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Global Kefir Market Share, Size, Growth, Forecast, Trends: By Source: Animal Milk, Soy Milk, Coconut Milk, Others; By Nature: Organic, Conventional; By Type: Flavoured, Non-Flavoured; By Distribution Channel: Specialty Store, Supermarkets/Hypermarkets, Convenience Store; Others; Regional Analysis; Competitive Landscape; 2023-2028
Global Kefir Market Outlook
The global kefir market size reached a value of more than USD 1.36 billion in 2022. The market is expected to grow at a CAGR of 5.80% between 2023 and 2028, reaching a value of USD 1.91 billion by 2028.
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Key Trends in the Market
Kefir is a fermented milk beverage that tastes like a thin yoghurt and is prepared from kefir grains, which are a particular kind of mesophilic symbiotic culture. It is created by mixing milk with yeast and bacteria cultures. As a result, the cultures can grow and produce a fermented beverage. Kefir has a consistency similar to drinkable yoghurt with an acidic, sour flavour.
- Consumers in the current days are increasingly concerned about their health and diet, and they frequently choose products that are good for their physical wellbeing. The adoption of kefir has been favourably impacted by this factor, thus aiding the kefir market growth. Kefir contains nutrients such as protein, magnesium, calcium, vitamin B2, phosphorus, and B12 as well as a lot of probiotics, which aid in improving gut health and digestion.
- Growing preference for flavoured kefir over plain kefir is accelerating the market's expansion on a global scale. People of all ages enjoy the taste and benefits of flavoured kefir. A variety of fruits, vegetables, and herbs can be added to kefir for flavouring. The easiest method to acquire the recommended daily intake of probiotics, which are good for gut health, is through flavour-infused kefir. It can help strengthen the immune system and is a rich source of calcium and protein.
A strong distribution network with multiple retail locations and availability of kefir products at reasonable rates are some of the major factors contributing to the kefir market expansion.
Opportunities and Challenges in the Market
Increasing popularity of plant-based kefir among consumers in several countries offers significant opportunities for the market growth. Plant-based kefir is made from products such as almond, soy, or coconut milk because these products have similar nutritional profiles to dairy-based Kefir. Plant based kefir is also lactose-free which is making it a suitable choice for people with lactose intolerance. Additionally, kefir is becoming more popular among people worldwide as a healthy beverage. This is encouraging businesses to launch new kefir products in various regions and experiment with their taste and flavour.
However, kefir can cause several side effects such as intestinal cramping, bloating, nausea, and constipation, mainly when first started. These side effects generally stop with continued consumption of kefir. This is one of the major factors that may hamper the market's growth during the forecast period. Also, the lack of adequate awareness about the health advantages of kefir is posing a challenge to the market growth.
Global Kefir Market Analysis
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Based on source, the market can be segmented into animal milk, soy milk, and coconut milk, among others. The market based on nature is divided into organic and conventional. On the basis of type, the market is segmented into flavoured and non-flavoured. Based on distribution channel, the kefir market is categorised into speciality store, supermarkets/hypermarkets, and convenience store, among others. The regional markets for kefir can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global kefir market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
- Lifeway Foods, Inc.
- Chuckling Goat Limited
- Maple Hill Creamery, LLC
- Redwood Hill Farm & Creamery
- Danone S.A.
- Biotiful Dairy Limited
- Green Valley Creamery
- Others
Market Share by Nature
Organic kefir accounts for a growing share in the global kefir market due to its rising demand as a result of the increasing preference of consumers for organic products and their belief in its superior health advantages. The method used to manufacture the milk differentiates organic and conventional kefir. Lactose- and gluten-free organic kefir is made from organic, non-GMO components. Organic milk is produced without the use of artificial hormones or pesticides contrary to conventional milk, which is produced utilising these techniques. Although the nutritional value of both varieties of kefirs is comparable, organic kefir is considered to be potentially healthier due to the absence of synthetic additives.
Market Share by Distribution Channel
Supermarkets and hypermarkets have held a strong position in the global kefir market and are predicted to continue growing over the coming years. A wide range of kefir variations and flavours can be found in one location, providing consumers with more options. Additionally, most consumers choose using these channels to purchase food because they provide great discounts, and accordingly can purchase kefir along with other food items. Kefir can also be purchased in larger quantities with ease, so that shoppers who prefer consuming it on a regular basis can conveniently do so.
Market Share by Region
Europe is one of the biggest markets for kefir, driven by rising demand for probiotic beverages and the health advantages offered by the product. Furthermore, the market is expanding as a result of the rising demand for natural and organic goods. The high demand for kefir products in households across a number of countries including Greece, Denmark, Georgia, Bulgaria, Belarus, and Bulgaria, is anticipated to continue to be a major driver of market growth. Additionally, the rise in obesity as well as the development of low-fat and sugar-free milk products are contributing to the kefir market expansion in the region.
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Competitive Landscape
Lifeway Foods, Inc., founded in 1986 produces and sells dairy goods, probiotic supplements, and beverages. The company, which is headquartered in Illinois in the United States offers a variety of products, including kefir, bio kefir, low-fat whole milk cheese, bio kefir, probugs, cupped kefir, and frozen kefir. It provides a variety of flavours and variations for health-conscious consumers, including low-fat, whole-milk, and organic variants as well as a kids' line.
