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Latin America Laundry Detergents Market: By Type: Enzymatic, Non-Enzymatic; By Form: Powder, Liquid; By Application: Household, Industrial and Institutional; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Industry Events and Developments

Latin America Laundry Detergents Market Outlook

The Latin America laundry detergents market attained a value of USD 7 billion in 2020. The market is expected to grow at a CAGR of 4.2% in the forecast period of 2022-2027 and is projected to reach a value of USD 9 billion in 2026.

 

Latin America Laundry Detergents Market

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Globally, the industry is dominated by the Asia Pacific region. The regional market accounts for almost half the global industry, with China being its largest regional market. The industry in the Asia Pacific is being driven by the rising demand emanating from China along with India. India is a significant market within the region and is projected to witness a faster growth in the coming years as compared to China. The Asia Pacific is followed by Europe as a major laundry detergents market. The industry in Europe is being driven by the growth of the household and personal care industry along with the rising expenditure on household care products. North America is the third-largest market, globally, with the US accounting for almost the entirety of the regional industry. The rising high-income class of the region combined with the large consumer base in the US is expected to drive the industry in the coming years.

The Latin America region is a comparatively smaller but a significant emerging market for laundry detergents. Like the global industry, powder detergents dominate the regional industry in Latin America. The powder form of the product account for nearly 50% of the industry. Brazil, in particular, is driving the rising demand for powder detergents. On the basis of types, the non-enzymatic type of the product is the largest segment. Enzymatic detergents are projected to witness a healthy growth in the coming years in emerging economies. Thus, they are expected to see a steady growth in the Latin America region.

 

Market Segmentation

Laundry detergents are cleansing products that are used in washing clothes by removing oils and dirt. They can be widely categorised as:

 

Latin America Laundry Detergents Market by Application

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  • Enzymatic 
  • Non-Enzymatic

They are available in powder and liquid forms, along with other forms like pods, tablets, and bars. They find the majority of their applications in the household sector along with industrial and institutional sectors. The report covers the major regional markets for the product in the Latin America region like Brazil, Mexico, Argentina, and Colombia, among others.

 

Latin America Laundry Detergents Market By Region

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Market Analysis

The Latin America laundry detergents market is expected to be aided by the growing hygiene awareness among the emerging economies of the region. While powder detergents dominate the region, liquid laundry detergents are witnessing a rising demand due to its convenience and easy solubility. With people becoming more environmentally conscious, sustainable and biodegradable forms of the products are witnessing increasing demand, like products which have vegetable-based ingredients and are phosphate-free. Powder detergents, however, are expected to continue to dominate the industry as they are more cost-efficient than other options. The product diversification and innovation taking place within the industry is projected to drive the industry growth in the forecast period.

The industry is being aided by the recovering economy of Latin America, with major players investing within the region. The expansion of the middle class, along with rising disposable incomes, have also aided the industry growth with people spending more on household care products. The rising penetration of washing machines within the region has further propelled the industry forward. The growing the number of women joining the workforce has aided the regional industry due to consumers increasingly looking for easy, convenient, and efficient stain-removing laundry detergents.

 

Competitive Landscape

July 2020- Unilever has launched its first 100% post-consumer recycled (PCR) bottles for its FAB laundry’s liquid detergent line in Colombia. The initiative is part of the company’s initiative to make their plastic packaging recyclable, reusable, or compostable by 2026.

The report provides an analysis of the following key players in the Latin America laundry detergents market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, plant turnarounds, and expansions of capacity:

  • The Procter & Gamble Company
  • Henkel AG & Company, KGaA
  • Church & Dwight Co., Inc
  • S. C. Johnson & Son, Inc.
  • Unilever
  • Química Amparo Ltda
  • Colgate Palmolive Company
  • Bonsucex Group
  • Others

The report can additionally provide an in-depth study of the industry share of the following brands:

  • YPÊ
  • Bombril
  • Tide
  • Ariel
  • OMO
  • Minerva
  • Campeiro
  • Quanto
  • Invicto
  • Others

