Report

Expert Market Research Thumbnail Image

Latin America Laundry Detergents Market: By Form: By Form: Powder, Liquid, Others; By Type: Enzymatic, Non-Enzymatic; By Application: Household, Industrial and Institutional; By Country: Brazil, Mexico, Argentina, Colombia, Others; Historical Production and Consumption (2014-2018); Production and Consumption Forecast (2019-2024); SWOT Analysis; Value Chain Analysis; Porter’s Five Forces Analysis; Global (HS Code-3402) Laundry Detergents Trade Analysis (2018); Latin America Laundry Detergents Price Analysis; Competitive Landscape; Events and Developments

LATAM Laundry Detergents Market Key Insight:

  • Types: Enzymatic, Non-Enzymatic 
  • Market Analysis and Outlook 2019-2024
  • Price Trends
  • Market Performance
  • Breakup by Region
  • Cost Analysis
  • Competitive Landscape
  • Value Chain Analysis
  • Mergers and Acquisitions

 

Market Outlook

The LATAM laundry detergents market attained a value of USD 4.7 billion in 2018. The industry in LATAM is being aided by the global industry growth. The global laundry detergents industry is expected to grow at a CAGR of 4.6% in the forecast period of 2019-2024. The global industry is projected to reach a value of USD 89 billion in 2024.

Globally, the industry is dominated by the Asia Pacific region. The regional market accounts for almost half the global industry, with China being its largest regional market. The industry in the Asia Pacific is being driven by the rising demand emanating from China along with India. India is a significant market within the region and is projected to witness a faster growth in the coming years as compared to China. The Asia Pacific is followed by Europe as a major laundry detergent market. The industry in Europe is being driven by the growth of the household and personal care industry along with the rising expenditure on household care products. North America is the third-largest market, globally, with the US accounting for almost the entirety of the regional industry. The rising high-income class of the region combined with the large consumer base in the US is expected to drive the industry in the coming years.

The LATAM region is a comparatively smaller but a significant emerging market for laundry detergents. Like the global industry, powder detergents dominate the regional industry in LATAM. The powder form of the product account for nearly 50% of the industry. Brazil, in particular, is driving the rising demand for powder detergents. On the basis of types, the non-enzymatic type of the product is the largest segment. Enzymatic detergents are projected to witness a healthy growth in the coming years in emerging economies. Thus, they are expected to see a steady growth in the LATAM region.

Properties and Applications

Laundry detergents are cleansing products that are used in washing clothes by removing oils and dirt. They can be widely categorised as:

  • Enzymatic 
  • Non-Enzymatic

They are available in powder and liquid forms, along with other forms like pods, tablets, and bars. They find the majority of their applications in the household sector along with industrial and institutional sectors. The report covers the major regional markets for the product in the LATAM region like Brazil, Mexico, Argentina, and Colombia, among others.

Market Analysis

The LATAM laundry detergents market is expected to be aided by the growing hygiene awareness among the emerging economies of the region. While powder detergents dominate the region, liquid laundry detergents are witnessing a rising demand due to its convenience and easy solubility. With people becoming more environmentally conscious, sustainable and biodegradable forms of the products are witnessing increasing demand, like products which have vegetable-based ingredients and are phosphate-free. Powder detergents, however, are expected to continue to dominate the industry as they are more cost-efficient than other options. The product diversification and innovation taking place within the industry is projected to drive the industry growth in the forecast period.

The industry is being aided by the recovering economy of LATAM, with major players investing within the region. The expansion of the middle class, along with rising disposable incomes, have also aided the industry growth with people spending more on household care products. The rising penetration of washing machines within the region has further propelled the industry forward. The growing the number of women joining the workforce has aided the regional industry due to consumers increasingly looking for easy, convenient, and efficient stain-removing laundry detergents.

Competitive Landscape

July 2019- Unilever has launched its first 100% post-consumer recycled (PCR) bottles for its FAB laundry’s liquid detergent line in Colombia. The initiative is part of the company’s initiative to make their plastic packaging recyclable, reusable, or compostable by 2025.

The report provides an analysis of the following key players in the LATAM laundry detergents market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, plant turnarounds, and expansions of capacity:

  • The Procter & Gamble Company
  • Henkel AG & Company, KGaA
  • Church & Dwight Co., Inc
  • S. C. Johnson & Son, Inc.
  • Unilever
  • Química Amparo Ltda
  • Colgate Palmolive Company
  • Bonsucex Group
  • Others

The report can additionally provide an in-depth study of the industry share of the following brands:

  • YPÊ
  • Bombril
  • Tide
  • Ariel
  • OMO
  • Minerva
  • Campeiro
  • Quanto
  • Invicto
  • Others

The comprehensive report by EMR gives an overview of the other regional markets like the Asia Pacific, Middle East and Africa, Europe, and North America. The report also provides an assessment of the industry based on the Porter’s Five Forces model. A SWOT, as well as a value chain analysis, has been provided as well.

