The Japan wellness tourism market was valued at USD 28.67 Billion in 2025 and is expected to grow at a CAGR of 6.70%, reaching USD 54.84 Billion by 2035. The market growth is driven by the growing international interest in holistic health experiences, expanding domestic spa infrastructure, government support for tourism, cultural wellness traditions, and rising demand for mental well-being travel.
Base Year
Historical Period
Forecast Period
People are increasingly recognizing the impact of stress and unhealthy lifestyles on their overall well-being. This has led to a surge in demand for wellness-focused travel experiences like yoga retreats, meditation programs, and detox getaways.
Higher disposable incomes in Japan, are enabling a larger segment of the population to afford wellness-focused travel experiences.
Higher disposable incomes, particularly in the Asia-Pacific and Middle East regions, are enabling a larger segment of the population to afford wellness-focused travel experiences.
Compound Annual Growth Rate
6.7%
Value in USD Billion
2026-2035
*this image is indicative*
The market is expanding steadily, driven by the country’s rich cultural heritage, advanced healthcare infrastructure, and rising global interest in holistic travel experiences. The sector benefits from growing investments in digital wellness innovations and therapeutic spa offerings. In the historical period, Japan contributed 4% of global wellness tourism revenue, underscoring its emerging position as a preferred destination for health-conscious travelers seeking balance, relaxation, and preventive care experiences. The market is expected to grow at a CAGR of 6.70% during the forecast period of 2026-2035 and attain a market value of USD 54.84 Billion by 2035.
Rising Investments into Integrating Advanced Infrastructure to Boost Market Value
Growing interest in immersive cultural wellness and rising demand for premium leisure experiences are key drivers of Japan’s wellness tourism sector. For instance, in November 2024, Mitsubishi Corporation announced a strategic partnership with The Ritz-Carlton to open a new luxury resort in Niseko, Hokkaido. Scheduled to launch in 2027, the property will offer high-end wellness and nature-based services. This development is expected to attract affluent global travelers, boost regional wellness infrastructure, and strengthen Japan’s position in the wellness tourism market.
Major market trends include digital innovation and cross-border hospitality partnerships.
Wellness and Digital Transformation Collaboration Fueling Japan Wellness Tourism Market Demand
In May 2024, the International Tourism Trade Show Tokyo positioned wellness and digital transformation (DX) as key themes for revitalizing Japan’s tourism industry. The event fostered collaboration between global stakeholders to enhance Japan’s wellness offerings through tech-enabled services, including digital detox retreats and AI-driven health tracking. This growing integration of wellness and innovation is expected to strengthen Japan’s competitive edge in the global wellness tourism market while supporting regional tourism revitalization.
Cross-Border Hospitality Alliances Expanding Japan Wellness Tourism Market Growth
In June 2024, AviationPros Inc. announced a strategic partnership with Saujana Hotel Kuala Lumpur to promote Malaysian hospitality within the Japanese market. The collaboration will introduce luxury wellness experiences and cross-cultural spa therapies tailored to Japanese travelers. As regional tourism players diversify offerings and strengthen ties, Japan is poised to benefit from increased wellness travel demand, new package offerings, and expanded destination appeal, driving sustained market growth in the Asia-Pacific wellness tourism segment.
The Secondary Purpose Segment Leads the Market by Purpose
Incorporating wellness activities into existing travel plans appeals to a wider audience, including those not exclusively seeking wellness experiences. Wellness services are increasingly integrated into mainstream travel destinations, making them easily accessible to a larger number of tourists. Engaging in wellness activities as part of a general trip can be more economical, attracting budget-conscious travelers. Travelers can choose wellness options that fit within their existing itineraries, offering a balance between relaxation and other travel interests.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Radisson Hotel Group is expanding its presence in Japan, tapping into the growing wellness tourism market. Known for its diverse portfolio of hotels, the group offers various wellness-focused amenities, including fitness centers, spas, and healthy dining options, to cater to the increasing demand for wellness experiences. With properties such as Radisson Blu and Radisson Collection, the brand is positioned to meet the needs of Japanese travelers seeking rejuvenation and stress relief. Radisson’s focus on wellness aligns with Japan's growing interest in health and relaxation, ensuring a premium, rejuvenating experience for both domestic and international wellness tourists.
Omni Hotels & Resorts is expanding its footprint in Japan's wellness tourism market, offering luxurious accommodations paired with wellness-focused amenities. Known for its high-end resorts and spas, Omni provides a range of services like fitness programs, spa treatments, and healthy dining options to cater to travelers seeking relaxation and rejuvenation. Their commitment to wellness aligns with Japan’s rising demand for stress-reducing and health-focused travel experiences. Omni's resorts are designed to offer a retreat from the fast-paced lifestyle, making them an ideal destination for Japanese and international wellness tourists seeking holistic well-being and luxury in a tranquil environment.
Rosewood Hotel Group is making strides in Japan’s wellness tourism market with a focus on luxury and personalized wellness experiences. Known for its commitment to holistic well-being, Rosewood offers bespoke wellness programs, including spa treatments, yoga, and mindfulness activities, to enhance relaxation and rejuvenation. Properties like Rosewood Tokyo are designed to provide a serene escape from the urban hustle, offering guests tranquil environments and high-end services that cater to both mental and physical well-being. With Japan's increasing interest in wellness travel, Rosewood’s focus on luxury wellness makes it an appealing choice for travelers seeking balance and rejuvenation in a sophisticated setting.
InterContinental Hotels Group (IHG) is actively expanding its presence in Japan’s wellness tourism market, offering a range of wellness-focused services across its portfolio. With properties like the InterContinental Tokyo Bay, IHG integrates wellness into luxury experiences through world-class spas, fitness centers, and healthy dining options. The brand’s EVEN Hotels, designed with wellness at the core, provide in-room fitness zones and encourage healthy habits. IHG’s focus on health and relaxation aligns with Japan’s growing demand for rejuvenating travel experiences. By offering personalized wellness programs and serene environments, IHG caters to both local and international guests seeking mental and physical well-being.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Accor SA, Hilton Worldwide Holdings Inc., and Four Seasons Hotels and Resorts.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Service Type
Market Breakup by Travel Type
Market Breakup by Purpose
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Service Type |
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| Breakup by Travel Type |
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| Breakup by Purpose |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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