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Global Kombucha Tea Market Size, Share, growth, Forecast: By Type: Organic, Non-Organic; By Flavour: Fruits, Regular/Original, Herbs and Spices, Flowers; By Tea; By Packaging; By Distribution Channel; By Age Group; By Gender; Regional Analysis; Market Dynamics; Competitive Landscape; Industry Events and Developments; 2024-2032
Global Kombucha Tea Market Outlook
The global kombucha tea market reached a value of USD 3318.1 Million by 2023. It is expected to witness a healthy growth in the coming five years too, with a projected CAGR of 25.1% in the forecast period of 2024-2032, attaining a value of USD 24254.5 Million by 2032.
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The swift growth of the market, the fastest of any functional beverage globally, is driven by a rising demand for the beverage in emerging economies due to lifestyle changes and the drink’s abundant health benefits.
Market Segmentation
Kombucha, also known as tea mushroom, is a slightly alcoholic functional beverage, which is made by fermenting tea and sugar with the kombucha culture or SCOBY (Symbiotic Culture of Bacteria and Yeast). Depending on the type of the tea used, Kombucha’s taste ranges between sparkling apple cider and champagne. The drink is broadly categorised as:
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- Organic
- Non-organic
Kombucha tea is available in various different flavours like regular/original, fruits, herbs and spices, flowers, and others. Manufacturers are experimenting with new flavours like a blend of flowers, fruits and herbs and spices, catering to the emerging preferences of a large proportion of consumers. It is thought to have several health benefits like detoxification, joint care, maintaining a healthy digestion, strengthening of immune health and cholesterol reduction.
Kombucha tea is accessible widely in supermarkets/hypermarkets, convenience stores, health stores, and through online retailers, among others. The beverage is proving to be especially popular in the retail and institutional segments of the emerging markets due to changing food habits, increasing incomes and urbanisation.
Market Analysis
Rising health awareness among potential consumers combined with increasing cases of chronic and lifestyle related diseases are the primary industry drivers. The acceptance of the product by consumers in key markets who have started consuming the product in an almost regular basis has also been a catalyst for the market with major manufacturers taking note of the rising demand. Consumer preference for healthier probiotic food has provided a further impetus to the market.
The easy accessibility of kombucha tea via various supermarkets and convenience stores is also a major driving factor. Due to changes in lifestyle and increasing urbanisation, the number of cafes and restaurants are growing in both emerging and mature markets. Thus, cafes are increasing becoming spaces where consumers can not just socialise but also partake in kombucha tea, adding to the growth of the market.
While kombucha tea was historically consumed in Eastern Europe, Russia and Japan, the recent emergence of the drink is driven by an extensive demand in Western countries with a shorter kombucha tea drinking history. However, the beverage is also seeing a rising demand in emerging markets like Middle East, Eastern Europe, and South East Asia, among others. Latin America and Asia Pacific are currently the fastest growing markets globally, owing to changes in food habits, rise in urbanisation and increase in disposable incomes.
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Competitive Landscape
The report analyses the following key players looking into their capacity share and latest developments like capacity expansion, plant turnarounds, and mergers and expansion:
- GT’s Living Foods
- Brew Dr. Kombucha, LLC
- Kevita, Inc
- Remedy Kombucha Pty Ltd.
- Carpe Diem
- Humm Kombucha, LLC
- Kombucha Wonder Drink
- Reeds, Inc.
- Equinox Kombucha
- Others
EMR’s comprehensive report provides a SWOT analysis along with an analysis of the Porter’s five forces for the global kombucha tea market.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Flavour |
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| Breakup by Tea |
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| Breakup by Packaging |
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| Breakup by Distribution Channel |
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| Breakup by Age Group |
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| Breakup by Gender |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Kombucha Tea Market Analysis
8.1 Key Industry Highlights
8.2 Global Kombucha Tea Historical Market (2018-2023)
8.3 Global Kombucha Tea Market Forecast (2024-2032)
8.4 Global Kombucha Tea Market by Type
8.4.1 Organic
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Non-Organic
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Kombucha Tea Market by Flavour
8.5.1 Fruits
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Regular/Original
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Herbs and Spices
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Flowers
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Others
8.6 Global Kombucha Tea Market by Tea
8.6.1 Green Tea
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Black Tea
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Oolong Tea
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Others
8.7 Global Kombucha Tea Market by Packaging
8.7.1 Glass Bottles
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Aluminium Cans
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Pet Bottles
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Others
8.8 Global Kombucha Tea Market by Distribution Channel
8.8.1 Supermarkets/Hypermarkets
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Convenience Stores
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Health Stores
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Online Retailers
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Others (Inc. Restaurants)
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
8.9 Global Kombucha Tea Market by Age Group
8.9.1 Age<20
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Age 20-40
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 Age>40
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.10 Global Kombucha Tea Market by Gender
8.10.1 Male
8.10.1.1 Historical Trend (2018-2023)
8.10.1.2 Forecast Trend (2024-2032)
8.10.2 Female
8.10.2.1 Historical Trend (2018-2023)
8.10.2.2 Forecast Trend (2024-2032)
8.11 Global Kombucha Tea Market by Region
8.11.1 North America
8.11.1.1 Historical Trend (2018-2023)
8.11.1.2 Forecast Trend (2024-2032)
8.11.2 Europe
8.11.2.1 Historical Trend (2018-2023)
8.11.2.2 Forecast Trend (2024-2032)
