The Japan electric scooter market was valued at USD 2.68 Billion in 2025. The market is set to grow at a notable CAGR of 11.40% during the forecast period of 2026-2035 to reach a value of USD 7.89 Billion by 2035. Growing environmental awareness and rising climate change concerns have spurred businesses and individuals to adopt clean mobility solutions, which has surged the demand for electric scooters in Japan.
The transport sector in Japan is significantly contributing to the high levels of CO₂ emissions in the nation. There is a rapid shift from traditional vehicles to cleaner alternatives, including electric scooters that offer an eco-friendly solution, aligning with the broader sustainability goals set by the country. These vehicles support the reduction of carbon footprints, while reflecting a lifestyle shift toward greener, smarter urban mobility, resulting in an increasing usage.
In addition, the government is backing this shift towards electric mobility by creating incentives and policies like in 2023, e-scooter usage was made license-free for riders aged over 16 years old and subsidies were announced for clean vehicles. In 2023, the Ministry of Economy, Trade, and Industry (METI) reported around 30,000 public EV charging points across the nation and have set targets to expand this network to 300,000 by the end of 2030. Also, the authorities are focused on electrifying all new passenger vehicles, including categories such as electric vehicles (EVs), fuel cell vehicles (FCVs), plug-in hybrid electric vehicles (PHEVs), and hybrid electric vehicles (HEVs). These efforts create a supportive ecosystem strengthening environmental goals.
Moreover, as the volatile fuel prices and maintenance costs also contribute to the Japan electric scooter market growth as consumers preference for cost-effective alternatives is rising. Electric scooters offer lower running costs compared to other sources. They require minimal servicing and eliminate fuel expenses, making them ideal for both individual users and fleet operators.
Additionally, the increasing adoption of comprehensive approach by promoting a mix of electrified vehicle technologies tailored to diverse use cases has increased the use of light automobile EVs for short-distance urban travel. Ongoing research and development targeting synthetic fuels, and large-scale hydrogen supply chains, is further boosting market growth.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
11.4%
Value in USD Billion
2026-2035
*this image is indicative*
|
Japan Electric Scooter Market Report Summary |
Description |
Value |
|
Base Year |
USD Billion |
2025 |
|
Historical Period |
USD Billion |
2019-2025 |
|
Forecast Period |
USD Billion |
2026-2035 |
|
Market Size 2025 |
USD Billion |
2.68 |
|
Market Size 2035 |
USD Billion |
7.89 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
11.40% |
|
CAGR 2026-2035 - Market by Region |
Kanto |
12.9% |
|
CAGR 2026-2035 - Market by Region |
Chubu |
12.1% |
|
CAGR 2026-2035 - Market by Battery |
NiMH |
12.7% |
|
CAGR 2026-2035 - Market by Product Type |
Standing/Self-Balancing |
13.2% |
|
2025 Market Share by Region |
Kansai |
17.4% |
Sharing-based urban mobility is rapidly expanding and transforming how people navigate cities in Japan, which is driving the Japan electric scooter market. As urban centres become more congested and environmentally conscious, consumers are increasingly opting for flexible, on-demand transport solutions that eliminate the need for private ownership. Market participants are investing in clean, single-person electric vehicles, to support CO₂ emissions across the nation. For instance, in October 2024, Luup, Inc. raised ¥3 billion to expand its electric micromobility services across Japan. This move strengthens Japan’s sustainable transport infrastructure and positions Luup as a leader in eco-friendly urban commuting.
Continuous advancements and development in swappable batteries and batteries charging infrastructure is propelling Japan electric scooter market growth. Compared to conventional charging, battery swapping is beneficial as it minimizes vehicle downtime by enabling quick exchange of fully automated battery exchanges. These models are becoming popular as an ideal solution for optimal choice for high-utilization logistics, offering enhanced operational efficiency while contributing to Japan’s goal of reducing greenhouse gas emissions by 2030. A recent example is the multi-year Tokyo pilot introduced by Mitsubishi Fuso, Mitsubishi Motors, Ample, and Yamato Transport, which will deploy more than 150 swappable EVs and 14 battery swapping stations starting in September 2025.
