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Latin America Laundry Detergents Market Size, Share, Report: By Type: Enzymatic, Non-Enzymatic; By Form: Powder, Liquid; By Application: Household, Industrial and Institutional; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Value Chain Analysis; Competitive Landscape; 2024-2032
Latin America Laundry Detergents Market Outlook
The Latin America laundry detergents market attained a value of USD 7.96 billion in 2023, driven by the growth in the household industry. The market is likely to grow at a CAGR of about 4.3% to reach a value of around USD 11.60 billion in 2032.
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Globally, the industry is dominated by the Asia Pacific region. The regional market accounts for almost half the global industry, with China being its largest regional market. The industry in the Asia Pacific is being driven by the rising demand emanating from China along with India. India is a significant market within the region and is projected to witness a faster growth in the coming years as compared to China. The Asia Pacific is followed by Europe as a major laundry detergents market. The industry in Europe is being driven by the growth of the household and personal care industry along with the rising expenditure on household care products. North America is the third-largest market, globally, with the US accounting for almost the entirety of the regional industry. The rising high-income class of the region combined with the large consumer base in the US is expected to drive the industry in the coming years.
The Latin America region is a comparatively smaller but a significant emerging market for laundry detergents. Like the global industry, powder detergents dominate the regional industry in Latin America. The powder form of the product account for nearly 50% of the industry. Brazil, in particular, is driving the rising demand for powder detergents. On the basis of types, the non-enzymatic type of the product is the largest segment. Enzymatic detergents are projected to witness a healthy growth in the coming years in emerging economies. Thus, they are expected to see a steady growth in the Latin America region.
Market Segmentation
Laundry detergents are cleansing products that are used in washing clothes by removing oils and dirt. They can be widely categorised as:
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- Enzymatic
- Non-Enzymatic
They are available in powder and liquid forms, along with other forms like pods, tablets, and bars. They find the majority of their applications in the household sector along with industrial and institutional sectors. The report covers the major regional markets for the product in the Latin America region like Brazil, Mexico, Argentina, and Colombia, among others.
Market Analysis
The Latin America laundry detergents market is expected to be aided by the growing hygiene awareness among the emerging economies of the region. While powder detergents dominate the region, liquid laundry detergents are witnessing a rising demand due to its convenience and easy solubility. With people becoming more environmentally conscious, sustainable and biodegradable forms of the products are witnessing increasing demand, like products which have vegetable-based ingredients and are phosphate-free. Powder detergents, however, are expected to continue to dominate the industry as they are more cost-efficient than other options. The product diversification and innovation taking place within the industry is projected to drive the industry growth in the forecast period.
The industry is being aided by the recovering economy of Latin America, with major players investing within the region. The expansion of the middle class, along with rising disposable incomes, have also aided the industry growth with people spending more on household care products. The rising penetration of washing machines within the region has further propelled the industry forward. The growing the number of women joining the workforce has aided the regional industry due to consumers increasingly looking for easy, convenient, and efficient stain-removing laundry detergents.
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Competitive Landscape
July 2020- Unilever has launched its first 100% post-consumer recycled (PCR) bottles for its FAB laundry’s liquid detergent line in Colombia. The initiative is part of the company’s initiative to make their plastic packaging recyclable, reusable, or compostable by 2026.
The report provides an analysis of the following key players in the Latin America laundry detergents market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, plant turnarounds, and expansions of capacity:
- The Procter & Gamble Company
- Henkel AG & Company, KGaA
- Church & Dwight Co., Inc
- S. C. Johnson & Son, Inc.
- Unilever
- Química Amparo Ltda
- Colgate Palmolive Company
- Bonsucex Group
- Others
The report can additionally provide an in-depth study of the industry share of the following brands:
- YPÊ
- Bombril
- Tide
- Ariel
- OMO
- Minerva
- Campeiro
- Quanto
- Invicto
- Others
The comprehensive report by EMR gives an overview of the other regional markets like the Asia Pacific, Middle East and Africa, Europe, and North America. The report also provides an assessment of the industry based on the Porter’s Five Forces model. A SWOT, as well as a value chain analysis, has been provided as well.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Form, Type, Application, Country |
| Breakup by Form | Powder, Liquid, Others |
| Breakup by Type | Enzymatic, Non-Enzymatic |
| Breakup by Application | Household, Industrial and Institutional |
| Breakup by Country | Brazil, Mexico, Argentina, Colombia, Others |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Trade Data Analysis | Major Importing Countries by Value and Volume, Major Exporting Countries by Value and Volume |
| Price Analysis | Historical and Forecast Price Trends- Regional |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered Share (%) by Manufacturers | The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever, Química Amparo Ltda, Colgate Palmolive Company, Bonsucex Group, Others |