8.11.3 Asia Pacific
8.11.3.1 Historical Trend (2018-2023)
8.11.3.2 Forecast Trend (2024-2032)
8.11.4 Latin America
8.11.4.1 Historical Trend (2018-2023)
8.11.4.2 Forecast Trend (2024-2032)
8.11.5 Middle East and Africa
8.11.5.1 Historical Trend (2018-2023)
8.11.5.2 Forecast Trend (2024-2032)
9 North America Kombucha Tea Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Kombucha Tea Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Kombucha Tea Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Kombucha Tea Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Kombucha Tea Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 GT’s Living Foods
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Brew Dr. Kombucha, LLC
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Kevita, Inc
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Remedy Kombucha Pty Ltd.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Carpe Diem
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Humm Kombucha, LLC
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Kombucha Wonder Drink
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Reeds, Inc.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Equinox Kombucha
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Others
16 Key Trends and Developments in the Market
Additional Customisations Available
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operation Involved
2 Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. Global Kombucha Tea Market: Key Industry Highlights, 2018 and 2032
2. Global Kombucha Tea Historical Market: Breakup by Product (USD Billion), 2018-2023
3. Global Kombucha Tea Market Forecast: Breakup by Product (USD Billion), 2024-2032
4. Global Kombucha Tea Historical Market: Breakup by Flavour (USD Billion), 2018-2023
5. Global Kombucha Tea Market Forecast: Breakup by Flavour (USD Billion), 2024-2032
6. Global Kombucha Tea Historical Market: Breakup by Tea (USD Billion), 2018-2023
7. Global Kombucha Tea Market Forecast: Breakup by Tea (USD Billion), 2024-2032
8. Global Kombucha Tea Historical Market: Breakup by Packaging (USD Billion), 2018-2023
9. Global Kombucha Tea Market Forecast: Breakup by Packaging (USD Billion), 2024-2032
10. Global Kombucha Tea Historical Market: Breakup by Distribution Channels (USD Billion), 2018-2023
11. Global Kombucha Tea Market Forecast: Breakup by Distribution Channels (USD Billion), 2024-2032
12. Global Kombucha Tea Historical Market: Breakup by Age Group (USD Billion), 2018-2023
13. Global Kombucha Tea Market Forecast: Breakup by Age Group (USD Billion), 2024-2032
14. Global Kombucha Tea Historical Market: Breakup by Gender (USD Billion), 2018-2023
15. Global Kombucha Tea Market Forecast: Breakup by Gender (USD Billion), 2024-2032
16. Global Kombucha Tea Historical Market: Breakup by Region (USD Billion), 2018-2023
17. Global Kombucha Tea Market Forecast: Breakup by Region (USD Billion), 2024-2032
18. North America Kombucha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
19. North America Kombucha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Europe Kombucha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Europe Kombucha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Asia Pacific Kombucha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
23. Asia Pacific Kombucha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
24. Latin America Kombucha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
25. Latin America Kombucha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
26. Middle East and Africa Kombucha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
27. Middle East and Africa Kombucha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
28. Global Kombucha Tea Market Structure
Key Questions Answered in the Report
The global kombucha tea market attained a value of nearly USD 3318.1 million in 2023.
The market is projected to grow at a CAGR of 25.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 24254.5 Million by 2032.
The major drivers of the market include rising disposable incomes, increasing population, rising demand from the developing regions, and the growing acceptance of the product by consumers.
The cafes are increasingly becoming spaces where consumers do not just socialise but also indulge in trying different products, which is acting as a key driver for the market.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Organic and non-organic are the major types of the product in the market.
The major flavours of the product in the market are fruits, regular/original, herbs and spices, and flowers, among others.
The major tea segments in the market are green tea, black tea, and oolong tea, among others.
The major packaging segments are glass bottles, aluminium cans, and pet bottles, among others.
Supermarkets/hypermarkets, convenience stores, health stores, and online retailers, among others, are the significant distribution channels of kombucha tea in the market.
The major age groups can be categorised into age<20, age 20-40, and age>40.
The gender segments can be categorised into male and female.
The major players in the market are GT’s Living Foods, Brew Dr. Kombucha, LLC, Kevita, Inc, Remedy Kombucha Pty Ltd., Carpe Diem, Humm Kombucha, LLC, Kombucha Wonder Drink, Reeds, Inc., and Equinox Kombucha, among others.
Analyst Review
The global kombucha tea market attained a value of USD 3318.1 Million by 2023, driven by the rising disposable incomes, increasing population, rising demand from the developing regions, and the growing acceptance of the product by consumers. The market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 25.1%. The kombucha tea market is projected to reach 24254.5 Million by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on types, the industry can be segmented into organic and non-organic. On the basis of packaging, the kombucha tea market is divided into glass bottles, aluminium cans, and PET bottles, among others. On the basis of distribution channel, the industry is segmented into supermarkets/hypermarkets, convenience stores, health stores, and online retailers, among others. By flavour, the industry is divided into fruits, regular/original, herbs and spices, flowers, and others. The market is segmented on the basis of tea types into green tea, black tea, oolong tea, and others. On the basis of age group, the industry is segregated into age<20, age 20-40, and age>40. Based on gender, the industry is bifurcated into male and female. The major regional markets for the product are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include GT’s Living Foods, Brew Dr. Kombucha, LLC, Kevita, Inc, Remedy Kombucha Pty Ltd., Carpe Diem, Humm Kombucha, LLC, Kombucha Wonder Drink, Reeds, Inc., Equinox Kombucha, and others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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