Foldable electric scooters are gaining notable traction in the Japan electric scooter market, particularly in urban environments lacking space. These ultra-light, space-saving models cater to the evolving needs of modern commuters who require flexible, portable transportation options. These scooters integrate seamlessly with public transit systems, fit into small apartments, making them ideal for both personal and professional use. A prime example of this innovation is Japanese startup Shimizu’s prototype e-scooter Arma, launched in December 2023, which folds down to the size of a 13-inch laptop and fits in a backpack, demonstrating the future of space-efficient electric micro-mobility. Such innovations are influencing the market growth,
Robust investments and subsidies in EV battery production to improve supply chain and expand manufacturing capacity is driving the Japan electric scooter market growth. This drives innovation, enabling longer range and faster-charging scooters, while making electric mobility more efficient and accessible. For example, in September 2024, Japan committed to offer subsidies of around USD 2.4 billion in EV battery projects, backing major automakers like Toyota, Nissan, and Panasonic, to increase annual battery production capacity by 50%. Such projects are enhancing industry competitiveness, while fuelling broader adoption of electrified transportation, including electric scooters.
Logistics and delivery businesses are investing in sustainable solutions for urban last-mile transport. However, fleets often face significant barriers, including high upfront capital costs and operational challenges while transitioning from conventional vehicles. To address these issues, tech firms and financial institutions are forming strategic partnerships to combine financial backing with technical support. For instance, in May 2025, Hitachi ZeroCarbon and MUFG Bank collaborated to ease capital constraints and facilitate change management for fleet operators. Additionally, intensified corporate sustainability initiatives to adopt cleaner transportation solutions to improve brand image, is contributing to market growth.
The EMR’s report titled “Japan Electric Scooter Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Battery
Key Insight: Nickel-metal hydride (NiMH) batteries segment represents the largest share of the market as it attracts users that prioritize safety and thermal stability, offering a balanced option between performance and cost. Li-Ion batteries segment is demonstrating significant growth n the Japan electric scooter market, owing to their high energy efficiency, fast charging capability, and lightweight design. Additionally, growing environmental awareness, government incentives for electric mobility, and the need to reduce urban air pollution are supporting segment growth. Meanwhile, the sealed lead acid (SLA) batteries are witnessing steady demand due to their affordability and proven reliability, making them the preferred choice for cost-sensitive buyers and entry-level scooters.
Market Breakup by Voltage
Key Insight: The above 48V segment accounts for the largest share of the Japan electric scooter market revenue fuelled by growing demand for high-performance electric scooters offering faster speeds, longer ranges, and enhanced efficiency. Consumers seeking premium features and superior ride quality primarily boost this segment. The 48V category retains strength due to its optimal balance of affordability, performance, and compatibility with various scooter models, appealing to a broad user base. Meanwhile, the 36V segment attracts budget-conscious commuters and short-distance travellers looking for economical and practical options. The 24V segment serves specialized low-speed applications, such as children’s scooters, majorly gaining traction among young kids.
Market Breakup by Product
Key Insight: The standing/self-balancing segment holds the largest share in Japan electric scooter market attributed to the model’s appeal to tech-savvy users and younger commuters seeking fun, smart, last‑mile transport. The retro segment witnesses steady demand fueled by a strong preference for classic designs combined with modern electric mobility. The market is driven by rising eco-consciousness, urban commuting demands, and cost savings from reduced fuel and maintenance. Folding scooters are gaining traction for their portability and convenience in tight urban spaces. Others segment includes products such as off‑road, three‑wheeled, and maxi scooters, addressing the niche needs like delivery and rugged terrain, supported by infrastructure development and diverse consumer preferences across Japan.
