops, mobile phones, and other electronic devices. The demand for digital advertising is being pushed due to increased demand for such electronic mediums, which in turn is increasing the need for digital marketing.
Market Segmentation
Digital marketing refers to the advertising of digital media services and products, mainly through online platforms, especially mobile phones, advertising displays, or any other medium. Digital marketing approaches such as search engine optimization (SEO), search engine marketing (SEM), content marketing, content management, campaign marketing, social media marketing, social media optimization, display advertising-books, data-driven marketing, e-commerce marketing, e-mail direct marketing, and optical disks and games have become extremely popular in their development. Moreover, digital marketing is now also applicable to non-internet platforms that provide digital media, such as mobile phones (SMS and MMS), call-backs, and on-site mobile ring tones.
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The end-user industries for Indian digital marketing industry are as follows:
- Automotive
- Consumer Packaged Goods
- Telecom
- Real Estate
- Retail
- Others
Based on the digital channel, the market can be segmented into the following:
- Email Marketing
- Search Engine Optimization (SEO)
- Interactive Consumer Website
- Online/Display Advertising
- Blogging and Podcasting (Including Microblogging)
- Social Network Marketing
- Mobile Marketing
- Viral Marketing
- Digital OOH Media
- Online Video Marketing
- Others
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Market Analysis
The rise in popularity of social media platforms and other digital media platforms has been the major driver for the Indian digital marketing market. As investments in the advancements of technology continue to rise across India fuelled by rising demand, the trend in the market is overall positive. The investments in sectors like BFSI, CPG, media, entertainment, and telecommunications, are increasing, as greater potential is seen across all of India. With significant numbers choosing to shift from the television to on-demand video platforms, the growth in the Indian digital marketing market is expected to be high. The rising trend of television series and movies online is boosting the demand for online advertisement, and thus, digital marketing.
With the overall trend of economy of the country showing long term growth, higher incomes are expected, which is expected to help in the sales of smartphones and laptops, and greater internet penetration. The rapidly growing market for smartphones and the internet in India is providing a healthy boost to the growth of digital marketing in the country. With the advent of schemes like the ‘Digital India’ initiative in India in 2015, there has been an upwards push to the growth of the digital marketing market in the historical period.
Competitive Landscape
The report gives a detailed analysis of the following key players in the Indian digital marketing market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Dentsu Webchutney
- iProspect
- WatConsult
- ShootOrder
- Gozoop
- EveryMedia Technologies Pvt. Ltd
- Phonethics Mobile Media Pvt. Ltd
- Pinstorm
- Others
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter’s five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Digital Channel, End User |
| Breakup by Digital Channel | Email Marketing, Search Engine Optimization (SEO), Interactive Consumer Website, Online/Display Advertising, Blogging and Podcasting (Including Microblogging), Social Network Marketing, Mobile Marketing, Viral Marketing, Digital OOH Media, Online Video Marketing, Others |
| Breakup by End User | Automotive, Consumer Packaged Goods, Telecom, Real Estate, Retail, Others |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Dentsu Webchutney, iProspect, WatConsult, ShootOrder, Gozoop, EveryMedia Technologies Pvt. Ltd, Phonethics Mobile Media Pvt. Ltd, Pinstorm, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 India
7 Opportunities and Challenges in the Market
8 Global Digital Marketing Market Overview
8.1 Key Industry Highlights
8.2 Global Digital Marketing Historical Market (2018-2022)
8.3 Global Digital Marketing Market Forecast (2023-2028)
8.4 Global Digital Marketing Market by Region
8.4.1 Market Share
8.4.1.1 North America
8.4.1.2 Europe
8.4.1.3 Asia Pacific
8.4.1.4 Latin America
8.4.1.5 Middle East and Africa
9 India Digital Marketing Market Analysis
9.1 India Digital Marketing Historical Market (2018-2022)
9.2 India Digital Marketing Market Forecast (2023-2028)
9.3 India Digital Marketing Market by Digital Channel
9.3.1 Email Marketing
9.3.1.1 Market Share
9.3.1.2 Historical Trend (2018-2022)
9.3.1.3 Forecast Trend (2023-2028)
9.3.2 Search Engine Optimization (SEO)
9.3.2.1 Market Share
9.3.2.2 Historical Trend (2018-2022)
9.3.2.3 Forecast Trend (2023-2028)
9.3.3 Interactive Consumer Website
9.3.3.1 Market Share
9.3.3.2 Historical Trend (2018-2022)
9.3.3.3 Forecast Trend (2023-2028)
9.3.4 Online/Display Advertising
9.3.4.1 Market Share
9.3.4.2 Historical Trend (2018-2022)
9.3.4.3 Forecast Trend (2023-2028)
9.3.5 Blogging and Podcasting (Including Microblogging)
9.3.5.1 Market Share
9.3.5.2 Historical Trend (2018-2022)
9.3.5.3 Forecast Trend (2023-2028)
9.3.6 Social Network Marketing
9.3.6.1 Market Share
9.3.6.2 Historical Trend (2018-2022)