1    Preface
2    Research Methodology
3    Executive Summary

    3.1    Market Overview
    3.2    Key Demand Drivers
    3.3    Key Players
    3.4    Supply Market Changes
4     Global Laundry Detergents Market Outlook
5     Global Laundry Detergents Market 
    5.1    Global Laundry Detergents Market Analysis

        5.1.1    Figure: Global Detergents Historical Market (2014-2018) & Forecast (2019-2024)
        5.1.2    Figure: Global Laundry Detergents Historical Market (2014-2018) & Forecast (2019-2024)
        5.1.3    Chart: Breakup by Form
            5.1.3.1    Powder
            5.1.3.2    Liquid
            5.1.3.3    Others
        5.1.4    Chart: Breakup by Type
            5.1.4.1    Enzymatic
            5.1.4.2    Non-Enzymatic
        5.1.5    Chart: Breakup by Application
            5.1.5.1    Household
            5.1.5.2    Industrial and Institutional
        5.1.6    Chart: Breakup by Region
            5.1.6.1    North America
            5.1.6.2    Europe
            5.1.6.3    Asia Pacific
            5.1.6.4    LATAM
            5.1.6.5    Middle East and Asia
6    Latin America Laundry Detergents Market
    6.1    Latin America Laundry Detergents Market Analysis

        6.1.1    Figure: Latin America Detergents Historical Market (2014-2018) & Forecast (2019-2024)
        6.1.2    Figure: Latin America Laundry Detergents Historical Market (2014-2018) & Forecast (2019-2024)
        6.1.3    Chart: Latin America Laundry Detergents Market Breakup by Form
            6.1.3.1    Powder
            6.1.3.2    Liquid
            6.1.3.3    Others
        6.1.4    Figure: Latin America Laundry Detergents Market Breakup by Form: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.4.1    Powder
            6.1.4.2    Liquid 
            6.1.4.3    Others
        6.1.5    Chart: Latin America Laundry Detergents Market Breakup by Type
            6.1.5.1    Enzymatic
            6.1.5.2    Non-Enzymatic
        6.1.6    Chart: Latin America Laundry Detergents Market Breakup by Type: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.6.1    Enzymatic
            6.1.6.2    Non-Enzymatic
        6.1.7    Chart: Latin America Laundry Detergents Market Breakup by Application
            6.1.7.1    Household
            6.1.7.2    Industrial and Institutional
        6.1.8    Figure: Latin America Laundry Detergents Market Breakup by Application: Historical Market (2014-2018) & Forecast Breakup by Country (2019-2024)
            6.1.8.1    Household
            6.1.8.2    Industrial and Institutional
        6.1.9    Chart: Latin America Laundry Detergents Market Breakup by Country
            6.1.9.1    Brazil
            6.1.9.2    Mexico
            6.1.9.3    Argentina
            6.1.9.4    Colombia
            6.1.9.5    Others
        6.1.10    Figure: Latin America Laundry Detergents Breakup by Country: Historical Market (2014-2018) & Forecast (2019-2024)
            6.1.10.1    Brazil
            6.1.10.2    Mexico
            6.1.10.3    Argentina
            6.1.10.4    Colombia
            6.1.10.5    Others
    6.2    SWOT Analysis
        6.2.1    Overview
        6.2.2    Strengths
        6.2.3    Weaknesses
        6.2.4    Opportunities
        6.2.5    Threats
    6.3    Value Chain Analysis
    6.4    Porter’s Five Forces Analysis

        6.4.1    Overview
        6.4.2    Buyer’s Power
        6.4.3    Supplier’s Power
        6.4.4    New Entrants
        6.4.5    Degree of Rivalry
        6.4.6    Substitutes
7    Global (HS Code-3402) Laundry Detergents Trade Analysis (2018)
    7.1    Major Exporting Countries by Value & Volume
    7.2    Major Importing Countries by Value & Volume 
8    Latin America Laundry Detergents Price Analysis
    8.1    Powder Detergents
    8.2    Liquid Detergents
    8.3    Others
9    Competitive Landscape
    9.1    Profile Analysis
    9.2    Latin America Laundry Detergents Market Share (%) by Manufacturers (2018)
        9.2.1    The Procter & Gamble Company
        9.2.2    Henkel AG & Company, KGaA
        9.2.3    Church & Dwight Co., Inc
        9.2.4    S. C. Johnson & Son, Inc.
        9.2.5    Unilever
        9.2.6    Química Amparo Ltda
        9.2.7    Colgate Palmolive Company
        9.2.8    Bonsucex Group
        9.2.9    Others
10    Events and Developments

