Japan Health and Wellness Tourism Market Size and Share - Growth Analysis Report and Forecast Trends (2026-2035)

Japan Health and Wellness Tourism Market Overview

The market is gaining momentum as travelers seek traditional therapies and cultural rejuvenation experiences. The integration of onsen (hot springs), Kampo (herbal medicine), and advanced medical facilities creates a unique wellness ecosystem. Growing international recognition of Japan’s preventive healthcare model and government initiatives to promote medical tourism are fueling growth. Wellness retreats emphasizing relaxation, detoxification, and mindfulness attract both domestic and foreign visitors. With its blend of modern healthcare and centuries-old traditions, Japan continues to emerge as a premier destination for holistic wellness tourism. The market is anticipated to grow at a CAGR of 13.60% during the forecast period of 2026-2035.

Japan Health and Wellness Tourism Market Growth Drivers

Government Initiatives Promoting Digital Wellness to Boost Market Growth

In April 2025, Japan’s Ministry of Economy, Trade and Industry (METI) launched the “Unlock a New Wellness Era with PHR” project at Expo 2025 Osaka, focusing on personal health record-based wellness tracking. This initiative integrates technology with preventive healthcare by encouraging citizens to monitor sleep, nutrition, and exercise patterns. By aligning digital innovation with tourism experiences, Japan is positioning itself as a leader in health-centric tourism, promoting long-term wellness engagement among both domestic and international travelers.

Japan Health and Wellness Tourism Market Trends

Major market trends include a rise in luxury, nature-integrated, and onsen-focused resorts.

Expansion of Luxury Wellness Resorts in Nature-Rich Destinations

In July 2025, Royal Minor Hotels and List Development Co. announced the upcoming Anantara Karuizawa Retreat in Nagano Prefecture, set to open by 2030. Spanning over 41,000 square meters, this resort will feature spa therapies, onsen experiences, and wellness-focused dining. The project highlights Japan’s growing emphasis on holistic rejuvenation through nature-integrated luxury wellness resorts. The expansion of such high-end facilities aligns with rising global demand for premium wellness retreats combining natural tranquility, local culture, and personalized health experiences.

Growth of Onsen-Centric Wellness Hospitality to Boost Japan Health and Wellness Tourism Market Value

In June 2025, Japan’s wellness sector gained momentum with the announcement of Hotel the Mitsui Hakone, a luxury onsen-centered resort scheduled to open in early 2026. Located within Fuji-Hakone-Izu National Park, the resort will offer 126 rooms, therapeutic hot springs, and holistic spa treatments rooted in traditional Japanese healing. This development marks a broader trend toward integrating wellness tourism with cultural heritage, attracting global travelers seeking restorative, authentic, and sustainable experiences in Japan’s natural and historical settings.

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Japan Health and Wellness Tourism Market Share

Spa and Wellness Resorts Leading the Segment by Service Type

Among the various service segments, spa and wellness resorts are expected to hold the largest market share. These resorts combine luxury accommodations with diverse wellness offerings, including Ayurveda therapies, yoga sessions, and holistic treatments, appealing to both domestic and international travelers. Rising disposable incomes, growing preference for integrated wellness experiences, and increased awareness of stress management and preventive healthcare are driving demand. Their ability to deliver comprehensive, experiential packages positions spa and wellness resorts as the most dominant and revenue-generating segment in the market.

Leading Players in the Japan Health and Wellness Tourism Market

Other players in the market include Marriot International, Inc., Vana Retreat, Four Seasons Hotels Limited, InterContinental Hotels Group, Nirvana Naturopathy and Retreat, and Radisson Hospitality.

Japan Health and Wellness Tourism Market Segmentation

Key Questions Answered in the Japan Health and Wellness Tourism Market

• What was the Japan health and wellness tourism market value in 2025?
• What is the Japan health and wellness tourism market forecast outlook for 2026-2035?
• What is the market breakup based on service type?
• What is the market breakup based on travel purpose?
• What is the market breakup based on travel type?
• What are the major factors aiding the Japan health and wellness tourism market demand?
• How has the market performed so far, and how is it anticipated to perform in the coming years?
• What are the market's major drivers, opportunities, and restraints?
• What are the major Japan health and wellness tourism market trends?
• Which service type will lead the market segment?
• Which travel purpose will lead the market segment?
• Which travel type will lead the market segment?
• Who are the key players involved in the Japan health and wellness tourism market?
• What are the current unmet needs and challenges in the market?
• How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?