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Indian Digital Marketing Market Share, Size, Growth, Analysis: By Type: Email Marketing, Search Engine Optimization (SEO), Blogging and Podcasting, Social Media Marketing, Influencer Marketing, Digital OOH Media, Affiliate Marketing, Others; By End Use; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2023-2028
Indian Digital Marketing Market Outlook
The Indian digital marketing market attained a value of USD 3,931.3 million in 2022. The market is further assessed to grow at a CAGR of 30.2% during 2023-2028 to reach a value of USD 19,268.7 million by 2028. The market’s primary driver is the growing global population’s increasing affinity towards the digital channels of media.
Many entities in the Asia Pacific have been investing substantially in digital advertising, especially in emerging economies like China and India. In India, there have been significant investments in technology advancement as well as on digital platforms. There has been rising demand is due to the growing consumer base, especially youngsters being glued to digital platforms, which is aiding the market growth.
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The rise of sales of smartphone across India is catalysing the market growth for digital marketing. India has one of the largest markets for smartphones globally. It has a vast consumer base, ranging from teenagers to the aged population. India has high growth potential, being a medium maturity market. The country is the second-largest online market globally, with a large population of internet users who spend a good number of hours on digital platforms and social media. Due to increasing reliance on the internet, there has been a boost in the demand for laptops, mobile phones, and other electronic devices. The demand for digital advertising is being pushed due to increased demand for such electronic mediums, which in turn is increasing the need for digital marketing.
Market Segmentation
Digital marketing refers to the advertising of digital media services and products, mainly through online platforms, especially mobile phones, advertising displays, or any other medium. Digital marketing approaches such as search engine optimization (SEO), search engine marketing (SEM), content marketing, content management, campaign marketing, social media marketing, social media optimization, display advertising-books, data-driven marketing, e-commerce marketing, e-mail direct marketing, and optical disks and games have become extremely popular in their development. Moreover, digital marketing is now also applicable to non-internet platforms that provide digital media, such as mobile phones (SMS and MMS), call-backs, and on-site mobile ring tones.
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Based on type, the market is segmented into:
- Email Marketing
- Search Engine Optimization (SEO)
- Blogging and Podcasting
- Social Media Marketing
- Influencer Marketing
- Digital OOH Media
- Affiliate Marketing
- Others
On the basis of end use, the market is divided into:
- Automotive
- BFSI
- Telecom
- Education
- FMCG
- E- commerce
- Retail
- Media and Entertainment
- Others
The major regional markets of digital marketing in India are North India, West and Central India, East India, and South India.
Market Analysis
The rise in popularity of social media platforms and other digital media platforms has been the major driver for the Indian digital marketing market. As investments in the advancements of technology continue to rise across India fuelled by rising demand, the trend in the market is overall positive. The investments in sectors like BFSI, CPG, media, entertainment, and telecommunications, are increasing, as greater potential is seen across all of India. With significant numbers choosing to shift from the television to on-demand video platforms, the growth in the Indian digital marketing market is expected to be high. The rising trend of television series and movies online is boosting the demand for online advertisement, and thus, digital marketing.
With the overall trend of economy of the country showing long term growth, higher incomes are expected, which is expected to help in the sales of smartphones and laptops, and greater internet penetration. The rapidly growing market for smartphones and the internet in India is providing a healthy boost to the growth of digital marketing in the country. With the advent of schemes like the ‘Digital India’ initiative in India in 2015, there has been an upwards push to the growth of the digital marketing market in the historical period.
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Competitive Landscape
The report gives a detailed analysis of the following key players in the Indian digital marketing market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Oxedent Technologies Private Limited
- The NineHertz
- Kinnect Media Private Limited
- iProspect
- WATMedia Private Limited
- FoxyMoron
- Social Pulsar
- Blusteak Media
- QUBIX Integrated Media Services Pvt. Ltd
- Creative Monkeys
- GH Digital Media Pvt Ltd
- Others
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter’s five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by End Use |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 India Digital Advertising Overview
9 Global Digital Marketing Market Overview
9.1 Global Digital Marketing Historical Market (2018-2022)
9.2 Global Digital Marketing Market Forecast (2023-2028)
9.3 Global Digital Marketing Market Share by Region
9.3.1 North America
9.3.2 Europe
9.3.3 Asia Pacific
9.3.4 Latin America
9.3.5 Middle East and Africa
10 India Digital Marketing Market Analysis
10.1 India Digital Marketing Historical Market (2018-2022)
10.2 India Digital Marketing Market Forecast (2023-2028)
11 India Digital Marketing Market by Type
11.1 Email Marketing
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Search Engine Optimization (SEO)
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 Blogging and Podcasting
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 Social Media Marketing
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Influencer Marketing
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Digital OOH Media
11.6.1 Historical Trend (2018-2022)
11.6.2 Forecast Trend (2023-2028)