Market Breakup by Region
Key Insight: The Kanto region accounts for the largest share of Japan electric scooter market, particularly in Tokyo Metropolitan Area, due to the dense urban populations, extensive charging infrastructure, and strong government EV incentives. The Kansai (Osaka/Kobe) region growth is driven by tourism, shared mobility platforms, and sustainability policies. The Chubu (Central) region mainly benefits from strong automotive presence, local manufacturing innovation, and supportive urban mobility strategies. Other regions such as Kyushu, Hokkaido, Tohoku, Shikoku, and Chugoku are supporting the market growth through eco-tourism, regional subsidies, and rising demand for compact, efficient transport solutions
|
CAGR 2026-2035 - Market by |
Region |
|
Kanto |
12.9% |
|
Chubu |
12.1% |
|
Kansai |
XX% |
|
Others |
XX% |
By battery, the Li-Ion segment represents the highest share of Japan electric scooter market revenue
The nickel-metal hydride (NiMH) battery segment holds the largest market share. The segment is set to expand at 12.7% CAGR from 2026 to 2035 in Japan electric scooter market, primarily due to their balance of performance, safety, and environmental sustainability. Positioned between sealed lead-acid and lithium-ion technologies, NiMH offers greater energy density and a longer cycle life than SLA, while avoiding some of the cost and thermal management challenges associated with Li-Ion. Their non-toxic composition and recyclability make them appealing for eco-conscious users and manufacturers looking to reduce their environmental footprint. As Japan pushes for broader electrification, NiMH batteries are gaining traction in mid-range electric scooter models where affordability, reliability, and safety are key priorities—especially for public sector fleets and utility-focused use cases.
Li-Ion batteries are experiencing notable growth in Japan’s electric scooter market owing to their superior energy density, rapid charging capabilities, and compact form factor that aligns well with urban commuting demands. These batteries support longer travel ranges and better performance, catering to consumers seeking efficient and sustainable transport. The segment is further driven by increasing R&D efforts and industry-scale investments aimed at strengthening battery technology and production. For instance, in January 2025, Mazda established its 10GWh lithium-ion battery module plant in Yamaguchi, in collaboration with Panasonic, highlighting Japan’s push to scale domestic battery output for future EV and scooter demand.
By voltage, above 48V electric scooters captures the highest share
As per voltage, the demand for above 48V electric scooters in Japan due to rising demand for high-performance solutions among users for extended commutes and commercial use. These high-voltage models offer faster speed, long-lasting battery for longer range, and superior load capacity features that are essential for navigating through busy urban centres and varied terrain across the region. Manufacturers are focused on developing innovative product ranges. For example, in July 2025, Segway, the global leader in eKickScooter sales, launched a suite of accessories tailored for its third-generation scooters, including a 48V Fast Charger and a 48V External Battery. Such upgrades significantly reduce charging times and extend riding range, making high-voltage scooters even more practical for frequent riders and fleet operators.
On the other hand, 48V electric scooters are gaining significant traction in Japan attributed to their optimal balance between power, efficiency, and practicality. Compared to lower-voltage models, 48V systems deliver improved acceleration, better hill-climbing capabilities, and greater energy efficiency, making them well-suited for urban commuting and light commercial use. They also enable quicker charging times and support a broader range of accessories and upgrades, enhancing the overall user experience. This voltage range has become a sweet spot for manufacturers looking to meet the performance needs of Japanese consumers without compromising on affordability or safety, contributing significantly to the growth of the mid-tier electric scooter segment.
By product, standing/self balancing scooters dominate the Japanese electric scooter market
The standing/self balancing scooter segment is witnessing the highest demand and is expected to showcase 13.2% CAGR through 2035 majorly due to the acute shortage of urban space in densely populated cities like Tokyo and Osaka. With limited parking and increasingly congested public transport, consumers are turning to compact, space-efficient mobility solutions. Standing and self-balancing scooters, known for their foldability and portability, cater perfectly to this demand. They can be easily carried into offices, stored in small apartments, or transported on trains, aligning with Japan’s compact urban infrastructure. As micro-mobility becomes essential for last-mile travel, the practicality of these scooters makes them an ideal fit for space-constrained commuters.
