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Global Kombucha Tea Market: By Type: Organic, Non-Organic; By Flavour: Fruits, Regular/Original, Herbs and Spices, Flowers; By Tea; By Packaging; By Distribution Channel; By Age Group; By Gender; Regional Analysis; Historical Market and Forecast (2016-2026); Market Dynamics; Competitive Landscape; Industry Events and Developments

Kombucha Tea Market Outlook

The global kombucha tea market reached a value of USD 2.2 billion by 2020, rapidly growing at a CAGR of 22.5% during the period of 2016-2020. It is expected to witness a healthy growth in the coming five years too, with a projected CAGR of 20% in the forecast period of 2021-2026, attaining a value of USD 6.5 billion by 2026.

 

The swift growth of the market, the fastest of any functional beverage globally, is driven by a rising demand for the beverage in emerging economies due to lifestyle changes and the drink’s abundant health benefits.

 

Global Kombucha Tea Market Report and Forecast 2021-2026

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Properties and Applications

Kombucha, also known as tea mushroom, is a slightly alcoholic functional beverage, which is made by fermenting tea and sugar with the kombucha culture or SCOBY (Symbiotic Culture of Bacteria and Yeast).  Depending on the type of the tea used, Kombucha’s taste ranges between sparkling apple cider and champagne. The drink is broadly categorised as:

  • Organic
  • Non-organic

Kombucha tea is available in various different flavours like regular/original, fruits, herbs and spices, flowers, and others. Manufacturers are experimenting with new flavours like a blend of flowers, fruits and herbs and spices, catering to the emerging preferences of a large proportion of consumers. It is thought to have several health benefits like detoxification, joint care, maintaining a healthy digestion, strengthening of immune health and cholesterol reduction.

Kombucha tea is accessible widely in supermarkets/hypermarkets, convenience stores, health stores, and through online retailers, among others. The beverage is proving to be especially popular in the retail and institutional segments of the emerging markets due to changing food habits, increasing incomes and urbanisation.

 

Market Analysis

Rising health awareness among potential consumers combined with increasing cases of chronic and lifestyle related diseases are the primary industry drivers. The acceptance of the product by consumers in key markets who have started consuming the product in an almost regular basis has also been a catalyst for the market with major manufacturers taking note of the rising demand. Consumer preference for healthier probiotic food has provided a further impetus to the market.

The easy accessibility of kombucha tea via various supermarkets and convenience stores is also a major driving factor. Due to changes in lifestyle and increasing urbanisation, the number of cafes and restaurants are growing in both emerging and mature markets. Thus, cafes are increasing becoming spaces where consumers can not just socialise but also partake in kombucha tea, adding to the growth of the market.

While kombucha tea was historically consumed in Eastern Europe, Russia and Japan, the recent emergence of the drink is driven by an extensive demand in Western countries with a shorter kombucha tea drinking history. However, the beverage is also seeing a rising demand in emerging markets like Middle East, Eastern Europe, and South East Asia, among others. Latin America and Asia Pacific are currently the fastest growing markets globally, owing to changes in food habits, rise in urbanisation and increase in disposable incomes.

 

Competitive Landscape

The report analyses the following key players looking into their capacity share and latest developments like capacity expansion, plant turnarounds, and mergers and expansion:

  • GT’s Living Foods
  • KeVita, Inc.
  • Remedy Kombucha Pty Ltd.
  • Brew Dr. Kombucha, LLC
  • Carpe Diem
  • Kombucha Wonder Drink
  • Reeds, Inc.
  • Others

EMR’s comprehensive report provides a SWOT analysis along with an analysis of the Porter’s five forces for the global kombucha tea market.