The comprehensive report by EMR gives an overview of the other regional markets like the Asia Pacific, Middle East and Africa, Europe, and North America. The report also provides an assessment of the industry based on the Porter’s Five Forces model. A SWOT, as well as a value chain analysis, has been provided as well.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Form, Type, Application, Country
Breakup by Form Powder, Liquid, Others
Breakup by Type Enzymatic, Non-Enzymatic
Breakup by Application Household, Industrial and Institutional
Breakup by Country Brazil, Mexico, Argentina, Colombia, Others
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Trade Data Analysis Major Importing Countries by Value and Volume, Major Exporting Countries by Value and Volume
Price Analysis Historical and Forecast Price Trends- Regional
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Share (%) by Manufacturers The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever, Química Amparo Ltda, Colgate Palmolive Company, Bonsucex Group, Others
Companies Covered Share (Volume) by Manufacturers The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever, Química Amparo Ltda, Colgate Palmolive Company, Bonsucex Group, Others
Companies Covered Share (%) by Brands YPÊ, Bombril, Tide, Ariel, OMO, Minerva, Campeiro, Quanto, Invicto, Others
Companies Covered Share (Volume) by Brands YPÊ, Bombril, Tide, Ariel, OMO, Minerva, Campeiro, Quanto, Invicto, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Asia Pacific
7    Industry Opportunities and Challenges
8    Global Laundry Detergents Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Laundry Detergents Historical Market (2017-2021) 
    8.3    Global Laundry Detergents Market Forecast (2022-2027)
    8.4    Global Laundry Detergents Consumption by Region
        8.4.1    Market Share
            8.4.1.1    North America
            8.4.1.2    Europe
            8.4.1.3    Asia Pacific
            8.4.1.4    Latin America
            8.4.1.5    Middle East and Africa
9    Latin America Laundry Detergents Market Analysis
    9.1    Key Industry Highlights
    9.2    Latin America Laundry Detergents Historical Market (2017-2021) 
    9.3    Latin America Laundry Detergents Market Forecast (2022-2027)
    9.4    Latin America Laundry Detergents Market by Type
        9.4.1    Enzymatic
            9.4.1.1    Market Share
            9.4.1.2    Historical Trend (2017-2021)
            9.4.1.3    Forecast Trend (2022-2027)
        9.4.2    Non-Enzymatic
            9.4.2.1    Market Share
            9.4.2.2    Historical Trend (2017-2021)
            9.4.2.3    Forecast Trend (2022-2027)
    9.5    Latin America Laundry Detergents Market by Form
        9.5.1    Powder
            9.5.1.1    Market Share
            9.5.1.2    Historical Trend (2017-2021)
            9.5.1.3    Forecast Trend (2022-2027)
        9.5.2    Liquid
            9.5.2.1    Market Share
            9.5.2.2    Historical Trend (2017-2021)
            9.5.2.3    Forecast Trend (2022-2027)
    9.6    Latin America Laundry Detergents Market by Application
        9.6.1    Household
            9.6.1.1    Market Share
            9.6.1.2    Historical Trend (2017-2021)
            9.6.1.3    Forecast Trend (2022-2027)
        9.6.2    Industrial and Institutional
            9.6.2.1    Market Share
            9.6.2.2    Historical Trend (2017-2021)
            9.6.2.3    Forecast Trend (2022-2027)
    9.7    Latin America Laundry Detergents Market by Country
        9.7.1    Market Share
            9.7.1.1    Brazil
            9.7.1.2    Argentina
            9.7.1.3    Colombia
            9.7.1.4    Mexico
            9.7.1.5    Others
10    Regional Analysis
    10.1    Brazil
        10.1.1    Historical Trend (2017-2021)
        10.1.2    Forecast Trend (2022-2027)
    10.2    Argentina
        10.2.1    Historical Trend (2017-2021)
        10.2.2    Forecast Trend (2022-2027)
    10.3    Colombia
        10.3.1    Historical Trend (2017-2021)
        10.3.2    Forecast Trend (2022-2027)
    10.4    Mexico
        10.4.1    Historical Trend (2017-2021)
        10.4.2    Forecast Trend (2022-2027)
11    Market Dynamics
    11.1    SWOT Analysis
        11.1.1    Strengths
        11.1.2    Weaknesses
        11.1.3    Opportunities
        11.1.4    Threats
    11.2    Porter’s Five Forces Analysis
        11.2.1    Supplier’s Power
        11.2.2    Buyer’s Power
        11.2.3    Threat of New Entrants
        11.2.4    Degree of Rivalry
        11.2.5    Threat of Substitutes
    11.3    Key Indicators for Demand
    11.4    Key Indicators for Price
12    Trade Data Analysis (HS Code-3402)
    12.1    Major Importing Countries
        12.1.1    By Value
        12.1.2    By Volume
    12.2    Major Exporting Countries
        12.2.1    By Value
        12.2.2    By Volume
13    Price Analysis
14    Value Chain Analysis
15    Competitive Landscape