Retro electric scooter is witnessing steady demand and is set to record substantial growth at 11.1% CAGR from 2026 to 2035 owing to its classic aesthetics, comfort, and road stability. These models often feature broader frames, comfortable seating, and higher load capacities, making them ideal for both everyday commuters and commercial users such as food delivery fleets. Their blend of nostalgic design and modern electric functionality appeals to a broad age group, particularly in urban areas where visual appeal and durability matter. The preference for full-body scooters that resemble traditional petrol-powered vehicles is also contributing to their popularity. Additionally, relaxed licensing norms for low-speed e-scooters further support retro models' uptake among first-time electric vehicle users.
By Region, Kanto dominates the Japan electric scooter market growth
The Kanto region is the home to Tokyo and surrounding urban centres and leads Japan electric scooter market. The region is estimated to amass significant gains at 12.9% growth rate from 2026 to 2035, owing to the rapid technological adoption and strong corporate sustainability initiatives. Major corporations headquartered in Kanto are increasingly integrating electric scooters into their employee commuting programs and delivery services to reduce carbon footprints.
Additionally, the dense business districts and advanced digital infrastructure in the region support the growth of smart mobility solutions like app-based scooter sharing. Public-private collaborations to improve EV charging infrastructure further bolster adoption, making Kanto a hub for cutting-edge micromobility driven by tech-savvy users and eco-conscious companies.
Meanwhile, the Chubbu region is poised to grow at 12.1% CAGR through 2035 in the Japan electric scooter market, driven by high investments in smart city initiatives and next-generation urban infrastructure. Cities like Nagoya are integrating IoT-enabled transport systems to spur the use of eco-friendly micro-mobility options such as electric scooters for efficient urban commuting. Additionally, the development of dedicated e-scooter lanes, smart parking stations, and real-time traffic monitoring solutions is enhancing rider convenience and safety, further boosts adoption of electric scooter.
Several prominent players are actively shaping Japan’s electric scooter market through innovation, strategic partnerships, and service expansion. Startups are pushing the boundaries with ultra-compact, foldable designs. Additionally, logistics leaders are pioneering commercial fleet electrification, enhancing market demand. These collective efforts by established automakers and nimble startups are fuelling competition and accelerating market adoption.
Elesco is a Japanese supplier specializing in electric scooter components and battery systems. With a focus on battery management and vehicle electrification, Elesco supports OEMs by advancing powertrain reliability and energy efficiency.
As a subsidiary of Segway‑Ninebot, Segway Japan specializes in self-balancing and kick‑type e‑scooters. It integrates global product design with local support and distribution, offering both consumer and professional mobility solutions in Japan.
Founded in Tokyo in 2018, Luup operates docked micromobility services—primarily e‑scooters and e‑bikes in major cities like Tokyo, Osaka, and Kyoto. It leads the domestic sharing market with over 10,000 ports, supported by partnerships, green financing, and a mission to make cities “station fronts”.
A global two-wheeler powerhouse, Honda launched its EM1 e: personal-use e‑scooter in Japan in August 2023. Featuring modular, swappable batteries and commuter-friendly design, Honda’s strong push into urban electric mobility.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Explore the latest trends shaping the Japan electric scooter market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on Japan electric scooter market trends 2026.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the Japan electric scooter market reached an approximate value of USD 2.68 Billion.
The market is projected to grow at a CAGR of 11.40% between 2026 and 2035.
The key players in the market include Elesco, Segway Japan, Ltd., Luup, Inc. and Honda Motor Co., Ltd., among others.
Key strategies include the development of high-voltage models, battery swapping infrastructure, foldable and lightweight designs, and alignment with national sustainability goals. Additionally, companies are leveraging urban demand by optimizing last-mile connectivity solutions.
The Kanto region, encompassing Tokyo and its surrounding metropolitan area, leads electric scooter adoption attributed to the dense urban populations, extensive charging infrastructure, and proactive local sustainability initiatives.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Battery |
|
| Breakup by Voltage |
|
| Breakup by Product |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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