Chuckling Goat Limited, established in 2014 is a leading kefir manufacturer in the United Kingdom and an industry authority on gut health. The business provides a variety of organic gut health products, including microbiome testing, goats milk kefir, kefir skincare, therapeutic herbal tea, and free nutritional therapy consultations.
Maple Hill Creamery, LLC, headquartered in New York in the United States manages farms and makes organic dairy products. The company sells milk, kefir, cheese, and yoghurt made from whole milk. Maple Hill is one of the company’s leading dairy brands and is considered to be America's first 100% grass-fed organic dairy, with a goal to provide families across the country with wholesome, organic, 100% grass-fed dairy products.
Other market players include Redwood Hill Farm & Creamery, Danone S.A., Biotiful Dairy Limited, and Green Valley Creamery, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Source |
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| Breakup by Nature |
|
| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Region
7 Opportunities and Challenges in the Market
8 Global Kefir Market Analysis
8.1 Key Industry Highlights
8.2 Global Kefir Historical Market (2018-2022)
8.3 Global Kefir Market Forecast (2023-2028)
8.4 Global Kefir Market by Source
8.4.1 Animal Milk
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Soy Milk
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Coconut Milk
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Others
8.5 Global Kefir Market by Nature
8.5.1 Organic
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Conventional
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.6 Global Kefir Market by Type
8.6.1 Flavoured
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Non-Flavoured
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.7 Global Kefir Market by Distribution Channel
8.7.1 Specialty Store
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Supermarkets/Hypermarkets
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Convenience Store
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 Others
8.8 Global Kefir Market by Region
8.8.1 North America
8.8.1.1 Market Share
8.8.1.2 Historical Trend (2018-2022)
8.8.1.3 Forecast Trend (2023-2028)
8.8.2 Europe
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2018-2022)
8.8.2.3 Forecast Trend (2023-2028)
8.8.3 Asia Pacific
8.8.3.1 Market Share
8.8.3.2 Historical Trend (2018-2022)
8.8.3.3 Forecast Trend (2023-2028)
8.8.4 Latin America
8.8.4.1 Market Share
8.8.4.2 Historical Trend (2018-2022)
8.8.4.3 Forecast Trend (2023-2028)
8.8.5 Middle East and Africa
8.8.5.1 Market Share
8.8.5.2 Historical Trend (2018-2022)
8.8.5.3 Forecast Trend (2023-2028)
9 North America Kefir Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Kefir Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Kefir Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Kefir Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Kefir Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Price Analysis
17 Manufacturing Process
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Lifeway Foods, Inc.
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Chuckling Goat Limited
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Maple Hill Creamery, LLC
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Redwood Hill Farm & Creamery
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Danone S.A.
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Biotiful Dairy Limited
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Green Valley Creamery
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Kefir Market: Key Industry Highlights, 2018 and 2028
2. Global Kefir Historical Market: Breakup by Source (USD Million), 2018-2022
3. Global Kefir Market Forecast: Breakup by Source (USD Million), 2023-2028
4. Global Kefir Historical Market: Breakup by Nature (USD Million), 2018-2022
5. Global Kefir Market Forecast: Breakup by Nature (USD Million), 2023-2028
6. Global Kefir Historical Market: Breakup by Type (USD Million), 2018-2022
7. Global Kefir Market Forecast: Breakup by Type (USD Million), 2023-2028
8. Global Kefir Historical Market: Breakup by Distribution Channels (USD Million), 2018-2022
9. Global Kefir Market Forecast: Breakup by Distribution Channels (USD Million), 2023-2028
10. Global Kefir Historical Market: Breakup by Region (USD Million), 2018-2022
11. Global Kefir Market Forecast: Breakup by Region (USD Million), 2023-2028
12. North America Kefir Historical Market: Breakup by Country (USD Million), 2018-2022
13. North America Kefir Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Europe Kefir Historical Market: Breakup by Country (USD Million), 2018-2022
15. Europe Kefir Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Asia Pacific Kefir Historical Market: Breakup by Country (USD Million), 2018-2022
17. Asia Pacific Kefir Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Latin America Kefir Historical Market: Breakup by Country (USD Million), 2018-2022
19. Latin America Kefir Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Middle East and Africa Kefir Historical Market: Breakup by Country (USD Million), 2018-2022
21. Middle East and Africa Kefir Market Forecast: Breakup by Country (USD Million), 2023-2028
22. Global Kefir Market Structure.
Key Questions Answered in the Report
In 2022, the global market for kefir attained a value of nearly USD 1.36 billion.
The market is projected to grow at a CAGR of 5.80% between 2023 and 2028.
The kefir market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 1.91 billion by 2028.
The major drivers of the market include the increasing consciousness about health and nutrition, growing popularity of probiotic drinks, and increasing awareness about the benefits of kefir.
The availability of kefir products at affordable prices, rise in prevalence of lactose intolerance, and increasing popularity of plant-based kefir are the key industry trends propelling the growth of the market.
Based on source, the market can be segmented into animal milk, soy milk, and coconut milk, among others.
The major regions in the market for kefir are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The major players in the industry are Lifeway Foods, Inc., Chuckling Goat Limited, Maple Hill Creamery, LLC, Redwood Hill Farm & Creamery, Danone S.A., Biotiful Dairy Limited, and Green Valley Creamery, among others.
Yeast and bacteria cultures are added to milk to create kefir. The natural sugars in milk provide food for the microorganisms enabling them to grow and produce a fermented beverage.
Kefir strengthens the immune system, helps with digestion issues, and enhances bone health, according to studies.
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