Additional Customisations Available

11    Latin America Laundry Detergents Market Share (Volume) by Manufacturers (2018)
    11.1    The Procter & Gamble Company
    11.2    Henkel AG & Company, KGaA
    11.3    Church & Dwight Co., Inc
    11.4    S. C. Johnson & Son, Inc.
    11.5    Unilever
    11.6    Química Amparo Ltda
    11.7    Colgate Palmolive Company
    11.8    Bonsucex Group
    11.9    Others
12    Chart: Latin America Laundry Detergents Market Share (%) by Brands (2018)
    12.1    YPÊ
    12.2    Bombril
    12.3    Tide
    12.4    Ariel
    12.5    OMO
    12.6    Minerva
    12.7    Campeiro
    12.8    Quanto
    12.9    Invicto
    12.10    Others
13    Chart: Latin America Laundry Detergents Market Share (Volume) by Brands (2018)
    13.1    YPÊ
    13.2    Bombril
    13.3    Tide
    13.4    Ariel
    13.5    OMO
    13.6    Minerva
    13.7    Campeiro
    13.8    Quanto
    13.9    Invicto
    13.10    Others

Introduction

EMR is one of the foremost business intelligence and market research firms with a database of syndicated and customised reports spanning more than 100 industries across global and regional markets. We leverage the knowledge of our highly skilled team of over 100 analysts and more than 3000 independent consultants to provide our clients with thoroughly researched and reliable data tailored to their requirements. We help our clients, who range from Fortune 1000 companies to medium and niche enterprises, make informed strategic decisions through our varied tools and methodology.

Our meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. We understand the distinct nature and requirements for each market and thus, modify our methodology to best fit the industry in question. Our research methodology uses a combination of cutting-edge analytical tools and the expertise of our highly accomplished team, thus, providing our customers with market insights that are accurate, actionable, and help them remain ahead of their competition. EMR’ s fine-tuned research methodology and data analysis, formulated through years of cross-industry experience of our team, ensure that our clients are provided with:

  • Value-added and infallible market intelligence.
  • A holistic understanding of the current and expected market fluctuations through meticulously collected data.
  • Verified information on the probable opportunities and risks in the present and forecasted markets.
  • Validated and thoroughly analysed insights derived from our latest analytical tools and impeccable sources.

Assessment Approach

Our approach gives our clients a comprehensive assessment of the prevailing and projected market conditions through the collection, collation, and analysis of data from trusted sources.

Price Assessment

We assess the historical, prevailing, and expected prices of commodities and raw materials by analysing our assiduously collected data from verified primary and secondary sources. Our assessments reflect the market values of related commodities within a region to help our consumers understand the interdependencies and formulate profitable market strategies. Our price assessments cover both the average global prices along with the prevailing regional prices.

Market Assessment

Our market assessments determine the global and regional production and consumption of the product, according to their value and volume. We identify the key growth drivers, opportunities, and restraints that might promote or hinder the future market growth along with an expansive overview of the competitive landscape to help our clients make informed strategic decisions. We also take into account the demographic, economic, cultural, and political factors that might influence the market.

Data Collection

We gather market intelligence through our extensive database of reliable secondary sources and our exhaustive interviews with multiple industry stakeholders. The information gathered through our primary and secondary sources help us verify and extrapolate data relating to prices, trade, and market fluctuations along with the latest developments in the market.

Primary Research

As a part of our primary research, we interact with highly placed industrial professionals possessing an expansive and meticulous insight into the market. We conduct our interviews via mails, telephonic conversations, and one-on-one meetings. Thus, our exhaustive interviews with both buyers and consumers help us provide our clients with verified intelligence regarding the market size, share, drivers, prices, and forecast along with a detailed assessment of your supply chain.

Secondary Research

EMR has access to extensive internal and subscribed databases, which apprise us of the historical and prevailing market conditions and help us forecast the market for the coming few years. Our secondary research involves a wide array of sources ranging from the annual and financial reports of the key players in the industry to governmental and regulatory databases. We refer to various scientific and industry publications and whitepapers to form a comprehensive understanding of the product and the supply chain. Our wide-ranging research also refers to relevant articles and press releases to provide our customers with an up-to-date understanding of the contemporary market. We derive extensive raw data from our secondary research, which then go through a thorough verification and validation process, to help us formulate an exhaustive understanding of the market, the supply chain, the competitive landscape, and the product.