| Companies Covered Share (Volume) by Manufacturers | The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever, Química Amparo Ltda, Colgate Palmolive Company, Bonsucex Group, Others |
| Companies Covered Share (%) by Brands | YPÊ, Bombril, Tide, Ariel, OMO, Minerva, Campeiro, Quanto, Invicto, Others |
| Companies Covered Share (Volume) by Brands | YPÊ, Bombril, Tide, Ariel, OMO, Minerva, Campeiro, Quanto, Invicto, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Asia Pacific
7 Opportunities and Challenges in the Market
8 Global Laundry Detergents Market Analysis
8.1 Key Industry Highlights
8.2 Global Laundry Detergents Historical Market (2018-2023)
8.3 Global Laundry Detergents Market Forecast (2024-2032)
8.4 Global Laundry Detergents Consumption by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Latin America Laundry Detergents Market Analysis
9.1 Key Industry Highlights
9.2 Latin America Laundry Detergents Historical Market (2018-2023)
9.3 Latin America Laundry Detergents Market Forecast (2024-2032)
9.4 Latin America Laundry Detergents Market by Type
9.4.1 Enzymatic
9.4.1.1 Historical Trend (2018-2023)
9.4.1.2 Forecast Trend (2024-2032)
9.4.2 Non-Enzymatic
9.4.2.1 Historical Trend (2018-2023)
9.4.2.2 Forecast Trend (2024-2032)
9.5 Latin America Laundry Detergents Market by Form
9.5.1 Powder
9.5.1.1 Historical Trend (2018-2023)
9.5.1.2 Forecast Trend (2024-2032)
9.5.2 Liquid
9.5.2.1 Historical Trend (2018-2023)
9.5.2.2 Forecast Trend (2024-2032)
9.6 Latin America Laundry Detergents Market by Application
9.6.1 Household
9.6.1.1 Historical Trend (2018-2023)
9.6.1.2 Forecast Trend (2024-2032)
9.6.2 Industrial and Institutional
9.6.2.1 Historical Trend (2018-2023)
9.6.2.2 Forecast Trend (2024-2032)
9.7 Latin America Laundry Detergents Market by Country
9.7.1 Brazil
9.7.2 Argentina
9.7.3 Colombia
9.7.4 Mexico
9.7.5 Others
10 Regional Analysis
10.1 Brazil
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Argentina
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Colombia
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Mexico
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Trade Data Analysis (HS Code-3402)
12.1 Major Importing Countries
12.1.1 By Value
12.1.2 By Volume
12.2 Major Exporting Countries
12.2.1 By Value
12.2.2 By Volume
13 Price Analysis
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 The Procter & Gamble Company
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Henkel AG & Company, KGaA
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Church & Dwight Co., Inc
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 S. C. Johnson & Son, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Unilever Plc
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 RSPL
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Kao Corporation
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Others
16 Consumer Analysis
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Latin America Laundry Detergents Market: Key Industry Highlights, 2018 and 2032
2. Latin America Laundry Detergents Historical Market: Breakup by Type (USD Million), 2018-2023
3. Latin America Laundry Detergents Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Latin America Laundry Detergents Historical Market: Breakup by Form (USD Million), 2018-2023
5. Latin America Laundry Detergents Market Forecast: Breakup by Form (USD Million), 2024-2032
6. Latin America Laundry Detergents Historical Market: Breakup by Application (USD Million), 2018-2023
7. Latin America Laundry Detergents Market Forecast: Breakup by Application (USD Million), 2024-2032
8. Latin America Laundry Detergents Historical Market: Breakup by Country (USD Million), 2018-2023
9. Latin America Laundry Detergents Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Major Exporting Countries by Value
11. Major Importing Countries by Value
12. Major Exporting Countries by Volume
13. Major Importing Countries by Volume
14. Latin America Laundry Detergents Market Structure
Key Questions Answered in the Report
The Latin America laundry detergents market reached a value of USD 7.96 billion in 2023.
The Latin America laundry detergents market is projected to grow at a CAGR of nearly 4.3% in the forecast period of 2024-2032, driven by the development of the global market.
The Latin America laundry detergents market is expected to witness healthy growth in the forecast period of 2024-2032, reaching a value of USD 11.60 billion by 2032.
The major drivers of the market include rising disposable incomes, increasing population, growing hygiene awareness, and a heightening penetration of washing machines.
Rising product diversifications and innovations are expected to be key trends guiding the growth of the market.
Brazil, Argentina, Mexico, and Colombia, among others, are the leading countries in the market.
Non-enzymatic is the dominant type of the product in the market.
Powder form is the leading product in the market.
The major application sectors of the product are household and industrial and institutional.
The leading players in the market are The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever Plc, RSPL, and Kao Corporation, among others.
Analyst Review
The Latin America laundry detergents market attained a value of USD 7.96 billion in 2023, driven by the growth in the household industry. The market is likely to grow at a CAGR of about 4.3% to reach a value of around USD 11.60 billion in 2032.
EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on types, the laundry detergents market in Latin America can be segmented into enzymatic and non-enzymatic, with the non-enzymatic segment leading the market. By form, the powder segment leads the industry. On the basis of application, the industry can be divided into household and industrial and institutional. The major regional markets for laundry detergents in Latin America are Brazil, Mexico, Argentina, and Colombia, among others. The key players in the above industry include The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever Plc, RSPL, and Kao Corporation, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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