    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    The Procter & Gamble Company
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Henkel AG & Company, KGaA 
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Church & Dwight Co., Inc 
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    S. C. Johnson & Son, Inc. 
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Unilever Plc
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    RSPL
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Kao Corporation    
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Others
16    Consumer Analysis
17    Industry Events and Developments


List of Key Figures and Tables

1.    Latin America Laundry Detergents Market: Key Industry Highlights, 2017 and 2027
2.    Latin America Laundry Detergents Historical Market: Breakup by Type (USD Million), 2017-2021
3.    Latin America Laundry Detergents Market Forecast: Breakup by Type (USD Million), 2022-2027
4.    Latin America Laundry Detergents Historical Market: Breakup by Form (USD Million), 2017-2021
5.    Latin America Laundry Detergents Market Forecast: Breakup by Form (USD Million), 2022-2027
6.    Latin America Laundry Detergents Historical Market: Breakup by Application (USD Million), 2017-2021
7.    Latin America Laundry Detergents Market Forecast: Breakup by Application (USD Million), 2022-2027
8.    Latin America Laundry Detergents Historical Market: Breakup by Country (USD Million), 2017-2021
9.    Latin America Laundry Detergents Market Forecast: Breakup by Country (USD Million), 2022-2027
10.    Major Exporting Countries by Value
11.    Major Importing Countries by Value
12.    Major Exporting Countries by Volume
13.    Major Importing Countries by Volume
14.    Latin America Laundry Detergents Market Structure

Key Questions Answered in the Report

The Latin America laundry detergents market reached a value of USD 7 billion in 2020.

The market is projected to be driven by the global industry, which is likely to grow at a CAGR of nearly 4.2% in the forecast period of 2022-2027.

The market is expected to be supported by the global market, which is expected to reach USD 9 billion by 2026.

The major drivers of the industry include rising disposable incomes, increasing population, rising hygiene awareness, rising population of working women, and the increased penetration of washing machines.

The rising product diversification and innovation is expected to be a key trend guiding the growth of the industry.

Brazil, Argentina, Mexico, and Colombia, among others, are the leading regions in the market.

Non-enzymatic is the dominant type of the product in the market.

Powder form is the leading product in the industry.

The major application sectors of the product are household and industrial and institutional.

The leading players in the market are The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever Plc, RSPL, and Kao Corporation, among others.

Analyst Review

The Latin America laundry detergents market attained a value of USD 7 billion in 2020, driven by the growth in the household industry. The market is likely to grow at a CAGR of about 4.2% to reach a value of around USD 9 billion by 2026.

EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on types, the laundry detergents market in Latin America can be segmented into enzymatic and non-enzymatic, with the non-enzymatic segment leading the market. By form, the powder segment leads the industry. On the basis of application, the industry can be divided into household and industrial and institutional. The major regional markets for laundry detergents in Latin America are Brazil, Mexico, Argentina, and Colombia, among others. The key players in the above industry include The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever Plc, RSPL, and Kao Corporation, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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