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Global Irish Whiskey Market Size, Share, Growth, Trends, Forecast: By Type: Blended, Single Malt, Single Pot Still, Single Grain; By Pricing: Mass, Premium; By Sales Channel: On-Trade, Off-Trade; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Value Chain Analysis; Competitive Landscape; 2024-2032
Global Irish Whiskey Market Outlook
The global Irish whiskey market size attained a value of approximately USD 5.42 billion in 2023. The market is further projected to grow at a CAGR of 8.0% in the forecast period of 2024-2032, reaching a value of around USD 10.83 billion by 2032.
Key Trends in the Market
Irish whiskey is a specialised type of whiskey produced in Ireland that is generally distilled and aged for a minimum of three years. Traditional production of Irish whiskey involves triple distillation of unmalted barely during which fermentation takes place, after which it can then be blended with grain whiskey, although single malts are also available.
- Rising demand for specialised and premium alcoholic beverages is a key factor contributing to the Irish whiskey market growth. Immensely versatile, Irish whiskey is known for its smoothness and earthy flavour, due to which it is popular for consumption straight or on the rocks, and can complement a wide range of cocktails.
- Expansion of production capabilities and supply chains are resulting in enhanced accessibility to authentic Irish whiskey worldwide, with various suppliers connecting directly with Irish producers for local distribution. With growing disposable income and increasing awareness regarding premium Irish whiskey options, more consumers, particularly young adults, are increasing the Irish whiskey market demand.
- Innovations in product offerings, flavour profiles, and packaging are key trends influencing the market for Irish whiskey, with key players using unique products to gain a competitive edge. Extended ageing periods, usage of wood notes, fruit flavours, and varying alcohol percentages are appealing to a wider audience, thereby augmenting the market growth.
Market Analysis
Based on type, the market is divided into blended, single malt, single pot still, and single grain. On the basis of pricing the market is bifurcated into mass and premium. By sales channel, the Irish whiskey market segmentation is on-trade and off-trade. The regional markets for Irish whiskey are North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Irish whiskey market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Pernod Ricard S.A
- Proximo Spirits, Inc.
- Teeling Whiskey Company
- Suntory Holdings Limited
- Brown-Forman Corporation
- Diageo plc
- William Grant & Sons Limited
- West Cork Distillers Limited
- Na Cuana (Boann Distiller)
- Sazerac Company Inc.
- Others
Market Share by Pricing
Based on pricing, premium occupies a sizeable Irish whiskey market share, supported by the growing demand for premium alcoholic beverages, particularly among young adults. At premium price points, Irish whiskey is available in a wider variety with various flavours and those that have been aged longer. The uniqueness of the taste, smoothness, and versatility of good quality Irish whiskey encourage more buyers to invest in premium Irish whiskey. Interest in authentic Irish whiskey, brewed by specific distilleries in Ireland, are further leading to an increasing demand for premium Irish whiskey. Moreover, high end bars and restaurants that are visited by clientele with greater spending capacities typically stock premium Irish whiskey, thereby increasing its demand.
Market Share by Region
Regionally, North America accounts for a rapidly growing share in the global Irish whiskey market, fuelled by a vast population of alcohol consumers and rising interest in Irish whiskey. Increasing tourism from North America to countries in Europe where Irish whiskey is commonly consumed is resulting in a greater demand for Irish whiskey in North America. Expansion of key market players in North America and tie-ups of local suppliers with breweries in Ireland are also aiding the regional market growth for Irish whiskey. The extensive popularity of cocktails in North America and the suitability of Irish whiskey for numerous cocktails, martinis, soda beverages, and Irish coffee are further aiding the market growth of Irish whiskey in North America.
Competitive Landscape
Pernod Ricard S.A was founded in 1975 with the merger of spirits companies Pernod and Ricard. Based in Paris, France, the company is a global wine and spirits group with a vast portfolio of 240 premium brands and a reach across 160+ countries.
Proximo Spirits, Inc. was established in 2007 and is currently headquartered in New Jersey in the United States. An importer and international distributor of spirits, the company is focussed on the innovation of quality spirits, with a product line that includes whiskey, tequila, vodka, rum, and mezcal.
Teeling Whiskey Company, founded in 2012 with headquarters in Dublin, Ireland, specialises in Irish whiskey. With their own distillery, the company uses family knowledge of brewing to produce Irish whiskey with layered flavours and subtleties. Teeling Whiskey Company offers tours of their distillery and a wide range of Irish whiskey collections.
Other market players include Suntory Holdings Limited, Brown-Forman Corporation, Diageo plc, William Grant & Sons Limited, West Cork Distillers Limited, Na Cuana (Boann Distiller), and Sazerac Company Inc., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Pricing |
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| Breakup by Sales Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Irish Whiskey Market Overview
8.1 Key Industry Highlights
8.2 Global Irish Whiskey Historical Market (2018-2023)
8.3 Global Irish Whiskey Market Forecast (2024-2032)
8.4 Global Irish Whiskey Market by Type
8.4.1 Blended
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Single Malt
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Single Pot Still
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Single Grain
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.5 Global Irish Whiskey Market by Pricing
8.5.1 Mass
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Premium
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Irish Whiskey Market by Sales Channel
8.6.1 On-Trade
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Off-Trade
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Irish Whiskey Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Irish Whiskey Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Irish Whiskey Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Poland
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Sweden
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Others
11 Asia Pacific Irish Whiskey Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Irish Whiskey Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Irish Whiskey Market Analysis
13.1 Nigeria
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 South Africa
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Israel
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
15 Value Chain Analysis
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Pernod Ricard S.A
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Proximo Spirits, Inc.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Teeling Whiskey Company
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Suntory Holdings Limited
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Brown-Forman Corporation
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Diageo plc
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 William Grant & Sons Limited
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 West Cork Distillers Limited
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Na Cuana (Boann Distiller)
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Sazerac Company Inc.
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Irish Whiskey Market: Key Industry Highlights, 2018 and 2032
2. Global Irish Whiskey Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global Irish Whiskey Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global Irish Whiskey Historical Market: Breakup by Pricing (USD Million), 2018-2023
5. Global Irish Whiskey Market Forecast: Breakup by Pricing (USD Million), 2024-2032
6. Global Irish Whiskey Historical Market: Breakup by Sales Channel (USD Million), 2018-2023
7. Global Irish Whiskey Market Forecast: Breakup by Sales Channel (USD Million), 2024-2032
8. Global Irish Whiskey Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Irish Whiskey Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Irish Whiskey Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Irish Whiskey Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Irish Whiskey Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Irish Whiskey Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Irish Whiskey Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Irish Whiskey Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Irish Whiskey Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Irish Whiskey Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Irish Whiskey Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Irish Whiskey Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global Irish Whiskey Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 5.42 billion.
The market is expected to grow at a CAGR of 8% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 10.83 billion by 2032.
The major drivers of the market include increasing preference for premium alcoholic beverages, rising disposable income, and expansion of distilleries and microbreweries.
The key Irish whiskey market trends include rising popularity of experimental cocktails utilising Irish whiskey, growing preference of young adults for alcohol, and increasing use of Irish whiskey in food preparations.
The various types of Irish whiskey in the market are blended, single malt, single pot still, and single grain.
The significant sales channels in the market for Irish whiskey are on-trade and off-trade.
The major players in the market, according to the report, are Pernod Ricard S.A, Proximo Spirits, Inc., Teeling Whiskey Company, Suntory Holdings Limited, Brown-Forman Corporation, Diageo plc, William Grant & Sons Limited, West Cork Distillers Limited, Na Cuana (Boann Distiller), and Sazerac Company Inc., among others.
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