9.3.6.3 Forecast Trend (2023-2028)
9.3.7 Mobile Marketing
9.3.7.1 Market Share
9.3.7.2 Historical Trend (2018-2022)
9.3.7.3 Forecast Trend (2023-2028)
9.3.8 Viral Marketing
9.3.8.1 Market Share
9.3.8.2 Historical Trend (2018-2022)
9.3.8.3 Forecast Trend (2023-2028)
9.3.9 Digital OOH Media
9.3.9.1 Market Share
9.3.9.2 Historical Trend (2018-2022)
9.3.9.3 Forecast Trend (2023-2028)
9.3.10 Online Video Marketing
9.3.10.1 Market Share
9.3.10.2 Historical Trend (2018-2022)
9.3.10.3 Forecast Trend (2023-2028)
9.3.11 Others
9.4 India Digital Marketing Market by End User
9.4.1 Automotive
9.4.1.1 Market Share
9.4.1.2 Historical Trend (2018-2022)
9.4.1.3 Forecast Trend (2023-2028)
9.4.2 Consumer Packaged Goods
9.4.2.1 Market Share
9.4.2.2 Historical Trend (2018-2022)
9.4.2.3 Forecast Trend (2023-2028)
9.4.3 Telecom
9.4.3.1 Market Share
9.4.3.2 Historical Trend (2018-2022)
9.4.3.3 Forecast Trend (2023-2028)
9.4.4 Real Estate
9.4.4.1 Market Share
9.4.4.2 Historical Trend (2018-2022)
9.4.4.3 Forecast Trend (2023-2028)
9.4.5 Retail
9.4.5.1 Market Share
9.4.5.2 Historical Trend (2018-2022)
9.4.5.3 Forecast Trend (2023-2028)
9.4.6 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyers Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Procurement Strategy
12.1 Contract Terms
12.2 Buying and Sourcing Trends
12.3 Risk Factors
13 Digital Channels Analysis
14 Mobile Channels Analysis
15 Digital Agency Services Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Dentsu Webchutney
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 iProspect
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 WatConsult
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 ShootOrder
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Gozoop
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 EveryMedia Technologies Pvt. Ltd
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Phonethics Mobile Media Pvt. Ltd.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Digital Marketing Market: Key Industry Highlights, 2018 and 2028
2. Global Digital Marketing Historical Market: Breakup by Region (USD Billion), 2018-2022
3. Global Digital Marketing Market Forecast: Breakup by Region (USD Billion), 2023-2028
4. India Digital Marketing Market: Key Industry Highlights, 2018 and 2028
5. India Digital Marketing Historical Market: Breakup by Digital Channel (USD Billion), 2018-2022
6. India Digital Marketing Market Forecast: Breakup by Digital Channel (USD Billion), 2023-2028
7. India Digital Marketing Historical Market: Breakup by End User (USD Billion), 2018-2022
8. India Digital Marketing Market Forecast: Breakup by End User (USD Billion), 2023-2028
9. India Digital Marketing Market Structure
Key Questions Answered in the Report
The Indian digital marketing market reached a value of nearly USD 4.5 billion in 2022.
The Indian digital marketing market is further expected to grow at a CAGR of 32.1% between 2023 and 2028
The market is estimated to grow in the forecast period of 2023-2028 to reach about USD 24.1 billion by 2028.
The major drivers of the industry include rising population, growing use of smartphones and internet, rising popularity of digital channels of media, improving smartphone sales, and increasing investments into the industry.
The overall trend in the Indian digital marketing market appears to be a constant growth with a high growth rate due to increasing population, increasing smartphone sales, and growing popularity of on-demand media platforms.
The major end-user industries for the digital marketing industry are automotive, consumer packaged goods, telecom, real estate, and retail, among others.
The digital channels involved in the digital marketing industry are email marketing, search engine optimization (SEO), interactive consumer website, online/display advertising, blogging and podcasting (Including Microblogging), social network marketing, mobile marketing, viral marketing, digital ooh media, and online video marketing, amongst others.
The major players in the industry are Dentsu Webchutney, iProspect, WatConsult, ShootOrder, Gozoop, EveryMedia Technologies Pvt. Ltd, Phonethics Mobile Media Pvt. Ltd, and Pinstorm, among others.
Analyst Review
The Indian digital marketing market reached a value of nearly USD 4.5 billion in 2022. The industry is rising at a CAGR of 32.1% to reach a value of more than USD 24.1 billion by 2028. The market’s primary driver is the growing global population’s increasing affinity towards the digital channels of media.
EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on the end-user industries, the Indian digital marketing market can be segmented into automotive, consumer packaged goods, telecom, real estate, and retail, amongst others. By digital channels, the industry can be divided into email marketing, search engine optimization (SEO), interactive consumer website, online/display advertising, blogging and podcasting (including microblogging), social network marketing, mobile marketing, viral marketing, digital OOH media, and online video marketing, amongst others. The key players in the above industry include Dentsu Webchutney, iProspect, WatConsult, ShootOrder, Gozoop, EveryMedia Technologies Pvt. Ltd, Phonethics Mobile Media Pvt. Ltd, and Pinstorm, amongst others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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