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Kombucha Tea Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Kombucha Tea Historical Market (2016-2020) 
    8.3    Global Kombucha Tea Market Forecast (2021-2026)
    8.4    Global Kombucha Tea Market by Type
        8.4.1    Organic
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Non-Organic
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
    8.5    Global Kombucha Tea Market by Flavour
        8.5.1    Fruits
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    Regular/Original
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
        8.5.3    Herbs and Spices
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2016-2020)
            8.5.3.3    Forecast Trend (2021-2026)
        8.5.4    Flowers
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2016-2020)
            8.5.4.3    Forecast Trend (2021-2026)
        8.5.5    Others
    8.6    Global Kombucha Tea Market by Tea
        8.6.1    Green Tea
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2016-2020)
            8.6.1.3    Forecast Trend (2021-2026)
        8.6.2    Black Tea
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2016-2020)
            8.6.2.3    Forecast Trend (2021-2026)
        8.6.3    Oolong Tea
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2016-2020)
            8.6.3.3    Forecast Trend (2021-2026)
        8.6.4    Others
    8.7    Global Kombucha Tea Market by Packaging
        8.7.1    Glass Bottles
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2016-2020)
            8.7.1.3    Forecast Trend (2021-2026)
        8.7.2    Aluminium Cans
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2016-2020)
            8.7.2.3    Forecast Trend (2021-2026)
        8.7.3    Pet Bottles
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2016-2020)
            8.7.3.3    Forecast Trend (2021-2026)
        8.7.4    Others
    8.8    Global Kombucha Tea Market by Distribution Channel
        8.8.1    Supermarkets/Hypermarkets
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2016-2020)
            8.8.1.3    Forecast Trend (2021-2026)
        8.8.2    Convenience Stores
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2016-2020)
            8.8.2.3    Forecast Trend (2021-2026)
        8.8.3    Health Stores
            8.8.3.1    Market Share
            8.8.3.2    Historical Trend (2016-2020)
            8.8.3.3    Forecast Trend (2021-2026)
        8.8.4    Online Retailers
            8.8.4.1    Market Share
            8.8.4.2    Historical Trend (2016-2020)
            8.8.4.3    Forecast Trend (2021-2026)
        8.8.5    Others (Inc. Restaurants)
            8.8.5.1    Market Share
            8.8.5.2    Historical Trend (2016-2020)
            8.8.5.3    Forecast Trend (2021-2026)
    8.9    Global Kombucha Tea Market by Age Group
        8.9.1    Age<20
            8.9.1.1    Market Share
            8.9.1.2    Historical Trend (2016-2020)
            8.9.1.3    Forecast Trend (2021-2026)
        8.9.2    Age 20-40
            8.9.2.1    Market Share
            8.9.2.2    Historical Trend (2016-2020)
            8.9.2.3    Forecast Trend (2021-2026)
        8.9.3    Age>40
            8.9.3.1    Market Share
            8.9.3.2    Historical Trend (2016-2020)
            8.9.3.3    Forecast Trend (2021-2026)
    8.10    Global Kombucha Tea Market by Gender
        8.10.1    Male
            8.10.1.1    Market Share
            8.10.1.2    Historical Trend (2016-2020)
            8.10.1.3    Forecast Trend (2021-2026)
        8.10.2    Female
            8.10.2.1    Market Share
            8.10.2.2    Historical Trend (2016-2020)
            8.10.2.3    Forecast Trend (2021-2026)
    8.11    Global Kombucha Tea Market by Region
        8.11.1    Market Share
            8.11.1.1    North America
            8.11.1.2    Europe
            8.11.1.3    Asia Pacific
            8.11.1.4    Latin America
            8.11.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Competitive Landscape
    11.1    Market Structure
    11.2    Company Profiles
        11.2.1    GT’s Living Foods
            11.2.1.1    Company Overview
            11.2.1.2    Product Portfolio
            11.2.1.3    Demographic Reach and Achievements
            11.2.1.4    Certifications
        11.2.2    Brew Dr. Kombucha, LLC
            11.2.2.1    Company Overview
            11.2.2.2    Product Portfolio
            11.2.2.3    Demographic Reach and Achievements
            11.2.2.4    Certifications
        11.2.3    Kevita, Inc
            11.2.3.1    Company Overview
            11.2.3.2    Product Portfolio
            11.2.3.3    Demographic Reach and Achievements
            11.2.3.4    Certifications
        11.2.4    Remedy Kombucha Pty Ltd.
            11.2.4.1    Company Overview
            11.2.4.2    Product Portfolio
            11.2.4.3    Demographic Reach and Achievements
            11.2.4.4    Certifications
        11.2.5    Carpe Diem
            11.2.5.1    Company Overview
            11.2.5.2    Product Portfolio
            11.2.5.3    Demographic Reach and Achievements
            11.2.5.4    Certifications
        11.2.6    Humm Kombucha, LLC
            11.2.6.1    Company Overview
            11.2.6.2    Product Portfolio
            11.2.6.3    Demographic Reach and Achievements
            11.2.6.4    Certifications
        11.2.7    Kombucha Wonder Drink
            11.2.7.1    Company Overview
            11.2.7.2    Product Portfolio
            11.2.7.3    Demographic Reach and Achievements
            11.2.7.4    Certifications
        11.2.8    Reeds, Inc.
            11.2.8.1    Company Overview
            11.2.8.2    Product Portfolio
            11.2.8.3    Demographic Reach and Achievements
            11.2.8.4    Certifications
        11.2.9    Equinox Kombucha
            11.2.9.1    Company Overview
            11.2.9.2    Product Portfolio
            11.2.9.3    Demographic Reach and Achievements
            11.2.9.4    Certifications
        11.2.10    Others
12    Industry Events and Developments