11.7 Affiliate Marketing
11.7.1 Historical Trend (2018-2022)
11.7.2 Forecast Trend (2023-2028)
11.8 Others
12 India Digital Marketing Market by End Use
12.1 Automotive
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 BFSI
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Telecom
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Education
12.4.1 Historical Trend (2018-2022)
12.4.2 Forecast Trend (2023-2028)
12.5 FMCG
12.5.1 Historical Trend (2018-2022)
12.5.2 Forecast Trend (2023-2028)
12.6 Retail
12.6.1 Historical Trend (2018-2022)
12.6.2 Forecast Trend (2023-2028)
12.7 Media and Entertainment
12.7.1 Historical Trend (2018-2022)
12.7.2 Forecast Trend (2023-2028)
12.8 E-commerce
12.8.1 Historical Trend (2018-2022)
12.8.2 Forecast Trend (2023-2028)
12.9 Others
13 India Digital Marketing Market by Region
13.1 North India
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 West and Central India
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 East India
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South India
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Top Digital Marketing Companies in India
15.3 Company Profiles
15.3.1 Oxedent Technologies Private Limited
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Demographic Reach and Achievements
15.3.1.4 Certifications
15.3.2 The NineHertz
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Demographic Reach and Achievements
15.3.2.4 Certifications
15.3.3 Kinnect Media Private Limited
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Demographic Reach and Achievements
15.3.3.4 Certifications
15.3.4 iProspect
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Demographic Reach and Achievements
15.3.4.4 Certifications
15.3.5 WATMedia Private Limited
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Demographic Reach and Achievements
15.3.5.4 Certifications
15.3.6 FoxyMoron
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Demographic Reach and Achievements
15.3.6.4 Certifications
15.3.7 Social Pulsar
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Demographic Reach and Achievements
15.3.7.4 Certifications
15.3.8 Blusteak Media
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 Demographic Reach and Achievements
15.3.8.4 Certifications
15.3.9 QUBIX Integrated Media Services Pvt. Ltd
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Demographic Reach and Achievements
15.3.9.4 Certifications
15.3.10 Creative Monkeys
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.10.3 Demographic Reach and Achievements
15.3.10.4 Certifications
15.3.11 GH Digital Media Pvt Ltd
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.11.3 Demographic Reach and Achievements
15.3.11.4 Certifications
15.3.12 Others
15.4 Pricing Strategy
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Digital Marketing Market: Key Industry Highlights, 2018 and 2028
2. India Digital Marketing Market: Key Industry Highlights, 2018 and 2028
3. India Digital Marketing Historical Market: Breakup by Type (USD Million), 2018-2022
4. India Digital Marketing Market Forecast: Breakup by Type (USD Million), 2023-2028
5. India Digital Marketing Historical Market: Breakup by End Use (USD Million), 2018-2022
6. India Digital Marketing Market Forecast: Breakup by End Use (USD Million), 2023-2028
7. India Digital Marketing Historical Market: Breakup by Region (USD Million), 2018-2022
8. India Digital Marketing Market Forecast: Breakup by Region (USD Million), 2023-2028
9. India Digital Marketing Market Structure
Key Questions Answered in the Report
The Indian digital marketing market reached a value of USD 3,931.3 million in 2022.
The Indian digital marketing market is further expected to grow at a CAGR of 30.2% between 2023 and 2028.
The market is estimated to grow in the forecast period of 2023-2028 to reach about USD 19,268.7 million by 2028.
The major drivers of the market include rising population, growing use of smartphones and internet, rising popularity of digital channels of media, improving smartphone sales, and increasing investments into the market.
The overall trend in the Indian digital marketing market appears to be a constant growth with a high growth rate due to increasing population, increasing smartphone sales, and growing popularity of on-demand media platforms.
The major end-use industries for digital marketing in India are automotive, BFSI, telecom, education, FMCG, retail, media and entertainment, and e-commerce, among others.
The various types of digital marketing in India are email marketing, search engine optimization (SEO), blogging and podcasting, social media marketing, influencer marketing, digital OOH media, and affiliate marketing, among others.
The major players in the market are Oxedent Technologies Private Limited, The NineHertz, Kinnect Media Private Limited, iProspect, WATMedia Private Limited, FoxyMoron, Social Pulsar, Blusteak Media, QUBIX Integrated Media Services Pvt. Ltd, Creative Monkeys, GH Digital Media Pvt Ltd among others.
Analyst Review
The Indian digital marketing market attained a value of USD 3,931.3 million in 2022. The market is further assessed to grow at a CAGR of 30.2% during 2023-2028 to reach a value of USD 19,268.7 million by 2028. The market’s primary driver is the growing global population’s increasing affinity towards the digital channels of media.
EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. The major end-use industries for digital marketing in India are automotive, BFSI, telecom, education, FMCG, retail, media and entertainment, and e-commerce, among others. The various types of digital marketing in the market are email marketing, search engine optimization (SEO), blogging and podcasting, social media marketing, influencer marketing, digital OOH media, and affiliate marketing, among others. The major regional markets of digital marketing in India are North India, West and Central India, East India, and South India. The key players in the above market include Oxedent Technologies Private Limited, The NineHertz, Kinnect Media Private Limited, iProspect, WATMedia Private Limited, FoxyMoron, Social Pulsar, Blusteak Media, QUBIX Integrated Media Services Pvt. Ltd, Creative Monkeys, GH Digital Media Pvt Ltd among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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