Other Analyst Tools and Data Models

Our extensive and intricate data models, formulated through our propriety technological and analytical resources, help you easily comprehend the expansive market data and aid you in framing vital business and market strategies. Our tools provide you with a cohesive understanding of the industry outlook, taking into account the qualitative and quantitative market variables. Our analytical tools and models are regularly updated according to the changes in the continually evolving market scenarios as well as being adapted to best meet our client’s specific needs. Our research methods involve a blend of the best technological tools used in the industry along with the expertise of our analysts and consultants who can spot and assess the implications of the subtle factors influencing the more complex markets.

Data Prioritisation

Our market assessments take into consideration only those data that are confirmed and are derived from credible and transparent sources. Thus, our clients are presented with accurate and infallible data which can be incorporated into their business strategies.

Data Validation

Before our data is presented to the clients, they undergo an intensive cross-verification and validation process. We corroborate the data gathered through our primary and secondary research by the review and validation of the initial sources along with the verification of the data from other thoroughly vetted sources.

Exigent Data Assessment

Our qualitative and quantitative assessments are time-sensitive, reflecting the most recent value and volume of the market across regions. By constantly updating our databases and reports to reflect the changes taking place in the market, our market and price assessments accurately reflect the prevailing industry conditions.

Thus, our rigorous data collection, thorough statistical analysis, and specialist assessments ensure that our clientele has a greater understanding of the market space, supply chain, price fluctuations, competitive landscape, and other vital factors, helping them emerge as the undisputed industry leaders in their respective fields.

Purchase Options  

Buy Now  

Call us on

( USA & Canada )
+1-415-325-5166
us.sales@expertmarket
research.com
( United Kingdom )
+44-702-402-5790
uk.sales@expertmarket
research.com
Send Enquiry  

Purchase Full Report

  • Single User License
  • $2399 $2999
  • Restricted to one user
  • One print only
  • Available in PDF
  • Free limited customisation (pre sales)
  • Post sales analyst support
  • Free report update (Within 180 Days)
  • Buy Now
  • Five User License
  • $3199 $3999
  • Restricted to five users
  • One print per user
  • Available in PDF
  • Free limited customisation (pre sales)
  • Post sales analyst support
  • Free report update (Within 180 Days)
  • Buy Now
  • Corporate License
  • $3999 $4999
  • Unlimited users within organisation
  • No limit on prints
  • Available in PPT and PDF
  • Free limited customisation (pre sales)
  • Post sales analyst support
  • Free report update (Within 180 Days)
  • Buy Now

Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

Similar Reports

Expert Market Research Thumbnail Image
Middle East and Africa Household Care Market and Forecast 2019-2024

The Middle East and Africa household care market reached a value of nearly USD 7 billion in 2018 driven by the growth of the laundry detergent segment. Detergents represent the largest segment of the ...

  • Pre-Order Available
  • Price: $ 2399
Expert Market Research Thumbnail Image
Latin America Household Care Market Report and Forecast 2019-2024

The Latin America household care market is being driven by the rising demand for laundry detergents in the region. The laundry detergent market in Latin America reached a value of USD 4.7 billion in 2...

  • Pre-Order Available
  • Price: $ 2399
Expert Market Research Thumbnail Image
Europe Household Care Market Report and Forecast 2019-2024

The Europe household care market, along with its professional cleaning and hygiene product industry, reached a total production value of approximately 30 USD billion in 2018. Germany is the major cons...

  • Pre-Order Available
  • Price: $ 2399
Expert Market Research Thumbnail Image
Europe Laundry Detergents Market Report and Forecast 2019-2024

The global laundry detergents industry attained a value of USD 68 billion in 2018, aided by the growth of the Europe laundry detergents market. The Europe laundry detergents market is projected to fur...

  • Pre-Order Available
  • Price: $ 2399
Expert Market Research Thumbnail Image
Middle East and Africa Laundry Detergents Market Report and Forecast 2019-2024

The laundry detergents market in the Middle East and Africa attained a value of USD 8.8 billion in 2018. The industry is expected to witness a healthy growth in the coming five years, supported by the...

  • Pre-Order Available
  • Price: $ 2399

Stay informed with our free industry updates.

Download Sample

Buy Full Version
"Latin America" Purchase Enquiry