 

Additional Customisations Available

1    Manufacturing Process
    1.1    Overview
    1.2    Detailed Process Flow
    1.3    Operation Involved
2    Project Requirement and Cost Analysis
    2.1    Land, Location and Site Development
    2.2    Construction
    2.3    Plant Machinery
    2.4    Cost of Raw Material
    2.5    Packaging
    2.6    Transportation
    2.7    Utilities
    2.8    Manpower
    2.9    Other Capital Investment


List of Figures and Tables

1.    Global Kombucha Tea Market: Key Industry Highlights, 2016 and 2026
2.    Global Kombucha Tea Historical Market: Breakup by Product (USD Billion), 2016-2020
3.    Global Kombucha Tea Market Forecast: Breakup by Product (USD Billion), 2021-2026
4.    Global Kombucha Tea Historical Market: Breakup by Flavour (USD Billion), 2016-2020
5.    Global Kombucha Tea Market Forecast: Breakup by Flavour (USD Billion), 2021-2026
6.    Global Kombucha Tea Historical Market: Breakup by Tea (USD Billion), 2016-2020
7.    Global Kombucha Tea Market Forecast: Breakup by Tea (USD Billion), 2021-2026
8.    Global Kombucha Tea Historical Market: Breakup by Packaging (USD Billion), 2016-2020
9.    Global Kombucha Tea Market Forecast: Breakup by Packaging (USD Billion), 2021-2026
10.    Global Kombucha Tea Historical Market: Breakup by Distribution Channels (USD Billion), 2016-2020
11.    Global Kombucha Tea Market Forecast: Breakup by Distribution Channels (USD Billion), 2021-2026
12.    Global Kombucha Tea Historical Market: Breakup by Age Group (USD Billion), 2016-2020
13.    Global Kombucha Tea Market Forecast: Breakup by Age Group (USD Billion), 2021-2026
14.    Global Kombucha Tea Historical Market: Breakup by Gender (USD Billion), 2016-2020
15.    Global Kombucha Tea Market Forecast: Breakup by Gender (USD Billion), 2021-2026
16.    Global Kombucha Tea Historical Market: Breakup by Region (USD Billion), 2016-2020
17.    Global Kombucha Tea Market Forecast: Breakup by Region (USD Billion), 2021-2026
18.    North America Kombucha Tea Historical Market: Breakup by Country (USD Billion), 2016-2020
19.    North America Kombucha Tea Market Forecast: Breakup by Country (USD Billion), 2021-2026
20.    Europe Kombucha Tea Historical Market: Breakup by Country (USD Billion), 2016-2020
21.    Europe Kombucha Tea Market Forecast: Breakup by Country (USD Billion), 2021-2026
22.    Asia Pacific Kombucha Tea Historical Market: Breakup by Country (USD Billion), 2016-2020
23.    Asia Pacific Kombucha Tea Market Forecast: Breakup by Country (USD Billion), 2021-2026
24.    Latin America Kombucha Tea Historical Market: Breakup by Country (USD Billion), 2016-2020
25.    Latin America Kombucha Tea Market Forecast: Breakup by Country (USD Billion), 2021-2026
26.    Middle East and Africa Kombucha Tea Historical Market: Breakup by Country (USD Billion), 2016-2020
27.    Middle East and Africa Kombucha Tea Market Forecast: Breakup by Country (USD Billion), 2021-2026
28.    Global Kombucha Tea Market Structure

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